Frankfurt Show Daily, Day 1, Oct. 14 2015

Frankfurt
Wednesday 14 OctOber 2015
visit pW and BookBrunch at HALL 6.0, StAnd B29
SECOND OPINION
BY RADHA GOPALAN, MD
RichDad.com
RichDad.com
A Rich Life Series Book
Agents bullish on Frankfurt 2015

How big will the big books
be at this Frankfurt Book
Fair? asks Rachel Deahl with
additional reporting by
Francis Hoch. After a few
years where multiple titles
drew seven-figure advances,
agents and other insiders said
they expect this years show
to prove once again that
publishers are willing to shell
out big money for the
handful of titles deemed to be
the hottest projects in
circulation. In spite of a
slower-than-usual start to the

pre-Fair deal-making in the
US this year, and continued
obstacles in certain foreign
markets, expectations are
that advances will remain
high, and lots of big books
will be sold.
I think the international
market overall is stronger
than it has been past years,
said Robert Gottlieb,
Chairman of Trident Media
Group. Gottlieb, whose big
pre-Frankfurt deals included
the seven-figure sale of Super

Immunity (part of the
franchise by Deepak Chopra
and Rudolph Tanzi featuring
Super Genes and Super
Brain) to Crown in a preempt, noted that over a third
of his agencys business was
now international. He said
that publishers in major
markets are now willing to
spend more money than they
have been, in recent history,
to get [the big] books.
That most of the biggest
books of the Fair may not

have all sold before the event
officially starts today, is also
something new. Jennifer
Weltz, at Jean V Naggar
Literary Agency, thinks the
reason more big projects
werent selling last weekas
has become the norm in the
run-up to the big fairsis that,
in the States, September was
something of a lost month.
Pointing to the fact that
Labor Day fell later than
Continues on page 4 g
Rushdie: it falls to us to hold the line

Amid tight security, and a
last-minute boycott by
Iranian publishers, author
Salman Rushdie delivered
the opening talk at the 2015
Frankfurt Book Fair,
insisting that the publishing
world must continue to
stand up for free speech.
Ive always thought in a
way that we should not
need to discuss freedom of
speech in the West, that it
should be like the air we
breathe, Rushdie said. But
violence and the threats of
violence, he acknowledged,
required publishers to fight
on. At this point,
publishing begins to feel like
a war, he observed. We
Rushdie (left) with Juergen Boos
have no guns, no tanks. But

it falls to us to hold the line,
not to withdraw from our
positions, but to understand
that this is position from
which we cannot fall back.
Rushdies appearance at
the Fair comes with the
publication last month of his
latest novel Two Years Eight

Months and Twenty-Eight
Nights (Penguin Random
House). But it apparently
opened old wounds for the
Iranians, and Frankfurt
officials confirmed that on
Friday the Iranian Ministry
of Culture had cancelled the
national stand planned for
this years Fair, citing
Rushdies presence. Fair
director Juergen Boos said
the decision saddened him,
but that freedom of speech
is non-negotiable. Boos
added that several Iranian
publishers would still be
present in Frankfurt.
The presence of Rushdie
also led to threats and tight
security. Journalists had to

submit to background checks
as well as searches entering
the press conference.
inSide:
AL WeiWei
memoir
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JuLiAn Lennon
talks to shoW
daily
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round-up
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FrankFurt shOW daily
PubMatch announces
new partners
Foreign rights platform PubMatch has announced a
partnership deal with Thorpe-Bowker in Australia,
making Thorpe-Bowker the local PubMatch agent
covering the Australia-New Zealand market. The deal
will add PubMatch to Thorper-Bowkers menu of
services that includes ISBN registration, Bookseller &
Publisher magazine, Title Page (in partnership with the
Australian Publishers Association), and more. The
official launch of PubMatch in Australia is expected in
early 2016.
PubMatch, as a global rights trading platform, is the
perfect vehicle for all publishers through Title Page or
via Thorpe-Bowkers My Identifiers, the Australian
ISBN Agency, to promote works for rights sale or
purchase to publish works in particular territories, said
Gary Pengelly, Thorpe-Bowker General Manager. This
is an ideal complementary service to the current offerings
of Title Page and My Identifiers to help Australian and
New Zealand publishers and authors access a global
marketplace for their works.
The agreement comes on the heels of a recently
announced partnership with the London Book Fair (LBF),
in the creation of Global Rights 365@LBF. This initiative
will grant LBF participants access to PubMatchs roster of
services, including its management platform and network.
The London Book Fair and Thorpe-Bowker
partnerships show the breadth of services that PubMatch
can provide, said PubMatch founder Jon Malinowski.
Book fairs, publisher associations and service providers
around the world are finding ways to plug PubMatch
into their available offerings, and were excited to see
how it impacts the content and business taking place
on PubMatch.
To contact Frankfurt show daily at the

Fair with your news, visit us on the
Publishers Weekly stand in Hall 6.0, B29
Publisher: Joseph Murray
Editors: Andrew Albanese, Nicholas Clee
Reporters: Rachel Deahl, Liz Bury
Project Coordinator: Cathy Schofield
Layout and Production: Heather McIntyre
Editorial Coordinator (UK): Marian Sheil Tankard
For a Free digital trial to Publishers Weekly go to

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subscribe to bookbrunch via www.bookbrunch.co.uk
or email editor@bookbrunch.co.uk
Al Weiwei memoir to PRH

Crown in the US and Bodley Head in the UK (Penguin
Random House imprints) are to publish a memoir by
Al Weiwei, Chinese artist and activist. Doubleday will
publish in Canada.There are also deals in Germany, the
Netherlands, Italy, France, Brazil, Spain, Denmark, Sweden,
and Norway.
Rachel Klayman at Crown signed world rights from Peter
W Bernstein and Amy D Bernstein at Bernstein Literary
Agency, and will edit the book.
Al Weiwei will offer a cultural history of China over the
past 100 years, told through the prism of both his own life
story and that of his father, the poet Ai Qing, once an ally of
Chairman Mao but later banished to hard labour in the Gobi
Desert. Molly Stern at Crown said: Beyond serving as a
timely reminder of the urgent need to protect freedom of
expression, the publication of [Al Weiweis] memoir will
offer a global readership unique insight into what animates
his astonishing life and work as well as a deeper
understanding of the myriad forces that have shaped
modern China.
f Continued from page 1

usual, and that a number of school holidays also kept people
out of the office, she said that getting people in one room to
make a decision was impossible a lot of people will be
reading very quickly, and on the fly.
An American scout, who spoke on the condition of
anonymity, also noticed the slow pace of the deal-making in
the weeks before the Fair. There seem to be far fewer huge
deals than in recent memory, the source noted. Putting aside
the buzzed-about debut novel by Canadian screenwriter
Elan Mastai that Writers House agent Simon Lipskar sold to
Duttonfetching a rumoured sum of $1.25m for North
American rightsthis scout said that by this time in previous
years, we wouldve seen some quite high prices for literary
fiction in the US. That just hasnt happened.
While a number of those interviewed pointed to certain
difficult marketsthe American scout felt that Brazil, in
particular, is really struggling, and Weltz said that markets
such as Spain, France and Scandinavia that have been
slumped, are still slumpedan English scout said she had
been seeing positive things happening in Germany. Daniela
Schlingmann, who has an eponymous scouting firm based
in London, said that a flurry of six-figure pre-empts and
big auctions had closed in Germany in the run-up to the
Fair, often ahead of the markets where English language
titles tend to sell firstthe US and UK.
Gray Tan, who runs the Taiwan-based Grayhawk Agency,
said that he had also been seeing positive things happening
in the Polish market. He pointed to the countrys economic
growth, and cited some recent local developments such as
the opening of offices by UK super-agent Andrew Nurnberg
and by Paris-based agent Anna Jarota.
Addressing the dearth of big books that have sold pre-Fair,
Tan thought that people might just be waiting and strategizing:
I wonder if its because a lot of agents are holding their
good stuff until the very, very, very last minute.
Sharing our authors passion and their engaging,

powerful works of literature since 30 years.
NOVEL ALL RIGHTS AVAILABLE
NOVEL RIGHTS SOLD :
France (Denol, Folio Gallimard) Germany (Insel Verlag)

Canada (english) (Coach House Books) Sweden (Tranan)
Italy (Gremese) Macedonia (Shkupi Publishing House)
Ukraine (Summit books) Holland (Meridiaan Uitgevers)
ditions XYZ Sandra Felteau Rights Manager sandra.felteau@groupehmh.com www.editionsxyz.com
QUBEC DITION Hall 5.1 E 111
Qubec and French-Canadian publishers collective stand
Lennon at bedtime
Julian Lennonmusician,
environmentalist, and son of
Beatles legend John Lennon
has revealed to the Show Daily
that the inspiration for his new
childrens book, Touch the
Earth, is a desire to promote
storytelling at bedtime,
supporting the bond between
parents and children which is
fostered by reading together,
Julian Lennon
writes Liz Bury.
Lennon has teamed up with dear, dear friend Bart Davis,
author of 10 novels including best-seller The Midnight
Partner, on a storybook for 3 to 6-year-olds that takes readers
on a journey around the world.
Maybe its because of the way that I was brought up in a
certain way, such a mish-mash of being a child, with the
divorce and dad moving away when I was young, that for me
this is all about trying to make sure that doesnt happen with
other peopleor at least, its about trying to bring kids and
parents together in a positive light.
He added: Rupert the Bear figures a lot [in memories of
reading as a child], he was one of my favourite characters as a
kid growing up, but beyond that, God, there werent too many
bedtime stories read, sadly, in my day. But thats where Im
hoping to make up for this, for others.
The story centres on a journey around the world on the
White Feather Flyer, a fictional transporter which references
the White Feather Foundation (WFF), Lennons international
environmental and humanitarian charity. WFF was set up in
2007 initially as a way to channel profits from documentary
film WhaleDreamers, which Lennon produced, back to the
tribespeople who feature in the film. More recently, it has
supported projects in Ethiopia and Kenya.
The book also draws on Lennons early work as a singer/
songwriter, and especially on the song Saltwater. The aim is
for Touch the Earth to be the first in a series.
US and international rights are available, and the book is
co-agented by Robert Gottlieb, chairman of Trident Media
Group, Davis existing agent, and Alyssa Eisner Henkin,
Trident vice president.
HC reveals global
Unrivaled programme
HarperCollins is using the
Frankfurt Book Fair to
showcase the newest initiative
in its global publishing
programme. As part of the
marketing campaign for the
new young adult novel by
Alyson Noel, Unrivaled,
HC will publish the book
simultaneously on 10 May
2016 in 16 languages in more
than 200 countries. In an added
twist, the novel will feature
covers that will be co-ordinated
across the different markets.
HC is displaying all the covers on its stand (D129 in hall 6.0).
Chantal Restivo-Alessi, Chief Digital Officer for HarperCollins
and Executive V-P, international, said that the global programme
would generate greater consumer awareness and help to grow
the authors brand. As the world gets smaller andespecially
in the YA marketconsumers are finding authors from all
around the world, the importance of a global author brand
becomes increasingly important, she said. Were committed
to helping our authors achieve that either through global
alignment or local adaptations, depending on what is best for
a title, the author, and the consumers we want to reach.
The initial design concept for Unrivaled came from the
US teen group, with the teams at other divisions working
with the US to ensure a consistent look. Noel also
contributed feedback to the design.
Nielsen India report
Nielsen is launching today at the Fair the Nielsen India

Book Market Report 2015, the first industry effort to
provide a better understanding of publishing in India.
The report shows a market of huge potential, with
projected growth in educational publishing of 19% over
the next five years. At the same time, publishers and
booksellers face the challenges of a fragmented market,
with a poor distribution infrastructure.
See page 26. Nielsens launch takes place at 16.30 at stand B133, hall 6.0.
Publishings Copernican revolution

This year marked the debut of the Frankfurt Book Fairs
new conference,The Markets. In an opening session, Neils
PeterThomas (above), Managing Director at Springer
Fachmedien, spoke of a Copernican revolution in
publishing, in which publishers had realised that their
world no longer revolved around the book. Its all about
knowledge, and not about formats,Thomas said.
Rights round up
Nation Books (PublicAffairs/Perseus) has secured one of the largest
[rights deals] in Perseus Books Group history in selling to the Bodley
Head UK former Greek Finance Minister Yanis Varoufakiss book AND
THE WEAK SUFFER WHAT THEY MUST? (April 2016). Varoufakis
was a professor of economics at the University of Athens and the
University of Texas at Austin when Nation Books signed him up in 2014,
and came to international prominence this year when he was chosen to
join the Syriza government in Greece. He resigned in July. Clive Priddle
signed the book for Nation Books, and Will Hammond bought it for the
Bodley Head.
Robert Davidson at Sandstone Press has signed Paul MacAlindins
UPBEAT (foreword by Sir Peter Maxwell Davies, August 2016), the
story of the National Youth Orchestra of Iraq, which MacAlinden led as
Music Director for six years. The orchestra, the brainchild of a young
Iraqi woman, performed not only in Iraq but in Britain, Germany,
France and the United States. Davidson is at the Publishing Scotland
stand: Hall 6.0/E44.
God. Anna Kelly at 4th Estate said: Hitman Anders promises readers all
the fun, imagination and exuberance of The Hundred-Year-Old Man and
The Girl Who Saved the King of Sweden, served with a healthy dollop of
Jonassons trademark satirical common sense.
Carole Tonkinson at Bluebird (Pan Macmillan) has signed a pre-emptive
deal for Dr Nadine Burke Harris THE WELL: CHILDHOOD,
ADVERSITY, AND SOLVING THE PUZZLE OF LIFELONG HEALTH,
bought at auction in the US for a seven-figure sum (publisher unnamed).
Bluebird has UK and Commonwealth rights from Chandler Crawford at
Chandler Crawford Agency on behalf of Doug Abrams at Idea Architects.
Harris, who is Founder and CEO of the Center for Youth Wellness in San
Francisco, will write about the impact of Adverse Childhood
Experiences (ACEs) on our health and longevity, and about interventions
that can retrain brain and body, and foster resilience. Tonkinson said: I
think this is a book of profound importance to individuals and to society
at large. Publication will be in spring 2018.
4th Estate, Ecco, and HarperCollins Canada are to publish HITMAN

ANDERS AND THE MEANING OF IT ALL (April 2016), a new novel
by Swedish author Jonas Jonasson, author of The Hundred-Year-Old
Man Who Climbed Out the Window and Disappeared. The
HarperCollins imprints signed world English rights through Carina
Brandt at the Brandt New Agency in Barcelona. The novel follows the
adventures of Swedish gangster Hitman Anders as he concocts an unusual
business plan with two unlikely sidekicks, and then accidentally finds
Judith Curr at Atria (Simon & Schuster US) has signed HOW THE
SECRET CHANGED MY LIFE, a new book by Rhonda Byrne, author of
worldwide bestseller The Secret. S&S US and UK, as well as S&S
companies internationally, will publish the new book in October 2016
10 years since The Secret appeared. It will be an inspiring compilation of
the most uplifting and powerful real-life stories, chosen from a decade of
submissions from everyday people from all over the worldhow they
completely transformed their livesmoney, health, relationships, love,
family, and careerby applying the teachings of The Secret.
Hannah follows up
Kinney goes global
Agatha Christie Ltd has commissioned Sophie Hannah to

write a second Hercule Poirot novel, following the success
of her first, The Monogram Murders (HarperCollins,
September 2014).
The new novel, The Closed Casket, will appear in 2016.
James Prichard of Hercule Poirot Ltd said: The success of
The Monogram Murders has shown the global appetite for
new stories about my great grandmothers well-loved
Belgian detective. Sophie herself has been a delight, the
most worthy of ambassadors for the Christie brand in the
modern day, and we are delighted that she will be writing
another novel for us next year.
HarperCollins US and UK will publish in September
2016, in multiple territories around the world.
Translation rights in The Monogram Murders were sold in
34 languages. Agatha Christie Limited has a table in the
Literary Agents and Scouts Centre (Hall 6.3 Table 31G).
Jeff Kinney will embark on a global tour later this autumn

to promote the 10th book in his Diary of a Wimpy Kid
series. Diary of a Wimpy Kid: Old School will be released
on 3 November by Abramss Amulet Books imprint (US)
and by Puffin (UK), triggering a tour that includes stops in
15 cities on five continents.
As part of the tour, a social media campaign is planned
that will include videos documenting each stop, all
co-ordinated with the publisher partners. Fans can also
stay up to date on Jeff Kinneys travels at www.wimpykid.
com/tour.
Stops on the tour include New York, Boston, Tokyo,
Beijing, Sydney, Madrid, London, Lisbon, Frankfurt,
Athens, Istanbul, Bucharest, Amsterdam, Riga, and Rio
de Janerio.
Kinney said: One of the biggest surprises of my life is
that kids from all over the world seem to relate to Greg
Heffley and his comic struggles. What Ive learned is that
childhood itself is a universal condition that transcends
culture and language.
In addition to Abrams and Puffin, publishers involved in
the tour are Poplar Publishing (Japan), Guangdong New
Century Publishing House (China), Penguin Random
House Australia, RBA Group (Spain), 20/20 Editora
(Portugal), Baumhaus Verlag (Germany), Psichogios
(Greece), Epsilon (Turkey), Editura Art (Romania), De
Fontein (Netherlands), Zvaigzne ABC (Latvia), and V&R
Editoras (Brazil).
LBF search for best bookstore

The London Book Fair (LBF) and the Publishers Association
(PA) have added an International Bookstore of theYear to
the LBF International Excellence Awards.
The Awards open for submissions in 13 categories today,
with a deadline of 15 January.The Awards ceremony, on
Tuesday 14 April at the London Book Fair, will also feature
the Association for Publishing Education (APE) Awards and
The IPA Freedom to Publish Award.
PRINTERS ROW
PUBLISHING GROUP
VISIT HALL 6.0 #E11 TO SEE OUR LATEST TITLES.
Portable Press publishes the Uncle Johns Bathroom

Reader series of fact-lled humor titles. With more
than 15 million books in print, its the longest running,
most popular series of its kind in the world.
Silver Dolphin publishes innovative childrens books

designed to enlighten and entertain. The highly
interactive formats are novelty- or activity-based,
as well as educational.
www.silverdolphinbooks.com
Thunder Bay publishes nonction, illustrated

books across a wide range of formats and
categories, including history, sports, tness,
cooking, crafts, and reference.
Canterbury Classics publishes classic works of

literature in fresh, modern formats, from elegant
leather-bound editions to inspiring Novel Journals
to the best-selling Word Cloud Classics series.
www.bathroomreader.com
www.thunderbaybooks.com
Frankfurt briefcase 2015

