SOCIAL, DIGITAL

AND MOBILE IN

BANGLADESH
NOVEMBER 2012
we are social

FOR FURTHER INFORMATION AND OTHER

REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
WEARESOCIAL.SG
3

OCT
2012

BANGLADESH
161,084,000

28%

72%

TOTAL POPULATION

URBAN

RURAL

29,415,693

18%

INTERNET USERS

3,282,600
USERS ON TOP SOCIAL NETWORK

101,574,000
MOBILE SUBSCRIBERS

INTERNET PENETRATION
2%
SOCIAL NETWORKING PENETRATION
63%
MOBILE PENETRATION

COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: BUSINESS MONITOR INTERNATIONAL (Q4 2012)

CURRENT POPULATION OF BANGLADESH:

161,084,000
SOURCE: THE US CENSUS BUREAU (OCT 2012)

(!

BANGLADESH HAS THE EIGHTH

LARGEST POPULATION IN THE WORLD

)!

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)

BANGLADESHS POPULATION
WILL GROW BY MORE THAN

2,500,000
PEOPLE IN 2013

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)

THATS ONE CHILD BORN EVERY

12.5 SECONDS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)

60%
OF BANGLADESHS POPULATION
IS UNDER THE AGE OF 30

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012)

MEDIAN AGE OF
BANGLADESHS POPULATION:

24
SOURCE: THE US CENSUS BUREAU (NOV 2012)

34%
OF BANGLADESHS POPULATION
IS BELOW THE AGE OF 15

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012)

10

72%
OF BANGLADESHS POPULATION
LIVES IN RURAL AREAS

SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012); AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011)

11

THE AVERAGE DAILY INCOME

IN BANGLADESH IS BARELY

US$2
SOURCE: WORLD BANK (ACCESSED NOV 2012)

12

ADULT LITERACY RATE

IN BANGLADESH:

56%
SOURCE: UNESCO, AS CITED IN INFOASAID (MAY 2012)

13

20%
OF BANGLADESHS POPULATION HAS
NO ACCESS TO ANY MEDIA WHATSOEVER

SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012)

14

(!

32,000,000 PEOPLE IN BANGLADESH

HAVE NO ACCESS TO MEDIA MORE
THAN THE POPULATION OF MALAYSIA

)!

SOURCES: BASED ON NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012), AND DATA FROM THE US CENSUS BUREAU (NOV 2012)

15

NUMBER OF INTERNET USERS IN BANGLADESH

29,415,693
SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012)

16

INTERNET PENETRATION
IN BANGLADESH:

18%
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012), AND THE US CENSUS BUREAU (NOV 2012)

17

IN CONTRAST: MEDIA
ACCESS IN BANGLADESH

20%

18%

NO MEDIA
ACCESS AT ALL

INTERNET
USERS

SOURCES: BASED ON DATA FROM NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011; THE US CENSUS BUREAU (NOV 2012); AND THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012)

18

MOBILE ACCOUNTS FOR

94%
OF BANGLADESHS
INTERNET SUBSCRIPTIONS

SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012)

19

5,000,000
PEOPLE USE THE INTERNET
EACH DAY IN BANGLADESH

SOURCE: FINANCIAL TECH SPOTLIGHT (MAR 2012)

20

TIMES OF PEAK INTERNET

USAGE IN BANGLADESH:

MON!

MORNINGS

MONDAYS
SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012)

21

AVERAGE INTERNET CONNECTION

SPEED IN BANGLADESH:

1.2 MBPS
SOURCE: NETINDEX (ACCESSED NOV 2012)

22

ON AVERAGE, BANGLADESHS
INTERNET CONNECTIONS ARE

10 TIMES
SLOWER THAN THE
GLOBAL AVERAGE

SOURCE: NET INDEX (SEP 2012)

23

ESTIMATES SUGGEST
THERE ARE AROUND

900
CYBERCAFS IN BANGLADESH

SOURCE: THE FINANCIAL EXPRESS (FEB 2012)

24

IN PERSPECTIVE: THE COST OF

INTERNET ACCESS IN BANGLADESH

$1.40

$2.00

1 HOUR IN A
CYBERCAF

AVERAGE DAILY
INCOME
SOURCE: BASED ON DATA FROM THE CIA, AS CITED IN TEENTECHUSE (2012)

25

BANGLADESHI NETIZENS
VISIT AN AVERAGE OF

4
WEBSITES EACH DAY

SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012)

26

10,000
PEOPLE REGULARLY VISIT ONLINE
RETAIL STORES IN BANGLADESH

SOURCE: FINANCIAL TECH SPOTLIGHT (MAR 2012)

27

0.006%
OF BANGLADESHS POPULATION REGULARLY
VISITS ONLINE RETAIL STORES

SOURCE: BASED ON DATA FROM FINANCIAL TECH SPOTLIGHT (MAR 2012)

