Documentos de Académico
Documentos de Profesional
Documentos de Cultura
ownership
context
this document introduces the sharing economy and serves as a
support for discussion so as validating opportunities and identifying
risks
audience
this document is intented for individuals evaluating professionally
the sharing economy
update
this document updates any other document of similar nature, but
dated previously
http://es.creativecommons.org/licencia/
Carlos Goga
ENTRENADOR EMPRESARIOS
carlosgoga@gmail.com
(+34) 639 054 485
http://blog.carlosgoga.com
Trainer
IT Entrepreneurs
Author
TECHNOLOGY
IMPROVEMENT
WORSE
CHANGE
AUTOMATIC
DEHUMANIZES
1 > SELF
2 > PROFESSIONAL
3 > BUSINESS
4 > SOCIETY
FAST
2
DRAG
1
PUSH
innovation
SLOW
3
BLOCK
CHAIR
internet of
things
internet of
things
CLOUD
INDIVIDUAL
SHOES
internet of
things
SOFA
CHAIR
SHOES
SOFA
CHAIR
internet of
things
internet of
things
COMUNICATION
INFORMATION
CLOUD
INDIVIDUAL
SHOES
internet of
things
SOFA
11
IT IS ABOUT COMUNICATION!
12
any time
13
any place
any device
14
15
any person
16
any happening
CHAIR
internet of
things
internet of
things
COMUNICATION
INFORMATION
CHANGE
CLOUD
INDIVIDUAL
SHOES
internet of
things
1 > SELF
2 > PROFESSIONAL
3 > BUSINESS
4 > SOCIETY
SOFA
1
18
Rule #2.
Economies of scale
TECH
GENERATIONS
Rule #3.
Network Economies
Gen #1.
MS-DOS
Rule #4.
First-to-market
Gen #2.
WINDOWS
Rule #5
Amaras Law
Gen #3.
FACEBOOK /
APPLE
Rule #6.
Complementary
Goods Law
Other rules
RECENT
FLASHES
TECHNOLOGICAL
ZEITGEIST
Flash #1.
smart-phones
Axis #1.
Omnipresence of
technology
Flash #2.
social networks
Flash #3.
big data
Flash #4.
sharing economy
apps
Axis #2.
Individual at the center
Axis #3.
Exponential
acceleration
22
functionality
user
group
COMMUNICATIONS HIERARCHY
me in the
middle
health
financial
school
mates
neighbor
security
family
shopping
colleagues
school
couple
media
former colleagues
government
partners
friends
clubs
maintenance
COMMUNICATIONS HIERARCHY
happening in
the middle
health
insurance
security
family
shopping
colleagues
couple
government
friends
travel and leisure
maintenance
COMMUNICATIONS HIERARCHY
me in the
middle
happening in
the middle
social
network
sharing
economy
platforms
COMMUNICATIONS HIERARCHY
-
intimacy / trust
0
Zone
1
Zone
2
Zone
3
Zone
Me
We, daily
We,
eventually
All
others
COMMUNICATIONS HIERARCHY
1:1
1:few
1:many
few:few
few:many
many:many
transport
accomodation
28
activities
meals
29
functionality
user
group
of common interest
Rule #2.
Economies of scale
TECH
GENERATIONS
Rule #3.
Network Economies
Gen #1.
MS-DOS
Rule #4.
First-to-market
Gen #2.
WINDOWS
Rule #5
Amaras Law
Gen #3.
FACEBOOK /
APPLE
Rule #6.
Complementary
Goods Law
Other rules
RECENT
FLASHES
TECHNOLOGICAL
ZEITGEIST
Flash #1.
smart-phones
Axis #1.
Omnipresence of
technology
Flash #2.
social networks
Flash #3.
big data
Flash #4.
sharing economy
apps
Axis #2.
Exponential
acceleration
Axis #3.