By clare swanson and liz hartman in New York and nicholas clee in London
US
(Knopf, Oct)one of the most anticipated literary debuts in recent
the cleGG aGency
in 16 countries. Another literary novel the agency is pushing is THE
In its second year at the fair, the Clegg Agency is going in bullish on Arcadia
UNSEEN WORLD (Norton, June 2016) by Liz Moore, the author of
author Lauren Groffs novel FATES AND FURIES (Riverhead, Sept), which
Heft, about a daughters quest to restore the legacy of her brilliant
was recently longlisted for the National Book Award for Fiction. Rights
computer scientist father.
memory. Rights to the New York City-set novel have already been sold
have sold in various countries. The agency will also be shopping Ottessa
Moshfeghs EILEEN (Penguin Press, Aug), about a young woman working in
sanFOrd J GreenburGer assOciates
a boys prison outside Boston in the 1960s who is pulled into a strange crime.
Greenburger will be talking up two fiction titles, the first of which is a

debut novel, GIRL IN THE AFTERNOON (St Martins, July 2016) by
FOundry literary + Media
Serena Burdick, which is set in belle poque Paris and follows a young
Foundry has THE RIFT (Harper Voyager, fall 2016), the first book in an SF
woman born into a wealthy family of art collectors. Another top fiction
trilogy by Amy S Foster. The book follows a teenage girl who is a captain in
pick is BARREN COVE (Atria/Bestler, Apr 2016) by Ariel S Winter, a
an elite force tasked with guarding the rifts that have opened up to connect our
futuristic Gothic novel and a Los Angeles Times Book Prize finalist.
Earth with a limitless number of other versions of our planet. Then theres
MISSY PIGGLE WIGGLE (Feiwel and Friends, fall 2016), featuring the
icM Partnershandled by curtis brOWn (uk)
character created by Betty MacDonald and recast for a new generation by Ann
On ICMs hot list for Frankfurt is MILLERS VALLEY (Random, Apr
M Martin, in conjunction with MacDonalds great granddaughter Annie Parnell.
2016), the next novel from Anna Quindlen, which the agency describes as
a masterly study of loss, memory, and home. Then theres The Devil
the Gernert cOMPany
Wears Prada-author Lauren Weisbergers yet-to-be-titled new novel
Riding high for Gernert is CITY ON FIRE by Garth Risk Hallberg
(Atria, summer 2016), the first in a series set in the world of tennis. Two
10
titles have been signed up for the series thus far, but no publication date
& Schuster in the US. The agency is touting its new clients
for the second title has been set.
BILLIONAIRE BACHELORS and SURRENDER series. Another big title

is Lisa Scottolines MOST WANTED (St Martins, Apr 2016), in which a
inkWell ManaGeMent
woman discovers that the sperm donor she used to conceive her child has
One of the agencys lead novels is THE HEAVENLY TABLE (Doubleday,
been arrested for a series of brutal murders.
summer 2016) by Guggenheim fellow Donald Ray Pollock. The book, set
in 1917, is about sharecropper brothers who set out to rob, steal, and
ed VictOr
loot their way to wealth and infamy. Rights have sold in Germany,
Front and centre on Victors list is Nigella Lawsons SIMPLY NIGELLA
France, and the UK. International supermodel Cindy Crawford chronicles
(Flatiron, Nov), with recipes that are uncomplicated and relaxed, yet
her life and career in BECOMING (Rizzoli, Sept), written with Katherine
eminently satisfying. Also being talked up is THE SECRET LIVES OF
OLeary.
TWIN PEAKS (Flatiron, Oct. 2016) by Mark Frost, co-creator of the

titular TV series, to which rights have been sold in 11 countries.
JanklOW & nesbit assOciates

Among J&Ns top fiction titles this year is BLACK DEUTSCHLAND
Writers hOuse
(FSG, Feb 2016) by Darryl Pinckney, author of the Los Angeles Times
A smoking-hot title for Writers House is SMOKE (Doubleday, June 2016)
Book Prize-winning High Cotton. Then theres LOVE, LOSS, AND
by Giller Prizefinalist Dan Vyleta: the darkly fantastical tale is in the
WHAT WE ATE (Ecco, Mar 2016) by Padma Lakshmi, who details her
spirit of Charles Dickens and Philip Pullman, and rights have sold in
path from an immigrant childhood to a complicated life in front of the
various countries including the UK and Russia. Internationally bestselling
camera.
author Andrew Grosss new thriller, THE ONE MAN (Minotaur, fall
2016), follows a US intelligence operative who must liberate from
trident Media GrOuP
Auschwitz a scientist who is key to the development of the Manhattan
Trident will be heading to Frankfurt pitching the frontlist and backlist for
Project. Rights have been sold in the UK.
Melody Anne, a formerly self-published author who is now with Simon
Continues on page 14 g
11
The World is Reading
Imagine
the
Possibilities
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f Continued from page 11

Wylie aGency
refuses to swap back, with catastrophic consequences (Bloomsbury UK/

US, Presses de la Cite France, United Creadion China).
Wylie will feature two projects by Karl Ove Knausgaard, Norwegian author
of the My Struggle series. Both will be published in the US by Penguin Press.
aM heath
The first, THE MORNING STAR, is a novel about a town shocked by the
EDGAR ALLAN POE AND THE LONDON MONSTER by Karen Lee
murder of three young men in a heavy metal band. Then theres a four-
Street is the first in a series in which Poe teams up with Inspector Dupin,
volume work of non-fiction composed of daily meditations that form a
the original genius detective (Oneworld UK, Vulkan Serbia).
personal encyclopedia on everything from chewing gum to the stars.
UK
sOPhie hicks
Tristan Gooleys Sunday Times bestselling THE LOST ART OF READING
NATURES SIGNS is a guide to what the land, sun, moon, stars, trees,
aitken aleXander
plants, animals, sky and clouds can reveal when you know what to look
Drawing on a wealth of first-hand testimony, THE GERMAN WAR by
for (Hodder UKas The Walkers Guide, The Experiment US, EK Books
Nicholas Stargardt is an account of how the German people experienced
Korea, Morning Star China).
the Second World War (Bodley Head UK, Basic Books US, rights sold in
Germany, the Netherlands, France, Spain, Czech Republic).
kinGsFOrd caMPbell
Kingsford Campbell brings BBC correspondent and investigative
blake FriedMann
journalist Andrew Hoskens EMPIRE OF FEAR, which looks at the rise
SHAKESPEARE IN SWAHILILAND by Cambridge academic Edward
of the Islamic State through first-hand reporting (Oneworld UK/US, with
Wilson-Lee is an exploration of Shakespeares universal appeal
rights sold in Croatia and Portugal).
(HarperCollins UK, Farrar, Straus US).
Felicity bryan assOciates
lutyens & rubinstein

In SWIMMING LESSONS by Claire Fuller, Ingrid Coleman writes letters
THE GOOD GUY by Susan Beale, set in New England in the years
to her husband about the truth of their marriage, and hides them within the
leading up to the sexual revolution, is about a suburban husband and
thousands of books he has collected; then she disappears (Fig Tree UK).
father who constructs a perfect double life (John Murray UK).
GeOrGina caPel
Marsh aGency
The Marsh Agency is handling translation rights for Nicole Aragi at
INFINITE GROUND, Martin MacIness debut novel, is a fantastical
Aragi, Inc in Emily Fridlunds A HISTORY OF WOLVES (Grove US,
literary investigation into missing persons, an awe-struck celebration of
Gallmeister France, Signatuur the Netherlands), a coming-of-age novel set
the biological world, and an emphatic repudiation of the modern
in rural Minnesota and exploring the difference between what you want
tendency to irony and boredom (Atlantic UK).
to believe and what you do.
curtis brOWn
Madeleine Milburn ltd
THE DRY by Jane Harper explores the return of a city Federal
IF YOU KNEW MY SISTER by part-time scientist Michelle Adams is a
policeman, Falk, to the drought-stricken country town of his youth
psychological thriller about two sistersone who was given away by their
(Little, Brown UK, Flatiron US, Pan Macmillan ANZ; numerous
parents as a child and one who was keptand the fall-out when the truth about
international deals).
their childhood starts to come out (Headline UK, multiple international offers).
Furniss laWtOn
Peters Fraser & dunlOP
THE SIRTFOOD DIET: A REVOLUTION IN HEALTH AND
THE BOOK OF MIRRORS is an upmarket whodunit by Romanian
WEIGHT LOSS by Aidan Goggins and Glen Matten focuses on foods
bestselling novelist E O Chirovici (auctions in UK, Germany, France,
that switch on fat burning while programing cells for health and
Sweden, Brazil, Finland; numerous international deals).
longevity (Yellow Kite UK, Tre60 Italy, Glydendal Norway, Art People/
Peoples Press Denmark).
sheil land assOciates

Graham Hancocks new Sunday Times bestseller is MAGICIANS OF
Greene & heatOn
THE GODS (Hodder UK, also sold in US, Czech Republic, Italy, Japan,
Helen Callaghans debut suspense novel is DEAR AMY, about a missing
Korea and Spain), the sequel to multi-million international bestseller
girl, an advice columnist, and a letter from a girl who went missing 20
Fingerprints of the Gods.
years earlier (Michael Joseph UK, HarperCollins US, Droemer Germany,

Ambo Anthos the Netherlands).
united aGents
THE COURSE OF LOVE is the first work of fiction by Alain de Botton for
hardMan & sWainsOn
more than 20 years, and explores what happens after the birth of love and
Journalist and writer Ann Morgans debut literary thriller BESIDE
what it takes to maintain it (Hamish Hamilton UK, Simon & Schuster
MYSELF is about a pair of twins who switch identities age six; later, one
US, McClelland & Stewart Canada; numerous international deals).
14
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Ebooks and the exhaustion pr
BE ENLIGHTED
CHARGE YOUR MIND
34
This summer, a production

of George Orwells Nineteen
Eighty-Four received rave
reviews in Londons West
End, writes Duncan Calow.
As the origin of Big Brother,
telescreens and the memory
hole, that work clearly still has
resonance as we struggle with
cyber-security, wearable-tech
and the right-to-be-forgotten.
But I have always argued that Duncan Calow
it is Orwells Books v. Cigarettes, first published in 1946, that
has more valuable insights for the world of digital content.
In that short article, Orwell conducted an audit of his
hardbacks and paperbacks, and compared them with the costs
of cigarettes and beer. He was, of course, making a political
point about the audience for literature. Given, however, the
difficulties in pricing digital content, the process he describes
has, arguably, even wider relevance now. Indeed, the Web has
several examples of bloggers attempting to update it for todays
competing attractions of skinny lattes, apps and Netflix
subscriptions. It is worth noting, though, that Orwells use of
private lending libraries itself demonstrates alternative access
models some 60-odd years before talk of Spotify for books.
Digital secondary markets
Translation Grant Facts 2014:
630
Applications for
Translation Grant in 2014
222
Books Translated
105
Books Translated from

Arabic to other language
4-14 November 2015
In Orwells case, book-giving, book-buying and book-stealing

more or less evens out and there is express recognition of
the value that possession of a shelf of books provides. The
perceived value of ownership isnt just important in pricing
though. Just as it motivated Orwell, as an enthusiastic
purchaser of second-hand books, it is also fundamental to the
debate over digital secondary markets. Not least because, three
years ago, the highest court in the European Union decided
that publisher rights in a software download could be treated
as exhausted if the end-user licence amounted to a sale:
essentially because it was granted for an unlimited period.
The principle of exhaustion (or first sale doctrine in the
US) refers to when a rights-owner can no longer use copyright
to prevent further sale of a work once placed on the market. It
makes second-hand bookshops legal. The European Court
chose to interpret EU software law in such a manner as to
allow digital exhaustion. By contrast, a year later, a US court
decided that, under their law, a record labels rights in digital
music downloads were incapable of being exhausted in the
same way as physical purchases. Indeed, the judge stated he
was not going to facilitate judicial amendment of that law
to reach such a policy outcome.
Back in the EU, however, software publishers were forced
to check the fine-print of their End User Licence Agreements
(EULAs) to see whether they would be subject to digital
resale rights. And where did that leave publishers of other
content? Suddenly, the difference between subscription and
ion principle
The debate
over digital
exhaustion
interconnects
with other rights
issues that
legislators, or
the courts, are
under pressure
to settle.
one-off payment models,

and cloud versus download
had a legal as well as a
commercial and technical
relevance. Then, last year, the
European Court issued a
further decision that held
that video games, as complex
multimedia works, fell
outside the scope of the rules
on software. In which case,
might digital resale rights not
be applicable to video games,
ebooks or other copyright
works after all?
The software approach
Some saw this as the EU moving back towards the US and the
underlying international treaty with which copyright laws
should comply. Others argue that the software approach may
yet be applied to all works and a decision in a Belgian ebook
case may soon be issued by the European Court. In any event,
copyright reform is once again on the agenda in both the EU
and US. So the central debate around whether exhaustion
principles applicable to physical works, that degrade with time
and use, can and should be extended to digital products, that
do not, will finally be addressed before too much longer.
The debate over digital exhaustion interconnects with other
rights issues that legislators, or the courts, are under pressure
to settle. Many result from the persistent tension between the
strong monopoly rights granted by intellectual property and
the market protections policed by competition law. Right now,
of course, the publishing industry needs no reminding of the
Orwellian power of the competition and antitrust authorities.
Plenty of people in the Buchmesse this week will know to
avoid a trip to that particular Room 101. And the current
activities of those authorities in a wide range of others sectors
shows that their focus is still firmly on digital.
At the heart of much of that, certainly within the EU, is the
consumera primary concern with the protection of freedoms
for the individual e-reader, viewer, listener and browser.
Which interconnects, in turn, with consumer law and changes
implemented last year across the continent updating the
already detailed rules for buying content online. Yet more
legislation in the UK this autumn confirms specific rights of
refund and other remedies for digital purchasesrecognised
for the first time as, uniquely, neither goods or services. All of
which is on top of the well-established European rules
prohibiting complexity or legalese in consumer terms.
George Orwell would at least have appreciated the clear
use of language, but the jury is still out on how todays
consumers will choose to exercise any rights that new legal
developments allow.
Visit us in Hall 6.2, Stand E55
IMF
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Reaching a diverse community of
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Duncan Calow is Partner at DLA Piper UK LLP (duncan.calow@dlapiper.com).
imfbookstore.org/pw15
From self-published to hybrid to heterotic

credibility with the vegetarian community.
It was only a few years ago that the first
One of the things that Ive learned from
wave of digital self-publishing broke onto
working with self-published authors is to
the screens of tablets and smartphones,
look where their success is, and to follow
writes Christopher Kenneally. Stirred by a
them. And then its really a partnership
digital revolution that put publishing tools
between the two of us, Melville explains.
and sales channels directly into the hands
Of course, Moosewood has since sold
of individual authors, a flood of indie
millions and won a place in the Cookbook
books promised a golden age of reading
Hall of Fame.
and writing. Many were caught up in the
When an Australian colleague brought to
excitement and some were even willing to
Melvilles attention the also self-published
proclaim the imminent demise of
Christopher Kenneally
Love and Misadventure by author and artist
traditional publishing models, rather like
Lang Leav, Melville understood immediately
dinosaurs succumbing in the aftermath of
how working with a well-regarded publisher
an asteroid collision.
would make a difference. I saw that the
What we see in 2015, though, is a world
sales were there and that Barnes & Noble
with enough room for both the upstarts and
was asking for the book, and [Lang]
established players. So-called hybrid authors
couldnt supply the book fast enough. So I
now frequently migrate from indie status to
said, I know how much youre making
traditional housesand back again. They are
through self-publishing. We cant match
making choices based on personal and
that, but we can do pretty well, and we will
professional assessments of return on
get you better distribution. And as a result,
investment, and the calculations they make
the book became the number one poetry
will take into account not only revenue
seller at Barnes & Noble.
potential, but also long-term career goals.
Often the difference for authors when choosing whether
Depending on the book written and the trajectory of its
to retain independence or sign with a house lies in the
authors career, independent publishing is the right choice
distribution details. Moving successfully from digital to
sometimes. Or always. Or maybe a year from now.
print depends on the widespread retail availability of a
Confoundingly, the notion of a bright line separating one
title. And not simply making your book available within a
path from the other has gone blurry. Youre an independent
warehouse, but having actual distribution services assigned
author, until youre not, and then you are again.
to your title, explained Angela Bole, Independent Book
The rise of hybrid authors is a further sign, of course,
Publishing Association Executive Director, at the same
that the centre of power in publishing has shifted in the
uPublishU session. Its about having more people selling
direction of authors. There is no clearer indication of this
your book than only you.
than that publishers have given up any feelings of rejection,
Not surprisingly for the book business, language matters.
and have recognised the business opportunity in engaging
Just
as self-publishing has given way to independent
with these new creatures.
publishing as the preferred term, so we may also have to
With the rise of self-publishing, publishers could have
reconsider the hybrid author label. As well as hybrid, we
become an endangered species, and we needed to think
might use another scientific term to describe the current
about our relevance, Kirsty Melville, Book Division
situation in publishingheterosis.
President for Andrews McMeel Publishing, told me at last
Heterosis describes the improved or increased function
springs uPublishU, the independent publishing conference
of any biological quality in a hybrid offspring. The
of BookExpo America. Whats happened for me is that
American geneticist George Shull established, in fact, that
Ive thought about our relevance as a publisher and about
the more numerous the differences, at least within limits,
how to think about working with authors in a different
the greater on the whole is the amount of stimulation of
way, Melville explained. And so weve started to craft
different kinds of agreements with our authors, particularly traits. In other words, hybrid individuals are stronger, more
vigorous, more successful.
authors who started out self-publishing, but then realised
So, authors, heres your chance. When someone next asks
they couldnt get the distribution that they needed.
what kind of an author you are, tell them youre a
Early in her career, while at Ten Speed Press, Melville
heterotic author. Its OK if they think this means you
identified a model in Mollie Katzen, author of The
write books like Fifty Shades of Grey. After all, that book
Moosewood Cookbook, which Katzen had originally selfwas self-published first, too.
published in 1971 in hand-lettered form. Ten Speeds
decision to hold to that stylethen, they would have called

Christopher Kenneally is host of the podcast series Beyond the Book
it hippie and not indielent the book a heightened
and Director, Business Development, at the Copyright Clearance Center.
Hybrid authors
now frequently
migrate from
indie status to
traditional
housesand
back again.
18
Hall 6.0 Stand C51
Listen Like a Dog
And Make Your Mark on the World

Jeff Lazarus
Tiger Heart
My unexpected adventures to make a

difference in Darjeeling, and what I learned
about fate, fortitude, and finding family . . .
half a world away
Katrell Christie
Shannon McCaffrey
Post-Romantic Stress Disorder

What to Do When the Honeymoon is Over
From Bestselling Author
John Bradshaw
Connecting with Coincidence

The New Science for Using Synchronicity
and Serendipity in Your Life
Bernard D. Beitman, MD
The Undefeated Mind

On the Science of Constructing
an Industrucuble Self
Alex Lickerman, MD
New York Times and

International Best Seller
A Child Called It
One Childs Courage to Survive

Dave Pelzer
800-851-9100 www.hcibooks.com/trade
3201 S.W. 15th Street Deerfield Beach, Florida 33442 U.S.A.
indonesia under the bright lights

Seventy authors from Indonesia, the fourth
largest country in the world by population
(243 million), are visiting the Frankfurt
Book Fair for the 2015 Guest of Honour
(GOH) programme, which takes place under
the slogan 17,000 islands of imagination,
writes Nicholas Clee.
The authors include Sapardi Djoko
Damono, Nh Dini and Toeti Heraty,
described as living legends of Indonesian
literature. Laksmi Pamuntjak, Ayu Utami
and Leila Chudori examine the darker side
of Indonesian history in books that explore subjects
including persecution and genocide. Lyricist Dorothea
Rosa Herliany and novelist Okky Madasari are among the
representatives of a young generation of female authors.
About 100 Indonesian works are appearing in German
translation this year, and there is a fund to encourage
further translations that is offering about 15 ($24) a page.
For Frankfurt, which last year joined the Asia Pacific
Publishers Association, the programme strengthens further
its ties with Asian publishing. Juergen Boos, Frankfurt
Director, said: Within just 70 years, Indonesia has
undergone a metamorphosis from colony to democracy.
The social and political transformation is also reflected in
its literature and is accompanied by an increasing
professionalisation of the structures within the book
industry. We consider Indonesia to be an important new
partner in the international publishing network and this
year we look forward to seeing how a young democracy
takes its own innovative approach to education, reading
and story-telling.
Indonesia was among the seven markets featured on
Tuesday (13 October) at the new conference, The Markets:
Global Publishing Summit, with Wandi S Brata, CEO of
Gramedia. Rajli L Sato of BAB Publishing is speaking at
the Business Club, and a panel discussion, The Challenge
for Democracy and Civil Rights in Indonesia, takes place
on Thursday (15 October). Events at the national stand
will take place under the banners Morning Coffee and
CEO Talks, Business Lunch and Matchmaking, the
last designed to promote business deals.
Growing book market
The Indonesian book market was worth 35m ($55m) in

