CONTENTS

2 3

GIGI DEDALAMAZISHVILI
WE, LUCKY PEOPLE DRINK NATAKHTARI

2011

2011 WORLD BEER MARKET

TRANDS

TBILISI BEER FESTIVAL HELD ALREADY

FOR THE SECOND TIME

14 15

19

NATAKHTARI LEMONADE
ACTION FOR CHILDREN

ADDRESS

MUCH MORE FUN IS ON THE WAY!

Teambuilding

6 7

AKAKI MIKELASHVILI

21

BEER AND LEMONADE SALES OF EFES GEORGIA

PLANNING AND CONTROL SPECIALIST

OF BOTTLING DEPARTMENT

10 11

NATAKHTARI BECAME THE GENERAL

SPONSOR OF THE CAMPAIGN DONT DRINK AND DRIVE

22 25

CONGRATULATIONS

NATAKHTARI NCP STARTED

OUR TALENTS
Temur Jajanashvili
Pre-sale Operator

20

MEVLUDI KAPIANIDZE PRESENTS

12

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Copyright:
, 2011

26
27

Editorial Board:
KAKHA MAGRADZE - Editor in Charge
MAYA TAKASHVILI - Editor
NINO SURMAVA - Editor
NINO MACHARASHVILI - Editor
LIA TOPURIA - Corrector
TAMUNA LEPSVERIDZE - Journalist
ALEKO SHARVADZE - Photographer
TAMAR GIORGADZE - Designer
LALI GAGNIDZE - Translator
LEVAN BEGLARISHVILI - Imposer
Copyright: JSC Lomisi
Tbilisi, 2011

 dRiuri

interviu

WE, LUCKY PEOPLE
DRINK NATAKHTARI
I am lucky. I was stricken by popularity so quickly that I got alienated from myself. Every now and then I forget that people know me
if somebody comes and says compliments I get even astonished. I
watch TV and sometimes I am not surprised to see myself, sometimes
I think that its somebody else, this is the feeling of alienation, says
Gigi Dedalamazishvili, Mgzavrebi soloist. Lucky singer found luck in
love as well. Gigi is in love. His girlfriend is Ukrainian Photographer
21-year old Marina Karpi, who is among 100 best photographers of
the world.
Although the singer does not like giving interviews, our conversation still took place. At the door of the house Gigi and his little dog
named Sevda (sevda means sadness in Georgian, and really the
dog had very sad eyes) met me. Of course we started the interview
with Mgzavrebis work.
For Mgzavrebi, from the creative point of view, this summer
was quite busy. What are your plans for the nearest future?
- Yes this year we participated in many concerts. The whole summer was scheduled. In a nutshell, we are in the process of creative
burning. In October we are planning to record a new album with 14
new songs. We had a long break the first album named I Invented,
was issued in 2008.
How do you think are you Mgzavrebi doing something really special that made you popular in such a short time?

GIGI DEDALAMAZISHVILI - OUR GUEST

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- Nothing special. We write songs and sing. We never thought of

the song popularity in advance. We just wanted to sing and the public
liked it. What shall I say we are a little bit queer people
What do you mean by queer?
- We are lazy. I do not like either showing off myself, or interviews
Im lazy. For me to appear on a cover of a magazine is not a priority.
What is necessary to achieve success?
- Luck! There are many genius musicians in Georgia, but they are
not as popular as we are. Why? Because we are lucky!
You became quite popular in Ukraine as well. Is it luck also?
- Sure! Ukraine got acquainted with us. There are concerts scheduled at the end of September. Our performance in this country was
very successful. They liked us because they know Georgians and like
our country. Our songs are saturated with folklore elements and are
realized in a modern style. This is what listeners like. This style got
demanded nowadays.
What are you like at home, with friends and in general do
you have spare time?
- I am very lazy. I can sleep for a whole day. They say about me: if
he awakes never, goes to sleep, and if he falls asleep, never wakes
up. I have a positive quality as well Im not stubborn. It is very easy to
convince me. But angry Gigi is not a nice person - he is yelling! It
happened that I got angry with myself I have spare time whenever I
like. I am always free, you cannot force me to do anything. I cannot
say no only to a concert. This is my life.

