Product Reputation Market Intelligence Report for Headphones

Prepared for Gregory Yankelovich,

April 16, 2010

Product Name Manufacturer CSI PFS PRS PSS No. of

Reviews

Sony MDR-XB500 40mm XB Diaphragm Driver Extra Bass Headphones Sony 1.71 1.59 1.01 1.00 26

Audio Technica Pro Studio Monitor Headphones AUDIO TECHNICA 1.63 1.65 1.04 1.03 29

Sony Pro MDR-7506 Headphones Sony 1.55 1.60 1.00 1.00 66

Skullcandy SC-BHESH07 Hesh Headphone, Black Skullcandy 1.55 1.61 1.00 1.00 212

Koss PortaPro Headphones with Case Koss 1.52 1.57 1.00 1.00 616

Sennheiser HD 215 Extreme DJ Sound Headphones Sennheiser 1.52 1.51 1.09 1.00 31

Sennheiser HD 202 Headphones Sennheiser 1.52 1.58 1.01 1.00 1080

HARMAN K81DJ Akg Closed-Back Folding Dj Headphone AKG 1.51 1.59 1.17 1.01 34

Sennheiser HD-555 Audiophile Headphones Sennheiser 1.51 1.59 1.05 1.00 279

Sony MDR-A34L Vertical In-The-Ear Headphones Sony 1.51 1.56 1.00 1.04 42

As of April 16, 2010 the Headphones category contains metrics for 706 products based on the analysis of 105292 customer reviews

Glossary
CSI (Customer Satisfaction Index) - The Customer Satisfaction Index is an aggregate measurement of the delta between a
customer's expectation of a product and their actual experience with it.
PFS (Product Functionality Score) - The Product Functionality Score measures the gap between customer expectations of a product
and their actual experience with it.
PRS (Product Reliability Score) - The Product Reliability Score measures the gap between the customer's expectations of a product's
performance over its life-cycle and their actual experience with that product. A low reliability score points a Product Manager to potential
problems in either the manufacturing or packaging processes that can be addressed before the erosion of their brand value begins.
PSS (Product Support Score) - The Product Support Score measures the delta between the customer's expectations of a product's
support against their actual experience. Currently it is an aggregate score that measures performance of a channel, delivery, and
technical support organizations combined.