Individual at the center
31
TECHNOLOGY ZEITGEIST
DIGITAL TSUNAMI
33
34
35
36
37
EXPONENTIAL ACCELERATION
38
EXPONENTIAL ACCELERATION
LA PIRMIDE
DIGITAL TSUNAMI
40
SOCIETY
(ECONOMICS AND POLITICS)
GLOBALIZATION &
LOCALIZATION
VIRTUALIZATION &
AUTOMATIZATION
TRANSPARENCY
& CONTROL
TSUNAMI DIGITAL
44
SELF
(INDIVIDUALS)
PARTICIPATION &
OURSOURCING
24X7
COMMUNICATION
EXPANDED
CONSCIOUSNESS
45
46
EXPANDED CONSCIOUSNESS
DIGITAL TSUNAMI
48
SOCIETY
SELF
(ECONOMICS AND
POLITICS)
GLOBALIZATION &
LOCALIZATION
VIRTUALIZATION &
AUTOMATIZATION
PAST
(CONCENTRATION
INSTITUTIONS)
(INDIVIDUALS)
TRANSPARENCY
& CONTROL
EXPANDED
CONSCIOUSNESS
24X7
COMMUNICATION
PARTICIPATION &
OURSOURCING
EMERGING FUTURE
(DISTRIBUTION
INDIVIDUALS)
49
50
51
52
53
Ao
Precio
Pantalla
Resolucin
Microprocesador
RAM
Memoria
Sistema Operativo
Medidas
Peso
Conectividad
Otros
1999
2700 euros
15 pulgadas
768x1024
650 Mhz Pentium III
128 Mb
18,1 Gb
Windows 98 SE
325 mm x 267 mm x 54 mm
3492,66
Ethernet
micro, altavoces
lector DVD
2012
483 euros
4,8 pulgadas
720x1280
1,4 Ghz Quad Core
1 Gb
64 Gb
Android 4.0
136,6 mm x 70,6 mm x 8,6 mm
133 gramos
HSPA, WiFi, Bluetooth, NFC, DLNA
micro, altavoces
cmara 8 Mpx, cmara 1,9 Mpx
GPS
barmetro
acelermetro, giroscopio
sensor de proximidad
6
3
2
8
4
2x 4x 8
26
54
DIGITAL TSUNAMI
55
SOCIETY
SELF
(ECONOMICS AND
POLITICS)
GLOBALIZATION &
LOCALIZATION
VIRTUALIZATION &
AUTOMATIZATION
(INDIVIDUALS)
TRANSPARENCY
& CONTROL
EXPANDED
CONSCIOUSNESS
24X7
COMMUNICATION
PARTICIPATION &
OURSOURCING
SHARING ECONOMY
PAST
(CONCENTRATION
INSTITUTIONS)
EMERGING FUTURE
(DISTRIBUTION
INDIVIDUALS)
LEADING INITIATIVES
56
57
Airbnb - Travelers can rent a room or a whole home or a British castle (pictured) on Airbnb. The
San Francisco startup is the poster child of the collaborative consumption/peer economy
58
couchsurfing - Global network of 10 million travelers, adventure seekers and lifelong learners in over 200,000 cities in
every country in the world. The free service connects travelers across the globe who share experiences ranging from hosting
one another in their homes to having a beer to becoming close friends and travel companions. Started in 1999.
59
EatWith- Eat dinner with fellow food lovers at the home of a chef in your city or when you travel. Attend once-in-a-lifetime
pop-up meals, or hire a chef for your very own custom private event.
60
DogVacay - Dog owners can leave their dog with a host who will take care of the dog. It's
cheaper than a kennel and gives dogs a more comfortable place to stay.
61
62
Getaround - Peer-to-peer car sharing company that lets people borrow cars from others. Owners who are
out of town can also leave their car with Getaround, which will rent out the car, clean it and take care of it.
Getaround cars are covered by a $1 million insurance policy.
63
64
65
UBER - Get a taxi, private car or rideshare from your mobile phone. Uber connects you with a
driver in minutes. Use our app in cities around the world.
66
Lyft - A ride sharing service for people to find rides from "regular" people who have a car. The
service, created by Zimride, only takes "donations" because it is not a taxi service.
67
Spinlister - Make money from your bike, surfboard, or snowboard. Make up to $500/month by renting out
your bike, surfboard, SUP, snowboard or skis on Spinlister. BIkes are insured up to $10,000 (in some
countries) and you have complete control over who rents it and when.
68
NeighborGoods Peer-to-peer marketplace to share goods with your neighbors and friends.
Save money and resources by sharing stuff with your friends
69
TaskRabbit - Marketplace for people to hire people to do jobs and tasks, from delivery, to handyman to office help.
Founded in 2008, the site has 4,000 Taskrabbits on the service in USA who bid to do tasks that are posted by people looking
for a service. All the "rabbits" are interviewed and have their backgrounds checked before going on the system.
70
Zaarly - Peer-to-peer marketplace for people to provide services for others. Compared to other services,
Zaarly focuses on creating "stores" for sellers to market their services, from home repair to iPhone repairs.
71
TIMEREPUBLIK is a community of people who freely exchange their talents, interests, and
passions, and the currency is Time not Money.
72
Poshmark - People buy or sell their clothing via Poshmark. They can also display their virtual
closets and find friends who have similar styles.
73
Etsy- Etsy is a marketplace where people around the world connect, both online and offline, to
make, sell and buy unique goods.
74
Wallapop - Gana dinero vendiendo aquello que no usas y encuentra oportunidades cerca de ti.
75
Fon - Startup Fon enables people to share some of their home Wi-Fi network in exchange for
getting free Wi-Fi from anyone of the 7 million people in Fon's network.
76
Kickstarter is full of projects, big and small, that are brought to life through the direct support of people like you. Since our
launch in 2009, 8.8 million people have pledged more than $1.8 billion, funding 86,000 creative projects. Thousands of
creative projects are raising funds on Kickstarter right now.