#6. 2011

Interview
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#6. 2011

NATAKHTARI Diary
Have you ever refused to give a concert?
- I consent to take part in a concert only because of two reasons:
when a fee is acceptable or concert is organized for charity. I will never
go to sing at wedding.
Even in case of attractive honoraria?
- Nobody will pay enough worth of your nerves. I know that Tamada will stop me
Now lets talk about your personal life. Will you confirm the
information about getting married?
- What does it mean getting married? I fell in love with one girl, we
like being together and one fine day I decided that I should not let her
go away from me. I cannot do without her. Shall I prove my love to the
state? We only have to go to the God and we will.
What qualities has Marina that you did not find in a Georgian woman?
- Lets agree that a woman does not have nationality. Woman is a
woman! Is there a woman who does not like complaining and is not
capricious? However, I like her character she is purposeful, warm,
caring she has her favorite business and is a successful woman in
her country. My wife is ready to give everything up there and be here
with me. But I am not permitting her to do so since she is very successful
We heard you are going to be a member of Geostar Jury. Is
that true?
- Yes, Ill be a member of the Geostar Jury but it makes me nervous and concerned. This process is very emotional. There is no way
to escape criticizing someone. And this person likes singing and sings
from his/her heart. I do not know how I will manage it.
So you are not going to be Marina Beridze and will be more
loyal?
- I am who I am! Marina Beridze has the right to be critical, to
reprimand I still have a long way to go to acquire such right.
Do you drink beer and which brand do you prefer?
- In general, we, lucky people drink Natakhtari. Our cooperation
with Natakhtari has started a long time ago and still goes on. This year
we took part in Tbilisi Beer festival. They are doing a good job, I like
strategy of this company. It is great when you invest in social projects
and pursue charity. This is to be appreciated and I wish success to
Natakhtari.

 dRiuri

ludis msoflio tendenciebi / W o r l d Wide B e e r T r a ns

2011 WORLD BEER

MARKET TRANDS
According to the preliminary estimates, beer market growth
resumed in 2011, although at a modest +1.4%, to reach about
1.85 bln hl, Plato Logic said in a note.
For the full year, Europe is expected to report a decline of
2%, with the Americas region up +1%. Growth in Asia/Pacific
is expected to reach about 4%.
It is probable that East Europe and China will hold the key
to the growth rate that will be achieved in 2011, analysts believe. East Europe continues to remain somewhat unpredictable on account of the severity of the downturn seen in 2009
and the patchy recovery in 2010. For China, the industry observers assume that growth in 2011 will be mid single-digit
and should at least equal that of 2010.

2011

,
, , 2011 1.4%- . , ,
1.85 , Plato Logic- .
2%- , 1%-.
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2010 , . , 2011 2010 .

siaxleni / News

2.5-
2.5 2011 . , ,

04.04.2
011

NATAKHTARI BEING SOLD

ALREADY IN 2.5 L BOTTLES
Natakhtari, a leading brand of Efes Georgia, appeared
in a 2.5 l packaging on the market at the beginning of
April 2011. The favorite beer of Georgian consumers
quickly acquired popularity in the new packaging and
before commencement of the beer season strengthened
companys positions on the consumer market.

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EFES MINI-FESTIVAL
Efes Art Festival was held at the entertainment center
organized on the territory of Krtsanisi Residency. First day
of the event was dedicated to the electronic music and
visual performances. The next day exhibition of books of
young Georgian writers and works of artists was organized. The festival aimed to motivate young artists.

15.04.2
011

#6. 2011

nataxtaris gundi

AKAKI
MIKELASHVILI
Planning and Control Specialist of
Bottling Department
2007
.
, 4 - , 2008

.

AKAKI MIKELASHVILI HAS BEEN WORKING IN EFES GEORGIA

SINCE 2007. AT THE BEGINNING HE WAS AN SUPPORT WORKER
TO THE MACHINE OPERATOR, IN FOUR MONTHS HE BECAME AN
OPERATOR AND IN 2008 AN ASSISTANT TO THE FILLING CHIEF.

, !

