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Documentos de Profesional
Documentos de Cultura
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LI M U...................................................................................................................
TM TT.........................................................................................................................
I. GII THIU KHI QUT V CNG TY C PHN HP H LONG.......
QU TRNH HNH THNH V PHT TRIN...........................................................................
1.1 Mt s thnh tch ng ch :...................................................................................
1.2. Lnh vc hot ng kinh doanh chnh:......................................................................
1.3. Th trng v cnh tranh:..........................................................................................
1.4. i th cnh tranh:...................................................................................................
a. Cng ty TNHH mt thnh vin Vissan:........................................................................
b. Cng ty TNHH thc phm Ngi Sao (Starfood)........................................................10
II. LA CHN A IM XY DNG NH MY...............................................11
1. iu kin la chn nh my.......................................................................................11
2. Phng php la chn a im:................................................................................11
2.1. V tr.......................................................................................................................13
2.2. C s h tng..........................................................................................................13
2.3. Giao thng..............................................................................................................13
2.4. H thng in..........................................................................................................14
2.5. H thng cp nc..................................................................................................14
2.6. H thng x l nc thi........................................................................................14
2.7. Ph s dng h tng.................................................................................................14
III. KT LUN............................................................................................................15
IV. MT S GII PHP V KIN NGH NHM PHT TRIN HOT
NG SN XUT KINH DOANH CA CNG TY C PHN HP H
LONG (HALONG CANFOCO)....................................................................................15
LI KT......................................................................................................................... 16
TI LIU THAM KHO.............................................................................................17
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2
Nhm 3
LI M U
S kin Vit Nam gia nhp WTO khng ch m ra c hi, m cng l thch thc
ln i vi cc doanh nghip trong ngnh thc phm ch bin. Hn th na, ngnh
cng nghip ch bin thc phm Vit Nam vn ang pht trin rt mnh, ngi Vit
Nam ngy cng kh gi v tinh t hn, v vy m c nhng i hi cao hn v c cht
lng v mu m.
Nhiu doanh nghip thc c vn ny nn m rng u t, cng nh
tm i tc chin lc. Mt s doanh nghip t tin hn, xy dng hng i cho ring
mnh v dm u t mnh, trong c Cng ty c phn hp H Long Canfoco. L
doanh nghip ch bin thc phm c b dy truyn thng, Halong Canfoco ang thay
da i tht cng vi cc doanh nghip xut sc trong nc a Vit nam vng bc
gia nhp WTO. Thc phm ch bin ca Halong Canfoco trong sut thi gian qua
lin tc ci tin cht lng v nng cao tnh tin li tng bc chim lnh th
trng, chim lnh nim tin ca ngi tiu dng trong v ngoi nc vi sn phm t
tiu chun quc t, cnh tranh mnh m vi hng ngoi nhp. Halong Canfoco cn
c coi l mt trong s rt t cc cng ty c php xut khu trc tip thc phm ch
bin sang th trng EU v c quan h cht ch vi nhiu i tc trong khu vc v trn
th gii nh: Hongkong, Singapore, Nht Bn v Ty u, do n phi c tip tc
pht trin vng chc trong thin nin k mi. Nm 2008 s ha hn l mt nm pht
trin mnh m na ca H Long Canfoco.
Tuy nhin hin nay vi nhng bin ng trn th trng cung cp nguyn liu
nh hng trc tip n hot ng sn xut kinh doanh ca cng ty. Cng vi vic vp
phi s cnh tranh quyt lit t cc cng ty khc trong ngnh, cc ri ro v thi tit,
tnh hnh kinh t, t gi hi oi, li sut, kh nng thanh khon gy ra khng t
kh khn i vi cng ty trong vic m bo n hng hng ng hn cung cp cho
i tc.
T nhng vn t ra i hi cng ty cn phi n lc hn na trong vic khc
phc cc ri ro, m bo tnh hnh hot ng chung ca cng ty. V thc hin c
iu th vic la chn a im m rng sn xut l mt trong nhng vic lm
quan trng gip cng ty c nhng iu chnh thch hp nhm m bo cung cp ngun
hng cht lng, ng hn vi chi ph thp nht.
