Está en la página 1de 1

MALISA A.

LIESER

(507) 210-1902 | malisa.lieser@gmail.com

Creative marketing communications professional with excellent project management skills. Excels in working with a
team to provide creative marketing solutions ranging from lead generation campaigns to events.

EDUCATION
Master of Business Communication | University of St. Thomas | December 2012
Bachelor of Science: Marketing Communications | University of Wisconsin- River Falls | May 2007

PROFICIENCIES
Campaign planning and execution
Event planning and execution
Project management
Content creation and editing
Internal and external communications
Agency and vendor relations
PROFESSIONAL EXPERIENCE
Senior Marketing Communications Specialist | Tennant Co. | Golden Valley, MN
Feb. 2014- present
Plan, coordinate and execute integrated marketing campaigns directed at customers and prospects to increase sales and
brand awareness for Tennants aftermarket, retail and distribution segments. Serve as project manager for all projects,
which includes working with internal and external stakeholders to ensure accuracy and timeliness.
Marketer, Marketing Communications | FindLaw | Thomson Reuters | Eagan, MN
April 2013- Feb. 2014
Planned and executed integrated marketing campaigns directed at customers and prospects to increase sales and
FindLaws brand awareness. Project managed schedules, campaign calendars and agency timelines for multiple
campaigns simultaneously. Effectively collaborated cross functionally with internal stakeholders.
Project Manager | FindLaw | Thomson Reuters | Eagan, MN
April 2011- April 2013
Led the development of customer websites by managing communication and expectations between clients, internal
team members and sales staff to maintain project timelines and meet objectives. Collaborated cross-functionally with
internal stakeholders via email and phone conferences to produce effective client websites for over 50 customers at any
given time.
Marketing Consultant | Audibel | Starkey Labs | Eden Prairie, MN
April 2009-April 2011
Facilitated and coordinated marketing content and communications for over 100 accounts nationwide through strong
phone and email communication. Developed new initiatives and strategies to increase sales in each dealers specific
trade area based on market trends, demographics, competition and past successful marketing plan outcomes
Marketing Assistant/ Marketing Manager | Paster Enterprises| St. Paul, MN
May 2007-April 2009
Managed and coordinated all marketing and advertising programs with a total annual budget of $500,000. Increased
brand recognition in the community through public relations efforts, which included advertising, press releases, news
stories and events across multiple shopping centers simultaneously.

PERSONAL EXPERIENCE

Personal Blogging | 8 years


Social media | Facebook, Twitter, Instagram, Pinterest, LinkedIn
Basic graphic design | Adobe InDesign |Adobe Photoshop