77
Goteo es una red social de financiacin colectiva (aportaciones monetarias) y colaboracin distribuida (servicios, infraestructuras, microtareas y
otros recursos) desde la que impulsar el desarrollo autnomo de iniciativas, creativas e innovadoras, cuyos fines sean de carcter social, cultural,
cientfico, educativo, periodstico, tecnolgico o ecolgico, que generen nuevas oportunidades para la mejora constante de la sociedad y el
enriquecimiento de los bienes y recursos comunes.
78
79
Lending Club - Peer-to-peer network to get cold hard cash. Lending Club is cheaper than credit
cards for borrowers and provides better interest rates than savings accounts for investors.
ECONOMA COLABORATIVA
OFERTA POR EMPRESAS OFERTA POR INDIVIDUOS
PROSUMIDORES
PUBLICIDAD REPUTACIN
OBSOLESCENCIA SEGUNDA MANO, REUTILIZACIN
PLANIFICADA/PROGRAMADA CAPACIDAD OCIOSA / EXCEDENTES
GENRICO, PRODUCTO O EXPERIENCIA GENUINA,
SERVICIO ALTAMENTE HUMANA
CONSTRUYE BARRERAS DEBILITA LAS BARRERAS DE
DE ENTRADA FUERTES ENTRADA Y LAS DILUYE
PROPIEDAD INTELECTUAL CONOCIMIENTO ABIERTO
Y FINANCIACIN Y CROWD-FUNDING
ECONOMA COLABORATIVA
MODELO NEGOCIO ANTIGUO MODELO DE NEGOCIO LEAN
TENER COMPARTIR
(PROPIEDAD) (USO)
CRISIS
CRISIS
PELIGRO
CRISIS
OPORTUNIDAD
INSTITUCIN
CONCENTRACIN
PERSONAS
DISTRIBUCIN
CRISIS
OPORTUNIDAD
PELIGRO
INSTITUCIN
CONCENTRACIN
PERSONAS
DISTRIBUCIN
ECONOMA FELICIDAD
PIB INDICE FELICIDAD
GLOBALIZACIN LOCALIZACIN
ECONOMA CIRCULAR
LINEALIDAD PRODUCCIN - CONSUMO SOSTENIBILIDAD
EXTERNALIDADES INTERNALIDADES
ECONOMA SAGRADA
DEUDA INTERS COLECTIVO
TIPO DE INTERS POSITIVO TIPO INTERS NEGATIVO
ECONOMA DE LO MEJOR
OBSOLESCENCIA REPARACIN
ROTACIN DURABILIDAD
ECONOMA SOCIAL
RENTABILIDAD INVERSIN IMPACTO SOCIAL
BENEFICIO ECOSISTEMA HUMANO
MERCADO PERSONAS
ECONOMA VERDE
TIERRA = MATERIA PRIMA TIERRA = NUESTRO HOGAR
COMBUSTIBLES FSILES ENERGAS RENOVABLES
ECONOMA COLABORATIVA
ECONOMA BIEN COMN
ECONOMA FELICIDAD
ECONOMA CIRCULAR
ECONOMA SAGRADA
ECONOMA DE LO MEJOR
ECONOMA SOCIAL
ECONOMA VERDE
ECONOMAS DE LO NUEVO
QU? QUIN?
CUNTO? CMO?
CUNDO? DNDE?
PARA QU?
88
1.
RECONOCER Y
ACEPTAR LA
SITUACIN DE
CAMBIO
2.
EXPLORAR
ALTERNATIVAS,
LO NUEVO,
SOAR
3.
ABANDONAR
LO ANTIGUO Y
SUPERAR LAS
RESISTENCIAS
4.
ENTREGARSE
Y DEDICARSE
A LO NUEVO
INNOVAR
INNOVAR
INNOVAR
INNOVAR
VOLUNTAD DE CAMBIO
PERMITIRME SOAR
LIMITADORES
PERSONAL
Hbitos
Creencias
Prejuicios
PROFESIONAL
Experiencias
Conocimientos
Habilidades
SOCIAL
Modelos
Leyes
Instituciones
2.
EXPLORAR
ALTERNATIVAS,
LO NUEVO,
SOAR
LIMITADORES
PERSONAL
Hbitos
Creencias
Prejuicios
PROFESIONAL
Experiencias
Conocimientos
Habilidades
SOCIAL
Modelos
Leyes
Instituciones
HABILITADORES
UNA IMAGEN
VALE MS
QUE MIL
PALABRAS
CMO SERA SI
PUDISEMOS VERNOS EN
UN FUTURO ALTERNATIVO?
92
thxs ;)
FIN
Carlos Goga
ENTRENADOR EMPRESARIOS
carlosgoga@gmail.com
(+34) 639 054 485
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