IT IS EASY TO ACHIEVE SUCCESS IN EFES

GEORGIA. YOU JUST HAVE TO DESIRE IT!
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HE HAS BEEN WORKING IN THE POSITION OF PLANNING AND

CONTROL SPECIALIST OF BOTTLING DEPARTMENT FOR A
YEAR. HIS MAJOR ACTIVITY INCLUDES CONTROL OF BOTTLING
DEPARTMENT: SPENDING RAW MATERIALS, MONITORING OF
ORDER PREPARATION, INFORMING THE BOTTLER AND ARCHIVING THE AFOREMENTIONED.
Your career advancement was quick. Was it a result of dedicated work?
- Management of Efes Georgia saw this commitment, striving for professional development and they appreciated my work respectively, they
gave me stimulus and promoted me. Usually work brings development.
When I studied mechanical side of a machine, I was taking care of it and
the sense of responsibility got increased. When the company needed an
assistant in the Filling department, I overcame existing difficulties. This
was not left unnoticed.
How important is the working environment for professional
development?
- When a person has a great desire to do certain things, the environment does matter a lot. Of course, support from management increases
such desire tenfold. Therefore, it is important always to give a stimulus to an
employee. On my side I always give operators the opportunity to get acquainted with the problem and only in extreme situations ask for an assistance of a undamechanician. Manager should not restrict an employee.
It has been 4 years that you work in Efes Georgia. What is special about this company that distinguishes it from others?
- Working in Efes Georgia and being a member of such companys team
is already a ground for being proud. Initially I perhaps did not think about it but
this feeling got formed inside me during years. Natakhtari is a strong brand
and there is a big perspective for further growth and personal development in

#6. 2011

Natakhtari Team

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the company. I want to be part of this team in the future as well.

What is necessary to achieve success?
- It is easy to achieve success in this company, desire and willingness
are sufficient.
What is work for you just duty, responsibility or favorite job?
- It was just work in the beginning, which turned into a duty and responsibility. I now understand that this is my favorite job.
What will be your advice to employees, how to achieve success?
- It is most important not to be lazy. Person should be interested in
everything and feel for work. Nothing is left unnoticed here, your efforts will
be seen and rewarded.
Person may not be lazy but his/her professional level may prevent him/her from career advancement
- Of course professionalism is an important factor. However, the company management takes care of professional development of an employee. There are trainings, courses and you achieve success gradually. Numbers of trainings are planned, which help one in not only professional but
also in personal development. In this company you become participant
and part of the advancement, success becomes easy to achieve.
How do you think what is the most important for development
and future success of a company finance, quality, image
- Of course the company should be financially stable which is determined
by employees. I think the most important factor is a team. In this regard Efes
Georgia should be proud, human relations and concerted work are priorities
here. When a team is united, advancement is guaranteed.

Natakhtari is a strong brand and in that company there is a big perspective for further
growth and personal development. I want
to be with this team in the future.

#6. 2011

 dRiuri

siaxleni / News

11.04.2
011

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ALWAYS FRESH
Communication campaign of Efes
Georgia aimed demonstrating high quality product to the consumers. It started in
April and the main message, which was
voiced by Tomas Schwind, Chief Technologist of Natakhtari, emphasized the
concept that quality assurance is crucial
and significant for production of beer. The
campaign included airing the commercial
video, as well as use of external advertising facilities and publishing articles on
printed media.

#6. 2011

NATAKHTARI Diary
-

. 11
! ,

Dont Worry,
Be Healthy!- .



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DONT DRINK AND DRIVE CAMPAIGN PRESENTATION

A new direction was added
to social responsibility of Efes
Georgia. On May 11, presentation of road safety campaign
Dont Drink and Drive was opened within the framework of
Dont Worry, Be Healthy! program Initiated by the First Lady
of Georgia. The project aimed

11.05.2
011

to raise public awareness of

issues related with being drunk
when driving and reduce number of accidents caused by it.
The campaign was conducted
by the organization Georgian
Alliance for Safe Roads.
Efes Georgia, expressly for
this campaign, created common logotype and slogan; in
addition, a TV video was
filmed.

#6. 2011

NATAKHTARI BECAME THE GENERAL

SPONSOR OF THE CAMPAIGN DONT
DRINK AND DRIVE

dRiuri

EKA LALIASHVILI - Chairman of the Board of

Georgian Alliance of Road Safety

!


