Digital Photography

Assignment
PROMOTION & PRESENTATION

Assignment

Promoting & Presenting

your work as a photographer
All photographers advertise themselves and their services. It is vital that a photographers work is seen in as
many places as possible both online and offline. Even if they have a website they still require offline
advertising. Examples are - websites, business cards, flyers, photo-books, prints, exhibitions. Important to
connect with social media - e.g. Twitter, Facebook, Linkedin, Instagram, Flickr
Research how photographers advertise themselves.
Provide examples on your blog. Learn from this
research and look at the various formats for
advertising your photography.
The hand-in for this assignment is 30 final
photographs presented in a professional way with a
supporting blog or sketchbook. You can use work
already done in other assignments.
Your starting point should be researching
photographers and other creatives for inspiration.
How do they market themselves?
How do they present their work?
Write a short biography about yourself & style of
work
What can you learn from this?
What have you learnt from other assignments?
Look at the different formats available to you:
website, printed, video, exhibition.
What is your best plan of action?
How can you best display your work?
Make sure you choose categories as specified in
the handbook.

HAND-IN Friday 22nd April 2016 by 3pm

Resources:
http://blog.noplasticsleeves.com/category/
digital_portfolios/
http://www.jasontravisphoto.com/
http://www.day19.com/
http://www.simonhoegsberg.com/
http://theselby.com/
www.moo.com - business cards
http://www.flickr.com/groups/artofthebusinesscard/
http://thephotographersgallery.org.uk/home
THINK OF:
Quality of photographs, layout, colour, font, logo.
Typography is very important.
Look at the resources and be inspired = learn
BE CONSISTENT WITH YOUR PRESENTATION OF
WORK.
Put your website url and contact details on the card/s.
As before put all ideas and processes in
your blogs.
PLAN OUT YOUR CAMPAIGN CAREFULLY
Put your website address and contact details
on any printed work.

Websites MUST be LIVE!

Assignment
Promoting & Presenting
your work as a
photographer

PROMOTING & PRESENTING YOUR

WORK AS A PHOTOGRAPHER

WORKSHEET

BRIEF: All photographers advertise themselves and their services. It is vital that a photographers work is seen in as many places as
possible both online and offline. Even if they have a website they still require offline advertising. Examples are - websites, business
cards, flyers, photo-books, prints, exhibitions, connecting with social media - e.g. Twitter, Facebook, Linkedin, Instagram, Flickr.

Digital photographic imaging flow Chart

Research how photographers advertise themselves. Provide examples on your blog. Learn from this research and
look at the various formats for advertising your photography.

DETAILS
Research - list websites, inspiration
ideas.

URBAN
MOTION
MUSIC / GIG

Assignment
Core(Subjects
(choose(up(to(5)

DIGITAL DARKROOM
NIGHT LIGHT
CANDID
Format of work - website, print,
exhibition
How will you implement this?

Subject/s chosen - see flowchart in

handbook

PORTRAIT
SEASIDE

Students(MUST(
select(core(
subjects(from(the(list
(30(photographs)

WEATHER
LANDSCAPE / CITYSCAPE
COMMERCIAL
NATURE

Action Plan - a to do list with dates

from now until end of unit.

ARCHITECTURE
FASHION / CULTURE
ABSTRACT
HUMAN FORM

Remember to do evaluation on the

final 30.
Have you described your subjects
processes clearly and concisely ?
Have you considered and examined
the merits and problems of the subjects?
Have you evaluated your subject
matter, equipment and editing?
What you would do differently?

SELF - INITIATED

Students(will(
create(a(working(
journal((blog(or(
sketchbook)(and(a(
professional(presentation(
of(Binal(images

All photographers advertise themselves

and their services.
It is vital that a photographers work is seen in as many places
as possible both online and offline.
Even if they have a website they still require offline
advertising.
Examples are - websites, business cards, flyers, photo-books,
prints, exhibition. Important to connect with social media e.g. Twitter, Facebook, Linkedin, Instagram, Flickr

Research how photographers advertise

themselves. Provide examples on your
blog. Learn from this research and look at
the various formats for advertising your
photography.
The hand-in for this assignment is 30 final
photographs presented in a professional
way with a supporting blog. You can use
work already done in other assignments.

Your starting point should be

researching photographers and other
creatives for inspiration.
How do they market themselves?
How do they present their work?
Write a short biography about yourself &
style of work
What can you learn from this?
What have you learnt from other
assignments?

Look at the different formats available to

you:
website, printed, video, exhibition.
What is your best plan of action?
How can you best display your work?
Make sure you choose categories as
specified in the handbook.

