FOR THOSE OF YOU WHO MAY NOT BE FAMILIAR WITH MY PREVIOUS BOOKS, in Rich Dad's CASHFLOW Quadrant, ehe second book in the Rich Dad series of books, I go into wiry some people find getting rich easier chan others Rich Dads CASHFLOW Quadka is the most impeetant of my books for people who want to make changes in thet lives. Some of E~ stands for employe §— stands for small-business person, fem or specialise B~ stands for big-business owner uch as Donald Tram Why Network Marketing? When I fir heard about network mar Bar afe ppporcuniciesofler, Long-term ns life experience and personal character. Many necwork marketing companies pro- vide personal-development training in thos key areas train people for the E or $ quadrants, and chat is great if ese are th quadranes in which you wane wo spend you life. Mose MBA programs are training stu dents for high-paying. jobs in the corpeate das an E, noe B, KIYOSAKI TRL Network Marketing: The industry for People Who Want to Change Their Lives What if youre in the E or S quadrants and you want ec What if you wane to be in the B quadrane? Where di ou fied the immenel a nerwerk marketing, business. | recommend the industry for people who want to change, and get the necessary skills and atticude training to be successful in the B quadran Be of the toughest challeng an entrepreneur and building a B-qu person can take on. The reason there ate ‘more people in the E and S quadrants is simply because those quad! anes are lessclemanding chan the B quadrant. As they sy ldo i Thad 10 learn how to overcome my selfdoube, shyness and fear of after | failed. had ro learn how to pick myself up and keep going hese are some of the personal traits a person must develop if they are to be successful in a B-quadsane business, whether it is a neework markering business, a franchise or an entrepreneurial stare up, An impoteane personal skill cequir is leadership any Bquadrant business rcome thei fears «© get the job done? This is a skill che Maria Co taught me, As Marine Corps offices, was imperative chat w were able to lead oches into bartle, even though we were al rervfied of dying YOUR AUSINESS | 37KIYOSAKI TRUMP | meet many people in che § quadrants, che specialists or small- business owners, who woul like to expand, but they simply lack leadesship skills. No one wants to follow them, The employees do noc trust their leader, of the leader does not inspire the employees to better chemselves. Forkes defined a big-business owner, a B-quadrane business owner, a6 a persoa who contiols a business with more than 500 employees. This definition is why leadership skills are vital for the B quadrant Where can you find a business that will invest the time in your education, your personal development and building your own busi- ness? The answer is most network markering businesses. toask yourself, “Do Ihave what i takes? Am I willing w go beyond my comfort zones? Am I willing to be led and willing to leaen co 38 | YOURBUSINESS YOULME? ISLE2 lead? Is there a very rich person inside me, ready to come out?” If the answer i yes, start looking for a network marketing, business tha has a great training program. 1 will focus less on the products ff the compensation plans, and more on the edacation and personal development program the company afers. ‘A network markering business is « B-quadrant business because i meets several criteria I lock for ina business or investment. Those criteria ae: 1. Leverage: Can I eran other peuple to work for me? Control: Do ¥ havea protected system that belongs to me? Creativity: Will the business allow me co be creative, and develop my own personal syle and clents? Fspandsbility: Can my business grow indefinicely? 5. Prediceabiliy: Is my income predictable if do what is expected of me? IF Tam successful, and keep expanding -my Busines, will my income increase with my success and hard woek?ISN'T NETWORK MARKETING A PYRAMID SCHEME? begin to gain the tax advantages of the rich. A person with a kes if neework marketing is a pyramid scheme. My pare me business can take more tax deductions than employ pyramid schemes, A corporation can, For example, you may be able to deduct cal expenses, renerally the CEO, and everyon with your CPA for exact rulings on yous situation, and the A true network marketing business is the exact opposite of a cost of your CPA is tax deductible. In other word, th ditional business model. The network marketing business is mene will give you a tax break for advice about how to pay le designed to bring you t the top not keep you at the beetom, A in taxes. ‘rue network marketing business does not succeed unless it brings 2. Meet like-minded people. Whea I stareed out, most people to th nf my E-quadrant friends eh They could not unde é yeh ADDITIONAL POINTS WORTH MENTIONING sel |. Tax breaks increase, By stirting « network marketing ne AB, business in your spare time and keeping your regular job, yo ssful in anKIYOSAKI Jonald Trump and Robert Kiyosaki are concerned Their concern is that the rich are getting richer, but America is getting poorer. Donald and Robe want you to be rich. of the quadrants. Just as ie Sm Generally, it much less co ge limb eo che cop pporace ladder arted in a network marketing compan 19 E of become a successful doc the time, me anies will work with chan to build a business on your own, wyer in the § quadrant, it takes time — you in your development, Afver all, che ind dedication co become successful in want you to get to the cop the B quadrant. Ie took me years before 5, Leverage the systems already in You to # buile a successful B-quadrane business. place. ‘These systems are already tried So give yourself time. TIL allow at least and proven, which allows you to hie the ive years to learn and develop into a B wand running instead of trying to build quadrant person, the incernal systems of a new compan 4, Network marketing companies are patient. One of the beauties of a net- In Conclusion jork marketing business is that i will After opening my closed mind, I could invest in you, even if your'e not suecess- finally see some of the unique benefits th ul. In the corporate world, if you're not network marketing industry offers peopl successful in six months 10 a yeas, you who want more out of theic lives YB 40 | your ausmss