28

MOST POPULAR SOCIAL

MEDIA IN BANGLADESH:

FACEBOOK

BLOGS
SOURCE: REZWANUL BLOGSPOT (2012)

29

SOCIAL MEDIA USERS IN BANGLADESH:

3,282,600
SOURCE: FACEBOOK AD PLANNER (NOV 2012)

30

SOCIAL MEDIA PENETRATION

IN BANGLADESH IS JUST

2%
SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), AND THE US CENSUS BUREAU (NOV 2012)

31

FACEBOOK GROWTH IN
BANGLADESH OVER THE PAST SIX MONTHS:

34%
SOURCE: SOCIALBAKERS (NOV 2012)

32

NEW FACEBOOK USERS IN

BANGLADESH IN THE PAST SIX MONTHS:

871,420
SOURCE: SOCIALBAKERS (NOV 2012)

33

(!

FACEBOOK ADDS 1 NEW USER IN

BANGLADESH EVERY 20 SECONDS

)!

SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)

34

OCT
2012

FACEBOOK IN BANGLADESH
45-54:
2%

35-44:
6%

55-64:
1%
65+:
1%
13-17:
13%

FEMALE:
22%

25-34:
29%
18-24:
49%

MALE:
78%

SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012)

35

THERE ARE AN ESTIMATED

200,000
BLOGGERS IN BANGLADESH

SOURCE: ANIR CHOWDHURY, POLICY ADVISOR OF THE UNDP-SUPPORTED ACCESS TO INFORMATION PROGRAM (2011)

36

MEMBERS OF BANGLADESHS ' +

(SOMEWHEREIN) BLOGGING PLATFORM:

70,000
SOURCE: INFORMATIONBANGLADESH.COM (FEB 2012)

37

17%
OF BANGLADESHS MOBILE INTERNET USERS ACCESS
SOCIAL NETWORKING SITES ON THEIR PHONES

SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)

38

MOBILE PHONE SUBSCRIPTIONS IN BANGLADESH:

101,574,000
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012)

39

MOBILE PENETRATION IN BANGLADESH:

63%
SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012), AND THE US CENSUS BUREAU (NOV 2012)

40

BANGLADESH ADDED MORE THAN

50,000
NEW MOBILE SUBSCRIPTIONS EVERY DAY
IN THE FIRST SIX MONTHS OF 2012

SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012)

41

(!

THATS ONE NEW MOBILE

SUBSCRIPTION EVERY 2 SECONDS

)!

SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012)

42

MOBILE HANDSETS ARE AVAILABLE

IN BANGLADESH FOR AS LITTLE AS

US$ 13.50
SOURCE: THE DAILY STAR (MAY 2012)

43

33%
OF BANGLADESHS MOBILE USERS
HAVE MORE THAN ONE HANDSET

SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)

44

NUMBER OF SIM CARDS USED BY

BANGLADESHS MOBILE SUBSCRIBERS

81%

15%

4%

1 SIM CARD

2 SIM CARDS

3+ SIM CARDS

SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)

45

5%
OF BANGLADESHI MOBILE
USERS SHARE A PHONE

SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)

46

MOBILE INTERNET USERS IN BANGLADESH:

27,786,046
SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012)

47

MOBILE INTERNET
PENETRATION IN BANGLADESH:

17%
SOURCES: BASED ON DATA FROM THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012), AND THE US CENSUS BUREAU (NOV 2012)

48

HOWEVER, AWARENESS OF MOBILE INTERNET

REMAINS RELATIVELY LOW IN BANGLADESH

58%

39%

AMONGST URBAN
SUBSCRIBERS

AMONGST RURAL
SUBSCRIBERS
SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012)

49

BANGLADESH LAUNCHED ITS FIRST

3G NETWORK
IN OCTOBER 2012

SOURCE: CELLULAR-NEWS.COM (OCT 2012)

50

3G NETWORKS ARE CURRENTLY

AVAILABLE TO LESS THAN

0.2%
OF BANGLADESHS POPULATION

SOURCE: BASED ON DATA CITED IN THE FINANCIAL EXPRESS (JUL 2012)

51

1 IN 3
BANGLADESHI MOBILE SUBSCRIBERS
SENT JUST 1 SMS PER MONTH IN 2011

SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012)

52

(!

THATS 400 TIMES FEWER THAN

THE FILIPINO AVERAGE, MAINLY
BECAUSE BENGALI CHARACTERS ARE
NOT SUPPORTED ON MOST HANDSETS

)!

SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012)

53

DEVICES RADIO LISTENERS USE TO ACCESS

RADIO PROGRAMMING IN BANGLADESH

73%

34%

MOBILE PHONE

RADIO SET
SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012)

54

28776
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2347623459874589
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WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

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+65 9146 5356
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