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Ben's Chili Bowl is a Washington DC landmark k n ow n for its superior food quality and unique serving experience. Applicist designed the contest "Apps4Bens" as a method to increase consumer participation and brand visibility with the design of an iPhone App.
Ben's Chili Bowl is a Washington DC landmark k n ow n for its superior food quality and unique serving experience. Applicist designed the contest "Apps4Bens" as a method to increase consumer participation and brand visibility with the design of an iPhone App.
Copyright:
Attribution Non-Commercial (BY-NC)
Formatos disponibles
Descargue como PDF, TXT o lea en línea desde Scribd
Ben's Chili Bowl is a Washington DC landmark k n ow n for its superior food quality and unique serving experience. Applicist designed the contest "Apps4Bens" as a method to increase consumer participation and brand visibility with the design of an iPhone App.
Copyright:
Attribution Non-Commercial (BY-NC)
Formatos disponibles
Descargue como PDF, TXT o lea en línea desde Scribd
Case Study: Ben’s Chili Bowl Apps4Bens iPhone App Contest
Tuesday, April 13, 2010
Phase 1: Client Assessment
Ben’s Chili Bowl is a Washington DC landmark
k n ow n fo r e xc e l l e n c e i n s e r v i c e a n d community outreach...as well as its notorious HALF SMOKED. The Ben’s Chili Bowl brand is nationally recognized for its superior food quality and unique serving experience. Obama Picture Owner was asked to take TABS (Technology Assessment Baseline Survey). From the data collected from TABS, Applicist was able to design a marketing strategy based on how Ben’s utilized their brand within virtual markets (websites, Facebook, etc).
Tuesday, April 13, 2010
Phase (2): Increase Brand Visibility Establish Twitter and Youtube Presence
Tuesday, April 13, 2010
Ben’s Chili Bowl + Twitter = Brand Amplified 1 WEEK on Twitter = 1192 Followers
Tuesday, April 13, 2010
Phase II Enter Virtual Goods Market iPhone App Virtual Goods are defined as intangible goods and/or services purchased for use on a consumer electronic. An example of a virtual good is an iPhone App.
Applicist designed the contest
After increasing the virtual brand “Apps4Bens” as a method to of Ben’s Chili Bowl, our goal was to increase consumer participation increase the equity of the brand by and brand visibility with the design designing an iPhone App. of an iPhone App.
Tuesday, April 13, 2010
Phase (3) Establish Strategic Partners
Strategic Partners Fact:
Applicist acquired the partnership of Apps4Bens was inspired by a iStrategy Labs and Disruptathon for the project designed by iStrategy Labs: Apps4Bens contest. Both partnerships Apps for Democracy. Statistics: (DC were key for community outreach and Govt / Apps Designed / Return on iPhone App development. Investment)
Tuesday, April 13, 2010
Phase (4) Media Blitz By entering the Virtual Goods Market (iPhone App), Ben’s Chili Bowl received additional media coverage. Applicist enabled both viral media (Twitter) and conventional media outlets to increase community outreach.