UNIVERSITI TENAGA NASIONAL

COLLEGE OF FOUNDATION AND GENERAL STUDIES

Course Outline
Strategic Management
MGMD 263
Semester 2 Academic Year 2015/2016
Madam. Shahidah Binti Ahmad Suhaimi
Room: WSAS-02-11
Tel: 09 455 2020 (3159)
Fax: 09 455 2000
Email: shahidah@uniten.edu.my
STRATEGIC MANAGEMENT
Course Code

MGMD 263

Course Status

Core

Level

Foundation

Semester Taught

Credit

Pre-requisites

N/A

Assessments

Quizzes

10%

Mid Term

15%

Case Study Presentation

20%

Assignment

15%

Final examination

40%

Course Description

While the successful day-to-day operation of a business demands sound human resource, financial and
information management practices, the long term viability of the business will depend on
managements ability to think strategically and make sound decisions that sustain competitive
advantage. The purpose of the capstone course is to expose students to the managerial process of
crafting and executing of strategy with an appealing mix of strategically relevant crafted cases, to
engage them and sharpen their skills in applying the concepts and tools of strategic analysis. The
chapters in this course provide guidance for students how to conduct a strategic analysis of a business
and its competitive environment, develop and select strategic options, and manage strategic change.
There will be a strong emphasis on the integration of prior learning from functionally based courses
(e.g. HR management, marketing, marketing information, etc.) to address the big picture of
sustainable business enterprise.

Course Objectives:
This course is designed to meet the following objectives:
1. To equip students with the importance of strategic management in crafting long term growth,
sustainability and competitive advantage for businesses.
2. To acquire and sharpen their skills in applying the concepts and tools of strategic analysis for
businesses
3. To create awareness on contemporary green and environmental requirements that influence strategic
direction of businesses.
Course Outcomes:
At the end of this course, students should be able;
1. To describe strategy, concepts and approaches in strategic management.
2. To relate the external and internal assessment of an organization in formulating competitive
strategies.
3. To distinguish the effectiveness of various strategic options based on the industry.
4. To practice the various concepts in analyzing and choosing strategies for businesses.
5. To integrate the key issues in strategic management.
6. To justify the appropriate strategy from the case study analysis.
Course Outcomes
CO1
To analyse
the
strategy
formulation stage of the
strategic-management model.
CO2
To
relate
the
strategy
implementation stage for an
organization
with
the
effectiveness
of
various
strategic options based on the
industry.
CO3
To
describe
a
practical
framework
for
evaluating
strategies.

PO1
X

PO2

PO3

PO4

PO5

PO6

PO7

PO8

Class Assessment
Assessment will be done on a continuous basis throughout the semester, which will be divided into the
followings:

Assessment Methods

CO1

CO2

CO3

Final Exam

Mid Semester Exam

Case Study
Quizzes
Assignments

Total student learning time (SLT)

L = Lecture
T = Tutorial
P = Practical
O = Others
NFTF = Non Face to Face
ILT = Independent Learning Time

Total guided and

independent learning

Face to face
L

NFTF

24

12

36

120

Course Outline :
Week

1
CO1

2
CO1

3
CO1

Student Learning Time (SLT)

L T
P
O NFTF Total

Topics
1. THE
NATURE
OF
STRATEGIC
MANAGEMENT
Key terms in strategic management
Strategic management process
Benefits of a good strategic management
2. THE BUSINESS VISION AND MISSION
Nature of vision and mission
Process of developing vision and mission
Evaluate vision and mission statements
3. EVALUATING A COMPANYS
EXTERNAL ENVIRONMENT
Conducting and external strategic
management audit
Major external forces that affect
organizations

Continue Topic 3:
4

EVALUATING A COMPANYS
EXTERNAL ENVIRONMENT
Competitive Profile Matrix
Gathering competitive intelligence

5
CO1

6
CO1

7
CO1

4. EVALUATING A COMPANYS INTERNAL

ENVIRONMENT
Performing an internal strategic
management audit
Resource Based View

Continue Topic 4:
EVALUATING A COMPANYS INTERNAL
ENVIRONMENT

Basic functions that make up management

Internal Factor Evaluation Matrix

5. STRATEGIES IN ACTION
Types of business strategies
Porters five generic strategies
6. STRATEGY ANALYSIS AND CHOICE
Framework for choosing alternative
strategies
Development of various Matrix in strategy
analysis and choice

Continue Topic 6:
STRATEGY ANALYSIS AND CHOICE

9
CO2

10
CO2

Framework for choosing alternative

strategies
Development of various Matrix in strategy
analysis and choice
Organizational culture in strategic analysis
and choice
Role of board of director in choosing among
alternative strategies
7. IMPLEMENTING STRATEGIES
Management and Operations Issues

Continue Topic 7:
11
CO2

12
CO3

IMPLEMENTING STRATEGIES
Marketing, Finance, Accounting, R&D, and
MIS issues
8. STRATEGY REVIEW, EVALUATION AND
CONTROL
Framework for evaluating strategies

Continue Topic 8:
13
CO3

14
CO3

STRATEGY REVIEW, EVALUATION AND

CONTROL
Contingency planning in strategy evaluation
9. KEY
STRATEGIC
MANAGEMENT
ISSUES
Business Ethics
Social Responsibility
Environmental Sustainability

Case Study Presentation

Final examination (2hours)
Midterm (1 hour)
Quiz 1 (1 hour)
Quiz 2 (1 hour)
Group Assignment
Total SLT

4
2
1

28

14

10
2
1
1
10
70

8
12
3
1.5
1.5
10
120

Main Reference:
1. Fred R.D. Strategic Management, Concepts and Cases, 14 th edition (2012), Pearson
Other Reference:
1. Arthur A. Thompson Jr., Margaret A. Peteraf, A. J. Strickland III, and John E. Gamble. Crafting and
Executing Strategy: The Quest for Competitive Advantage 18th edition (2012), McGraw-Hill

Program Outcomes
PO No.

Students graduating from the Diploma Program

will have the ability to :

PO1

Able to utilize descriptive and quantitative knowledge in business.

PO2

Able to acquired technical and practical skills in business theories, principles and practices.

PO3

Able to espouse business knowledge and skills needed and be vigilant of the social,
cultural, global and environmental responsibilities.

PO4

Able to ethically enhance their professionalism in business and industrial responsibilities.

PO5

Able to identify business related problems and put forward feasible solutions for decision
making purposes.

PO6

Able to lead effectively, communicate resourcefully and be an active team player

PO7

Able to value the importance of life-long learning and possess basic research skills
needed in seeking new information and knowledge.

PO8

Able to present and involve professionally in business and entrepreneurial activities.

LESSON PLAN
Wee
k

Date

Topic coverage

19/10

23/10

Topic 1

Remarks

Holiday

2
3
4
5

6
7
8
9

10
11
12
13
14

26/10

30/10
2/11
6/11
9/11

13/11
16/11
20/11
23/11
27/11
30/11
4/12
7/12
11/12
14/12
18/12
21/12

25/12
28/12

1/1
4/1
8/1
11/1

15/1
18/1

22/1
25/1
29/1

Topic 2

Topic 3

Week 3
Quiz 1 (Topic 1-2)
10/11 Deepavali

Topic 4

Week 6
Midterm (Topic 3-4)

Topic 5

Topic 6
Midterm Break

Topic 7
Week 11
Quiz 2 (Chapter 5 & 6)
Topic 8

Submission of assignment
(20/1/2016 before 2pm)
Topic 9

24/12 Prophet Muhammad's

Birthday
25/12 Christmas
1/1 (Fri) New Year