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How did the idea of implementing the campaign Dont Drink

and Drive originate?
- Globally, every year, approximately 1.3 million people get killed in car accidents and 50 million get injured. If we
do not take measures against this together it is expected that by 2030 this
figure will reach 2.4 million. Therefore,
the UN and WHO (World Health Organization) advise world states to implement preventive projects in their countries and halve mortality and traumatism
figures related with the car accidents
during the next 10 years (2011-2020).
There are many causes of car accidents, however, the leading factors are
driving in a drunk state and at high speed.
In addition, it is to be noted that majority
of accidents falls to countries with low and
medium income like Georgia. According
to statistics, if European figure is 7-8 fatal cases per 100.000 people in Georgia
this figure equals to 17-18.
Lately penalties for driving in drunken state got straitened. Primary penalty equals to GEL 200, repeated case
entails revocation of driving license.
However, there are still many penalties
being imposed for such violations: in
2009 number of administrative offences committed in drunken state equaled
to 41.124, in 2010 32.601 and during
January February period of 2011,
1955 road cases were registered.
In the US and Europe educational
campaigns that aim to minimize the
cases of driving in drunk state have
been conducted for decades. Perhaps
desired results will not be achieved only
by penalties, as it is quite difficult to
exercise permanent control and stop all
cars. That is why an idea of holding
campaign Dont Drink and Drive appeared.
What is the scope and objective of this project?
- May 11, 2011 got officially announced by the UN and WHO as the
date of opening a global campaign for
road safety. More than 70 countries
joined this initiative. They are ready to
prevent car accident cases in the next
10 years.
This project started in Georgia on
the date of official opening of the campaign and was being conducted within
the framework of program Dont Worry,
Be Healthy! initiated by the First Lady.
Objective of the campaign was to
raise public awareness about threat of
driving in a drunk state. All drivers (and
not only they) should know that driving

#6. 2011

socialuri pasuxismgebloba / Social Responsibility

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#6. 2011

NATAKHTARI Diary
drunk significantly increases the
likelihood of hit as well as of getting
injuries. In addition, alcohol consumption reduces quick thinking
and responsiveness, concentration
of attention, causes vision duplication and all of these increase the
risk of accidents and endanger
lives of drivers as well as of their
passengers and pedestrians.
Who supports the campaign and how is the assistance
expressed?
- Campaign is conducted with
the support of Company Natakhtari, Insurance Company GPI
Holding, Toyota Caucasus and
US Embassy in Georgia. Natakhtari is the general sponsor of the
project and within the social responsibility project is actively engaged with financial and human
resources in popularization of the
campaign.
There is a foreign experience
that many well-known alcohol producing companies are engaged in
social campaigns. Therefore, we
were especially delighted by the
fact that such organization appeared in Georgia as well.
What activities are
planned before the year-end?
- As you know, the campaign
officially started on May 11, 2011
on a day of global celebration
of road safety decade. The First
Lady of Georgia attended the
opening ceremony. Within the
campaign framework meetings
with drivers and students, radio
and TV programs are planned, radio and video commercials with
participation of Nika and Nutsa
major personages of the program
Do Not Worry Be Healthy! initiated by the First Lady will be aired,
conveying message to the public
that driving in a drunk condition is
not worth of life and health and
even penalty. The campaign Dont
Drink and Drive! will visit Batumi
and take part in events organized
by support of Youth Affairs Department of the Municipality and Youth
Summer Theater.
In addition, a presentation of
a new short feature film with participation of a new personage
VAS-o (abbreviation in Georgian
language stands for - Who Does
Not Drink). In a nutshell, many interesting and diverse events are
planned within the program
framework for the future. Hopefully major part of the public will actively take part in it.

