Sharlene

Xu

Education

The University of Kansas

Bachelor of Science in Journalism
emphasis in strategic communication
& minor in business
2014 -2016
University of Missouri - Columbia
Transferred
2011 - 2013

Skills

Adobe Creative Suite | Mintel | HTML

Edius | Avid | iNews | Lyric | Chyron
Hootsuite | WordPress | Final Cut Pro
SEO | Google Analytics | Google DFP
Qualtrics | Kintera | Constant Contact

Honors

CMBAM (2015)
Best Media Company | 2nd Place
The University of Kansas (2014)
Deans List

Contact

/sharlenexu
(913) 216-7979
sharlenexu01@gmail.com

Experience

Big Brothers Big Sisters | Kansas City, MO

Marketing Intern | February 2016- Present
Report to CMO. Assist with social media management and analytics for 140K
follower base. Support Creative Director in video production and project design.
Department Zero | Kansas City, MO
Agency Intern | February 2016 - Present
Report to Account Manager. Assist with strategy and execution in experiential
marketing campaigns for Toyota and Sonic. Contribute to company blog posts.
Time Warner Cable Sports Channel | Kansas City, MO
Chyron Operator | January 2014 - Present
Build graphics for studio shows. Experience includes: on-site pregame and
postgame for KU Basketball and Kansas City Royals.
The University Daily Kansan | Lawrence, KS
Multimedia Sales Manager | August 2015 - December 2015
Led 15 account executives to accumulate $27K in profit from previous year.
Managed KU Athletics and Dicks Sporting Goods accounts. Developed six digital
options and redesigned social media offerings. Digital revenue increase of 200%.
Advertising Director | January 2015 - May 2015
Hired, trained and managed 30 account executives, marketing specialists and
graphic designers. Oversaw management team to bring in $300K in advertising
revenue. Increased digital revenue by 150% within three months.
Account Executive | May 2014 - December 2015
Managed a list of 70+ local, national and new business clients. Grew account base
by 110% within three months with prospecting. Overcame 50% client churn to
break overall quota by 140%.
Childrens Mercy Hospital | Kansas City, MO
Marketing Intern | October 2013 - April 2014
Oversaw email marketing component of strategy to introduce new Sports
Medicine clinic. Created content brochures and fact sheets sent to 2,000+ regional
physicians. Interviewed and published patient stories on website.
University of Missouri Athletics | Columbia, MO

Mizzou Volleyball Social Media Intern | May 2012 - August 2012

Created and launched social media pages on Facebook and Twitter. Maintained
Mizzou Volleyball blog on WordPress. Designed and built bi-weekly newsletter
sent to 500+ students. Increased Facebook likes by 1K.

Projects

Hallmark | Capstone
Creative Director | August 2015 - December 2015
Oversaw creative direction in developing strategic messages in order to present
two-year campaign to client. Responsibilities included designing the plansbook,
presentation, video ads and graphics that best reflected our overall theme.
Headquarters Counseling Center (HQCC) | Research Methods
Team Leader | January 2015 - May 2015
Conducted primary and secondary research on student perceptions of HQCC. Led
implementation of focus groups, market analysis and target audience profiling to
identify possible challenges and potential solutions. At the end of the semester,
we presented a summary and 70+ page report to the client.