a im xy dng doanh nghip c ngha rt quan trng i vi hot ng sn
xut kinh doanh ca tng doanh nghip. Hot ng xc nh a im doanh nghip l
mt b phn quan trng thit k h thng sn xut ca doanh nghip, ng thi l mt
gii php c bn mang tnh chin lc i vi hot ng sn xut kinh doanh ca
doanh nghip. Tc ng ca xc nh a im doanh nghip rt tng hp, l gii
php quan trng to ra li th cnh tranh v nng cao hiu qu hot ng kinh doanh
3
Nhm 3
TM TT
Trong bi tiu lun ny nhm chng ti s trnh by v Cng ty c phn hp H
Long Canfoco. L doanh nghip ch bin thc phm c b dy truyn thng. Thc
phm ch bin ca Halong Canfoco trong sut
thi gian qua lin tc ci tin cht lng v
nng cao tnh tin li tng bc chim lnh
th trng, chim lnh nim tin ca ngi tiu
dng trong v ngoi nc vi sn phm t tiu
chun quc t, cnh tranh mnh m vi hng
ngoi nhp, thng qua vic trnh bi cc chin
lc ca cng ty, bn cnh l vic la chn
a im sn xut ca cng ty.
T , nhm chng ti s xut phng n gip cho cng ty c nhng ci tin
trong qu trnh vn hnh, gip vic kinh doanh ngy cng thun li hn, ti a ha li
nhun cng vi l ti thiu ha chi ph.
Hn th na, thng qua vic la chn a im ca cng ty cng nh nhng bi ton
a ra quyt nh la chn a im ca cng ty p dng gip chng ti n li
nhng kin thc hc trn lp v mn qun tr vn hnh cng nh gip cng ty c
nhng iu chnh nhng hn ch ca mnh t hiu qu nht trong qu trnh vn hnh.
4
Nhm 3
thc phm ch bin tng mnh, lm tng thm tnh cnh tranh ca cc nh cung
cp thc phm ch bin trn th trng. CANFOCO xc nh m rng thm th
trng tng th phn, u t mnh v cng ngh v R&D a dng mt
hng, gia tng doanh s, cng tham gia cnh tranh bnh ng vi cc doanh
nghip trong thi k hi nhp, m bo s pht trin bn vng cho Cng ty.
1.4. i th cnh tranh:
a. Cng ty TNHH mt thnh vin Vissan:
Cng ty VISSAN l mt doanh nghip thnh vin ca Tng Cng ty Thng Mi Si
Gn, c xy dng vo ngy 20/11/1970 v i vo hot ng sn xut kinh doanh t
ngy 18/5/1974.
n nm 2006, Cng ty VISSAN c chuyn i thnh Cng ty TNHH Mt Thnh
Vin Vit Nam K Ngh Sc Sn.
Hot ng ca cng ty chuyn v sn xut kinh doanh tht gia sc ti
sng, ng lnh v thc phm ch bin t tht. Vo thng 9/2005, Cng
ty Rau Qu Thnh Ph c sp nhp vo Cng ty VISSAN to thm
ngnh hng mi: ngnh rau-c-qu.
Sn phm ca VISSAN hin nay c ch ng vng chc trn th
Sn phm:
Sn xut v kinh doanh ti th trng trong nc v xut khu cc sn
trc 20 t ng, bnh qun tr lng cho cng nhn trn 1 triu
ng/ngi/thng. p ng nhu cu th trng tiu th hp nhn
hiu Ngi Sao trong nm 2008 ny, cng ty tip tc trin khai giai on
2 xy dng nh xng v u t dy chuyn mi hin i, thu ht thm
nhiu cng nhn vo lm vic... phn u tng doanh thu nm 2008 t
trn 40 t ng.
9
Nhm 3
1. iu kin la chn nh my
a im c chn xy dng nh my cn p ng cc yu cu sau :
Ph hp vi quy hoch chung
Gn ngun cung cp nguyn liu v ni tiu th
Thun tin v giao thng
m bo cc ngun in, nc, nhin liu
Vn cp thot nc d dng
Ngun nhn lc v lao ng
2. Phng php la chn a im:
ra quyt nh la chn a im b tr doanh nghip c th dng rt
nhiu phng php khc nhau, cc phng php bao gm c phn tch nh tnh
v nh lng. Trong vic quyt nh la chn phng n nh v doanh nghip
c nhiu yu t mang tnh tng hp rt kh xc nh. Vic la chn cn cn nhc
da trn nhiu yu t nh tnh tng hp. Tuy nhin, mt yu t c bn trong la
chn quyt nh a im doanh nghip l to iu kin gim thiu c chi ph
vn hnh sn zaxut v tiu th. Nhng chi ph ny c th nh lng c, do
phn ln cc k thut v phng php gii thiu sau y c dng tnh
ton v lng ho mt s ch tiu kinh t ch yu l ch tiu chi ph ca cc
phng n xc nh nh im doanh nghip. Trn c s la chn phng n
nh v c tng chi ph nh nht.
