Radio Trails Analysis

Trail for
(station/channel)

Alton Towers Job enlisting trailer

Target audience

People that are interested in getting a job at Alton Towers

Over 17, need to be able to drive there, in remote location
People interested in theme parks and rides

Tone of voice?

Excited, Upbeat, Encouraging, welcoming voice to make people want to apply

for the job. Reflects the theme park itself, makes it sound like a happy and
good place to work. Screams when supposed to b on the ride.

Sound effects?
(SFX)

Sounds effects of rollercoaster's, people screaming on rides - reflects the plce

of work.

Wildtrack/ambient
sound?

Use of music?

How many tracks?

Sound levels?

Sound levels go up and down to reflect being on a rollercoaster, suddenly go

very loud then levels out.

Length?

1:02

Other notes/common
elements/conventions

The voice over uses comedy to make the advert humorous and interesting.