2013. It has been growing at the rate of 6% a year, and, in
a country where education absorbs 20% of government
expenditure (the UK figure is 11%), and where there is a
93% literacy rate, there is clearly potential for
considerable further growth. There are 1,200 active
publishers, producing about 40,000 titles a year; the
largest of them is Gramedia, with a substantial, 38%
market share. Childrens books account for 23% of the
market, followed by fiction/literature and religion/
20
spirituality, both at 13%. More than 40%

of the titles on the market are translations,
with the most important sources of book
imports being the Netherlands, Singapore,
Hong Kong, USA, UK, Japan, Saudi Arabia,
Lebanon and Syria. Ebooks are as yet only
a small part of publishers business,
accounting for only 2% of turnover; as in
other markets outside the US and Europe,
e-readers are not a factor, and most people
read ebooks on tablets.
The Indonesia pavilion at Frankfurt aims
to encourage visitors to embark on a fabulous, sensual
and poetic journey. It has been designed by Indonesian
architect Muhammad Thamrin, with a book exhibition
curated by Avianti Armand, who described it as an
immersive experience with a foundation in which lights
and shadows offer a visual allegory of the sea. You are
expected to walk around, leisurely becoming flaneurs for
the day, he said. The food alone should be worth the visit:
15 Indonesian chefs are in Frankfurt for the Fair, taking
part in Spice It Up events and serving diners in the Spice
Island Caf. Outside the Fair ground, stalls (gerobak kaki
limafive-legged street carts) will offer Indonesian street
food, and there will also be Indonesian dishes on the menus
at the Modern Art Museum and the Villa Kennedy. Other
attractions include exhibitions of graphic novels and
comics, as well as stories and fables projected on to a
winged dragon.
Art and culture
Artistic and cultural events are taking place in museums

and institutions throughout Frankfurt. The Frankfurter
Kunstverein is hosting until 29 November Root.
Indonesian Contemporary Art, an exhibition that begins
before you even set foot inside the building, as the faade
is clad in a bamboo installation. The works of Indonesias
most influential photo artists are on display in the
Fotografie Forum Frankfurt in the Beyond Transisi
exhibition (to 15 October). TropicalityRevisited in the
Deutsche Architektur Museum illustrates the influence
that the tropical climate has on Indonesian architecture
(to 22 November). The Indonesia LAB festival features
Indonesian and German artists, dancers and musicians on
stages in both Frankfurt and Indonesia, and there are also
film screenings.
John McGlynn, whose Lontar Foundation has played
an important role in planning the Guest of Honour
programme, describes it as a once in a lifetime
opportunity. While warning that Indonesias standing as a
global literary force will require sustained government
support, he says: A countrys selection as GOH gives that
country, at least for a year, a special place on a wellilluminated stage.
INDIA BOOK MARKET REPORT 2015
India has a population

of over 1.2bn
Publishing is growing at
a rate of 20.4% CAGR
There are more than

21,000 retailers
UNDERSTANDING THE INDIA BOOK MARKET
is essential for anyone wishing to produce and sell books in India. Find out
more visit Stand B133 Hall6 or email salesbookresearch@nielsen.com.
nielsenbook.co.uk
nielsen.com
big money, quiet storm

Melissanne scheld looks at some of the challenges facing textbook publishers
On the face of it, not much has changed in
education publishing over the years. Major
textbook publishers are still the worlds
most profitable publishers. The top five
players still have an 85% stake in an
industry that is worth a dizzying estimated
$14bn a year in the US alone.
While nobody can contest the fact that
this market is both highly lucrative and ripe
for disruption, to date major education
publishers havent really had to fight the
Melissanne Scheld
same gruelling battles as their trade and
academic cousins. Printed textbook sales and rentals still
constitute 87% of the overall market and the widespread
adoption of e-textbooks, which seemed almost certain to
unsettle textbook publishers hegemony, has been just
around the corner for quite some time now.
But change is happening, albeit slowly. Technology startups, which have traditionally struggled to penetrate this
fortress-like market, are starting to gradually chip away,
and Apple and Amazon have education publishers firmly in
their crosshairs with DIY textbook offerings; Amazon
launched its Kindle Textbook Creator early this year. In
response to these threats, the big publishers are increasing
spend on innovation, particularly on digital products such
as interactive software and customisable textbooks. So
what other trends are driving industry change and keeping
education publishers awake at night?
Prickly pricing
Nothing is more contentious in this industry than pricing.

Since 1978 the price of textbooks in the US has gone up by
an astonishing 945%a higher rate than property and
medical care. And this year a new milestone was reached
when a $400 textbook was introduced. In addition to
shouldering the burden of a lifetime of debt, the average US
college student will spend around $1,200 on textbooks and
related supplies each year.
Publishers, perhaps rightfully, argue that the editorial
process involved in compiling textbooks and associated
materials is costly to deliver, yet critics will claim they are
abusing their monopoly position. Funnily enough though,
students still choose printed textbooks over their electronic
counterparts, partly because digital products havent
caught up to the utility of print, but also because they are
often just as expensive and offer no resell opportunity.
With academics complaining that many students are
under-prepared for their courses, and a growing number of
students completely avoiding acquiring materials
altogether, we are potentially witnessing the beginning of a
bottom-up revolution driven by the collective frustrations
of academia.
22
Renting and reselling
It is by no means a new phenomenon, but a

knock-on effect of the pricing conundrum is
the rise of alternative marketplaces geared
towards prolonging a textbooks lifespan.
Coupled with illegal downloads, scanning
and photocopying, the rental-textbook
market has been damaging publisher profits
for years, causing a net decrease of about
5-10% in total unit sales over the entire
publishing cycle, according to McKinsey
& Company.
On average, renting a used textbook costs just $37 and some
studies claim that around 20% of US college students now rent
new, and particularly used, textbooks in an effort to bypass
shelling out for new material. Companies such as Chegg,
BookRenter and, perhaps not surprisingly, Amazon, are
feeding this second-hand textbook frenzy by giving students
places to buy and sell textbooks online, on the cheap.
Many textbook publishers look upon the custom
publishing of textbooks as the best way to combat this
trend. Pearson and McGraw-Hill, among others, offer
services that empower educators to deliver purpose-made,
bundled textbook content to their students, which in
essence renders the rental and re-sale markets redundant.
The power of free
While companies such as Boundless and Flat World

Knowledge have been competing with big publishers by
providing students with low cost alternatives, an even more
radical movement encouraging free textbooks for students
is gathering support.
Last year Rice University-based Open Educational
Resource (OER) OpenStax College announced that it had
received $9.5m in charitable donations and grants. The
non-profit publishes peer-reviewed, customisable textbooks
for students on courses with the highest attendance, at a
low cost in print, or completely free online. It claimed its
textbooks had been downloaded more than 650,000 times
and that it had saved students $13m.
The future of textbook publishing is uncertain. Developments
that pose a very real threat to publishers and the way theyve
traditionally operated are in the mix. As a result the way
textbooks are consumed and purchased, funded and delivered
and by whomcould be completely turned on its head within
the next five years, and the big players will need to have the
right answers, and innovations, to stay on top.
Melissanne Scheld is Managing Director, Publishers Communication

Group (part of Publishing Technology). She will chair the panel debate
What is a Publisher Now? Lessons from the Classroom: A Spotlight on
Education and Textbook Publisherstoday at 2pm, on the Hot Spot stage,
Professional & Scientific Information (Hall 4.2).
FRANKFURT BOOK FAIR 2015
The DIGITAL SPOTLIGHT
An in-depth look at everything digital at the fair

OCTOBER 2015
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OCTOBER 2015
A New Era
Begins
Welcome to the
2015 Frankfurt Book Fair
and publishings next act
BY ANDREW RICHARD ALBANESE
fter a decade of change in the publishing industry,

the 2015 Frankfurt Book Fair (which runs October
1418) marks something of a turning point. As evidenced by the changes to the fairs layout and the
topics and speakers in the fairs professional program, it is clear that the publishing business is in longer in
the midst of a digital transition. The transition is complete.
Theres less talk of talk of digital disruption, and gone are
the tired predictions of the death of print. In 2015, both the
industry and the fair have settled into a new phase. And at
Frankfurt, it is all on display.
The variables have never been so broad, observes Mark
Kuyper, the newly installed executive director of the Book
Industry Study Group, noting that publishing today can
involve any length of content, in a growing array of delivery
methods, interwoven with vast amounts of data. It is exciting and terrifying at the same time, he says. So many
options, which ones to choose? How many can you choose?
More to the point, perhaps, is the question, how do you
choose wisely? At the 2015 Frankfurt Book Fair, you can

hear from an array of industry leaders or meet new partners
in the Business Club. Conferences like StoryDrive bring
together and explore the full range of media now at our fingertips. Demos and discussions at four Hot Spots explore the
full potential that technology has to offerincluding a boom
in mobile access. And in the LitAg, another record of number
of agents will trade in an increasingly global market for stories and ideas.
Whether youre hurrying from meeting to meeting or just
wandering the halls, try to pause for a moment to take it all
in. Publishing has entered a new era. And the conversation is
no longer about print or digital, Kuyper saysit is about
meeting the needs of the consumer.
OCTOBER 2015
Skoobe: Subscription E-books

Are Succeeding in Germany
Are e-book subscriptions sustainable?
Yes, says the CEO of a pioneering
service in Europe
-book subscription services have been the subject of

intense interest in North American publishing, especially with the failure of Oyster last month and the
growing pains of rival service Scribd over the summer. But, before either of those services existed, there
was the German upstart Skoobe. Launched in 2012, Skoobe
is going strong. With mobile reading a hot topic at this years
Frankfurt Book Fair, Skoobe CEO Constance Landsberg
offers an international take on e-book subscriptions.
In 2012, e-book subscriptions for popular books

were barely on anyones radar. What made you
think this model was a good idea to pursue?
Back in 2012, we were definitely pioneers. Our founders
were evaluating new business models that could cater to
new audiences and expand the overall book market, and,
at that time, subscription services had already started to
establish themselves in other media markets, like the film or
music industry. That was a promising perspective, and today
we know that it was an important step forward. On digital
devices such as smartphones and tablets, many products and
services are competing for the time and attention of users.
We wanted to raise the chances for books against apps, social
media, games, music, film, and more. Today there are subscription services available in many markets all over the
world, and they are gaining more and more relevance for
readers and publishers.
Can you tell us a little about your growth?
In Germany, publishers continue to show high interest in

our model. We started out with 10,000 e-books and now
offer more than 140,000 e-books, not only in German, but
also in eight other languages. Our catalogue has been
growing extensively, especially over the last year. Since last
years fair, we have added 80,000 titles from more than
1,600 publishers. And we are very happy with the positive
response that we are seeing from customers. The latest
Bitkom study shows that more than a quarter of all readers
in Germany are reading digitally, and more than 16% are
interested in e-book subscription services.
www.publishersweekly.com
We hear a lot about the differences between the German

book market and the market
CONSTANCE
in the U.S., especially in terms LANDSBERG
of e-books. What can you tell
us about German e-book readers based on your
experience?
The growth of the German e-book market is still delayed, and
is only slowly catching up with the U.S. market. According to
the German Publishers and Booksellers Association, the sales
percentage of e-books in Germany in the second quarter of
2015 was 5.6% compared to 22% in the U.S. in 2013. In
terms of consumption, the German subscription customer is
very similar to the general German e-book reader. Romance,
thriller, and erotica are on top of their preference list, especially when they are new to Skoobe. However, reading habits
change over time, and customers start exploring other genres,
like nonfiction books and guidebooks. It happens that Skoobe
has proven to be a great tool for discovery.
In the U.S., much attention has been focused

on Oysters recent failure and Scribd, which had
to scale back some of its romance offerings and
tweak its model in recent months. I know you
dont talk about the specifics of your model for
competitive reasons. But how is the business
end working for Skoobe?
Our business model is sound and sustainable. The catalogue

is growing, and all partners who have signed with us since the
start are still on board. Publishers are growing their title base
constantly and are establishing strategies on how best to use
the potential of subscription services. Skoobe is proving to be
a great opportunity to market titles, especially from the backlist, and new authors alongside bestsellers and new releases.
As the overall quality of the catalogue is very high, customers
are eager to discover new authors and genres. Some 80% of
our customers rate the quality of our book catalogue with
very good and more than 80% have recommended books
that they have read through the service to others.
At the London Book Fair, Scribd officials

shared some considerable data about their
readershow much they read, what they read,
for example. Are there any interesting data
points from Skoobe that you can share?
Definitely. We are seeing that customers are changing the

way they read. Three-quarters of the books that users read

Content accessibility for all
Since the early nineteenth century
invention of braille, the concept of making
written content available to the blind or
visually impaired has been a noble
aspiration of civilized society. Making that
concept a practical reality is another
matter. Even as new, more automated,
technologies arise, the challenges of
accessibility remain formidable.
Cenveo Publisher Services helps
publishers create accessible content.
Learn how we help with the following
standards and so much more
WCAG
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within Skoobe are books that they say they would not have
been likely to purchase. On average, our users spend 50 minutes each day in the app. Approximately 25% buy books
that they have discovered and read on Skoobe afterwards as
physical books, or even as e-books. These are strong indicators that Skoobe is indeed extending the book market. We
also see that readers really explore the Skoobe catalogue
before settling on a book. On average they open six books
before they start reading. Interestingly, Skoobe also seems to
impact the overall general media usage of customers. Users
report that they watch less TV and use computers and play
video games less.
Critics point to Oysters failure and Scribds

scaling back as evidence that the subscription
model cant work. But are they are missing the
point? It seems to me that the problem for
Oyster and Scribd was too much demand. In
other words, that readers were reading so
much sounds like a good problem to have, and
suggests that the numbers simply must be better
balanced, which of course is part of any business
model. What do you say to those who say
subscription e-books cant work?
Subscription services definitely work if they are based on a
sustainable business model. A sustainable model is one
where all parties involved benefitcustomers, authors, publishers, and the services themselves. But we are also convinced that subscription models are a key element to tackle
the challenges facing books and reading in the digital media
age. There is a great risk that reading books will lose relevance compared to other digital media usage. Young users
are constantly spending time reading digitally on smartphones and tablets. However, they are focusing on apps,
social media, or text messages. We need to make sure that
reading books stays a priority in young users minds, especially on the devices that they use most. Plus, when one
decides on a media subscription service, there should be the
option to choose books over movies, music, and others. We
think that the greater risk is that people will read less without a good subscription service, rather than that they will
read too much. So readersand publishersneed attractive
services like Skoobe.
Whats next for Skoobe? Are you planning to

expand or announce any new partnerships?
DIGITAL
BOOKS
JOURNALS
MAGAZINES
i n f o . p s g @ c e n v e o . c o m | www.cenveopublisherservices.com
We just launched a new book list feature in our app, which

will help customers to discover new books more easily, and
we are very happy about the initial positive feedback. Well
definitely continue to work on making access to our content
catalogue easier. Furthermore, we are working on launching
some exciting new partnerships in the near futureso stay
tuned for more news from Skoobe.
DigiCore-PW-AD-DS_v01-4_CTC.ai
CM
MY
CY
CMY
9/30/15
9:20 PM
OCTOBER 2015
Mapping the Digital Future

Publishers and solutions providers are busy venturing
into new territories and plotting their digital courses
espite all that has been said and done, full monetization of intellectual property (IP) continues to
be a stumbling block for publishers. A new trend
highlighting this issue is the outgrowth of new
publishing universes, which is best exemplified
by the growing power of fan fiction, observes executive
v-p for business development Jane Tappuni of Publishing
Technology.
Thinking Beyond the End Product

For Tappuni, fan fiction is a huge and vastly under-reported
segment of the content industries. Some estimates suggest
that a third of all content posted on Tumblr and Wattpad, for
instance, is fan fiction. It is a parallel universe, where fans
themselves take the brands, characters and stories they love,
and remix them for themselves and their fan communities. It
is also a sector that pays scant attention to copyright laws,
apart from the kind of licensed fan fiction that Amazon has
tried to kickstart with Kindle Worlds.
The way fan fiction takes a piece of IP, chops it up, plays
with it, and distributes it over multiple networks and media,
is the kind of creative approach to content exploitation that
we have been talking about with publishers for a very long
time, says Tappuni. The possibilities opened up by digital
media mean that the book is often only the beginning of the
commercial life of a piece of IP. Yet it still remains the only
focus of many publishers, who find it conceptually and practically difficult to unbundle the book and sell it as chapters,
or a serial, for instance. Our stance at Publishing Technology
is that the book should be treated as the starting product of
the publishing process, and not the end result.
Securing Content and Future-Proofing

Software
But prior to leveraging and disseminating content, one must
make sure it is secure. For now, the publishing industry has
embraced e-book watermarking as a better alternative to
traditional DRM, says founder and manager Huub van de Pol
of Icontact, the developer of leading watermarking and personalization delivery platform BooXtream. This is a trend
that is gathering traction not just in the Netherlands, where
we are based. Basically, end users have been demanding for a
friendlier DRM alternative to Amazons Kindle for a while
now. And since Kindle is not available everywhere in the world,
publishers do need to support ePub-based e-books and offer
some kind of content protection. Our watermarking technol-
BY TERI TAN
ogy offers these publishers a simple yet enriched solution.

