Documentos de Académico
Documentos de Profesional
Documentos de Cultura
25
20
15 17.6 15 15
15.4 15.2
In Orga nise d Re ta il
10 Ove ra ll M a rke t Sha re
5
6.7 6.5 6.8 7.2 7.6
0
Bata today… 2006 2007 2008 2009E 2010E
Serves 1 million customers per day
Employs more than 40,000 people
Operates 5000 retail stores
Manages a retail presence in over 50 countries
Runs 40 production facilities across 26 countries
Social Factor
Tunnel System
Easy RollingSystem
Climate Management
Competiton Factor
Liberty shoes
source:www.fibre2fashion.com
Environment Factor
Bata India is to build a real estate-cum-industrial park in
Batanagar, near Kolkata.
source:www.fibre2fashion.com
Format of Bata
NORTH STAR
It's a casual yet fashionable street-style shoes that caters
to the young at heart.
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(Sau paolo Alparagatas)
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Marketing channels of Bata
Strength:
Worldwide presence
Offers customer best value and great
possible service
Manages retail presence in 50 countries
High demand in foreign market
Weakness: