Carly Long - Public Relations Portfolio

Company: Younique Yoga

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Backgrounder

Contact Information

Carly Long
484-356-8618
c.a.long@youniqueyoga.com

Overview and Need:

According to the American Psychological Association, 77 percent of Americans regularly experience

physical symptoms caused by stress, while 73 percent regularly experience psychological symptoms.
Yoga has been practiced for centuries in India, according to The Ledger; however, Americans are just
beginning to discover the benefits of yoga that help relieve the stresses of todays society. The Mayo
Clinic conducted several studies that displayed a direct relationship between reduced stress levels and
practicing yoga.
Younique Yogas hot yoga enables members to become more flexible, which increases circulation and
blood flow to the limbs (Livestrong, 2012). Warm muscles prevent injuries, increase flexibility,
eliminate toxins from the body, and provide additional psychological benefits. Younique Yoga was the
first studio in Monmouth County to offer hot yoga to the community.
Background:

Younique Yoga opened in 2010, offering hot vinyasa yoga classes. Amanda Smith is the founder of
Younique Yoga and teaches classes throughout the week. Since the growth of the studio, Smith has
acquired a staff of certified yoga instructors and a growth in student memberships.
Located in Allenhurst, NJ, Younique Yoga offers classes at all levels, from beginner to advanced.
Students are encouraged to practice their experienced poses with modifications and advance at their
own pace.
Services:

Younique Yogas hot vinyasa yoga classes are hosted in an 1800 sq. foot studio heated between 98 and
108 degrees. Vinyasa poses range from lying on the floor in a meditative-like state to advanced
stretches.
In addition to the 75-minute hot vinyasa yoga classes throughout the week, Younique Yoga offers nonhot vinyasa yoga classes, childrens classes, teacher training, and workshops to advance practice.
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Backgrounder (continued)
Backgrounder: Younique Yoga
Page 2
Staff Expertise:

Founder Amanda Smith graduated from the Integral Yoga Institute of New York City
with a 500-Hour Teacher Training certificate in 2005. In 2007, Smith received a second
certification from the Integral Yoga Institute of New York City for completing the 200Hour Hot Yoga Series. She has taught vinyasa yoga, hatha yoga, and restorative yoga.
Before opening Younique Yoga in 2010, Smith worked with Chase Bossart, Director and
Course Planner for The Yoga School of New York, to develop her own teacher training
program that specializes in hot vinyasa yoga. Smith selected the initial Younique Yoga
teachers from this course, which she still offers today. The companys expansion requires
that each teacher completes Smiths hot vinyasa yoga teacher training program.
Community Involvement:

Karma Classes are donation-based classes that present all of the proceeds to a designated
local company or charity. Previous Karma Classes included a child-friendly class that
benefited Big Brothers Big Sisters of Monmouth County, a class accommodated for
special needs children that benefited The Best Day Foundation, and a female-only class
that benefited the local womens shelter.
Awards and Recognition:

Younique Yoga was the first hot vinyasa yoga studio opened in Monmouth County in
2010. In 2012 and 2013, Younique Yoga was voted Best Yoga Studio in Monmouth
County. Karma Classes earned Younique Yoga the title of Yoga Studio with the Best
Mission by NJ Life Magazine in 2013.

Fact Sheet

Contact Information

Carly Long
484-356-8618
c.a.long@youniqueyoga.com

Overview: Younique Yoga hosts donation-based charitable and educational Karma Classes each month

to raise funds and awareness for local community organizations and charities. The one hour instructive
Karma Classes teach non-hot vinyasa yoga in a local space outside of the studio and are modified for
event participants. The classes have supported over 20 different organizations since their launch in
2012. Big Brothers Big Sisters of Monmouth County (BBBSMC) was the first recipient of Karma Class
proceeds. To date, over $5,000 has been raised for this organization.
Purpose: Younique Yoga will dedicate another Karma Class to BBBSMC, which works to provide

children facing adversity with strong and enduring, professionally supported relationships that change
their lives for the better.
What: A non-hot vinyasa yoga class will be taught by the full Younique Yoga staff. The class is

donation-based and open to the public. The staff will be available to assist those who are new to yoga or
to help advanced students attempting more challenging poses. Movement games, relaxation activities,
and partner stretches will be conducted to accompany children that attend the event.
When: The Younique Yoga staff will be at the studio on Sunday, October 12, 2014 at 5 p.m. and escort

