Sep UNIVERSIDADE FEDERAL DO RIO DE JAI CLAC FACULDADE DE LETRAS DIRETORIA ADJUNTA DE EXTENSAO Nome do aluno (a): _f1 dol, Comoc. Nome do monitor (a): Idioma/ nivel: Inglés V_Ano/semestre: 2015.2 Equipe responsavel: Tiago Lobo. Monitor-coordenador: Josué Gomes FINAL WRITING TASK (2.5) Article The Influence of Television Advertising by GARY WHITE, Demand Media fal networks, tele Despite the growing strength on advertising is still the most influential In in people's purchase decisions. A report from the Televisi Jou of Advertising and Knowledge Networks Inc. reveals that Int of television viewers make purchase decisions after watchi ftisements on. television compared to 7 percent for social network and persuasion are two factors for a successful TV -commerci rouses viewer interest immediately and remains _ memora vision advertisements demonstrate their influence in a variety of Gender Identity Television advertisements influence gender differences between malf males. For example, the frequent use of male voices in voice-overs conveys the notion that males ard ledible and authoritative than females. Television advertising, influences the impression role-appropy viors for both genders, affecting the popular perception of what makes a successful male or female. ince, commercials about cosmetics further the notion that women’s responsibility is to remain attractiv Children Television nurtures in childr n a desire to have freedom of choice, which is important in making purchase decisions independently of their Parents. Advertisers find them easy to influence into spending money on the advertised product. Some children become so obsessed with products they see on TV ads that they pester their parents to get the products for them. TV commercials further expose the young ones to a dollar's power and teaches them that they can acquire anything with the rg t price.Social Influence Television advertising promotes the notion that buying products e ppiness. It nurtur consumer culture that encourages people to buy new products as a way to to the society’s goals, values and pleasures. Advertisements also create public awareness about im| sues such as diseases, charitable causes or environmental degradation For example, health agi In use TV for health advertisements focusing on Alzheimer’s disease. NGOs or social organizati commercials to attract volunteers for a charitable activity to better the welfare of others in the society 1) Working with the elements of the article a) In order to organize the article, authors divide the main ideas of the is cohesive and understandable. With that in mind, enlist the main paragraphs of the text above. ragraphs, so the paper tained in each of the paragraph: _Alfroueh the growing abe advert! DAO 2nd paragraph Tdawision, od yer 3rd paragraph _Tehou Hiou SLL AII do have Pneedoan of choi 4th paragraph: “Taeuitias adverhsing pegemmmlnss so Au consume odtyre tool aie erente public awrarenes ade ‘Seve b) Articles can be mainly expositive or present arguments and the autl think is the text above? Why? exer ars tirerts becmime! the ext is’ compflain pion. Which one do you Tes. ogous 2) Working with the content: a) What do you think is the main objective of the text? ehevision cdverts -Ragdl- awe tre dew b) Many times, an article presenéa final paragraph that summs author's opinion about the subject. If you were the author, how] ideas and opinions? Je main ideas and the ou summarize these Zwedd conpue the tre uieful adiotivanede pemeht dud3) Now, It’s your turn! Write an article (150 words) giving your point of view regarding t over people. How does this influence happen? Do you think you Remember to present arguments to support your opinion - Work on your main ideas/arguments. - Give it to a friend to comment on it. You also have to comment on y¢ Write the First Draft (Ir class first version). -Work on your title! Main Ideas nce advertisement has enced by advertising? id's ideas.t pay ottewtior In-class First Version (1.5) 2 Wwe eure leblingd te advartisare ° Advert seuneate ete moins $0 syd a ES GYarot —* "iS eae aor et roa —_Haoy_+ bee ided When soveoue Suds = ‘ is inpliewnce peo the cwitinog cb Hee ad tonbwervent wands you \s who are the asthane of tne adverbivens hicks. 3p tne aut of Hla eernords are sellf \ aul} the amatner Ahat lotif tise, de _you need have ua ex aatuing [ big oo Ta Ainpleaace your Genthey 2 The medivn who bree cast fy eh. Chae che if the advo isement hase g tension Hrd siete seal el aduethserents is aleoot telling ue ja a ing Dialt - First version grade: ed > yy ANN dime we Sane octet for adverse tH ang fer ivphouce i to dovkey wont te Cu we need 5 whose!" Hie a Hed the Se Oe PVA UL, we also a bo tecd. His to other people becawe the Pivabito rad ale: Cane incl ov IP th tuplience people who infence youFinal Version (1.0) Final version grade: vl