Software also needs to be future-proofed in terms of functionality and technology. Says founder and CEO Knut
Nicholas Krause of KNK Business Software, The structure
of modern publishing software systems needs not only to be
suitable for current demands but must also be highly adaptable to future changes in publishing paradigms. Given that
publishing markets are becoming more niche-oriented,
Krause finds that the number of media formats to be served
has increased exponentially. Productivity and process optimization is therefore crucial. On the other hand, CRM
systems are in high demand as direct customer relationships
become increasingly important. Support for digital subscription-based business models and streaming content, for
instance, is getting a lot of attention, and this has impacted
all areas of the business including rights and royalties.
Krause points out that consumers are now requesting
products that can be bundled together based on their preferences and then made available instantly at point of purchase.
So the interaction between publishing software system and
e-commerce platform needs to be seamlessly efficient. This
has publishers rethinking their software and platform needs
and solutions.
Embracing and Enhancing

E-learning
Meanwhile, digital education courses, platforms, and applications for mobile devices are becoming mainstream,
observes CEO Kuba Pancewicz of Young Digital Planet. In
fact, technology has become educations daily bread. Whats
crucial in todays education is the ability to measure learning
outcomes and increase efficiency in teaching, and that has
been made possible by new technologies and specialized
analytical modules.
Pancwicz adds: Moreover, modern education is not about
theory but about putting knowledge into practice. It is about
relevancy with more emphasis on social skillscollaboration, teamwork, responsibility, and communicationas well
as selfawareness and digital literacy. It is also about the
methodologies such as project-, problem-, and inquiry-based
learning, problem solving, critical thinking, and student-centred approach.
For Uday Majithia, assistant v-p for marketing and presales
at Impelsys, more publishers are looking into becoming
educators. He adds: This applies to professional medical
associations as well as STM publishers, who clearly have the
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right content, learning modules and CME [continuing medical education] courses. Many have successfully built new
product lines from existing content to offer online courses. I
am also seeing increased interest in big data and adaptive
learning, where publishers with mature digital strategies are
moving ahead with initiatives in these areas.
Juggling Investments and Returns

However, publishers do require sizable investment in migrating their content to newer technologies, standards, and
solutions, adds Majithia of Impelsys, pointing out that the
technology adoption and utilization gap between tech-savvy
publishers and the smaller, not-so-digital publishers is growing bigger, and this makes it a challenge for traditional print
Aquafadas
With a complete publishing system that rivals that of Adobe,
Aquafadass automated solutions, user-friendly enrichment
tools, and innovative app templates have powered thousands
of native mobile apps that reached over 15 million end-users
worldwide. A part of Rakuten, Aquafadas has more than
12,000 publishers using its tools for content creation, distribution, and management, including Mondadori, Flammarion,
Shueisha, Hong Kong Open University, and the University
of Shanghai.
Bayards Jaime Lire Store, for instance, uses Aquafadas

next-generation e-storefront, which collects and promotes
Bayards digital content in one place, and offers customizable
banners, categories, user accounts, and in-app purchases.
Bayard now has the most innovative and successful app to
encourage kids to read. The results speak for themselves: for
every single book sold in the stores, Bayard sells 10 through
the app; 25% of its buyers purchase through the app, accounting for 70% of its total sales; and 65% of Bayard sales is from
books featured in the app, says business development director Achille Coenegracht, adding that the Bayard team can
create enriched childrens books without any coding knowledge through a click of a button.
Meanwhile, Spains Edinumen uses Aquafadas tools to
create digital workspace Hola Mundo. Teachers can share
interactive e-textbooks with their students, work on it in the
classroom, and track student progress in real time. Students
can easily access the e-textbooks on PC, Mac, mobile or
tablet, and work on the e-textbooks themselves using the
tools available in the reader, such as bookmarks, clipping,
comments, and notes, adds Coenegracht, pointing out that
Edinumen team can create the interactive content in-house,
10
OCTOBER 2015
publishers to make their mark in the digital world.
Publishers also want to save costs without sacrificing beautiful and interactive content, and they want the ability to do
this easily and quickly in-house, says business development
director Achille Coenegracht of France-based Aquafadas.
They also want tools to market their content, improve SEO
of their apps, and create viral content. Publishers are looking
to make their digital textbook content interactive, add content
to existing app quickly and easily, follow student progress
within the app, distribute content easily, and create content
automatically and modify it in real time.
The following pages highlight what some companies are
offering in the digital space, and include further thoughts on
market trends.
set up digital stores for different platforms, and even reproduce the content to sell as a white-label service.
For Sesame Street SMore app, the Sesame Street team uses
the 50-plus innovative enrichments provided in Aquafadas
InDesign plug-in to create sophisticated e-learning content.
It was the first mobile app produced inhouse by Sesame
Street, and it has interactive plays, games, stories, puzzles,
rhymes, read-aloud narration, music, and videos.
The education enrichments, says Coenegracht, are compatible with Tin Can xAPI, and enable a multitude of
interactive quizzes and tests as well as functionalities that
allow note-making, annotation, bookmarking, clipping, and
hyperlinking directly within the digital book.
Visit Aquafadas booth B79 in Hall 4.2 for more information, or attend the following talks on October 14: How the
Learning Experience is Evolving with Digital with a case
study on Edinumen/Cambridge University Press at 10 a.m.
in Hall 4.2s Hot Spot Education, and How Publishers
Integrate Apps into Their Business Strategy with a look at
French publishing giant Eyrolles, in Hall 4.0s Hot Spot
Publishing Services at 1:15 p.m.
DiTech Process Solutions

A business partner of Typefi Systems since 2013, DiTech is
always about helping clients to have the fastest turnaround
using the latest technologies, says founder and CEO Nizam
Ahmed. Take Typefi: it generates both print PDF and ePub
files with just a click of a button using inputs such as Word,
Google Docs, CMS databases and XML files. This super-fast
process allows us to produce more typeset and ePub pages
than ever before, and such efficiency has attracted several
leading publishers to work with us.
The network for creative collaboration

Digitally discover and analyze thousands of unpublished manuscripts
Collaborate and communicate with writers and colleagues
Better organize your slush pile process with simple to use title management tools
The best news... Its FREE!!!

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Better and faster networks coupled with newer mobile
devices have upped the ante for publishers and digital solutions providers. A shorter turnaround time at a reduced cost
with no compromise on quality is something that publishers
demand from solutions providers. If a 500-page book previously took seven to 10 days for typesetting, the demand is
now for the same output quality within four days. So we have
to employ the latest technologiesor partner with those with
the right technologiesto improve productivity and reduce
production costs while delivering high quality standards,
explains Ahmed, whose team also offers fixed layout ePub,
read-aloud conversion and interactive ePub processes besides
conventional solutions.
Ahmed adds: We work on restoring or retaining old hard
copies as well turning them into PDFs or ePubs for posterity.
We also cover niche areas such as converting text into Braille
for the visually impaired. We are a one-stop shop for publishers big and small.
For one German publisher, for instance, his team converted
27,000 pages of German and Dutch within two weeks. The
pages with Greek characters and MathML images were
challenging but our team developed inhouse automated tools
to speed up the process. We are now generating 40,000 to
50,000 pages in the same two-week period while maintaining
the high quality output, adds Ahmed, whose team converted
more than 200 old videocassettes containing educational
materials into DVDs for an Australian university. The clinical clean-up of the old videocassettes was tedious as most of
the quality was bad.
In another project, this time for a U.K.-based publisher, the
challenge involved converting its existing eight exam series
into interactive ePub format. The fill-in-the-blank, true-orfalse, multiple choices, drag-and-drop, and all sorts of
quizzes had to be made interactive and user-friendly. With
the new format, students are now able to work on the series
on iOS and Readium, and check their performance immediately, explains Ahmed, who is at booth E5 in Hall 4.0 to
provide more case studies and information about DiTech.
Enthrill
Enthrill has been quietly working
away at its goal of creating a new
sales channel for publishers. In
2014, it rolled out Walmarts first
e-book program, and Enthrill has
been adding retailers to its distribution through its unique e-book
gift card program since then.
Enthrill is now distributed in over 3,100 retail stores in
Canada, including Shoppers Drug Mart, Safeway, Sears, and
of course, Walmart. Contracts are already in place to double
that number in 2016, and we are actually working on expanding into 90,000 retail stores by the end of 2016, says
co-founder and CEO Kevin Franco, adding that his team has
12
OCTOBER 2015
learned a lot about what customers are looking for in a e-book
gift card product, and has fine-tuned our offerings after
several iterations and improvements to Enthrill services.
Since Enthrill delivers to any reading device regardless of
its platform, it is able to work with various loyalty programs
to offer their members e-books in exchange for points or
miles. We are working with programs such as Air Miles,
whereby their members can redeem for gift cards in the
Enthrill system, and download the e-book to any device they
choose, adds Franco.
Customers look at Enthrill program for giving e-books, and
not to purchase for themselves, says Franco.This means that
title-specific e-book gift cards do not resonate with the purchaser. They would much rather purchase a specified amount
of gift card, and let the card recipients choose the titles for
themselves, says Franco, adding that since giving a book is
the best gift of all, we make it possible to give e-books without
worrying if it will work on the recipients deviceours work
on every device that is available out there.
Challenge-wise, Franco says, we are constantly at war
with the clock. As a physical consumer product, it takes us
six months to iterate our product, which means that a significant investment is required just to operate while we learn
something, act on it, and get it into market.
Proliferating the distribution of e-books and giving publishers alternate paths to the market, remains the biggest goal
at Enthrill. Publishers that are interested in expanding their
reach and sales should be working with us as Enthrill has
proven to be effective in increasing the number of customers
redeeming gift cards for e-books on our platforms, says
Franco, who will be at Frankfurt to provide additional information on Enthrill. Do email him at kevin.franco@enthrill.
com to schedule an appointment.
Icontact
New tools and add-ons are making BooXtream even more
attractive for a wider audience. In Frankfurt, we will introduce two ready-to-run plug-ins for WordPress/WooCommerce
and Shopify, two of the worlds most popular e-commerce
platforms. With these plug-ins, clients can easily use the platforms without having to incur software development costs,
says Icontact founder and manager Huub van de Pol, who
will be at booth D40 in Hall 6.2 to provide the plug-in demos.
These plug-ins provide a big step forward in expanding
our already large customer base, adds van de Pol, whose
company developed flagship product BooXtream five years
ago. This summer, the BooXtream Web service watermarked
millions of e-books in only a couple of weeks, with sometimes more than six transactions per second. Our scalable
platform with distributed servers around the globe handles
such volume perfectly. From our perspective, e-book sales
are still rising and not plateauing at all.
Installations of BooXtream and its tools have been taking
place much further than Amsterdam, where Icontact is
promotional
Educational content for

preschoolers how to twist
technology into more effective teaching
by Young Digital Planet, Hall 4.2, C67
Preschool education is becoming more and more accessible, yet the United Nations experts stress the significance
of qualitative aspects regarding educational resources and
teaching methods. The need for quality content is directly proportional to constantly rising pre-primary enrolment
rate. Additionally, publishers need to face the fact that policy-makers underline the importance of ICT literacy as one of
the fundamental skills required by modern society.
Technology a daily reality
Apparently, mobile devices have already become an inseparable part of our being. Children become proficient tablet users much sooner than they can cope with tying up their shoe
laces. The key is to take advantage of this situation and use
the digital channel wisely to encourage kids to put abit more
effort into their shoe laces issue. It is feasible as long as multimedia content is authenticated with good methodology. The
digital aids must be friendly both to kids and the grown-ups,
preserving balance between tradition and innovation. Educational technology has aunique potential to facilitate the
teaching of 21st-century skills beyond foundational literacy,
focusing on competencies (critical thinking, creativity, collaboration and communication) and character qualities
such as persistence, adaptability and curiosity. The sooner
the above-mentioned qualities are stimulated, the better the
results of the educational process.
In search for hugh quality resources
Kindergarten teachers living in exactly the same environment as their pupils are also immersed in the world of technologies. They still face various problems of their pupils
such as attention deficit, which is typical of preschoolers or
behavioral, social and emotional challenges, which today
also need some extra consideration and work. Facing the
fast changing and developing world with agrowing number
of children with special needs, awider and wider spectrum
of teachers need some support and tools enabling them to
work with children from different environments, with diverse
capabilities and cultural or ethnical origins. They are one of
the most creative groups and cope very well but, as we can
observe, they are overloaded with extra effort they have to
put into preparing classes and making up interesting aids for
kids.
They do search the internet for inspirational rhymes, songs

or any sort of activities focused on diverse skills enhancement. They are aware of the deep abyss of the virtual library,
yet they feel their time is devoured by endless hours spent
in front of the screen in search of high-quality educational
content.
The reversed methodological approach
The clue of using IT tools does not lie in one-to-one digitalization of content. It is far more than amultimedia presentation and mundane push-and-play exercises. What would
guarantee kids engagement and progress is full interactivity,
top graphic design and aloveable leading character, which
communicates with them and reverses the roles of master
and student. Such a reversed methodological approach is
used in the Early Years Curriculum and guarantees a successful incorporation of the latest trends in early childhood
education.
Facilitating education process
Fundamentally, the role of the teacher shifts towards aprocess facilitator. Children start taking an active part in the process and instantly show what theyve learnt, which ensures
both engagement and fun. This method is in line with brain
friendly learning theory and allows teachers to stand back
and have more time to observe children. The method is not
about one way knowledge transmission or pure entertainment. It is about letting children express their feelings, present their ideas and discuss their viewpoints with peers and
the teacher. Only in such circumstances can the right level of
attention and engagement be attained when children are
fascinated and eager to explore the subject themselves.
Young Digital Planet - the bridge to technologies
Young Digital Planet education experts will give you more insight into this method and the new solution. Having successfully implemented digital content into the Slovak preschool
market, we believe the next generation of html5 content
coupled with the comprehensive guidelines for teachers will
make acomplete solution addressing publishers needs.
www.ydp.eu

located. Black Inc Book, which won the 2015 Australian
Book Industry Award, for instance, integrated BooXtream
in their Drupal-based e-bookstore in just a couple of days.
Our free API [application programming interface], the
software samples, and free test account made the implementation easy, not to mention affordable, adds van de Pol.
Another client, the International Bureau of Fiscal Documentation, which is the global tax expert, uses BooXtream
not only for their e-bookstore, but also for the KPMG
Corporate Tax Handbook that they publish and produce
annually. BooXtream batch mode is used to watermark and
personalize all copies of the handbook, thus giving the freely
distributed corporate publication a unique feature.
Several independent e-bookstores such as PeruBookstore,
Tienda Books, Verso Books, and eLibris use BooXtream
technology not only to watermark every e-book transacted
through their sites but also as a repository, distribution, and
downloading platform.
Keeping up with the expanding ePub standard is a priority. BooXtream must be able to process any e-book, regardless
of the type of tools used to create it. We also need to cater to
OCTOBER 2015
the needs of new consumers such as self-publishing
authors with simple and ready-to-run solutions.
And, as one of the pioneers in the e-book watermarking industry, we have to offer the best value
and technology so that builders of e-commerce
platforms will choose to adopt BooXtream rather than build
their own system, says van de Pol, who will present The
Benefits of E-book Watermarking over DRM on October
15 at 11:30 a.m. in Hall 6.2s Hot Spot Digital Innovation.
Impelsys
Todays readers expect content that they can rely on for all
their learning needs, with embedded ancillaries, interactive
exercises, simulations, and assessments, says assistant v-p
for marketing and presales Uday Majithia. Content has
evolved, and e-books offer more than a linear reading experience. This convergence of reading and learning has given
publishers tremendous opportunities to build new product
lines focused on learning delivery. Our flagship product,
iPublishCentral, has also evolved to support publishers
The digital future is uncertain, but dont let paper hold you down. Unfold your potential and bring your content to life with a tailored solution from our full spectrum
of extensible software and industry services. Visit Publishing Technology in Hall 4.2 (L35) and Hall 6.2 (B28) to learn how we can transform your business.
@publishingtech
publishingtechnology.com/frankfurt
OCTOBER 2015
and their userswith an engaging learning experience
through all-inclusive smart content on a single platform.
iPublishCentral 6.0 now offers mobile-adaptive portal
design templates with improved usability, and smoother
interface for online and offline access. It fully supports ePub3
to enable embedded interactive ancillaries, media files, quizzes, animation and much more. At the same time, it provides
geo-restriction of sales to go with geo-pricing, multilanguage
portal support, and language localization on apps. Impelsyss
engineering and R&D team also added R2L (right-to-left)
language support for content and user interface.
Another new feature of iPublishCentral is its cloud-based
services. Explains Majithia: Some of our publishing clients
have been asking for features to extend their existing solutions, and so we have made several modules within
iPublishCentral and KnowledgePlatformour content and
learning delivery platformaccessible through APIs. Basically, this cloud-based service-oriented architecture allows
publishers to plug in, use, and integrate individual modules
that we offer, from Readers to DRM to Analytics.
KnowledgePlatform continues to offer rich XML-driven
content while supporting both PDF and ePub readers. With
the cloud services, we have seamlessly combined CMS and
LMS solutions under a single platform to align KnowledgePlatform to our emerging philosophy where reading and

learning go hand-in-hand, says Majithia, who has seen 15
publishers from South Americaa new market for Impelsyssigning up for iPublishCentral.
We have added four adopters from East Asia while
strengthening our presence in North America and Europe.
Our platform is becoming a truly global solution, adds
Majithia, whose team recently replaced an aging platform
used by a leading South American STM publisher with an
adaptive and scalable solution based on iPublishCentral to
support changing user demands.
The team also built a next-generation learning solution
using KnowledgePlatform for a medical association. We
designed and created specifications for their HTML-compliant SCORM courses to offer adaptive learning experience
online and offline, says Majithia, who is at booth J55 in Hall
4.2 to provide more case studies as well as demos of iPublishCentral and KnowledgePlatform.
Inkubate
Version 2.0 of Inkubate has arrived! For writers, there is
tweet-like PitchIts to advertise their works to agents, editors, and publishers (AEPs) within the Inkubate network.
A writer can send a PitchIt message with attached profile,
excerpt, and synopsis of their unpublished manuscript,
which is stored within the Inkubate platform, explains chief
15
knkPublishing
Inspiring Publishing Software
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with flexible
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Hall 4.0 stand F1

Where Innovative Content &
Technology Meet Advanced
Learning Design
OUR K-20 Solutions
Instructional
Design
Project
Management
Accessibility
Compliance
mobile
learning
editorial
services
Quality Assurance
Engineering
& Architecture
Development
Interactive
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assessments
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development
data & analytics

Authoring Tools
Hall 4.2 | Stand C78

Hot Spot Education
marketing officer David Bass. A PitchIt message is mapped

to AEPs who have similar genre interests to the writer who
is creating the message. So there is a high degree of correlation on the subject matter between the two sides.
For AEPs, the newly launched predictive analytics tool
MarkIt can be used to determining which titles they are
looking at acquiring could sell well by comparing their bestselling titles with our database of Nielsen BookScans top
100 list over a 12-month period, explains Bass, adding that
publishers are very excited about the predictive outcomes
from MarkIt because we are confirming one additional level
of data for them about the content they have either acquired
or looking to acquire.
Facilitating communication between the two user communitiesAEPs who are discovering new writers, and
interacting with themis the biggest challenge, adds Bass.
We want both sets of users to have the best tools for collaborating with each other based upon search-and-content
analytics outcomes that are presented to them. So we want
to continue improving the tools to locate unique content from
the writers. On the other side, we want to make sure authors
are able to know that AEPs are looking at their profiles and
titles. Fostering this type of discovery, collaboration and
content analytics, Bass says, has motivated Inkubate to keep
improving its platform.
Another goal is to ensure that everyone who uses Inkubate
recognizes that it is not a display site even though it enables
authors to upload and display their content. Bass says: We
are much more about solving the management of content
once it is discovered and considered to be valuable to the
AEPs. We want to make the slush pile process less of a hassle,
and provide AEPs with different ways to organize and communicate with authors they want to acquire rights from, and
with their publishing colleagues about it.
Discover more about Inkubate 2.0 at its booth H31 in Hall
4.0. Or visit inkubate.com to use the platform at any time,
or to schedule a meeting for demo on its software and tools
at the fair.
KNK Business Software

www.learningmate.com
The only Microsoft-certifi ed publishing software in the

world, KNK Publishing from KNK Business Software offers
full publishing functionality for print, online, and mobile
publishers. Its customizable and scalable modules cover
areas such as asset management, multichannel publishing,
order-to-cash, e-commerce, subscription, logistics and warehousing, rights and royalties, cash flow management and
business intelligence. Currently, some 150 publishers in
OCTOBER 2015
North America, Europe and Asia

use KNK Publishing.
One of the modules, KNK integration platform, is a middleware
that easily connects with online
bookstores, distributors, aggregators, and other third-party
products and suppliers that support old technologiesiSeries/AS400 software, for
instanceas well as those utilizing the most modern Webbased services, says founder and CEO Knut Nicholas
Krause, whose company is headquartered in Kiel, Germany.
The platforms high-end solution is Microsoft BizTalk,
which is most appropriate for publishers with small IT
departments.
KNK Publishing, explains Krause, has a different architecture compared to products from competitors such as
Klopotek and SAP. Our solution offers publishers a content-based architecture with flexible metadata management
that can be easily customized for any new media product type
and format. It also allows a new contract structure that supports innovative paid content models, and analyzes the
economic success of new leads and existing customers.
Royalty contracts on KNK Publishing, for instance, are
generated through a single-source content platform. This
means that the publisher can sell different and complex bundles, and yet easily create annual royalty accounting for
different media types and formats, says Krause, whose team
recently installed KNK Publishing at Florida-based A Beka
Book and Montreal-based French language publisher TC
Media Livres (formerly, Cheneliere). Last December, Royal
Boom Publishers, one of the biggest educational players in
the Netherlands, became the countrys first publisher to
install KNK Publishing.
For TC Media Livres, the team also installed two additional
modules: KNK Workflow (to support complex authorization
processes within the company) and Jet Reports (a tool to
create business intelligence reports for inhouse data-crunching and analysis).
As for Cond Nast Japan, modules such as business management, financial accounting, bulk sales, and group
reporting were installed. At Bastei Lubbe, Germanys
third-largest trade book publisher, where its editorial and
production departments have already used KNK Publishing,
a new CRM module was recently added to enable direct
connection with their readers.
Visit booth F1 in Hall 4.0 for more information on KNK
Publishing, or register at knkpublishingsoftware.com to
attend a 20-minute software presentation, which will be held
at 10 a.m. on the first three days of the fair.
Detailed and intuitive

THATS WHAT YOU NEED IN A RIGHTS MANAGER.
Any Agent.
Any Organisation. Any Title.
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OCTOBER 2015
LearningMate
Helping clients to fast track their product development and
reduce their upfront investment has led LearningMate to
build ACE (Assessment and Content Engine), QuAD (Question Authoring and Assessment Delivery Tool), GoClass, and
Frost. Clients use our tools for a fraction of the cost it would
take them to build their own or license from a third-party
vendor, says CEO Samudra Sen, adding that the tools are
enablers or accelerators to maintain clients competitive
advantage.
A midsize nursing and health sciences publisher, which
urgently needs an adaptive platform allowing personalized
learning experiences, for instance, turns to ACE. The entire
development and time-to-market took less than a year, and
today, 30,000 students are using the publishers ACE platform, which has extensive reporting with powerful
dashboards and analytics to drive better student learning
outcomes, explains Sen, adding that the highly flexible and
scalable ACE allows the publisher to roll out multiple products simultaneously.
Stand out.

