Group 9 Members

Mr. Atthaphon Techapairat

Miss Korapin
Chaimongkalanon
Mr. Maxime Joseph Vreven
Miss Nida Malasit
Miss Tatong Thai-usa
WHERE YOU CAN HAVE TASTY
SUSHI?
JAPAN
 WHAT ROLE DOES
“ COUNTRY OF ORIGIN “
PLAY IN CONSUMER DECISION?

Is it important?
Does it affect my

behavior?
 I ’m
from
Chin
a
What if I’m not from New Zealand?
My real name is
“ Chinese
Gooseberry ”
NOT
“ KIWI ”!

I’m KIWI.

 Thefruit was renamed for

export marketing reasons in the
1950s by
New Zealand exporters to ”Kiwi
 How does

“Kiwi”

link to

“New Zealand “

in your mind? 
 What are the processes
in consumers decision making?
PROBLEM
RECOGNITIO
N
 INFO
SEARCH
aluation of Alternativ

Too many choices in consideration set!

HOW
Knife

Screwdriver

Nail
File

Corkscrew

Scissors

Saw
 HOW
Knife

DO Saw
PEOPLE
People

Screwdriver
Can
Opener
 HOW
Knife Bottle Opener

DO
PEOPLE

CHOOSE Scissors
Corkscrew
 Bottle Opener

s s o r s
Sci
n i f e
K
Nail File

Wood Saw
Corksc
rew
v e r
w d ri
cr e
S

ARMY KNIFE FUNCTIONAL

 Sense o
EMOTIONAL f Belon
ging

Beauty
Imag
Credi e
tabil
ity

R i sk
d u c e
Re

Country of
Origin
 TOTAL EXPERIENCE

Functional Emotional
 England

EMOTIONAL
VALUE

Japan

Holland
of Origin Alwa
igh Involvement Produc
Low Involvement Produ
 FEW
AMOUNT
OF
INFORMATION
LARGE
Familiarity
of Origin Alw
In 2007, 22% of all fakes
seized by EU customs
consisted of clothing and
around 80% of it from China

Fake apparel worth £10
million was seized, 70% came
from China.

NOT just the clothing

but the counterfeits
coming out of China
embrace
anything and
everything.
Counterfeit Products
 Designed by Apple in California

Avoid bad perception of product

from China
International
Standard
 What role does

“ Country of Origin “
play in consumer decision?

Product Involvement Familiarity

Available of Info. External Environments

 Thank
you
And
Merry X’mas!
Hohohoho!