participants to the designated beach location at 5:30 p.m. The Karma Class will officially start at 6
p.m. and end at 7:30 p.m. The Karma Class will be held on the Spier Avenue Beach in Allenhurst, NJ.
Details: Live acoustic music will be provided by local artist Arlen Feiles. The last Karma Class

dedicated to BBBSMC hosted local artist Emily Groves and raised over $1,000 for the organization.
Over 50 people attended the last event, many of which were children and mentors from the BBBSMC
program. To register for the upcoming event and make donations, visit YouniqueYoga.com/KarmaClass.
Participants are encouraged to bring a water bottle and towel. Yoga mats will be provided.
For more information visit YouniqueYoga.com/KarmaClass

Sample Pitch E-mail

Hi Maressa,
My name is Carly and I lead the Public Relations team at Younique Yoga (more info
here). I noticed that the latest issue of First for Women focused on combatting the
inevitable weight gain that comes with sweets and treats of the holiday season.
On Sunday, Jan. 4, Emmy Award Nominee and womens advocate Sophia Bush will be a
guest instructor at Younique Yoga for a donation-based yoga class benefiting a female
self-empowerment organization titled I Am That Girl. The class is one of many Karma
Classes held at Younique Yoga, which can be learned about here. More information about
I Am That Girl can be found here.
The event is open to the public and suits all levels of yoga students. It is a great
opportunity for readers to compliment First for Womens diet tips with self-loving
physical exercise.
Id love to provide with you more information about the event and Younique Yoga. Feel
free to contact me via phone or e-mail.
Thanks for your time and consideration Maressa.
--Carly Long
Public Relations Director
Younique Yoga
c.a.long@youniqueyoga.com
484-356-8618

Sample Pitch E-mail (continued)

Hi Carol,
My name is Carly and I lead the Public Relations team at Younique Yoga (more info
here). I noticed that your latest issue of New Jersey Fit Magazine emphasized finding
enjoyable forms of physical fitness outside of the gym.
On Sunday, Jan. 4, Emmy Award Nominee and womens advocate Sophia Bush will be a
guest instructor at Younique Yoga for a donation-based yoga class benefiting a female
self-empowerment organization titled I Am That Girl.
The class is one of many Karma Classes held at Younique Yoga, which can be learned
about here. More information about I Am That Girl can be found here. The event is
open to the public and suits all levels of yoga students, so its a perfect way to try a new
form of exercise outside of the gym.
Id love to provide with you more information about the event and Younique Yoga. Feel
free to contact me via phone or e-mail.
Thanks for your time and consideration Carol.
--Carly Long
Public Relations Director
Younique Yoga
c.a.long@youniqueyoga.com
484-356-8618

News Release (Event)

Contact Information

Carly Long
484-356-8618
c.a.long@comcast.net

Emmy Award Nominee Sophia Bush Serves As Guest Instructor for Younique Yoga Karma Class

ALLENHURST, NJ Emmy Award Nominee and womens advocate Sophia Bush serves as a guest
instructor at Younique Yoga for a donation-based yoga class to benefit a female self-empowerment
organization I Am That Girl on Sunday, Jan. 4 at 4:30 p.m.
Bush will lead with a 30-minute discussion to establish an environment of self-love before the
practice. "I Am That Girl," a nationwide organization that helps girls transform self-doubt in to selflove with support from mentors and peers, will be introduced. Following, the Younique Yoga staff and
Bush will teach an hour-long non-hot vinyasa yoga class. Bush will greet the participants after class.
The staff provides modifications for those who are new to yoga. The class is free and open to the
public, but participants are encouraged to donate to "I Am That Girl." Yoga mats will be provided, but
participants should bring a water bottle and towel.
The event is part of Younique Yogas series of charitable and educational Karma Classes, held
each month to raise funds and awareness for local community organizations and charities. The one
hour instructive Karma Classes teach non-hot vinyasa yoga in a local space inside or outside of the
studio and are modified for event participants. The classes have supported over 20 different
More

