MASTER MARKETING PLAN

Website:
www.Boneheadrecords.com

Mike Jaycox
Label Manager
Michaelrjaycox@gmail.com

PHASE I. (June 1st- August31st)

Goals:
Establish Internet presence, and start accepting submissions.
Review submissions, and pick one artist to sign.
Book a Bonehead Records Release Show
Distribute physical flyers to NY colleges, and college radio to attract
the span of artists for submissions.
Draft tour plans August
Hire a talent agent / A&R Rep, and a Recording Engineer.
Announce first band signing, and send out EPK to venues in Albany
and the surrounding music hot spots in NY.

June
Advertising:

- Establish website on June 1st. (Boneheadrecords.com)

- Announce Boneheadrecords now accepting submissions through the
following press outlets: (June 8th)
Propertyofzack.com
Altpress.com
Pupfresh.com
Morethansoundcollective.com
Alterthepress.com
-Establish the below alternative social media outlets:
Tumblr
Twitter
Facebook
Bandcamp

Publicity:

-Plug ads on college radio in the following locations (June 15th)

SUNY Albany (WCDBfm.com)
SUNY Oswego (WNYO889.org)
SUNY Oneonta (WONYfm.com)
Siena College (WCVR.com)
Brooklyn College (mywbcr.com)
SUNY Fredonia (fredoniaradio.com)
SUNY New Paltz (wfnp.org)

July

Promotion:
-Announce first band signing through all social media outlets, Bray.
Bray signs with Boneheadrecords!

-Hire talent agent to handle signings, and seeking new talent.

Jimmy King, SUNY Oneonta, Music Industry Studies.
-Hire Recording Engineers to handle recording, and mixing of artists.
Ryan Demarco, SUNY Oneonta, Music Industry Studies/Audio Production.
Matt Wilbur, SUNY Oneonta, Subcat Music.
-Establish a street team of 5 persons. They will be handing out download cards at the
following 2015 Warped Tour Dates:
July 10th, Camden NJ
July 11th, Wantagh, NY
July 12th, Hartford, CT
July 14th, Mansfield, MA
July 15th, Darien Center, NY.
-Send out Electronic press kits to the following venues in Albany, and the surrounding
areas:
Upstate Concert Hall, Clifton Park NY
Bogies, Albany NY
The Low Beat, Albany NY
The Fuze Box, Albany NY

Funk N Waffles, Syracuse NY

The Chance, Poughkeepsie NY
Oneonta Theater, Oneonta NY
Amityville Music Hall, Long Island NY
The Lost Horizon, Syracuse NY
The Waiting Room, Buffalo NY
The Bug Jar, Rochester NY

Publicity:
Artist showcase with Bray on Propertyofzack.com
Artist interview on Freebeerandhotwings with Albanys 103.9
Wired Album review on altpress.com
Artist interview on Babetalk.com

August
Tour
-Book first regional tour for Bray, and two supporting bands in the following areas
(August 7th-11th))
Rochester, NY. The Bug Jar
Buffalo, NY. The Waiting Room.
Syracuse, NY. Funk n Waffles.
Albany NY. Upstate Concert Hall.
Poughkeepsie, NY. The Chance.

Merchandising:
-Prepare the following merchandise items for the tour:
Wired repressing, CD.
Wired vinyl
Bray logo black short sleeve t-shirt.

Online Merchandising:
-Set up merchandise for sale on the following distributor websites:
All In Merch
Cold Cuts Merch
Merchnow
Bandcamp
CD baby
Itunes
Amazon.com
Final phase tasks
Count sales, track downloads and sales per area, demographic, etc.
Review submissions; plan to sign a second band.
Begin drafting plans for the building of an onsite recording studio.