As for QuAD, it has already been used by some of the
biggest publishing houses in the world to generate more than
a million questions. Prior to implementing QuAD at one
major K12 and higher education publisher, the LearningMate team took on a consulting exercise to understand the
business needs, develop the roadmap, evaluate the application landscape, and finalize accessibility guidelines. We
developed more than 6,500 interactive test items in disciplines such as language arts, mathematics, geography, and
English. In order to fast track the development process, we
also developed over 200 templates. We are currently authoring another 40,000 test items to add to the existing 100,000,
says Sen.
GoClass, which won the platinum award at the 2013 IMS
Conference, on the other hand, is a mobile teaching app that
redefines the boundaries of computing in the classroom. A
year ago, one K12 publisher selected GoClass as the engine
for their flagship intervention product in Literacy, allowing
instructors to teach on a one-to-one computing environment
with differentiated instruction. GoClass is now used in 170
districts covering 356 schools and 24,000 students in the U.S.
As for Frost, it allows content authoring and previewing
on the fly, thus providing the ability to quickly create innovative and flexible interactive teaching materials. Two major
publishers are currently beta-testing Frost, which supports
Providing customized print and digital

solutions to a global clientele of academic,
professional, healthcare and legal publishers.
www.oksgroup.com
21

both drag-and-drop and XML edit modes.
Attend From Educational Analytics to Innovations in
Print session on October 16 at 12 p.m. in Hall 4.0s Forum
Production in Publishing, where v-p for enterprise solutions Amit Soman will provide even more case studies on
learning and analytics. Or visit booth C78 in Hall 4.2 for
more information.
MPS Limited
The need to enable faster time-to-market through automation and efficient workflows has seen MPS adding many
features to its flagship DigiCore platform. The DigiComp
automated composition engine, for instance, now supports
InDesign Server while its configurable QA tool has been
rolled out for automated output validation in exception-based
routing. Its XML review and editing tool DigiEdit, on the
other hand, has additional math editing GUI and enhanced
functionalities for copy editors. We have also rolled out a
Rights and Permissions Management module within DigiCore for managing permissions for text and images, says
senior v-p for technology Narendra Kumar.
As for cloud-based MPSTrak, it now offers reminders and
notifications management, user personalization, audit trail
management, mail processing from external servers, and
integration with the Rights and Permissions module.
MPSTrak is gaining momentum and maturity with each
implementation. At a leading STM society, where a 12-yearold desktop-based system had functioned as the main
production tracking and management tool, MPSTrak is now
implemented to manage the 70-plus journals that are available online and in print. An XML Editor now offers authors
online proofing capabilities while custom-built Web-based
APIs provide real-time
integration between
internal and external
systems such as those
at their aggregators
and online bookstores, adds Kumar.
With a leading medical publisher, the implementation of
MPSTrak with features such as scheduling, work task tracking, reporting, and online content editing, is about reducing
operational costs and production lead-time while increasing
process transparency to stakeholders and authors, explains
Kumar, whose team also implemented MPSTrak and DigiCore at an Australian publisher to facilitate seamless online,
mobile, and offline product channels.
Publishers are striving to enhance their viability during
these uncertain times of shifting business models, and are
seeking more than just lower costs from their suppliers. For
CEO Rahul Arora, the fundamentals of the MPS business are
no longer driven by wage arbitrage, but are balanced by its
contribution towards the revenue side of the publishing.
Today, we have deeper collaboration with publishers in the
22
OCTOBER 2015
areas of product development, platform improvement, and
richer analytics. Also, our vision is to have our entire services
business be managed through MPS platforms that are either
integrated with existing publisher systems and/or used by
publishers through a Platform as a Service model. We possess technology capabilities to not only address the
conventional segment, but also to create technology-intensive platforms for smaller publishers.
Arora and his team will be at booth N10 in Hall 4.2 to
provide more information and demos on MPS suite of platforms and services.
OKS Group
The focus of OKS Group, says founder and CEO Vinit
Khanna, is on helping clients to expand and monetize their
digital offerings, from e-books and journals to digital classroom products.
And this is where the groups cloud-based workflow platform e2e comes into the picture. The updated e2e actively
solves client challenges, namely in eliminating the cumbersome, single-threaded process of file transfer, typesetting,
and corrections. It offers the efficiencies of true collaboration
and online communication, and more autonomy for authors,
thus resulting in greater speed and accuracy, says Khanna,
adding that from a collaboration and cost standpoint, e2e
is ideal for Open Access publishers, and incredibly helpful
for the others.
Among the advantages of
e2e are: platform independence (requiring no local
software installation); an
integrated math editor; customized client rules defined
upfront; zero reliance on
conventional typesetting to
generate structured content, create pages, and incorporate
corrections; and the ability to realize significant cost savings
while taking advantage of parallel product deliveries in
XML, HTML, PDF, and ePub3.
Flexibility, says Khanna, is a key feature. The bottom line
is that e2e is a single platform that can easily support multiple outputs. It streamlines workflow with lower risk of
introducing errors, which means a higher quality result at
reduced cost and faster turnaround times to the publisher.
OKS Group is well positioned to work with European
customers offering digital classroom as well as traditional
print products, Khanna says.We are proud of our translation
capabilities, and our ability to serve clients in their local language. We are especially happy to be in Frankfurt because of
our strong teams supporting the German, Dutch and Swedish
speaking markets. We give each client the customized solution
they need, from compliance with their platform specificationsfor Bookshelf in the Netherlands, for instanceto
project management and client support in their language.
The clean proof that science needs. Now.
Demo of Proof Central, an elegant way to proof STM content and page, at M90. Hall 4.2. October 14 - 18.
To preview, visit http://www.tnq.co.in/proong.html
Special TNQ Event: Single URL Publishing. 16:30 - 17:00 hours. October 16. Hall 4.2 L101. White Paper at
http://www.tnq.co.in/tnqfrankfurt2015.html

While STM has always been among the groups strengths
due to its ability to handle complex formulas and layouts,
there are many other services that the team can provide.
Our staff is trained to find sellers of pirated content. We
offer graphic, editorial, and data services. We work with
clients to identify opportunities to repurpose, digitize and
monetize older content. We research rights and permissions.
Our clients understand that the way to succeed is to have a
comprehensive strategy and the ability to execute it, and we
have the tools, experience, and knowledgeable resources
to deliver exactly that.
OCTOBER 2015
Contact marketing@oksgroup.com to fix an appointment
to discuss your projects with OKS Group team members from
Germany, Sweden, and India.
Publishing Technology
Last month, Publishing Technology launched a midtier solution IngentaDrive for publishers who are looking to host
their own branded site using standardized technology but
without the considerable investment in time and bespoke
software development. IngentaDrive offers the best of our
specialized solutions such as user-tested templates, self-ser-
Tackling Accessibility and NIMAS

Challenges at Cenveo Publisher Services
A content-centric approach is the key to resolving accessibility issues for publishers, says Kevin Burns, senior v-p of
content solutions.Words and imagesparticularly images
with rich, descriptive metadataare almost all inherently
digital today. By authoring or converting this digital source
data to a structured, machine-readable format, publishers
can have content in multiple outcomes, including NIMAS
[National Instructional Materials Accessibility Standards],
economically, and even profitably.
All four major specialized output formats for accessibilityBraille, large print, audio and digital textfollow
predictable rules and logic. So a structured master file
approach is used to create the content once, and output it
as needed in as many formats as required, with minimal
manual intervention, adds Burns, pointing out that
NIMAS, an XML-based specification for organizing and
structuring textbook and other educational content, is the
format of choice.
At Cenveo, the input for NIMAS projects is often a combination of Word files, hard copy, PDFs or XML as well as
existing metadata for each textbook, says business manager
Yogesh Jedhe. We use robust transformation technology
tools to extract data from input files, apply or edit XML
tags, and process and tag image files. These steps parallel
the process of creating XML files for print production. Then
our content analysts make sure that the elements requiring
detailed human judgment, such as image descriptions, are
properly created. Finally, our team validates the XML file
against the NIMAS schema and a series of business rules,
which are designed to check the file beyond basic NIMAS
compliance.
Jedhe and his team also work with clientss subject matter experts to make sure that image description fields are
populated with text that truly help visually impaired students. Elements such as math equations must be captured
accurately and effectively to convey information to the
visually impaired. So far, the team has converted more than
24
2,700 books for educational publishers big and small.

Reiterating the importance of creating great NIMAS files
instead of good enough output, Burns says: All too often,
budget constraints lead conversion teams to choose the
easiest and cheapest way instead of doing the right thing to
create a good NIMAS file. But successful NIMAS conversions must include accurate comprehension of visual design
elements used in print. Without a certain level of visual
literacysuch as the use of sidebars, bullet lists or calloutsthe resulting NIMAS output will lack the granularity
and nuance of its printed counterpart.
Long description for images, which is a NIMAS requirement for any visual element in a printed textbook, is often
an issue. Published captions or call-outs are not truly meaningful for someone visually impaired if these are just copied
and pasted from the print version. So those creating the
NIMAS file must have an understanding of the subject in
order to create additional content that really make images
accessible to the print disabled.
The long descriptions for images are also vital to making
content usable, and discoverable, down the road. Having
contentespecially nontext contentthat is easily discoverable is exactly what things like long descriptions in
NIMAS files are all about. Discoverability and content
repurposing may well be the financial driver for managed
content practices that will, as a side benefit, result in better
NIMAS files, adds Burns, pointing out that with mobile
devices becoming better in conveying sound, large print and
even tactile data, the potential for accessibility increases.
With NIMAS, there is savings, and even profitability, if a
publishers content is more broadly discoverable and easily
repurposed while avoiding the need to recreate it for each
new project.
Executive v-p for global content services Atul Goel will
be at Frankfurt with sales and marketing director Marion
Morrow. Email marion.morrow@cenveo.com to schedule
an appointment for demos on Cenveos myriad services.

vice management system, modern responsive design, and
standard third-party integration, says marketing manager
Mike Groth, whose team will provide daily demos on IngentaDrive and Ingentaconnect services at 11 a.m. from its booth
with PCG (Publishers Communication Group), a division of
Publishing Technology, in Hall 4.2 L35.
The well-established Ingentaconnect platform, says Groth,
recently added 5,400 new titles from the British Library,
available via its Document Supply service. With Ingentaconnects user base of over 25,000 registered institutions in
170 countries along with a built-in network of library discovery partnerships, this increases the discoverability of
British Library content to a new global audience, says Groth,
whose team has just implemented a new publishing platform
for the Society of General Microbiology, the largest such
society in Europe. It brings together 55,000 articles from six
journals, and employs the best features of Pub2web technology and third-party integrations such as Figshare. Meanwhile,
PCG has partnered with Japanese publisher Meteo to bring
its database of otherwise inaccessible medical content to
Americas academic and medical institutions.
At Frankfurt, Publishing Technology will unveil a cloud
version of Product Manager title management solution, which
is a part of the advance enterprise system. Initially configured
for one of the worlds largest trade publishers to manage their
IP globally, the app enables easy aggregating, bundling and
monetization of print and digital assets by applying flexible
business models. The SaaS version of Product Manager, adds
Groth, removes barriers between different business functions, ensuring everyone in a publishing organization is
editing and using the same data. Daily demos on this cloud
version are held at 12 p.m. at its Hall 4.2 booth as well as from
Publishing Technologys main booth in Hall 6.2 B28.
PCG managing director Melissanne Scheld will chair
What Is a Publisher Now? Lessons from the Classroom
roundtable at 2 p.m. on October 14 in Hall 4.2s Hot Spot
Professional and Scientific Information. Then at 4 p.m. in
Hall 6.2s Hot Spot Digital Innovation, executive v-p for
business development Jane Tappuni will speak at Mickey
Mouse to Minecraft: Licensing Childrens Brands. On the
following day, executive v-p for product strategy Randy
Petway and Helen Sun, CEO of Publishing Technology
China, will be discussing about Open Access: The Next
Wave in Hall 4.Cs Concorde Room at 9 a.m.
SourceHOV and Rule 14

SourceHOV will launch two new products at Frankfurt this
year. One of them is known as Jet, which is an automated
metadata extraction for academic publishers. By applying
machine learning, natural language processing, and mathe-
25

matical modeling to content, manual intervention is
completely removed, says senior director of editorial services John Sollami. This provides immense speed for the
publisher to go to market, and does away with vendor dependency. The results are time, cost, and quality benefits.
Machine learning, natural language processing, and mathematical modeling are crucial for anyone publishing content
and wanting to utilize it fully, Solami adds. Every publisher
must accurately identify various essential elements in their
content in order to utilize it. The question is how to do so
without incurring the time, cost, and accuracy issues of manual intervention. More
publishers are now recognizing the great benefits of
automating this process,
and are clamoring for a
solution. Our solution for
these publishers is Jet.
The chief developer of
Jet and manager of Rule
14, an affiliate company of SourceHOV, Shao-Shao Cheng,
will deliver a talk on Automated Metadata Extraction Using
ML-NLP-Mathematical Modeling at 3:15 p.m. on October
16 in Hall 4.0s Hot Spot Publishing Services.
OCTOBER 2015
The second product, BoxOffice, provides a range of cloudbased enterprise information management services that
enable organizations to ingest, extract, and store key data
from documents. It empowers business units with actionable and trackable intelligence, says Nakul Parashar, v-p for
enterprise content management, adding that cloud-based
BoxOffice offers greater security, a drastic reduction in paper
handling, and allows role-based access for seamless retrieval
in most formats.
For Parashar, publishers as clients have always been looking at reducing costs, but for most, cost reductions have now
become critical to survival. Publishers are looking at achieving high quality, better project management, and faster
turnaround times at much lower costs, which are all major
challenges to solutions providers like us. They also want to
repurpose their content. At SourceHOV, we took these challenges as our guiding spirit to achieve our objective, which is
to help publishers.
Adds Parashar, We already have a number of proven
technologies and workflows in place, and now we have added
BoxOffice and Jet, which are new products that use forward-thinking content extraction and classification
techniques. Our products are deployed at a number of large
organizations as enterprise-wide solutions, and have been
proven successful in helping publishers.
For more information on SourceHOV and Rule 14 products and solutions, visit booth L54 in Hall 4.2.
Stison Publishing Solutions

Getting the metadata right from the start takes the center
stage at Stison. We understand that metadata is not glamorous. But getting the right systems and technology in place
to handle bibliographic and other data means publishers can
do away with many of those mundane and repetitive jobs
around numbers and recordsand get on with the creative
things they do so well. Consider it as an investment, and that
metadata control is not just for the big boys, says managing
director Alex Murphy.
Stisons cloud-based scalable publishing management solution gives publishers,
distributors, and rights
agents control of their
data so that they can
simply send it where
they want to. So driven
is Stison about the importance of metadata that it offers its
core Title Manager module free for publishers with less than
200 publications.
Adds Murphy: It is our aim to avoid tech-speak and the
complications traditionally associated with software installations. Our publishing solution with its different modules
is designed to be simple and intuitive; no lengthy training
course or a thick tome of instruction manual required. You
can just log on and run it in no time. The modulescovering
26
OCTOBER 2015
royalties, e-book, Web, production, rights, and title managementenable all information to be stored in a single platform
for quick access wherever you are.
Over the last 12 months, the team has been busy installing
rights and royalty management modules at various publishing
houses. Aside from being able to import sales data from any
number of sources quicklyand painlesslythe module
offers the ability to generate royalty statements on the fly, and
bulk send those statements via email. During one installation
process, an error report and the ensuing investigation led
Murphy and his team to uncover the fact that the publisher
had been overpaying some of their authors.But with the new
module, cross-checking will ensure such error does not recur.
Ultimately, good practice is about accuracy of data, and
that is why Stison believes in getting it right from the start.
One client went from an accuracy of just under 50% to
around 90% after installing our title management module,
says Murphy, pointing out that with the technology changing
so fast, using a system like Stison ensures that data can be
managed, transferred, sent and distributed any where at any
time easily. Having your data in a smart, tagged database
ensures that you are planning for the future as well as today.
Visit booth J94 in Hall 4.2 to get more information and case
studies on Stison.
Chinas K12 publishing house. We also collaborate with

Hong Kong Education City Limited, which is under the aegis
of the territorys ministry of education. Our Digital Books and
Media Solution, or DBMS, for instance, is used to digitize the
Hong Kong and Macao educational sectors, says Pancewicz.
During Frankfurt, YDPs booth (C67 in Hall 4.2) will offer
presentations on various topics including gamifying books,
perfect blended learning for kindergarten, supporting teachers in their digital journey, the special role of math and science
in todays education, 21st-century learning and teaching
skills, and creation of truly interactive books. Presentations
start at 10 a.m. daily from October 14 to 16. Head of YDP
think tank Jolanta Galecka will focus on Textbook Digitization in Germany: Lessons Learned at 11 a.m. on October
16 at Hall 4.2s Hot Spot Education. Online and mobile
solutions product manager Marcin Skrabka, on the other
hand, will explore the topic, Gamifying Books and Content
on Mobile Devices, at 12:30 p.m. on the same day over at
Hall 6.2s Hot Spot Digital Innovation.
Free copies of The Book of Trends in Education 2.0, a
comprehensive 334-page report on 51 of the most recent
trends in education by 22 YDP experts and renowned specialists in the field, are available from its booth and website
(ydp.eu).
Young Digital Planet

With Your Partner in 21st Century Education as its Frankfurt theme, Polish firm Young Digital Planet (YDP) is all
about empowering teachers, engaging students, and improving learning outcomes. Established in Gdansk in 1990, and
staffed by a group of education specialists and technology
professionals, YDP is a part of Sanoma Learning, one of
Europes leading educational companies. It offers digital
solutions for K12 and preschool education, and delivery
platforms and technologies for the publishing industry. Its
products have been used in more than 45 countries, with its
digital courses localized accordingly.
We believe that efficacy in education is achieved by focusing on individual needs. So we have adopted a personalized
approach that allows students to choose their learning path
and style, and unlock their potential, says CEO Kuba Pancewicz, adding that more freedom in learning boosts
self-motivations, which is the best way to achieve true
engagement. This philosophy and its innovative solutions
have seen the company winning various awards including
Polands New Technology Leader Award, Top Quality
Quality International (QI) Laureate title and the gold prize,
and Ambassador of the
Polish Economy award.
One of its big projects
revolves around providing
content and content development technologies to
Peoples Education Press,
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27

What Libraries Need
to Consider When
Looking at E-book
Lending Solutions
BY MARIBEL RIAZA AND JAVIER CELAYA
E-book lending in libraries has its challenges,

but as the explosion of new players, platforms,
and service providers in the field suggests,
it is on the upswing. How do you choose
which e-book lending service is best for
your library?
hat may be the most difficult part of the equation. Competition is supposed to be good for markets but is the market for
library e-book lending services getting overly complicated?
Are all the new players and models just adding to the confusion in the marketplace for libraries? For libraries, there are
lending limits, time limits, complicated pricing, and publishers who
only work with some services and not others. And, for patrons, just
how many plug-ins and systems and steps should a reader have to be
expected to navigate just to get an e-book?
As a 2014 report on e-books from the International Federation of
Library Associations, observed: Taken globally, the current situation
is a patchwork at best.
The key to understanding what services may work for your library
is to first explore your librarys needs and priorities. To help, Dosdoce.
com has created an infographic 12 Key Aspects to Consider in a Public E-lending Initiative. The aim of this visual tool is to help lead
librarians through the various different steps to consider when launching or renewing e-lending initiatives, and to highlight a variety of
issues that librarians must analyze, including the following:
1. Technology Ownership vs.