11

Cveni niWieri/Our Talent

TEMUR JAJANASHVILI - Pre-sale Operator

EVERY DAY HERE IS FULL OF NEW EVENTS,

PLEASANT ATMOSPHERE AND SPIRIT
Efes Georgia moved to the pre-sales system in January. In September 2010, for this purpose, preparatory works started in the company
and new department was established. Respectively, new experienced
personnel became needed. That is where relations of Temur Jajanashvili and Natakhtari started. After being interviewed Temur was
hired in Efes Georgia and it has been a year he warks as Pre-sale
operator.
He is companys talent as well. He has been playing on tomtoms in
various groups since the age of 14. But as he says, playing on drums,
once his hobby and the only way of earning for life, was left in the past

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12

Tomtoms, clubs, afterwards sales and distribution however,

you are an expert in international law. Have you ever worked by your
profession?
- By my profession never. In parallel to studying at the University I
was working in various companies in sales and distribution fields. Somehow this sphere become interesting and attractive for me. During this period I learned a lot, attended trainings and respective professional courses. Distribution was more interesting for me. I acquired a significant experience. In short, I like my job and I get pleasure from it.
Is Efes Georgia a place where you can realize your capabilities?
- I do my best, however, I am never satisfied with myself. Here is a
pleasant atmosphere around. Experienced managers work in a company
who are always supporting, teaching and assisting me. Every day spent in
a company is full of new events. Here I have a great opportunity for development. I am studying and growing, otherwise, it is impossible to become
a member of Efes Georgia Team.
As for playing on tomtoms is it left in the past or is it still a
hobby?
- Ive been playing on drums since the age of 14. This is my hobby and
I still love it. There was a period when I played in several groups in clubs.
At that time playing on tomtoms was the only source of my income. However, later on I realized that I could not go far only by playing and could not
make this job my profession.
So that stage of my life ended. However, sometimes I play with my
friends. I play at home when I am alone I entertain myself by remembering
the past. This passion of my childhood became a way of relaxation.
As far as I know, you are not married. Do you plan anything in
the nearest future?
- I spend my spare time with my friends. I cannot imagine my life without them. As regards my family, I dont think yet about it. Not because I do
not want but you just cannot plan it. I cannot start looking for her. I think
you have to feel that its her. You will see and understand that she is
yours I hope this time will come!

#6. 2011

siaxleni / News

NATAKHTARI Diary

TOURIST SEASON IN CAPITAL GOT OPENED WITH THE TBILISI BEER FESTIVAL
-

Joint press conference of the National Agency of

,
,
. -

Tourism and company Natakhtari on organizing Tbilisi

. -

Agency, and Tornike Nikolaishvili, Natakhtari Marketing

,
. , .

Beer Festival was held at Tbilisi Tourism Informational

Center. Beka Jakeli, Deputy Chairman of the Tourism
Manager, took part in the event and answered questions of journalists. The main topic addressed at the
press conference was the current tourist season in the
Capital and events aimed at attracting guests. It was
noted that organizers were expecting tourists from Azerbaijan and Armenia as well.

24.06.2
011

#6. 2011

13

 dRiuri
25.06.2
011

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25 .

14

TBILISI BEER FESTIVAL HELD

ALREADY FOR THE SECOND TIME

NATAKHTARI Diary
11
6.20
0
.
6
2

Tbilisi Beer Festival was held for the second time

at the Rose Revolution Square, Tbilisi. Like the last
years festival, it went for 2 days though acquired a
larger scale. By this event a Georgian analogue of
beer festivals held in European countries became a
tradition. In order to implement German, and in general western experience, for the first time this year
German girls dressed in traditional Bavarian dresses opened the beer festival and served guests for 2
days.
Festival commenced with procession taking start
at the Holiday Inn Hotel and ended on the Rose Revolution Square where the official opening ceremony
was held. The procession was lead by motorcade, in
which promo girls from Germany also took part. On
the opening day the festival was joined by Armenian
and Azeri tourists who arrived specially for this event.
Everyone could attend Natakhtari Beer festival for
free. The festival included many entertaining and interesting components. A live concerts with participation of famous Georgian groups were organized at
the Rose Revolution Square. Various performers including Mgzavrebi, Frani, Rodriguez, Salome Korkotashvili and four well-known pub bands took part in
the concerts.
Guests for every purchased 5 mugs of beer would
get 1 ticket with a chance to win 5 various types of
gifts (hats, free beer, sunglasses, beer glass or Tshirt). The festival included games and various entertaining events. Organizers decided to place four
outlets with different types of cuisine. In addition, long
tables and hayricks were placed on the Rose Square.
Similarly to western beer festivals, memorable souvenirs and gifts with event logos were being sold. It
should be noted that this year Natakhtari Lemonade
organized a special lemonade corner for children at
the beer festival.
This years event was attended by record number
of beer fans more than 25,000 people.

