Ashley Claire Arnett

ACA
Contact: 770.712.7039 Email: AshleyPrArnett@gmail.com
OBJECTIVE
____________________________________________________________________
A full time entry level position where my marketing, media relations, writing, event activation and proven abilities will
offer opportunity for contribution to the companys goals.
SKILL SET SUMMARY_____________________________________________________________________
Entry public relations professional with a unique combination of personal assisting, event management, and
customer service experience

Event Activation
Media Monitoring
Team Building,
Photography

B2B
Media Relations
Product Placement

Brand Consistency
Campaign Strategizing
Event Sponsorship
Social Media
management
B2C
Account Coordinator
Daily Office Operations

Executive Assistant
Pitching
Administrative Work
Media Relations

Writing
Customer Service

WORK EXPERIENCE ________________________________________________________________________

Go Liquid Soul
New Orleans, LA
Media Relations
July 3 rd-July 5th
During Essence Fest, directed the flow of talent interviews with media and press. I secured exclusive interviews with
various media outlets. Escorted talents to various event activations such as Press Room, Radio Row, Screening Room, and
Fan Zone.

Secured interviews with media outlets

Built relationships with TV One, Music Choice, Xfinity TV, Arise TV
Built relationships with various local radio stations

The Garner Circle PR

Publicist

Atlanta, Georgia
January 2015- Present

Through a series of national campaign activations with Strength of Nature House Brands LLC, I introduced a new line of
product, grew our consumer base, built a relationship with Sally Beauty supply chain, built relationships with natural hair
and beauty bloggers, and increased product sales in a two-month period. On a daily basis, I manage client activities which
included event research and updating client with consumer feedback from social media.

Event manager for the Sally Beauty Supplys Flaunt your Look campaign, resulting in placement in several top
tier multicultural beauty and lifestyle blogs.
Reached national consumer presence in: Chicago, Atlanta, Dallas, Virginia, Houston, New Orleans, Miami,
Montgomery, Baton Rouge, New York, Baltimore, Columbia, North Carolina
Build long lasting relationships with consumers through event sponsorship
Grow Strength of Natures demographic reach through summer sampling
Receive quantitative feedback from consumers
Develop new marketing strategies for events and campaigns
Research and monitor press coverage
Post event reporting and media recaps
Collected data on campaign effectiveness
Build relationships with beauty, lifestyle, and entertainment media

Incorporated the Strength of Nature brand into large scale events such as BET Awards and African Black Film
Festival

The Garner Circle PR

Operational Director / Executive Assistant

Atlanta, Georgia
January 2015- Present

Work closely with The Garner Circle PR brand and CEO to implement organizational skills for all employees and manage
daily internal agency needs.

Oversee weekly internal agency business meetings

Help the team stay up to date on company projects
Coordinate services for events: arrange travel and lodging plans, travel per diems, printing, signage, volunteers,
and off-site itinerary
Implement the CEO into speaking engagements to promote her personal brand
Keep a record of internal agency budget
Oversee company team building activities
Sit in on client calls to take notes and establish a budget

Bath and Body Works

Sales Associate/ Cashier

Decatur, Georgia
October 2012- Present

Increase daily product sales.

Introduce new line of product to customers

Demo to groups and single customers
Upsell and cross sell
Update marketing based on daily in-store promotion
Close the store
Floor-set updates

Student Activities Council Executive Board

University Traditions

Carrollton, Georgia
Spring 2012-Fall 2014

Along with a co-chair, executed weekly on campus events for the student body. Oversaw tradition university campus
events such as, Welcome Back Blast, Homecoming, Spring Fling, and End of the Year Blast

Engaged with student body and encouraged on campus involvement

Developed activities for events such as Welcome Back Blast, Homecoming, Spring Fling, and End of the Year
Blast
Attended weekly Executive Board meetings
Recruited a team of committee members to help promote events
Helped the other committees with ideas and get opinions/ideas from the student body
Promoted events on campus with flyers, social networks, and t-shirts
Interviewed and selected successor

University of West GerigiaTelevision-13

Writer/ Research Shadowing

Carrollton, Georgia
Spring 2012

Researched and helped write current event stories that aired Monday- Thursday for the schools local news station
Promoted stories on social networks and around campus
Research
Current events/trends
Writing and editing