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Test Revision
Learning Unit 1: Understanding the nature of Mass Media
1. Why have the media played such an important role on the social,
political, cultural and economic life of society (p.16)?
2. Critically discuss the statement the power of the radio can be
compared only with the power of the atomic bomb (pp.20-21)
and use an example to justify your discussion.
3. What are the 3 social functions of the mass media that Lazarsfeld
and Merton refers to (pp.23-26)? Provide an example for each
function.
4. What does social conformism (pp.26-27) refer to?
5. How would you say the mass media has impacted on popular
taste (p.27-30)? When answering your question be sure to refer to
the theory as well as your own experiences.
6. There are 3 organically related elements of our great concern with
the mass media (p.20). What are they?
7. According to Lazarsfeld and Merton in order for propaganda to be
effective one or more of 3 conditions must be satisfied (p.30).
What are they? In answering your question provide an example of
each.
8. Because of the above 3 conditions what can we expect of the
present role of the media (p.33)?
9. What is the definition of media literacy (p.42)?
10. What are the 2 main characteristics of media literacy (p.4344)?
11. What are the 3 building blocks of media literacy (pp.36-40)?
12. Discuss the 4 dimensions of media literacy (pp.36-39) and
provide an example of each?
13. Explain the 7 skills most relevant to media literacy. In
answering your question refer to South African examples (pp.3942)
14. What are the advantages of developing your media literacy
(45-46)?
Learning Unit 2: Mass Communication Theory
1. Provide an in-depth overview of the limited-effects theory (MG, p.
23-25)?
2. Critically discuss the challenges to the limited-effects theory (MG,
pp. 25-26)?
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