15

 dRiuri

siaxleni / News

05.05.2
011

WIKIPEDIA CONTEST
ABOUT BEER

- (GAU) .

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Georgian-American University (GAU) hosted the

award ceremony of winners of the beer contest organized by Natakhtari Company and Wikipedia Georgia.
Nino Surmava, PR Supervisor of Natakhtari and David
Maisuradze, Wikipedia Representative, awarded five
winners with 5L Natakhtari Beer, set of branded beer
mugs and respective certificates.
The company Natakhtari, together with Wikipedia
Georgia, announced the contest on writing articles on
beer in March. During one month, volunteers could prepare various articles about beer and send to the Organizational Committee, which would assess their compliance

( -

with Wikipedia standards and announce winners. Winners in two nominations (The Most Articles about Beer

) .

and The Longest Article about Beer) got announced.

16

#6. 2011

siaxleni / News

NATAKHTARI Diary

, . -

30.04.2
011

BEER FESTIVAL AT THE RESTAURANT TSISKVILI

This years season was distinguished with multitude
of beer festivals, which for Natakhtari already started in
April at the Restaurant Tsiskvili. Mini-festival aroused
great interest among the restaurant consumers. Approximately seventy beer fans took part in it.

NATAKHTARI EXTRA GENERAL SPONSOR

OF GEORGIAN ARM WRESTLING
FEDERATION AND THE NATIONAL TEAM

, -

Company Natakhtari and the Georgian National Arm Wres-

tling Federation concluded a memorandum at the joint press

conference of company Natakhtari, Ministry of Sports and Youth

Affairs of Georgia and the Georgian Arm wrestling Federation.

. ,
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According to the memorandum, Natakhtari Extra became a

general sponsor of the Georgian Arm wrestling Federation and

. -

the National Team for the upcoming year. Tornike Nikolaishvili,

Marketing Manager of Natakhtari, David Namgalauri, Deputy

, -

Minister of Sports and Youth Affairs, Erekle Gurchiani, Presi-

dent of Arm wrestling Federation, and Giorgi Tvaliashvili, the

Vice President, took part in the event and answered questions

- .

of media representatives.

06.05.2
011

#6. 2011

17

 dRiuri

Cveni brendi / Our Brand

NATAKHTARI Diary

, .
, , , . -, . , , , , .

NATAKHTARI LEMONADE
ACTION FOR CHILDREN
Natakhtari Lemonade organized a lemonade event for Tbilisi children on an International Childrenss Defence Day. Special bus of Natakhtari Lemonade was driving throughout various districts of Tbilisi from afternoon till late evening with animators, fairy tale heroes and presents. It was stopping at
squares, parks and other crowded places to hold a small celebration for passer-by children. During the event kids were being entertained by clown animators, The Booted Cat and Sullivan from Monsters Corporation. They handed Natakhtari Lemonade, hoods, balloons and other gifts over to children.

#6. 2011

19

 dRiuri

/ HR
menataxtaripersonali
/ INATAKHTARI

!

, .
.
. , ,
, , .
, .
, .
. ,
,
.
(), ( )
( ).

MUCH MORE FUN IS ON THE WAY!

During this year, HR Department of Natakhtari organized
team-building events.
First one was a Bowling championship. Teams were formed
from employees of various departments. Everyone enjoyed the
game. Even though Lasha Nodia turned out to be almost a professional player, not known previously, Mr. Koba Kobaidze, who
had never played bowling before, became the winner.
Natakhtari employees had to sweat a bit in the course of a
second team building activity. Teams were taken to Mtskheta
and given maps of predetermined route. During the run participants had to perform joyful and interesting tasks. The day ended in a quiet atmosphere, with a glass of beer and meal as well
as with sharing nice experiences.
David Abuladze (Driver), Shorena Khutsishvili (Sanitary
Doctor) and Levan Shatirishvili (Finance Controller) got winners of Mtskheta Contest.

