Complaint to ASCI regarding an Advertisement

Advertisement for Product/Service (name):____________________ of Company (name)________________________

Appeared in Publication(name):________________ date (on):____________ in (City):______ in Language:________

Appeared on TV/Radio: __________________ channel (name)________________________ date (on)_____________

during (time/programme):____________________________________ in (language)___________________________

Other promotion:____________________ Printed material:______________________ Poster:__________________

Leaflet:________________________________________ Mailing (from):____________________________________

Promotion message on product pack:__________________________________________________________________

Advertisement/promotion on internet/website/other electronic media:_______________________________________

Name of Server __________________________________________________________________________________

Address (url/website)______________________________________ date observed_____________________________

Outdoor hoarding:_______________________________ location:__________________________ city:___________

Describe TV/Radio commercial visual/voice:___________________________________________________________

Mention specific claims/description of visuals made in print Ad/promotional material : ________________________

________________________________________________________________________________________________
Please enclose clipping/clear copy of print advertisement/electronic media advertisement / any other promotion
complained against.
Please send (by post) your complete complaint (signed by you preferably) with full particulars as above, enclosing any
other papers in support of your complaint, with a copy of advertisement mentioning,

Mention What you wish to

Chapter ASCI Code Provisions Complain about as per attached
sections of the ASCI Code
I To ensure the truthfulness and honesty of representation and
claims made by advertisements and to safeguard against
misleading advertisements.
II To ensure that advertisements are not offensive to generally
accepted standards of public decency.
III To safeguard against the indiscriminate use of advertising for the
promotion of products which are regarded as hazardous to society
or to individuals to a degree or of a type which is unacceptable to
society at large.
IV To ensure that advertisements observe fairness in competition so
that the consumer’s need to be informed on choices in the market-
place and the canons of generally accepted competitive behaviour
in business are both served.

Your reasons / objections:__________________________________________________________________________

______________________________________________________________________________
Your full name: __________________________________Signature ________________________Date_____________

Postal address:___________________________________________________________________________________

Pin code_______________ Phone______________________ e-mail________________________________________

Write to -The Secretary General, The Advertising Standards Council of India ,219, Bombay Market, 78 Tardeo
Road, Mumbai 400 034. Tel: (022) 23513982, Fax: 23516863, e-mail: asci@vsnl.com Website: www. ascionline.org

In case you send your complaint by e-mail please follow-up with a hard copy of your complete complaint with
enclosures, by post to our above address.