License Agreements
The first and most obvious decision a library has to make will be about
its technology. Currently, there are three main options.
The first is coding and owning ones own platform. Second is
28

negotiating for a custom platform or white label version of a
third-party platform. Finally, and the most common solution for
libraries, is to execute a licensing agreement with one of the
commercial platforms available in the marketplace, such as
OverDrive, Baker & Taylor, 3M, etc.
While the first option is initially more laborious, it can provide
librarians with more control, as well as more flexibility for their
e-lending initiatives, and is becoming more popular as initiatives
progress, such as Library Simplified, led by the New York Public
Library, or the recently launched e-Liburutegia, the e-lending
platform used by the government of Spains autonomous Basque
Country. Similar projects in Belgium and Grenoble, France, are
also validating this option.
2. The Large Variety of

License Models
In this infographic we have identified at least 12 types of different
purchase licenses. They include standardized licenses that limit
the number of loans per title (usually around 26 loans before
access must be repurchased); licenses that apply a time period
restriction, usually one or two years, after which all remaining
loans are canceled even if some titles might not have been checked;
and non-expiring licenses that allow libraries to offer titles until
all 26 loans have taken place, even if that takes longer. And
there are also a range of new, innovative streaming models. These
models hold promise, although they have yet to garner broad
participation from publishers.
3. Fostering Demand for

E-Books at Libraries
With the Internet having radically changed the ways people seek
and find information and content over the past two decades,
perhaps the most basic question is how long libraries will keep
supporting digital services that based on 20th-century physical
experiences?
Geo-location, facial recognition, smart sensors (beacons),
recommendation systems based on user satisfaction, interactive
applications, and other third-generation technological enhancements offer libraries an impressive range of possibilities to enrich
users experiences. With all this in mind, we hope this infographicwill become a handy reference tool for librarians worldwide as they consider technology purchases. After all, a librarys
technology must not only help meet the demands of patrons
today but should also anticipate and be flexible enough to help
you meet the shifting demands of your future patrons as well.
Maribel Riaza is a project manager at Spanish cultural
portal Dosdoce.com, and Javier Celaya is a founding partner
at the company.
29
OCTOBER 2015
Four Questions for BISG Executive

Director Mark Kuyper
On June 15, Mark Kuyper, former CEO of the
Evangelical Christian Publishers Association,
succeeded Len Vlahos as executive director of
the Book Industry Study Group, the U.S.s leading book trade association for standardized
best practices, research, information, and
educational events. Where will BISG go next?
As we kickoff the 2015 Frankfurt Book Fair,
whats your take on the state of publishing?
I think we are an industry on the brink of significant innovation. We have made it through the challenging work of introducing content in digital formats. But while it has been a lot
of work, it has generally been uninspired. For the most part,
we have taken what was once in print and made it available
digitally. I am not minimizing what has been doneit has
required new technology, workflows, skills, marketing, and
more, and there have been some wonderful flashes of innovation. But I think our brightest, most creative days, are ahead.
The variables have never been so broad: any length of content, delivered in an array of methods and formats, interwoven with stunning amounts of data. It is exciting and terrifying at the same time.
Can you talk about your vision, and what topics you see BISG seeking to study and address?
In the big picture, I would like to see BISG be the most valuable resource for the book community when it comes to
information about how to efficiently move content. Currently,
we have a collaborative working group compiling best practices in accessibility. Later this year, we will publish a Quick
Start Guide to Accessibility and offer a summit on this topic.
We are also partnering with BookNet Canada to bring a data
quality testing tool to our publishers, as well as to give providers an opportunity to be certified for their level of accuracy. We have also partnered with the American Library
Association to release Digital Content in Public Libraries this
fall, which provides the latest information about patrons and
their uses of books, e-books, audio and other resources provided by public libraries. Our much-anticipated YA subject
code listing will be available soon as well. These are just a
few of the projects we will deliver this year. We also want to
create a system of ongoing workflow evaluation in our ecosystem, to make sure we can find and extinguish fires quickly.
30
For so much of the last decade,

digital distribution has dominated the headlines. Yet physi- MARK KUYPER
cal distribution remains the industrys lifeblood.
How do you see the print and digital ecosystem
evolving?
Its funny how we have created this mythical battle between
print and digital. I think both will exist for a long time to
come and the percentages and market shares will fluctuate.
Neither print nor physical will win out. The consumer will
win, though, because as technology expands, it creates more
options to deliver content.
I constantly talk about how business always trends toward
its most efficient means and toward what gives consumers
more of what they want. In that context, I think the most
efficient process is for content to move directly from the creator to the consumer. There will be myriad ways for publishers to assist in that process, but every one of them will have
to prove their value.
When I speak to publishers today, they often talk about
managing the breadth of exposure for an author, including
video, conferences, social media, print, digital, online events,
interactive content, and so forth. So, I think there will be
many more delivery options to discuss than the two we have
pitted against each other in the current environment.
Data has really become a hot topic at conferences

lately. How important is it to keep metadata and
our data practices front and center?
Its very important. Everything we do in life, not just reading
books, is increasingly driven by data. Data gives you the
tools to learn and improve. For example, I just read an article
about the Google self-driving car, which is a car conceived
and operated by datathe car is always collecting data to
tell the car what to do. The car is constantly seeking information to perform better. The same is true for books. Data
attached to books helps them travel more efficiently through
our ecosystem, but it can also feed back data to help us be
smarter about how we create and distribute content. Right
now, we are able know how many pages are read in a digital
book, but in the future we will be able to glean now-unfathomable amounts of information about distribution, use, and
consumer behaviordata we can barely imagine today. That
data will give us the information we need to make us smarter
and better at what we dothough, I have to add the caveat
that this all has to be tempered with respect for privacy.
Be it print, digital or both.

Looking for new ways to generate revenue from existing content?
Want to develop stronger relationships with your readers?
Want to take advantage of opportunities that were too hard before?
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Talk to Ingram about how publishers are customizing and

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africa rising: digital opportunities

A number of secondary schools, both private
While much of the digital talk for
and public, have already established digital labs
educational publishers at this years Fair will
and libraries where learners can access digital
focus on developed countries, evidence is
materials, outside of this government programme.
growing of a move towards digital in Africa,
James Mugendi, Publisher at Oxford
writes Julia Lhuillery-Moulder.
University Press East Africa, in Kenya, believes
Africa is on the path to digitisation.
that these developments provide some exciting
According to Internet World Stats about 300
prospects: This move by the government,
million Africans are connected to the
moving public schools into the digital space,
internet, with smartphones emerging as a
he says, is likely to cause a ripple effect, where
preferred device to get online. It is expected
private schools as well as other public schools
that mobile growth over the next five years
Julia
Lhuillery-Moulder
will begin to invest more in digital products,
will increase 20-fold (twice the global rate).
thus increasing opportunities for publishers.
This access to communications technology, and education
and information, is leading to the rapid development of
Mobile opportunities
digital education programmes.
Connected schools and e-textbooks are exciting
One country with clear digital opportunities is South
developments, but it is mobile phones which, perhaps,
Africa, where public and private sector investment has led to
provide the most opportunities for publishers.
a range of opportunities for publishers. The Government is
According to a report by international research firm Frost
currently rolling out a National Infrastructure Development
& Sullivan, mobile penetration in Africa will grow from 52%
Plan, which aims to provide broadband coverage across the
in 2012 to 79% in 2020, making it the worlds fastestcountry from big municipalities to rural areas by 2020.
growing region over the next seven years; and venture capital
firm Kleiner Perkins Caufield & Byers estimates that 57% of
E-textbooks now a reality
South Africas internet traffic comes from mobile devices,
Linked to this increase in infrastructure, e-textbooks are
compared with just 23% in the UK. To illustrate the point,
fast becoming a reality in schools and universities across
there are now nearly 35 million mobile phone subscriptions in
large parts of the country. In the Gauteng province, which
Kenya alone; a figure that has doubled in the last year.
includes the cities of Johannesburg and Pretoria, a Paperless
It is this thirst for mobile content that has informed Oxford
Classrooms pilot started this year, making use of tablets and
University Presss latest digital products on the continent.
interactive whiteboards as teaching and learning tools. The
Earlier this year our South African office released Learning
five-year programme had first been tested in seven classrooms,
Zone, a higher education platform that supports lecturers and
before being expanded to 375 schools in the province recently.
Rapid e-textbook take-up has created business opportunities students with free ancillary materials and interactive quizzes,
which students can take on their smartphones. We also
for private companies, which are giving publishers, institutions
recently launched flippit, a mobile application to help
and government bodies distribution platforms. Companies
Grade 12 learners to study core concepts in preparation for
such as Snapplify and IT Schools Innovations are already
their final exams. Oxford University Press East Africa, in
active in the schools market, providing e-reading apps for
Kenya, meanwhile, has introduced ExamPoa, a mobilemobile devices and desktop computers.
based revision application that allows learners in both
While South Africa is ahead of many African countries in
primary and secondary schools to revise for their exams.
terms of infrastructure and technological development, there
While these examples highlight the opportunities ahead,
have been similar efforts to move into the digital space in
issues remain. The adoption of digital content presents
countries that are less advanced on their digital journeys.
challenges, for instance: the cost and logistics of distributing
large data sets; the display of interactive content on e-readers;
National digital programme
ensuring the security of high-value devices; and the need to
In Kenya, for example, the government is keen on moving
into digital education through the National Digital Literacy train teachers on how to use digital content in classrooms.
We expect these issues to trail off once the market
Programme. The government has allocated funds to acquire
becomes more mature and technology improvesexpected
the devices, content and related technologies, and is in the
reductions in connectivity costs, and teachers increased
last stages of connecting all public primary schools to the
adoption of technology, will further reduce barriers.
national electricity grid.
Taking advantage of digital opportunities in Africa is not
Although the government has developed the initial
a simple process, but there are clear signs that digital will
content for the devices, there is an opportunity for
increasingly become a way of reaching and engaging students.
publishers to develop digital materials. The government is
also looking at a cloud-computing approach, where the
Julia Lhuillery-Moulder is Digital Manager for Oxford University Press
devices will be connected to content stored in the cloud.
Southern Africa.
23
breaking the mould in recruitment

The seven characteristics
Assessing for potential rather than experience

is hard. Its easy to ask for a number of years
experience, or a 2.1 degree in English or
Humanities. So we worked with colleagues
in Marketing to define the seven characteristics
of a modern marketeer, and built the
application process around them. The first stage
of the application was simply to answer seven
questions based on these characteristics. The
only pre-requisites being that you had to
have the right to work in the UK and to be
available to commence in September 2015.
We also wanted the process to be as transparent as possible.
We told people what we were looking for, how they were going
to be assessed, what the timelines were and how many people
would make it through each round. We wanted to remove
some of the mystery about how recruitment in publishing
works. We held a live Twitter Q&A to answer any questions
people had about how best to apply and answer the questions,
which in itself had more than 1,000 engagements.
By the end of round one wed had more than 15,000 visitors
to the site, several thousand engagements on social media
ALL DIGITAL. ALL EUROPEAN.
Penguin Random Houses The Scheme,

now well into its first year, aims to find
talent from beyond the usual publishing
pool, writes Neil Morrison.
We created The Scheme to tackle three
business challenges: to bring new talent in to
the company; to open our doors as widely as
we could to different types of talent; and to
recruit the marketeers of the future.
From the start we knew that we wanted it
to be different. This wasnt about creating
Neil Morrison
another graduate scheme, or a recruitment
campaign. We wanted to change the rules, to show how
things could be done differently and to create an event that
would capture the attention of the people that we wanted to
hirepeople who hadnt thought about publishing before.
Our plan was to focus on the social media channels,
where we knew the candidate pool would be strongest. We
built the recruitment site ourselves on Tumblr and planned
a marketing campaign using our existing, well-established
Facebook and Twitter channels. The total cost of the
campaign was less than 500. The name, #TheScheme,
was a slightly unimaginative working title that just stuck.
24
and, most importantly, 800 applicantswhich meant simply

an email address and their answers to the questions!
From this, 50 went forward to the next stage, to pitch a
creative marketing campaign for the 150th anniversary of Alice
in Wonderland. Wed been using the HireVue interview-ondemand technology for a number of years, but this was the
first time wed used it for a creative task. For the participants
this meant they could complete the task in the comfort of their
own homes, via their tablets or PCswithout having to take
time off work or studies and incur travel costs.
For us, it was the first time we properly got to meet the
candidates. Working with colleagues in marketing we
whittled it down to our final 20, who were invited to spend
a day and half with us as The Scheme finalists.
Good positive experience
The design of The Scheme final took as much thought as any

single part of the process. We wanted to create an event in
itself. At the end of the two days we were going to have our
four successful finalists, but we also wanted the other finalists
to have a good positive experience. The assessments were
designed in collaboration with the marketing teams and
included: presenting a marketing campaign for Kerri Smiths
Wreck this Journal; pitching for that difficult second book;

creating a publishing event for the Latitude festival; and an
interview based on the marketing characteristics.
At the end of the day we had our four, coming from a
range of backgrounds and with differing levels of formal
education. But they met all of the criteria that we were
looking for. For those that werent successful we pulled
together a comprehensive individual feedback session
hopefully helping them to build on the experience in their
next applications, with us, or with another employer.
What have we learnt from The Scheme? By the end of the
campaign wed had 27,000 visits to the site, more than 40% of
which were driven through our social media channels. Wed
created a level of excitement and intrigue internally and externally,
and wed raised the profile of publishing outside of the usual
circlestime and time again we were told by our finalists that they
hadnt thought about publishing, or didnt think it was for them.
But perhaps most importantly, weve recruited four talented
individuals (at a relatively low cost-per-hire), that we might not
have recruited through normal channels, and weve shown that the
highest performers dont necessarily come from the same mould.
Talent is everywhere, it just takes a bit of effort to find it.
Neil Morrison is Group HR Director, Penguin Random House UK.
Independent Publishers Group
Full Service North American Print & Digital Distribution

* Exclusive print and ebook
marketing opportunities
* Personalized attention
and trusted guidance
* More than 150 trade, gift,
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millions of students
As an attractive market for publishers, China has been

getting many of the headlines in recent years, writes Jo
Henry. New research from Nielsen Book, however, shows
that India is another huge market that has not yet reached its
full potential for the book industry. The numbers are mindboggling. Currently the worlds second-most populous
country with more than 1.28 billion people, population
growth forecasts see India surpassing China by the end of
2030 with a population of some 1.53 billion.
In addition to this extraordinary demographic growth,
the Indian economy is also on a path of robust expansion,
with an average annual increase in the Gross Domestic
Product (GDP) of 8.6% over the last three years. India is
now the worlds second-fastest growing economy.
Alongside this, government investment in education has
seen a significant improvement in the literacy rate over the
past decade, now projected to reach 90% by 2020.
According to the 2009 National Youth Readership Survey,
three out of four youths in India are literate, and a quarter
of the youth population (an astonishing 83 million)
identify themselves as book readers.
Earlier this year, Nielsen Book undertook a major research
project which is the first effort, at industry level, to provide a
better understanding of publishing in India. In addition to
reviewing the economic parameters of the publishing industry
and the size of the book market, the research looked at
governmental frameworks and policies, and the impact of
amended laws on book publishing; the book-buying behaviour
and characteristics of book consumers across different types of
publishing; and the opportunities and challenges facing the
industry. The resulting report, The Nielsen India Book Market
Report 2015, will be launched today at the Fair.
While reading for pleasure is an important component of
the market, and the audience for general trade books (fiction,
non-fiction and non-educational childrens books) looks set to
grow, the bulk of the overall Indian book market is accounted
for by school books. Purchases of these are estimated to
account for some 71% of the market, with higher education
Source: AISHE 2012-13
26
CAGR: Compound annual growth rate
millions of students
india: huge possibilities and challenges
Source: DISE report 2013-14
CAGR: Compound annual growth rate
books accounting for a further 23%, and the opportunities

for an increase in this sector seem to be myriad.
The Gross Enrolment Ratio (GER) for school is projected
to rise to 93.2% by 2017, which will mean nearly 100%
enrolment at elementary level, more than 90% enrolment at
secondary level and 65% enrolment at senior secondary level.
Nielsens forecasts for market growth in the educational book
sector show this already extremely significant market growing
by some 19% over the next 5 years, predicated both on ever
greater numbers of children entering schooland remaining
there longerand more parents able to afford the resources to
support them in their learning needs.
The unique features of Indias demographics in terms of a
growing population, especially of young people who are
literate and educated, present tremendous opportunities for
the growth and expansion of the publishing industry in all
sectorsbut these huge opportunities do not come without
challenges. For example, India has 22 official languages,
and with regional languages and dialects from all states the
figure is more than 1,600.
Bricks and mortar booksellers in India, as well as having to
cope with such a fragmented market demographically, also
have to deal with competition from new channels to market
offered by e-commerce retailers who are often, as in other
countries, attractive on both range and price to an increasingly
mobile population. In addition, the distribution of books in India
is constrained by the geography and size of the country, as well
as the inefficiencies and costs involved, with poor infrastructure
making the distribution of large volumes of books to all parts
of the country a logistical problem for publishers.
Despite the many challenges faced by the book market in
India, however, the industry is fast expanding, creating jobs
and contributing to the education and literacy of the country.
Those working in this vibrant, influential and significant
sector believe it is now time to receive industry status, so
that the book trade can gain financial support and work more
closely with the government in furthering the overall
development of the country.
Jo Henry is VP Insight & Analytics, Nielsen Book (Stand B133, Hall 6.0).
Meeting the perception challenge

Publishing is an innovative, dynamic industry,
writes Susie Winter. Across its various
disciplines, amazingly talented people are
working with authors, writers, designers and
others to create books, learning materials and
cutting-edge academic research, which are
sought after globally. The latest technology is
being harnessed to give consumers, teachers,
students and researchers access to these highquality published works via whichever digital
medium they choose.
However, some people, predominately those Susie Winter
outside of the industry, have a very different perception. To
them, the publishing industry is viewed as complacent,
opposed to progress and only reluctantly following the lead of
innovative technology companies. Some also even see
publishing as redundant given thatsupposedlyanyone in the
digital age can be a publisher. And amongst certain audiences,
publishing companies are viewed as large, profitable beasts,
exploiting those who create the work that drives the revenues.
In an effort to tackle these sceptical viewpoints the
Publishers Association (PA) has created a Communications
Task Force to consider how best we, as an industry, can
enhance the publics perception of publishing.