Trong bi tiu lun ny nhm chng ti s dng: Phng php la chn a
im theo trng s cc yu t a ra la chn
Mt phng php xc nh a im doanh nghip c la chn tt nht
khi tnh n c hai kha cnh l phn tch v mt nh lng v nh tnh.
Trong tng trng hp c c th u tin nh lng hoc nh tnh tu thuc vo
mc tiu tng qut ca doanh nghip.
Phng php dng trng s gin n va cho php nh gi c cc phng n
v nh tnh va c kh nng so snh gia cc phng n v nh lng.
Phng php ny cho php kt hp nhng nh gi nh tnh ca cc chuyn gia
vi lng ha mt s ch tiu.
a im s 1: Khu cng nghip Nht Chnh (Long An)
a im s 2: Khu cng nghip Rch Gi - Tc Cu - Bn Nht (Kin
Giang)
PHNG PHP LA CHN A IM THEO TRNG S CC YU T
10
Nhm 3
Trng
s (A)
0.1
a
im 1
90
a
im 2
70
A*a
im 1
9
A*a
im 2
7
0.2
85
75
17
15
i ni
0.075
75
90
5.625
6.75
i ngoi
0.05
70
80
3.5
H thng in
0.15
75
90
11.25
13.5
H thng cp nc
0.15
75
65
11.25
9.75
H thng x l nc thi
0.1
80
60
0.1
85
75
8.5
7.5
0.075
75
90
5.625
6.75
710
695
79.75
76.25
Ch tiu nh gi
V tr
C s h tng k thut
Giao thng
S thun tin
Tng
14
Nhm 3
LI KT
Tm li, xc nh a im doanh nghip l mt cng vic ht sc phc
tp c ngha di hn, nu sai lm s rt kh sa cha, tn km nhiu chi ph v
mt thi gian. Bi vy, vic chn phng n xc nh a im doanh nghip
lun l mt trong nhng nhim v quan trng mang ngha chin lc lu di.
Vi mi quyt nh s cho bn 2 kt qu, mt l gip cng ty ci thin doanh s
ng k, hai l c th tiu tn rt nhiu ngn sch ca cng ty. V vy, ra mt
quyt nh chc chc v cn thn i hi bn phi nghin cu mt lot cc vn
phc tp. Khi bn a ra 1 quyt nh v la chn a im. Cng cn p
dng nhng thut ton tnh ton chi ph c hi ca mnh. ng thi cn xem
xt nhng vn lin quan trc khi bn a ra quyt nh.
Vi tm l "bun c bn, bn c phng", nhiu doanh nghip la chn a im
kinh doanh ti nhng ni tp trung nhiu thng hiu cng ngnh. Cng c
doanh nghip li la chn nhng a im c lp nhm to ra s khc bit vi
cc i th cnh tranh. Bn cnh , ch ph cng l mi quan tm hng u i
vi doanh nghip, v chi ph thu a im thng ln v di hn, li khng th
thu hi vn trong thi gian ngn. Cc tiu ch v s thun tin, tnh hnh giao
thng v an ninh, cc yu cu v trang thit b ... cng c cc doanh nghip
nh gi k lng.
V vy, hy xc nh th t u tin ca cc vn nu trn vi cc la chn
khc, thc hin nghin cu v sn sng a ra mt trong nhng quyt nh quan
trng nht khi s hot ng cho doanh nghip ca bn.
5. http://www.vdsc.com.vn
6. http://www.baohaiphong.com.vn
7. http://www.smesc.com.vn/Web/CompanyShow.aspx?
csymbol=CAN
8. http://mobile.sbsc.com.vn/viewInvCorporate.do?symbol=CAN
9. http://www1.bsc.com.vn:8080/EDMS/
10.12.
11.http://72.14.235.104/search?q=cache:67XK4Sed
12.0wJ:www.niemyetvn.com/tailieu/tailieu/Thongtin_nam2007
13. http://www.tapchihuongnghiep.com.vn/PrintPreview.aspx?ID=1814
14. http://www.sgtt.com.vn/Detail66.aspx
15.http://www.agro.gov.vn/news/newsDetail.asp?targetID=5005
16.
http://vietbao.vn/Kinh-te/Halong-Canfoco-san-sang-cho-hoi-nhapWTO/65066726/17
16
Nhm 3