Digital photographic imaging flow Chart

URBAN
MOTION
MUSIC / GIG

Assignment
Core(Subjects
(choose(up(to(5)

DIGITAL DARKROOM
NIGHT LIGHT
CANDID
PORTRAIT
SEASIDE

Students(MUST(
select(core(
subjects(from(the(list
(30(photographs)

WEATHER
LANDSCAPE / CITYSCAPE
COMMERCIAL
NATURE
ARCHITECTURE
FASHION / CULTURE
ABSTRACT
HUMAN FORM
SELF - INITIATED

Students(will(
create(a(working(
journal((blog(or(
sketchbook)(and(a(
professional(presentation(
of(Binal(images

Note Blog only this year

HAND-IN - Friday 22nd April by 3pm

Resources:
http://blog.noplasticsleeves.com/category/
digital_portfolios/
http://www.jasontravisphoto.com/
http://www.day19.com/
http://www.simonhoegsberg.com/
http://theselby.com/
www.moo.com - business cards
http://www.flickr.com/groups/artofthebusinesscard/
http://thephotographersgallery.org.uk/home

Assignment - Promo and Presentation

FURTHER LINKS
Using instagram to tile images to create larger images
https://itunes.apple.com/us/app/instatiling-tile-banners-photo/id665685081?mt=8
Create hockney polaroid layouts with their camera phones.
Using a tilt shift app or recreating it in photoshop
http://www.smashingmagazine.com/2008/11/16/beautiful-examples-of-tilt-shift-photography/
Think about creating a theme that links the images together.
Common themes include people hovering:
http://farm5.staticflickr.com/4089/5002660329_ce122f5d5e_b.jpg
http://petapixel.com/assets/uploads/2012/05/bike2_mini.jpg
Which can be an example of experimentation using photoshop or just as easy as a well timed jump.
Another option is to take an image into photoshop and create a double exposure using the software such as this:
http://trendland.com/ritty-tacsum-experimental-photography/
A really good app for creating double exposures would be Hipstamatic:
The app allows you to layer as many images into one exposure as you like.
http://blog.hipstamatic.com/post/32902449903/multiple-exposure-kit-tips-after-you-download-the

Flyer/Card

Flyer/Card

Flyer/Card

http://blog.noplasticsleeves.com/?p=3939

The Best of
Business Card
Design

and an excellent website:

http://creativebits.org/cool_business_card_designs

http://www.computerarts.co.uk/tutorials/
2d__and__photoshop/create_a_3d_business_card

It even has a watermark

MOO LUXE CARDS

Moo
Do NOT use Vistaprint low quality

http://uk.moo.com/partner/freepack/

http://content.photojojo.com/tips/12-awesome-photography-business-cardideas/

PRINT
Options available:
Eldon - professional printers up to A0 size.
They also have different paper stock for photographers.
UOP - Anglesea Building (back) range of printers etc
Reproprint - by University House
Online like Snapfish / Truprint (make sure the paper stock is
high quality). Loads of options out there.
Some of you might want to just print one or two photos?

A converted old picture book

Supreme - series of limited edition skateboard decks designed by

photographer Marilyn Minter.

http://www.thecoolhunter.co.uk/ads

http://petapixel.com/2015/01/27/conceptual-photographer-creates-literal-usb-thumb-drives-promo-mailer/

http://petapixel.com/2015/01/29/promo-piece-simple-36-page-photo-magazine/
#more-156937

self publishing
Blurb - http://www.blurb.com/ - different ways to create
books
Magcloud - http://www.magcloud.com/
Lulu / photobox / snapfish /
Bob Books - http://www.bobbooks.co.uk/
iPhoto - built in templates
Newspaper Club - http://www.newspaperclub.co.uk/
Loads of sites out there to create your books vary by price
and location. Allow time for them to be printed and
delivered - check times
An excellent way to promote your work. Gives people the
option to design their own books. Templates & InDesign
plug-in.

http://blog.noplasticsleeves.com/?tag=self-promo

http://selfpublishbehappy.com/

good article at the BJP

http://www.bjp-online.com/british-journal-of-photography/report/1650584/
self-publishing-photographers

