Underage Drinking

Among High School

Students
Destiny Britton
Valentina Chawdhury
Yasmine Franco
Rochelle Granados
Carolina Sandoval

Learning Objectives
Increase awareness on

underage drinking
Get the community
invloved
Launch our social media
campaign

Introduction
O The purpose of this project proposal is to bring attention and awareness to the excess alcoholconsumption among adolescents, specifically high school students.
O If binge-drinking doesnt result in death for those adolescents that are participating, then other
results include injury, both intentional or unintentional of themselves or others or long-term health
issues.
O These goals include raising awareness through use of scare tactics, by usage of images, statistics,
and information to more heavily impact teenagers and high school students.
O The theories/models that will be used include the Precaution Adoption Process Model, Models
Based on Perceived Threat and Fear Appeals, and Social Marketing Theory.
O The Social Marketing Theory will be the most utilized tool in this project and/or campaign idea.
By using social media, high school students will be more easily accessed and high school students,
in vise-versa will easily access the campaign. Using social-media will allow for the messages,
information, and education from this project to be displayed and be available to a much larger
audience.

Health
Problem
35.1 percent of 15-yearolds report that they have
had at least 1 drink in their
lives.

O Death 4,358people under age 21

die each year from alcohol-related

car crashes, homicides, suicides,
alcohol poisoning, and other injuries
such as falls, burns, and drowning.
O Serious injuries More than
190,000 people under age 21 visited
an emergency room for alcoholrelated injuries in 2008 alone.
O Impaired judgment Drinking can
cause kids to make poor decisions,
which can then result in risky
behavior like drinking and driving,
sexual activity, or violence.
O Increased risk for physical and
sexual assault Youth who drink
are more likely to carry out or be the
victim of a physical or sexual
assault.
O Brain development problems

Research shows that brain

development continues well into a
persons twenties. Alcohol can afect
this development, and contribute to
a range of problems.

Real Life
Alyssa Hirahara
1991-2005
http://www.riversideca.gov/
rpd
/press/2005releases/dec08
05.htm

Our
Campaign

Instagram is the leading photo and short

clip sharing social media today.
Captures adolescents attention by the
presence of emotions and inspiration
Encourage them to share their own
pictures that promote healthy living
instead of drinking
Goal is to provide an environment that
will motivate, encourage, and incite
others to find alternate ways to have fun

Spreading Awareness

The Goal
Change and influence
behavior, targeting social
and physical determinants
of health.
Through the use of
Instagram, our campaign
will be able to reach more
young individuals on a
level which their
generation will understand.
Promote an alcohol-free
lifestyle.
Educate adolescents with
the risks associated with
alcohol.

References
Fact Sheets Underage Drinking. (2014, October 31). Retrieved November 2, 2015. http://www.cdc.gov/alcohol/factsheets/underage
drinking.htm
Prevalence of Underage Drinking. (2011, July 1). Retrieved November 1, 2015.
http://www.camy.org/resources/factsheets/prevalenceofunderagedrinking/
Short & LongTerm Effects of Alcohol Negative Side Effects on the Body DrugFree World. (n.d.). Retrieved November 2, 2015.
http://www.drugfreeworld.org/drugfacts/alcohol/shorttermlongtermeffects.html
SILVERI, MM. Adolescent Brain Development and Underage Drinking in the United States: Identifying Risks of Alcohol Use in
College Populations. Harvard Review of Psychiatry (Taylor & Francis Ltd).20, 4, 189200, July 2012. ISSN: 10673229.
Sharma, M. (2007, September). Precaution Adoption Process Model: Need for experimentation in alcohol and drug education. J
ournal of Alcohol & Drug Education. pp. 36.
Verissimo, A. (2015). STAGE MODELS FOR HEALTH PROMOTION Chapter 6. Retrieved November 3, 2015.
UNDERAGE DRINKING AMONG HIGH SCHOOL STUDENTS 9 DiClemente, R., & Salazar, L. (2013). Health behavior theory for
public health: Principles, foundations,
and applications. Burlington, MA: Jones & Bartlett Learning.
Verissimo, A. (2015). Chapter 5 Models Based on Perceived Threat and Fear Appeals. Retrieved November 3, 2015.
Verissimo, A. (2015). Chapter 9 Health Communication: Theory, Social Marketing, and Tailoring. Retrieved November 3, 2015.
Fact Sheets Underage Drinking. (2014, October 31). Retrieved November 3, 2015, from http://www.cdc.gov/alcohol/fact
sheets/underagedrinking.htm