News Release (Event) - continued

Emmy Award Nominee Sophia Bush As Guest Instructor for Younique Yoga Karma Class
Page 2

organizations since their launch in 2012. Bushs last Karma Class benefited Animal
Advocates Alliance, drawing over 50 attendees and raising over $1,000 for the
organization.
For more information, visit Younique Yogas web site at YouniqueYoga/
KarmaClasses.com. Participants can register and make donations on the web site as well.
Located in Allenhurst, NJ, Younique Yoga serves a wide demographic of local
individuals with 75-minute open level classes. Younique Yoga specializes in teaching hot
vinyasa yoga that flows to music in a heated studio set between 98 and 108 degrees.
Younique Yoga has been offering classes to the public for the past four years since
founder Amanda Smith opened the studio in 2010. In 2012 and 2013, the studio was
named Best Yoga Studio in Monmouth County.
###

Flyer

Karma Class to benefit:

I AM THAT GIRL
Sunday, Jan. 4 at 4:30 p.m.

The donation-based event benefits female

self-HPSRZHUPHQWRUJDQL]DWLRQ,$P7KDW*LUO
The event kicks off with a 30-minute
discussion led by Bush to establish an
environment of self-love before the practice.
Bush and the Younique Yoga staff will teach an
hour-long non-hot vinyasa yoga class.
Bush will greet participants after class.
To learn more, visit YouniqueYoga.com/
KarmaClass.

Guest Instructor

Sophia Bush
Emmy Award
Nominee &
:RPHQV$GYRFDWH

Contact: Carly Long, Public Relations Director

403 Speir Avenue, Allenhurst, NJ 07711 484-356-8618 YouniqueYoga@gmail.com

Postcard

Karma Class to benefit:

I AM THAT GIRL
Guest Instructor

Sophia
Bush

Emmy Award
Nominee &
:RPHQV$GYRFDWH

Sunday, Jan. 4
4:30 p.m.

Contact: Carly Long, Public Relations Director

484-356-8618
YouniqueYoga@gmail.com

The event kicks off with a 30-minute discussion led by Bush to

establish an environment of self-love before the practice.
To follow, Bush and the Younique Yoga staff will teach an
hour-long non-hot vinyasa yoga class.

403 Speir Avenue, Allenhurst, NJ 07711

YouniqueYoga.com/KarmaClass

News Release (Bio)

Contact Information

Carly Long
484-356-8618
c.a.long@youniqueyoga.com

Eileen Ghent Appointed New Instructor of Yin Yoga Class at Younique Yoga

ALLENHURST, NJ Eileen Ghent, recent graduate from Younique Yogas teacher certification
course, was appointed a new instructor at Younique Yoga by founder Amanda Smith on Monday,
September 22, 2014. Ghent will be offering a new class she developed for all levels of yogis titled Yin
Yoga, which consists of holding poses for longer periods of time in order to cultivate awareness and
interconnectedness of the self, according to the Integral Yoga Institute of New York City.
Ghent brought an enlightening quality to our classes each week, even before attending the
teacher training program. She has been practicing with us at Younique Yoga for a few years now, yet
she never stops trying to improve her flexibility and skills, or her mindfulness and connection with
her inner self. When she approached me after the program with the idea of teaching Yin Yoga, I knew
that she was the best graduate to pioneer this new class that emphasizes patience and unity, said
Smith.
Ghent currently works as the assistant coach of the Monmouth University womens lacrosse
team. Ghent is credited for implementing yoga into team practices to improve the flexibility and
strength of her players. Her experience in a leadership role and ability to motivate a group of
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News Release (Bio) - continued

Eileen Ghent Appointed to Instruct New Yin Yoga Class at Younique Yoga
Page 2

individuals has facilitated her appointment as a new instructor at Younique Yoga.

In addition to completing Younique Yogas 200-hour teacher training program,
Ghent also studied the practices of Yin Yoga at the Integral Yoga Institute of New York
City in a 90-hour course. Ghent has also attended various seminars and workshops that
will further her ability to introduce the Yin Yoga class at Younique Yoga.
Located in Allenhurst, NJ, Younique Yoga serves a wide demographic of local
individuals with 75-minute open level classes. Younique Yoga specializes in teaching hot
vinyasa yoga that flows to music in a heated studio set between 98 and 108 degrees.
Younique Yoga has been offering classes to the public for the past four years since
founder Amanda Smith opened the studio in 2010. In 2012 and 2013, the studio was
named Best Yoga Studio in Monmouth County.
For more information, visit Younique Yogas web site at YouniqueYoga.com.
###

News Release (Service)