ALTERNATIVE
FORMATS

HORIZONTAL
SCROLLING

Good Example - Cotton Candy

http://www.cottoncandyweddings.co.uk/

Good Example - Chase Jarvis

http://www.chasejarvis.com/

http://www.thedieline.com/blog/2010/9/15/
dsreps-2010-photographer-promo.html

Online

Vital that your showreel / portfolio of work

is available to view online in some form

Many students buy their own domain name

which would then be added to cvs,
business cards etc

Lots of choice out there - examples to

follow. Important to research and test out

the pros and cons of a few

Dont have to know code - templates

Online Portfolios - loads of choice

http://format.com/
http://www.viewbook.com/
http://www.behance.net/
http://carbonmade.com/
http://www.creativehotlist.com/

http://www.coroflot.com/
http://www.flickr.com/
http://shownd.com/

http://www.portfoliobox.net/
http://www.agoodportfolio.com/

http://subfolio.com/

http://dribbble.com/

http://dropr.com/

http://www.dripbook.com/
http://imcreator.com/
https://wordpress.com/

http://www.indexhibit.org/
http://www.tumblr.com/

http://clairesambrook.tk
http://themecloud.co/themes/narnia/
http://www.untitledthemes.com/

THEMES

1.99 for
theme

Mobile

Also use http://instagr.am/ and

http://www.eyeem.com/ to get
your work seen - join groups etc

Good list
http://photo.tutsplus.com/articles/shooting-articles/top-tips-for-self-promotionand-why-its-so-important/
http://glazemoo.blogspot.com/2011/03/flickr-alternative-image-hosting-and.html

Social Media
Important to have accounts with:

Twitter
Instagram
Facebook
Linked In (best platform for networking)
Possibly Google+ / Pinterest / FFFound
Need to ideally have these all linked up

Social Media
Talk about your progress in making your
portfolio

Ask for feedback and help

Blog / tweet about work that inspires
you

Make contacts in your discipline

Post images / sounds etc in progress

Savvy

Keep up to date with technology and

how this impacts your area

Read magazines / journals / world

policies etc

WIRED / MONOCLE etc

Keywords - use these on your sites for

searches and also add to social media all consistent

Combined
All of your elements should be

combined to work together in harmony

Do not clutter - make it simple

Online / Social Media
Offline - cv / cards / flyers / printed
books + portfolios

Domain Name
Looks professional if you buy a
domain name for example
www.natt.evans.co.uk
then your email would be
info@natt.evans.co.uk

https://www.123-reg.co.uk/

http://uk.godaddy.com/

http://www.birdsofafeatherblog.com/
http://yd84.deviantart.com/gallery/#IN-DA-CAR
http://mattewithborders.blogspot.com/
http://www.v1gallery.com/artist/show/3
http://www.otto-otto.com/2009/01/sketchbook-lucyhamblin-17/
http://www.carlkleiner.com/
http://denis.darzacq.revue.com/
actualite.shtml
Terry Richardson Collectable Doll

http://www.christophehuet.com/#/RETOUCHING/431

Student work on this module

http://jackdaly.me/

Options for final 30

Website - MUST BE LIVE
Photo Book - loads of intro offers
Magazine - use Adobe InDesign
Prints - hunt around for free/cheap offers
Exhibition - could organise a group one?
Other - postcards, dvd etc

HTTP://LUKEOBRIEN.CO.UK/WORK/LUKE-OBRIEN-PHOTOGRAPHY.HTML

HIGH QUALITY PRESENTATION OF YOUR WORK IS VITAL

HTTP://JACK-DALY.TUMBLR.COM/

HTTP://PIKCHURSUNIT.BLOGSPOT.CO.UK/

LOGOS

Your Font / Your Logo

Find a font that works with your industry and is
legible - able to transfer across a range of uses
- CV, showreel, website, title sequence etc
Logo - create in Adobe Illustrator for Twitter
first - square size - very small. Then re-size for
FB, Vimeo, You Tube, Website etc

Examples - blogs

http://sd-digialphotography.tumblr.com/

Examples - blogs

http://jack-daly.tumblr.com/

Examples - blogs

THINK OF:
Quality of photographs, Layout, colour,
font, logo.
Typography is very important.
Look at the resources and be inspired
= learn
BE CONSISTENT WITH YOUR PRESENTATION OF WORK.

Put your website url and contact

details on the card/s if you have any.

As before put all ideas and processes

in your blogs/sketchbooks.
PLAN OUT YOUR CAMPAIGN CAREFULLY
- allow time
Put your website address and contact
details on any printed work.
Websites MUST be LIVE!
You can use Tumblr etc

Next Tutorial Session 21st Jan

Meet at Hotwalls in Old Portsmouth next
to the Square Tower - 4pm
Please bring your cameras with you.
Seminar 25th Jan 4pm - Andrew Whyte
http://www.longexposures.co.uk/ Andrew
will be doing a demo of his work in Eldon
Courtyard - lighting up the sculpture.
Bring your cameras.