20

#6. 2011

siaxleni / News


, . . .

,
. ,

, ,
,
,

NATAKHTARI Diary
PRESENTATION OF NIKO GOMELAURIS BOOK
At the big hall of the Griboeyedov Theatre, under initiative of
Nina Chodrishvili, Niko Gomelauris wife, and young creative people, presentation of Nikos new book - Dreams Break Like Commandments and a special artistic evening were organized. The
evening was lead by Kakha Mikiashvili, an actor. Bichi Ivanishvili and Irakli Gaphrindashvili,
young poets, recited poems
from the book.
In his late years Niko was
dreaming about publishing a
hardback that would include
his selected works. After his
death, under Mrs. Ninas initiative and Company Natakhtaris support, the book got
published, with well-known
poems of the poet as well as
with his works that had not
been published before.

,

. , ,
.
, .
, , : , --, -- , , , .

#6. 2011

NATAKHTARI FOOTBALL TEAM WON

A VICE CHAMPIONS TITLE AT THE
BUSINESS VETERANS LEAGUE
Natakhtari Football Team formed on the basis of the team
that won internal tournaments successively for two years took
part in a business veterans league quite successfully. Despite
experienced competitors Natakhtari team took a good start and
went to the final.
The team got awarded the Vice Champions title at Business Veterans League.
Tournament was quite representational, well-known teams
such as Patrol, PSP, DHL, South Osetian Administration, Caucasus Online, SEU and others participated in it.

personali / HR

dRiuri

SUCCESS IN CAREER

We congratulate our colleagues on new

appointments and wish them professional growth

APRIL

. .

PET Line Filling Machine Operator

Manucharishvili Ia

Accountant

MAY

Inasaridze David

Bezhiashvili Tamar

Chief Accountant

JUNE

Dzidziguri David

Sales Representative

Seperteladze Giorgi

PET Line Blowing Machine

Tikanashvili Ketevan

Sales Processing Operator

Rukhadze Aleksandre

Glass Line Filling Machine

Support Worker

Support Worker

APRIL

Chanishvili Maka

Accountant

MAY

Ghrubeladze Ekaterine

Leading Accountant

foto ganwyobisTvis / Photo for Mood

22

#6. 2011

socialuri
pasuxismgebloba / Social Responsibility
siaxleni
/ News

. ,
, . . 35 .

10.06.2
011

MEETING WITH DEALERS

Annual traditional meeting was held in Anaklia with all dealers of Efes Georgia. During the event, Mr. Mehmet Kochak, Mr.
Lasha Nodia and Mr. Tornike Nikolaishvili presented future plans
and projects of Efes Georgia to the guests. In addition, team
building exercises were carried out - billiard and backgammon.
35 representatives of dealer companies attended the meeting.

Tbilisi Open Air, ,
, - , , . , 15 ,
, ,
, .

TAKE IT EASY
AT ALTERVISION
International music festival Tbilisi Open Air, held for the
second time this year, was organized at the hippodrome territory. Twenty bands from various countries, including Germany, Great Britain, France and Belgium took part in it. At the
event, attended by approximately 15 thousand young people,
Natakhtari Karva and Natakhtari Extra were being exclusively
sold. In addition, branded tents got placed and guests were
given plastic cups branded with Natakhtari Karva logo.

12.06.2
011

#6. 2011

23

siaxleni / News

, , 15

..- , , .
, .

, , .

13.06.2
011

NEW LEMONADE
CAMPAIGN
A special communication campaign
was planned and implemented in June in
order to promote Natakhtari Lemonade as
a strong exportable product, being sold in
15 various countries, with the quality meeting the highest USA and EU standards.
Within the project framework a special TV
video was made, billboards got installed
and posters were printed. One more objective of the campaign was positioning
of Natakhtari Lemonade, as of the brand
which Georgians are proud of.

#6. 2011

NATAKHTARI Diary

( )

!

COMPANY NATAKHTARI CONGRATULATES

Bisar Ocal

(Finance Control Manager)

and Tuba Eren Ocal

on their marriage and wishes them
happiness!