Contact Information

Carly Long
484-356-8618
c.a.long@comcast.net

New Yin Yoga Class Offered at Younique Yoga

ALLENHURST, NJ The new Yin Yoga class at Younique Yoga extends the varieties of yoga
offered for students. Yin Yoga emphasizes patience and unity with a deeper stimulation of the
muscular tissues that are exercised in vinyasa yoga practice.
Paul Grilley, Yoga Journal magazine editor who attended the opening class, said, Students
experience a challenge in the emotional sense throughout the class. Different than the physical
challenges of fast-paced vinyasa yoga, Yin Yoga forces us to become intimate with the self, feelings, and
emotions through a meditative approach. Students receive greater mental benefits from this practice
than they might have experienced before.
This practice strengthens and lengthens ligaments, joints, and bones. All levels of students may
participate. Yin Yoga postures held for three to minutes are passive and relaxing, unlike fast-paced hot
vinyasa yoga that does not hold postures for longer than 30 seconds. Yin Yoga is taught in programs
dealing with recovery from addiction, anxiety, pain, or trauma because its mental benefits include
lower stress levels, interconnectedness with the self, and deep relaxation. The class regulates energy in
the body and increases mobility, flexibility, and joint protection.
Students can employ Yin Yoga postures as coping mechanism for stress and anxiety in
More

News Release (Service) - continued

New Yin Yoga Class Offered at Younique Yoga

Page 2

daily lives. Classes are two-hours long, every Sunday at 6 p.m. and every Wednesday at
6:30 a.m. Yin Yoga classes can be substituted or purchased at regular prices.
The Integral Yoga Institute of New York City, the leader in introducing yoga
practices from the west, deemed Yin Yoga as the top stress-relieving practice out of all
yoga styles. Additionally, the Integral Yoga Institute of New York City appointed Ghent
as top Yin Yoga instructor after completing a 90-hour teacher training.
Located in Allenhurst, NJ, Younique Yoga serves a wide demographic of local
individuals with 75-minute open level classes. Younique Yoga specializes in teaching hot
vinyasa yoga that flows to music in a heated studio set between 98 and 108 degrees.
Younique Yoga has been offering classes to the public for the past four years since
founder Amanda Smith opened the studio in 2010. In 2012 and 2013, the studio was
named Best Yoga Studio in Monmouth County.
For more information, visit Younique Yogas web site at YouniqueYoga/
YinYoga.com.
###

Social Media Release

Social Media Release

Nov. 11, 2014

Emmy Award Nominee

Sophia Bush Serves As Guest Instructor
for Younique Yoga Karma Class
Overview: (PP\$ZDUG1RPLQHHDQGZRPHQV
advocate Sophia Bush serves as guest instructor at
Younique Yoga for a donation-based yoga class to
benefit a female self-empowerment organization ,$P
7KDW*LUO on Sunday, Jan. 4 at 4:30 p.m.

Multimedia Links:

Body: The event kicks off with a 30-minute discussion led

by Bush to establish an environment of self-love before
the practice. Following the discussion, the Younique
Yoga staff supports Bush in teaching an hour-long
non-hot vinyasa yoga class. Participants have the
opportunity to personally meet Bush after class.

Relevant Links:

Facts: The event is part of Younique YogaVVHULHVRI

charitable and educational Karma Classes, held each
month to raise funds and awareness for local community
organizations and charities. The classes have supported
over 20 different organizations since their launch in 2012.
%XVKVODVWKarma Class benefited Animal Advocates
Alliance, drawing over 50 attendees and raising over
$1,000 for the organization. Learn more here.

Younique Yoga

About: Located in Allenhurst, NJ, Younique Yoga serves

a wide demographic of local individuals with 75-minute
open level classes. Younique Yoga specializes in
teaching hot vinyasa yoga that flows to music in a
heated studio set between 98 and 108 degrees.
Younique Yoga has been offering classes to the public
for the past four years since founder Amanda Smith
opened the studio in 2012. In 2012 and 2013, the studio
ZDVQDPHG%HVW<RJD6WXGLRLQ0RQPRXWK&RXQW\
Learn more here.

I Am That Girl

Tags: yoga+karma+self-love+vinyasa+community+
charitable+donation+ fitness+self-empowerment+
ZRPHQVDGYRFDWH
Sophia Bush
Contact: Carly Long, Public Relations Director
403 Speir Avenue, Allenhurst, NJ 07711

484-356-8618

YouniqueYoga@gmail.com