And it does matterfor a wide variety of
reasons. This lack of understanding can hinder
recruitment in some parts of the sector; can
result in the development of unhelpful policies
and laws; can impact investment; and can
undermine morale.
There has traditionally been a reticence to
blow our own trumpet; we have been
content to let the works and our authors do the
talking rather than promoting our own crucial
role in bringing these works to market. And in
doing this we have also perhaps allowed the technology sector
to be the better storytellersironic, given telling stories is
something we are good at. The PAs Task Force considered all
of these points and identified three areas to develop, which
should result in publishing being better understood and
appreciated for what it does.
Strong narrative: All successful campaigns have at their heart
a carefully articulated position, which is deployed by all
involved with strict discipline. It is fair to say that this is
something we have lacked. We too often communicate within
our individual sector silos to our individual audiences,
resulting in disparate, piecemeal messages delivered on an ad
hoc basisgiving little or no cross-communication benefit. A
strong, coherent narrative that can be adopted by all
consumer, educational and academic publishers alikewill take
centre stage of a rejuvenated communications campaign.
Opportunities to talk: At the PA we have a limited number
of moments throughout the year to really go out and talk to
the media, and other stakeholders, about developments in our
industry. We need more moments and our work here is twofold. First, as an association and within our member
companies, there must be many more existing opportunities
which can be re-purposed into chances to talk about what
publishing is and the contribution it makes. Second, we need to
actively create more moments, more times in the year to grab
the news agenda and encourage people to look again at what
they think publishing is.
Industry ambassadors: People who work in publishing
should be our greatest advocates. However, if they are to be
more knowledgeable, coherent and vocal as to the value of
publishing, we need to equip them with the necessary
information and skills. This will be done, not just by ensuring
that high profile industry figures know and emphasise in
media interviews (in addition to their own specific business or
sector points) the value of the industry, but by harnessing the
passion and commitment inherent across the companies and
giving them the knowledge to enable them to also act as
informal spokespeople.
Changing perceptions of publishing is a challenge that will not
be completed overnight, but it is one none of us can ignore.
Susie Winter is Director of Policy and Communications at the Publishers

Association.
28
qced_Frankfurt Show Daily_OCT15_F_Layout 1 15-10-05 10:01 Page 1
20 years of audacity - Hall 5.1 E11

www.editions400coups.com
www
w.editions400co
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KABUYA
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Trilogy also published in France under the Black Moon label alongside the
French adaptations of Twilight, Vampire Diaries and Caster Chronicles.
What critics say:
Highly original! The

romance steps off the
beaten path.
De Mortagne
Since 1978.
Publisher of
Les Chevaliers dmeraude.
Over 2.5 millions

copies sold.
Le Libraire
A surprisingly captivating
novel. The writing is sharp
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La Bible Urbaine
Stand E111
Hall 5.1
Alto | Bayard Canada | Bliveau diteur | ditions de lIsatis | ditions de Mortagne

ditions du Boral | ditions du CHU Sainte-Justine | ditions du CRAM
ditions cosocit | ditions Hurtubise | ditions La Peuplade
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Le Quartanier | Les diteurs runis | Lux diteur
strawberry shortcake and Peanuts

Licensing is an important part of Frankfurt Book Fair. andrew richard albanese
talks to craig herman about how the licensing market is changing for publishers
Licensing is always a big part of the Frankfurt
Book Fair, and indeed, there are a number of
programmes and panels on the subject this
year. Someone already well-versed in the
topic is Craig Herman, a 20-year publishing
veteran who now manages (as Executive
Director, Publishing and Stationery) some of
the worlds most famous brands for the
Iconix Entertainment Groupincluding
Peanuts and Strawberry Shortcake.
AA: As one who works with some of the

worlds most recognised brands, how has the
licensing market changed for publishers?
CH: Well, print and ebooks may still be the
foundation from which character-driven
brands build and grow, but young audiences
today consume content on so many different
platforms that brands need be nimble and
able to adapt as the market changes.

Keeping the brand fresh, contemporary and
relevant to todays audience is paramount
for growth.
AA: Peanuts is a great example of a brand
Craig Herman
The digital
landscape for kids
is increasingly
competitive.
PHI Learning
Helping Teachers to Teach and Students to Learn
PHI Learning is a leading Indian

academic publisher with prime focus
on publishing quality textbooks at
affordable prices under the imprint
Eastern Economy Editions. PHI
publishes on all disciplines which are
written by eminent academics from
premier institutes.
We invite reprint/translation rights

partners and manuscript proposals
Visit us at
Hall 4.0 Stall D89

Rimjhim House, 111, Patparganj Industrial Estate
Delhi-110092, India Phone: 91-11- 43031100
E-Mail: phi@phindia.com
www.phindia.com
30
that has done that, and also, another brand

you work with, Strawberry Shortcake. Can
you talk a little about the growth of that
brand?
CH: Yes, so in February, Iconix acquired
the rights to Strawberry Shortcake and
began re-imagining this classic franchise for
a new generation of girls. And in just six
months, weve seen tremendous growth
around the globeBrazil has made
Strawberry Shortcake their own as
Moranguinho, where she is a topperforming kids property. She is also a top
performer in France, Russia, Turkey and
Mexico. From a creative and brand perspective, Strawberry
Shortcake has always stood for adventure and imagination,
and a new focus on girl empowerment is helping to bring
her to the forefront.
AA: And, publishing is a foundation of that success?

CH: Publishing has proven to be a very successful and
thriving category for Strawberry Shortcake globally. We

have a roster of 50 global partners, with titles translated
into 30 languages and distributed in 130-plus markets.
Most of these titles are distributed in print formats, with a
variety of content including storybooks, novelty books,
colouring and activity books, and branded magazines. In
terms of emerging opportunities, digital is a crucial aspect
of the licensing strategy. Exploiting these new digital
platforms helps us reach an even larger portion of the
global audience.
AA: How has digital changed the game for a perennial

favourite like Strawberry Shortcake?
CH: Overall, the digital landscape for kids is increasingly
competitive. So again, the challenge is to be nimble, since

the space is constantly evolving. But fresh eyes and a new
approach to creative and storytelling in the digital space
has really benefited Strawberry Shortcake. She is one of the
top young girls brands in the Apple App Store, with more
than 70 million global downloads, 60% coming from
outside the US. And, with digital, we can now use analytics
to better understand how the brand is consumed and which
characters trend, so that we can build on success.
For a full title list and catalogs, go to www.pegasusbooks.com.
Making the most of midsize

organisational barriers. After all, the
As Gulliver discovered in his travels, the world
industrys unit of value is the book and by
looks very different to a giant from the way it
extension, its author. This is a unit founded
looks to those who live with giants, writes
on a relationship, which is relatively
Anthony Forbes Watson. And any trade
intractable and hard to scale. While many
publishers identity will include a narrative
authors also become brands, a brand is the
about where they sit in the quantitative
confected result of collusion between author,
pecking order, and about the value of moving
publisher and reader, and an author brand
up the list and up in scale, whichever end of
exists as a construct beyond the author
the telescope they are looking through. Scale
relationship rather than as a substitute or
has been much on our minds since the
commercial shorthand for it. The author
emergence of the enormous global media
Anthony
Forbes
Watson
relationship, networked broadly and deeply
giants, and the Penguin Random House
into a publishing community, remains at the
merger has highlighted the issue further.
core of a publishing business.
Notwithstanding the primal attraction of
Large organisations can develop operational
rude size, there are competitive advantages to
tics and bureaucratic mannerisms, which
be extracted at both ends of the quantitative
smaller teams can more easily avoid. Our
spectrum and it doesnt follow that bigger is
team of around 200 functions at the upper
demonstrably better; how you apply the scale
limit of a single coherent organisational
you have to make the most of your assets and
community: it can be light on hierarchy, can
capabilities, and engage most openly with the
operate within a flat structure, and has
world, is at least as important.
sufficient scale to be able to accommodate
Since Pan Macmillan won the UK Publisher
rather than outsource the key publishing
of the Year award in May, our sister companies
in Australia and South Africa have each won the same award functions, so that books and their authors are able to stand
at the centre of everything we do. Most people join the
in their respective markets, and while we all benefit from
trade publishing industry for vocational reasons, to engage
the stability provided by membership of a global group, the
directly with books and writers, and with other readers.
decisive factor for each company has been the strength of
They dont typically join to become managers and, in my
its local publishing rather than any scale synergies. None of
experience, the development of a ready supply of excellent
these three Pan Mac companies is number one or two in its
managers is not a notable industry strength. Midsize
market, and while some degree of happy coincidence is
publishers dont require many managers.
clearly at work, all are midsize in their markets and among
Our publishing process provides the construct, across and
other things, possess common and popular midsize
through which everyone in a compact organisation can work
characteristics, including author-centricity, speed of
purposefully together, ensuring that the quality and span of
thought and action, and a collaborative spirit.
engagement with the books we publish is high, within and
Scale is valuable and enabling, and provides stability
beyond the company. Nurturing a seamless reading culture
and a load of other advantagesfor example the ability to
right across the company helps to subvert perceived
buy services more cheaply, to afford coherent and enabling
functional differences, and author investment decisions are
systems, to build an international network etc. A level of scale
informed by opinions from people in a broad mix of roles.
is also necessary to compete credibly within a chosen market
Our open-plan environment exists to support this inclusive
segment, with some segments demanding considerably more
approach, to attempt to delivernot always successfullya
scale than others. But notwithstanding these benefits, it strikes
holistic, connected strategy for each author. The smaller the
me that some consequences of bulk can be an obstacle to
company, the more painful it is to leave an author behind.
publishing excellence, when the complexities of large-scale
Im sure many of our UK competitors share similar aims,
organisations conflict with the human-scale fundamentals of
and their own particular optic. Our midsize presents us with
good publishing. Digital has fragmented our markets and is
the opportunity to make distinctive sense of our particular
transforming our responses to them; it has also helped to
scale: to aim to engage on a personal level with every
bridge a lot of scale gaps, not least in bringing people together
stakeholder, while co-ordinating and focusing our scale
and building relationships.
quickly and effectively so that we can compete with the
At Pan Mac we dont immediately think of ourselves as
biggest. Any trade publisher has a similar opportunity to use
being members of the big publisher set, and our aim is to
the constraints of their particular size, or lack of it, as the
be big enough to compete, while remaining small enough to
starting point from which to mount their own distinctive
be personal. We want to capture the benefits of the scale we
attack on their markets.
have, while nurturing the vital role played by talented
individuals collaborating intuitively and without

Anthony Forbes Watson is Managing Director of Pan Macmillan.
How you apply

the scale you
have to make
the most of
your assets and
capabilities is
important.
32
bringing the world to us readers

Less than five years after Lerner Publishing Group (LPG)
launched its Lerner Publishing Services (LPS) division,
providing print and digital distribution to the school/
library and trade markets, the Minnesota company has
made the world a global village for five international
childrens book publishers: the UKs Andersen Press and
Hutton Grove, New Zealands Gecko Books, South
Koreas JR Comics and Australias Big & Smallas well
as for Quarto Library, which includes four UK-based
Quarto imprints, writes
Claire Kirch.
According to LPG VP for
Sales David Wexler, who
heads LPS, its all about
providing US readers with
quick and easy access to high-quality releases by small
and medium publishers all over the world. As the US
becomes increasingly culturally diverse, there has been an
unprecedented demand for more offerings from
international publishers, such as Gecko, which, says
Publisher Julia Marshall, is seeing sales build very
nicely in the US since LPS began in 2011 distributing
about 12 titles each year.
In order to meet the demand, Wexler said, LPS recently

increased the speed of its management system in its
125,000-square foot warehouse by 30%, and added three
employees to the staff. The 12 warehouse employees have
cut turn-around time for orders by 50%, to a day or two.
Andersen Press titles were distributed in the US by LPG
even before LPG formalised its distribution services;
Andersen Press USA was one of LPS inaugural list of five
client-publishers, and currently publishes six picture
books for American readers
each season.
As American publishers
started to buy in rights to
fewer picture books, we
were keen to ensure that
our best titles were available as American editions, says
Sarah Pakenham, Director of Rights, Digital, and
International Sales at Andersen Press, adding that
Andersen Press picture book fiction by mostly British and
some European authors is a good fit with the rest of LPS
client listwhich includes such products as Big & Smalls
English editions of Korean picture books and JR Comics
graphic novel versions of classic Chinese stories.
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33
true crime: stranger than fiction

lenny Picker surveys a rich selection from the true crime lists
True crime has become an international mainstay, and from
strange stories to shocking massacres, this years crop
shows the genres depth.
A doglike monsterrumoured to be a werewolfstalks a
remote French community, claiming more than 100 lives in
the 18th century, a three-year reign of terror that forced
residents to remain sheltered, even in broad daylight. No, this
isnt the premise for an homage to The Hound of the
Baskervilles. The horror was all too real. Who was
responsible? The truth may finally be
revealed in a groundbreaking new book,
one of many forthcoming international true
crime books. Was the murderous animal in
France a hyena escaped from a local zoo,
or an unknown animal hybrid created by a
mad scientist, or the product of a human
plot to destabilise the French monarchy?
In Beast: Werewolves, Serial Killers &
Man-Eaters: Solving the Mystery of the
Monsters of the Gvaudan (Skyhorse, February), S R Schwalb
and Gustavo Snchez Romero aim to solve this strange and
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at the Frankfurt Book Fair.
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Little Dog Lost by Guido van Genechten
34
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baffling mystery, using rigorous historical research and

forensic biology. And readers previously unaware of the case
which has been dubbed as one of the most bizarre and
unexplained killing sprees of all timewill be fascinated.
By contrast, theres no question that a human was
responsible for the horrific slaughter in
Norway in 2011. Anders Behring Breivik
was 32 when he set off a bomb outside of
government office buildings in Oslo,
killing eight, and then massacred 69
campers on Utoya Island with an arsenal
of guns. Breiviks crimes shocked the
world. In The Mystery of the Lone Wolf
Killer: Anders Behring Breivik and the
Threat of Terror in Plain Sight (Pegasus,
November), Norwegian Unni Turrettini is not content
simply to document that day of terror, or to piece together
the mass murderers life beforehand. The author takes on a
much bigger challenge; with the assistance of an FBI
behavioural analyst, Kathleen Puckett, she explores the rise
of lone wolf killers.
Some 127 years after he (or she) butchered prostitutes on
the streets of Whitechapel, Jack the Ripper remains a
popular subject for investigators hoping to solve whats
widely considered the greatest unsolved murder case of all
time. The latest to take a crack at the case is film director
Bruce Robinson, best known for his film Withnail and I.
Robinsons obsession with the case reportedly led to his
spending more than a dozen years, and a mind-blowing
500,000, in pursuit of the killer. In
October, HarperCollins publishes his
massive 800-page book They All Love
Jack: Busting the Ripper. Has Robinson
succeeded where so many others (who
were also sure theyd proven their
candidates guilt) have not?
Fans of British true-crime have much to
choose from in this years crop. Historian
Jan Bondeson offers a macabre urban tour
in Murder Houses of London (Amberley, October); Edwardian
cause clbre, the Druce-Portland affair, is vividly brought to
life in the marvellously titled The Dead Duke, His Secret Wife
and the Missing Corpse (Liveright, October), in which Piu
Marie Eatwell offers an incredible real-life Dickensian thriller;
and in The Spy Who Painted the Queen: The Secret Case
Against Philip de Laszio (History Press, October), Phil
Tomaselli revisits the assertion that the renowned artist was an
Austrian spy during the First World War.
In Nemesis: One Man and the Battle for Rio (Knopf,
February), Misha Glenny exposes the man known as Nem,
who became the king of the largest slum in Rio, the head of
a drug cartel and perhaps Brazils most wanted criminal.
In The Mind of a Terrorist: David Headley, the Mumbai

Massacre and his European Revenge (Arcade, May),
investigative journalist and terrorism expert Kaare Srensen
makes use of thousands of emails retrieved from a chatroom to
reconstruct, in chilling detail, the steps Headley, an AmericanPakistani who had once worked as an American informant,
took in planning the attacks in India that claimed 166 lives.
In 1999, billionaire banker Edmond Safra perished in a fire
at his Monte Carlo penthouse, the result of what was initially
thought to be a burglary gone wrong. In A Privileged Witness:
The Truth About Billionaire Edmond Safras Death (New
Horizon Press, September), Ted Maher, who was convicted of
setting the fire, gives his side of a story that shook Monacos
reputation as a safe haven for the affluent.
New Zealand is the setting for a complex
examination of a crime and its political
ramifications. The Many Deaths of Mary
Dobie: Murder, Politics and Revenge in
Nineteenth-Century New Zealand
(Auckland University Press, December) is
journalist David Hastings account of the
near-beheading of a woman in 1880 that
reads like a classic fictional whodunnit.
Of course, true crime isnt limited to

acts of violence. Economist editor
Edward Lucas will unsettle every reader
who uses a computer with Cyberphobia:
Identity, Trust, Security and the Internet
(Bloomsbury, November), which makes
plain that fear of internet fraud and theft is all too
rational. Lucas painstakingly, and accessibly, recounts how
the nature of the origins of the internet led to a failure to put
in place safeguards that still cause vulnerabilities today, and
how a 1998 warning from then CIA Director George Tenet
that humanity is staking its future on a resource that we
have not yet learned to protectremains apt.
Theres a happier resolution in Crack99: The Takedown
of a $100 Million Chinese Software Pirate (Norton,
October). The book details how former federal prosecutor
David Locke Hall was one of the investigators who caught
a Chinese national who audaciously sold thousands of
high-tech software products used by the US military at
prices well below market ratesincluding products that
could be used to track American satellites. Halls gripping
account throws light on the international dimensions of
software piracy.
35
Growing your open access business

