E-research: using the internet as objec An ethnography of the Internet? How does ethnography need to be adapted in order to collect data on the use of the Internet? © Does the study of the impact of the Internet necessarily mean that we end up as technological determinists? (© Are ethnographies ofthe internet really ethnographic? Quatitative research using online focus groups F © What is the significance of the distinction between synchronous and asynchronous focus groups? ‘© How citferentis the role of the moderator in online, as against face-to-face, focus groups? ‘Qualitative research using online personal interviews ‘© Can online personal interviews really be personal interviews? To what extent does the absence of | Girect contact mean that the online interview cannot bea true interview? Ontine social surveys (© Whats the significance ofthe distinction hetween email and web surveys? © Ave there any special circumstances in which embedded email questionnaires will be more likely to be effective than attached questionnaires? ‘© Dosampling problems render online social surveys too problematic to warrant serious consideration? ‘© Areresponse rates in online surveys worse or better than in traditional surveys? Ethical considerations in Internet research (© What ethical issues are raised by using the Internet asa method of data collection? Online Resource Centre http://www.oxfordtextbooks.co.uk/ore/brymansrm3e/ Visit the Online Resource Centre that accompanies this book to enrich your understanding of e-research. Consult web links, test yourself using multiple choice questions, and gain further ‘guidance and inspiration from the Student Researcher's Toolkit