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App Annie 2015 Retrospective
App Annie 2015Retrospective
RESEARCH & ANALYSIS
 
App Annie 2015 Retrospective
 
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The information, materials, data, images, graphics and other components of this report ("Report") are copyrighted and owned or controlled by App Annie unless otherwise noted. Unauthorized use of the Report may violate copyright, trademark and/or other intellectual property rights of App Annie and may give rise to a claim for damages and/or be a criminal offense. The Report may not be modified, copied, distributed, republished, uploaded, posted, decompiled or transmitted in any way, without the prior written consent of App Annie.
 
App Annie 2015 Retrospective
 
EXECUTIVE SUMMARY4TOP APP TRENDS IN 2015
App Platform and Market Developments6Platform Trends Continue: Google Play Downloads 2x iOS WhileIOS Widens Revenue Lead7iOS in China: China PassesUS in Downloads, While China Revenue Doubles From 20149Google Play PassesiOS in US Downloads 11Emerging Markets Continue to Climb14Expanding App Monetization and Market Sectors16Ridesharing and Taxi Apps:Usage Explodes Around the World17Dating App Monetization: The Year of Tinder20Video Streaming: Battle Lines Are Drawn22Music Streaming: Revenue Soars for Global and Local Players24M-Commerce: Shoppers Choose the Small Screen26The Evolution of Mobile Gaming29Competition Increases in Games and Maturity Cycles Accelerate30Core Games in Asia: Immersive Games Draw Players’ Time and Money32TheNext Frontier for Apps 34Wearables and TV Take Off35
TOP APPS AND COMPANIES BY COUNTRY
39Worldwide40Brazil43China46France49Germany52Japan55Russia58South Korea60United Kingdom63United States66
TOP COUNTRIESAND CATEGORIES
69TopCountries70TopCategories71
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