Whatever you choose to call the ever-evolving
Open Access (OA) marketplace, writes Roy
Kaufman, you cant call it easy. In the traditional
journals model, where publishers took revenues
from subscriptions, rights and commercial
reprints, publishers were able to keep revenues
above costs through price adjustments. But in the
world of open access publishing, revenues are
earned through article publishing charges
(APCs), and with pressure to keep APCs low,
sustainable publishing is a major challenge for
Roy Kaufman
many publishersespecially for those publishing
hybrid subscription/OA journals.
Broadly speaking, there are three major components necessary
for any business to grow and maintain profitability: revenues,
costs and price. And with APCs rising slowly, if at all, publishers
are going to need something other than price increases to grow.
What can publishers do?
Cut costs to the bone. This is what pure Open Access
journals do. But this route has its limits. For one thing, in the
short term, publishers may be able to increase profitability by
slashing costs. But cutting costs typically means less money for
things like marketing and editorial (not to mention innovation),
which can lead to downward pressure on revenues.
Saturation point
Publish more journals and articles. Once a publisher has an

existing publishing infrastructureespecially in an OA world
unbound by a legacy print modela publisher can boost revenues
by publishing more articles at even lower costs. But publishing
more articles will inevitably saturate the market. In fact, some
market observers have questioned whether we are now
approaching a period of peak OA in terms of the number of
articles published each year.
Increase product and service offerings to authors. If publishers
cannot raise APC and subscription prices, nor further cut their
costs or publish more articles, they can perhaps create and offer
authors various extras as part of the publishing package.
Additional fee-generating options might include author reprints,
additional editing and language-polishing services, continuing
education and certifications, article-level analytics, submission
charges, or colour- and page-charges, to name just a few. By
selling more products, revenues can increase, costs can be
amortised across a bigger business, and profits can go up. It is
this option that likely holds the most promise.
In todays growing open access market, the author is the
customer. And by focusing on the author as customer, publishers
can fuel growth by bundling various offers with existing highvalue servicesauthors who pay an APC fee, for example, can get
a discount for conference attendance.
User experience
In a July blog post at the Scholarly Kitchen, Roger Schonfeld

made the point that academics like everyone else today have been
36
groomed by the internet experience.Academics

expectations for user experience are set not by
reference to improvements relative to the past,
he wrote,but, increasingly, in comparison with
their experiences on consumer internet services
and mobile devices.
In other words, academic authors today have
come to expect a seamless, easy user experience.
And if you want to sell more products and
services to authors, you need to make using those
services easy and, in the best case, add them to
their existing workflows.
That of course is not easy. Even the most basic Open Access
offerings these days can be complexthe amount an author pays
for Open Access publication increasingly varies, for example,
based on a number of factors, including an authors location,
choice of licence and membership status, to name a few. And as
publishers experiment with adding more products and services to
authors, this kind of complexity is bound to increase.
Thats why at Copyright Clearance Center (CCC) weve added
new capabilities to RightsLink Open Accessour licensing,
workflow and transaction engineto help publishers manage and
track more complex author-based businesses. Whether
publishers use RightsLink, a third-party alternative, or opt to
develop an engine of their own, employing a system to manage
transactions is crucial. It is essential for publishers to employ a
system that enables them to easily see and track various charges,
and to monitor who is paying and who is not; and a system that
can also allow publishers to experiment with discounts, or to
explore a wider variety of price optimisation techniques. Finally,
there is a vast amount of data that can be shared between
different organisations, including publishers, authors, institutions
and funders, and this data can yield important insights.
Shifting boundaries
Ultimately, in todays developing Open Access publishing market,

the boundaries are constantly shifting. Everyones experience
may be different. But one common theme has emerged:
publishers need to be able to easily try out different pricing
strategies, promotions and ways of tailoring prices and services
to an authors needs. And, they need to be able to easily keep
track of what works and what doesnt, and to adapt quickly.
Its not easy, and it will only grow more complex as the
market continues to evolve. Gone are the days when publishers
could rely on increasing library budgets and stable publishing
channels. For publishers to grow revenues and profits in the
years to come, they must adopt a robust, aggressive strategy,
and employ a system that allows for unprecedented flexibility
and experimentation.
There is a Town Hall meetingOpen Access: The Next Wavetaking place

tomorrow morning at 9.00am in Hall 4C, Room Alliance, which will be
moderated by CCCs Christopher Kenneally.
Roy Kaufman is Managing Director of New Ventures at the Copyright
Clearance Center (Hall 4.2, Stand D48).
Wednesday 14 OCtOber 2015
Global Kids Connect

Conference
A strong programme has
gotten stronger, with a handful
of new speakers announced
for the inaugural Global Kids
Connect Conference, writes
Andrew Richard Albanese.
The Conference is sponsored
by Publishers Weekly and the
Bologna Childrens Book Fair.
Joining the programme will
be Kate Wilson, Managing
David Kleeman
Director and founder of
Nosy Crow, and Dylan Collins, CEO of SuperAwesomea
leading digital platform for children that reaches nearly a
quarter of a billion children worldwide every month. It
works with the biggest childrens entertainment brands in
the world, including LEGO, Hasbro, Warner Bros and
Disney, to safely enable engagement with this audience.
Also just added, Emmanuelle Marie, International Rights
Director of the Bayard Group in Paris, will be in discussion with
Christopher Franceschelli, Publisher of Chronicles Handprint line
of innovative books. The pair will offer insight into the unique
partnership formed between Bayards Edition Tourbillon and
Chronicle, resulting in the successful imprint, Twirl. Franceschelli
says the talk will take stock of Twirl, now three years old, and
will discuss what publishers should be looking for in a partner
and how to manage expectations across 6,000 miles, one
ocean and two often very different publishing cultures.
Wilson, Collins, Marie and Franceschelli join a stellar line-up
for the conference, chaired by Publishers Weekly Childrens
Book Reviews Editor, Diane Roback. The event takes place
on Wednesday, 2 December at the historic Grand Lodge of
Free and Accepted Masons in New Yorks vibrant Chelsea
neighbourhood (with an optional half-day Deep Dive on
the childrens book market in China on 3 December).
The main programme kicks off at 8:30am and will
feature fireside chat interviews, interactive panels and highimpact presentations ranging from global market trends
and forecasts, to best practices for partnering with
international digital retail and social media channels
including Apple, Amazon, YouTube and Facebook.
The talks will cover the spectrum of kids publishing today
including a fascinating presentation from David Kleeman,
Senior Vice President of Global Trends for Dubit, a strategy and
research consultancy based in Leeds, England, that also creates
digital games, apps and virtual worlds. Kleeman is a highly
regarded strategist, analyst, author and a leader in the childrens
media industry in developing sustainable, kid-friendly practices.
This will be a day of learning, sharing and getting to know
the people who make international childrens publishing
the thriving industry it is, says PWs Kat Meyer, one of the
conference organisers.
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37
Metadata that kills

Recently I was advising a friend who works
at a not-for-profit that distributes ebooks to
under-served populations around the world,
writes Peter Brantley. Is there a way, she
asked, to limit or select what portions of an
ebook catalogue are displayed to readers in
one country versus another? Was this an
issue of rights, I wondered? No, she said.
In some countries, particularly for women,
being caught reading the wrong book can
have mortal consequences.
Peter Brantley
It was a poignant observation, and it caught
me flat-footed. This is not a hard technical problem; depending
on the distribution platform and reading system, title masking
is not difficult. But it hadnt occurred to me that metadata (or
the lack of it) could lead to the death-by-stoning of a young
girl brave or foolish enough to read, or even open, a forbidden
bookthat ours is a world where we need one ebook catalogue
for open societies, and another for countries in which the lives
of women, for example, have no value.
The world around us
In the United States and Europe, a title might be restricted or

protestedangry conservative parents still protest the reading
of The Adventures of Huckleberry Finn in public schools, for
example. But the risk of real censorship is pretty low. In
1958, Vladimir Nabokov could easily get his masterwork of
paedophilia, Lolita, published and see it break the sales records
set by Gone with the Wind. And Vanity Fair can publish a
freely available article about a dating culture in which men
solicit women to be choke-fucked. In this environment, its
hard for us in the West to fathom any negative consequences to
reading the not-so-long ago translated Thrse and Isabelle by
Violette Leduc, the story of an intimate affair between two
girls at a French boarding school. And yet, as WH Auden
would have declaimed, here we are to suffer all of this again.
I tremble at the thought that we must be careful about
where in the world we make available picture storybooks that
explain what menstruation is. Nonetheless, when Westernbased publishing ideologies move into other environments, we
must struggle to find a balance between respecting local
systems of belief on one hand, while honouring our insistence
that rational thought, and ultimately, a liberal interpretation
of opportunities for women and all social minorities, should
be fundamental rights for humankind. A blind insistence that
liberal thought is a pre-requisite for literacy could shut and
bolt the doors to that opportunity in the very societies that
might benefit the most from it.
Metadata is never neutral. As basic as it may be, it reflects
our understanding of society. And metadata is unavoidably
descriptive of not just a book, film or song, but of the society
which gave it description. As publishers and librarians, when we
work to make books more discoverable, social understandings
stand silently in the back of minds, guiding our choices. In the
38
West, our metadata codes and classifications

offer a very specific illustration of the world.
Recognising that our understanding of the
world may fatally clash with other cultures,
emerges slowly from the shadows of our belief
systems. But the fact that some radical
militants in the Middle East consider the rape
of young girls to be an expression of holiness,
for example, shines a harsh light on the
consequences for how we describe literature
and, more to the point, what are we not
describing, that might matter in a world of
orthodoxy? Even popular readers guides rarely capture
anything more focused than strong female lead character or
coming-of-age. Do we have an obligation to attempt to
encode sexual explicitness? Or, a books dominant religious
expressions, or the kind of violence it depicts?
This conflict between the expression in rules of a society, and
our understanding of it, is not novel in publishing. Librarians
are expert at describing literature, and are keen to debate the
fine points of the subject classifications and descriptions that
modern librarianship demands. Working within a liberal
profession, librarians recognise the deep-seated historical
prejudices that mapped out the beliefs of their dominant
society through the Dewey Decimal System, which has a hard
time recognising anything other than Christianity, or even the
more contemporary Library of Congress Subject Headings
system. Whole swaths of geography, and whole systems of
understanding of how we choose to love and care for another,
were never accurately encoded in these bibliographic models.
And the question of how we describe books extends
naturally to which books we choose to make available in
libraries, or through retail channels. A central ideological tenet
of Western society holds precious the assumption that
challenging preconceived notions of thought is both progressive
and liberating. But this belief is not universally shared, and the
growth of jihadist movements today, as well as conservative
Christian movements in times past, demonstrates this.
Carrying forward
So how do we describe cultural works in a world where

reading the wrong book might be a death sentence? How,
and where, do we draw the lines?
There is no hard and fast solution to this conundrum. We
must all consciously choose. I personally believe in the values
of progressive and liberal thought. I would have us steer to
that pole. But let us have the grace to acknowledge, however,
that there might be other fundamental values to consider that
do not preclude our obligation to treat one another with love
and respect. And that greater questioning, and the selfawareness it brings, can help us carry our stories and songs
into the lands of orthodoxy, wherever they may be.
Peter Brantley is Director Online Strategy, Library, University of

California Davis.
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the life of independence

bridget shine looks at trends in independent publishing and talks about IPGs efforts
to publicise the contributions its members make to the wider creative economy
Life in independent publishing is never
dull. In the long and proud history of the
Independent Publishers Guild (IPG), now
well into its second half-century, I doubt
whether there has been a single year in
which our members have not been talking
of new opportunities and emerging threats.
That, though, is what keeps independents
as motivated and innovative as they
continue to be.
Among many others, two trends have been
Bridget Shine
occupying our minds this yearone an issue
as old as the IPG itself and the other a very
modern phenomenon. The first is the issue
of takeovers, and the steady flow of
independent publishers being subsumed by
other companies, usually much more
substantial than themselves. We have seen
more of these this year, and the IPG always
has mixed feelings whenever we learn of the
sales: sadness at their departure from our
membership, but pleasure for the exceptionally
talented individuals who have been rewarded
for building up their businesses, and who will
now have more resources at their disposal to
grow them further.
Our regret at companies being acquired is
eased further by the knowledge that new
independent publishers are constantly popping
up to take their place. This is reflected in the
membership of the IPG, which has been at
record levels lately. And the extraordinary diversity of our
publishers, spanning all sectors and numerous niches,
shows that their creativity is as high as ever. Some are even
going the other way, opting for independence over
conglomeration; the recent management buyout of Globe
Law & Business is a case in point.
Some writers
revel in selfpublishing, and
would not give
up the freedom
it offers, but I
suspect others
would still
prefer to be
published by
experts like our
members.
Self-publishing
The second trend exercising independents is self-publishing.

Its impact on publishers of all shapes and sizes has been
widely debated for several years now, but the issue has taken
on fresh significance as self-publishers become ever more
professional. When I gave the keynote presentation to the
Self-Publishing Conference earlier this year, I was struck by
the knowledge and resources that delegates now have. Some
have become extremely impressive in the presentation,
marketing and publicity of their books.
Again, independent publishers feelings about this trend
are a little mixed. Most applaud the achievements of these
40
self-publishers, whose entrepreneurialism

and ambition match their own. We have
been delighted to enrol many self-publishers
as associate members of the IPG, and
recognise that they are an important part of
publishing now. We can all learn something
from their can-do attitude.
But we also know that the fully-fledged
independent publishers within the IPG offer
things that self-publishers, however
professional, cannot. They add value at all
stages of an authors journeyfrom editorial
rigour to savvy marketing to efficient
distribution. Their expertise, built over
decades (and in a few cases centuries) of
experience, gives authors a better chance of
success. Some writers genuinely revel in selfpublishing, and would not give up the
freedom and control it offers, but I suspect
others would still prefer, given the chance, to
be published by experts like our members.
The wider creative economy
One of the IPGs purposes is to remind people

of the massive contributions our members
make, both to the business of writing and the
wider creative economy in the UK. It is why
we are launching the Independent Publishing
Report, an important new overview of the
sector. Based on an in-depth survey (with the
help of Nielsen) of our membership, it is
gathering opinions from the tiniest one-man bands to some
international heavyweights. It will reveal the scale of
independent publishing and provide members with a very
useful new way to benchmark their businesses, and think
afresh about their work. We will unveil the findings at our
annual Autumn Conference in November.
The report will also demonstrate how publishers are
adapting to the seismic shifts in our industryself-publishing
includedwith their customary flair and nimbleness. It will
be more evidence for our argument that, in whatever form it
takes, independent is a wonderful thing to be in publishing.
We shouldnt forget that it is a lot of fun, too. Peter Usborne,
one of the heroes of independent publishing, spoke for
many of our members, at our Annual Spring Conference
earlier this year, when he pondered this: Arent we lucky?
he asked. There are millions of people doing things not a
tenth as interesting as publishing Its given me years and
years of unalloyed fun and pleasure.
Bridget Shine is Chief Executive of the IPG.
See it at Hall 6.0, Stand B25
belgravia: expanding beyond translation

Jane Aitken and Scott Pack outline the achievements and
aspirations of Belgravia, which includes imprints Gallic
Books and Aardvark Bureau, and the bookshop Belgravia
Books.
Jane Aitken
I started Gallic Books in 2006 with Pilar Webb (now

Editorial Director of Gallic) to fill a gap. English books
happily crossed the Channel and were translated into
French for an appreciative audience, but not many French
books made the same journey in the other direction.
We were also interested in different models of
translation; we now have our in-house translation team, as
well as working with some of the best freelance translators
in the business.
We are deeply committed to French fiction in translation
and have a marvellous 2016 programme with Muriel
Barberys hotly anticipated The Life of Elves (translated by
Alison Anderson) and the graphic novel of Marcel Prousts
In Search of Lost Time: Swanns Way (translated by Arthur
Goldhammer). Also launching this week is Yasmina
Khadras The Dictators Last Night, the gripping imagining
of the last hours of Colonel Gaddafi, an important and
topical French bestseller.
However, the publishing landscape
has radically changed since we
launched: Steig Larsson has happened;
there are many new small publishing
houses now concentrating on publishing
translations; and the Big Four are publishing translations.
Were all publishing translations! So I am no longer as
concerned that popular authors in France will not be
published in the UK.
We opened our bookshop, Belgravia Books, in 2011 to
expand beyond translation and to support other
independent publishers. We wanted to build on this by
moving our publishing into other areas as well, and we
asked Scott Pack to help us launch a new list. He took to
the task with gusto, suggested the name Aardvark Bureau
and commissioned the Aardvark logo. Scotts brief was to
come up with an eclectic selection of innovative writing
from around the world. Heres what Scott has to say
Scott Pack
We have already published three books. The acclaimed

novel from Sri-Lanka born artist and writer Roma Tearne,
The Last Pier, became available earlier this year and as
Jane was such a fan we snapped up the rights and
re-published it at the end of summer.
Natsume Soseki is one of the giants of Japanese literature
and Jay Rubins translation of his least-known work, The
Miner, has received the backing of Haruki Murakami, who
supplied us with a lengthy and fascinating introduction.
And we have just published a book no one else had the guts
42
to publish: When the Professor Got Stuck in the Snow by

Dan Rhodes. Dan had to self-publish this satirical novel
about Richard Dawkins as editors were scared that
everyones favourite atheist might sue them. We have no
such fear and, anyway, the book is just really, really funny.
Even Dawkins will laugh at itwe hope!
Next year will see Aardvark Bureau in full flow. We kick
off in January with a debut from New Zealand that has
been on nearly every awards shortlist over there. The Life
and Loves of Lena Gaunt by Tracy Farr tells the fictional
story of the first virtuoso of the electronic musical
instrument the theremin, a tale that spans most of the 20th
century, and is full of sex, drugs and electronic music.
We follow that with a reissue of a forgotten classic,
Living and Partly Living by Jiri Mucha. Mucha was a
Czech dissident who was sent down the prison mines
following the Second World War and this book is his diary,
which was smuggled out of the prison one page at a time. It
is amazing that it has not been in print since the 1960s.
Jean Batten is one of the greatest aviators the world has
seen, but is largely unknown outside of her native New
Zealand. She broke all sorts of records, and more than a few
hearts, during her short career and the grande dame of New
Zealand literature, Fiona Kidman, has written a thrilling and
inspiring novel based on her life.
Another novel based on real life or,
in this case, death is Max Gate by
Damien Wilkins. It charts the final
days of Thomas Hardy through the
eyes of his housemaid. Tense, claustrophobic and moving.
Charles Lamberts latest novel, The Childrens Home, is a
stark, somewhat dystopian tale of a middle-aged recluse
whose life changes, almost overnight, when stray children
start turning up at his house. He takes them in and they
help him to uncover a shocking secret about his family.
Truly unforgettable stuff.
And to round off the first half of the year is The Weaver
Fish by Robert Edeson. This genre-defying novel is partthriller, part-literary jigsaw puzzle, part-mathematical
conundrum and will appeal to fans of Steven Halls The
Raw Shark Texts or the playful fiction of George Perec. So
that is the Aardvark Bureau launched and we plan to
continue publishing innovative writing from a variety of
cultures.
Our next new project is to launch a series of talks at
Belgravia Books, on a variety of subjects, not
necessarily book related. They could be on politics,
philosophy, psychology, baking, wine The series of
talks is to be called The Topical Bureau. A discussion,
an audience of 25, 5 tickets to include a glass of
French wine. Watch this space
Jane Aitken is Managing Director of Belgravia; Scott Pack is publisher-atlarge of Aardvark Bureau.
LERNER
PUBLISHER SERVICES
Visit us at Hall 6 Stand A75
Lerner Publisher Services is the only US

distributor for top independent publishers
that focuses exclusively on childrens books.
We offer distribution, sales, eBook conversion, printing and
binding, and other publisher services. We reach the markets
including bookstores, libraries, and classroomsyou need to
expand your business.
PUBLISHER SERVICES
www.lernerpublisherservices.com
www.lernerbooks.com
A division of Lerner Publishing Group
Come visit us in Hall 6.2

Stand # D46
www.rowman.com

Frankfurt Show Daily, Day 1, Oct. 14 2015

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