CONGRATULATIONS

19
.
Aleksandre Tavberidze, second child of Teimuraz Tavberidze,
Administration Chief, was born on April 19.
3
.
Elene Bakradze, fifth child of Tengiz Bakradze, Brew House Operator,
was born on June 3.
15
.
Mariam Tskhelishvili, third child of David Tskhelishvili, Sales
Supervisor, was born on June 15.
27
.
Nikoloz Tarielashvili, second child of Manuchar Tarielashvili, Sales Representative, was born on June 27.

#6. 2011

25

 dRiuri

siaxleni / News

15.06.2
011

NATAKHTARI NCP STARTED
,

Traditional NCP (National Cap Promotion) campaign of Na-

, 15 .
100 , 1000 - , 5 000

takhtari, related this year with the Rugby World Cup to be held

- 20 000 . , , ,
, ,
.
- 2 .

in New Zealand, started on June 15. Many prizes such as 100

thousand bottles of Natakhtari Beer, daily prize of GEL 1,000,
weekly prize of GEL 5,000 and the grand prix of GEL 20,000 will
be awarded through the NCP. Everyone, who purchases Natakhtari Karva, Extra and Kasri bottle of any size will have the
opportunity to win. And only Kasri consumers will be able to get
a special present 2 travel packages to the Rugby World Cup.

,
, , . , , 10
. , , 100
.
.
.

25.06.2
011

BATUMI BEER FESTIVAL

Boom of beer festivals found its continuation in Batumi, where this type of event was held for the first time
and along with Natakhtari other beer producing companies were presented. Festival, opened by Batumis mayor
turned out to be large scaled and was attended up to 10
thousand people. Natakhtari was allocated a special location, where branded tents, flags and chairs for 100

26

people were placed. Promo girls dressed in Natakhtari,

forms were hosting beer fans. There were organized various contests in drinking beer and arm wrestling.

T
n
e
g
d
i
g
warmo

MEVLUDI KAPIANIDZE

...

Advices and interesting stories about

beer and not only about beer

BEER IS NUTRITIOUS, MEDICINAL

AND SIMPLY TASTY

8000 -

Beer has been brewing for more than 8,000 years

. - -

worldwide, and in olden days was considered a food

. (-

staple. In European languages the word beer comes

) ()
( ). -

from the Middle English ber(e), and from the Latin bibere meaning to drink. Ancient Babylonian records in-

, -

dicate beer as being used in sacrificial rituals. All of the

. , -

ancient cultures, including those of Egypt, China, India,

- , ,

and the Incas of Peru, made beer.

.
.
- , , ,

Physicians and holistic practitioners of old used beer

liberally in their cures. One important reason is that due
to the brewing process, beer was actually safer to drink
than the water or milk (which was usually preserved as

, (, ,

cheese). Thus, beer was often used to mix medicines

). , -

and was also used as the liquid in recipes in lieu of non-

, , -

potable water.

, .

.
,
,

An old folk remedy to rid the face of freckles was to

wash the face with warm beer.
Desperate early American colonists with a shortage
of barley and hops in the new world made beer from

, , -

corn, molasses, wheat bran, pumpkins, and even per-

, !

simmons!

Beer is brewed from some very healthy ingredients,

- , ,

primarily hops, yeast, barley, and barley malt. Is it any

. ,

wonder that beer was often referred to as liquid bread?

? , .
, , , ,

.

#6. 2011

Many Europeans have adopted hops sprouts as a substitute for asparagus and use them for pickling, in spite
of their higher cost.
Pilsner, ale, stout, porter, lager and bock beer are all
good candidates for addition to your recipes.

27

NEXT ISSUE WILL BE BETTER!

1. ?

What are your comments with respect to this issue of magazine?

2. ?

Who do you wish to be the guest of the next edition?

3. ?

Which additional topics or rubrics would you like to see in the next issue?

, :

e
es.g
f
e
@
iary
d
i
r
a
kht
a
t
a
n

Please place your comments, remarks and advices in the special box on the ground floor of the administrative building or send it via e-mail:

THANKS TO LITTLE TAMUNA FOR INTERESTING COMMENTS

dRiuri