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AWARENESS CAMPAIGN
AWARENESS CAMPAIGN
Goal
To create a university policy that requires an active shooter procedure to
be presented and taught to all incoming students at orientation, starting in
Summer 2015 and will be in every classes syllabuses by the Fall 2015 semester.
Overview
Due to the unfortunate prevalence of gun violence and shootings, we, as
students at the University of Northern Iowa, believe that our campus needs a
university policy that requires an active shooter procedure to be presented and
taught to all incoming students at orientation, starting in Summer 2015 and will
be in every class syllabus by the Fall 2015 semester because we as students
need to be informed about what to do if shooting were to occur on campus.
An important part of our campaign is educating students, faculty and staff
during an Active Shooter Awareness Week. This week will feature a multitude of
different activities designed to help inform students of what to do in this type of
emergency situation, the importance of having a procedure in place,
encourage them to sign up for A.L.I.C.E. training, and give us their support by
signing the pledge online. We would like to make it our goal to enlist current
students, faculty, and staffs support so we can create an active shooter
emergency procedure policy and have it in place for the coming years. We
believe that having a plan of action will help to save lives if this type of incident
were to occur.
Research
It is important for those in our society to be aware that this type of
emergency could happen to them. Today, many people are not aware of the
number of school shootings which have taken place. Many people dont
realize that since Sandy Hook, there have been nearly 100 more school
shootings (Feinblatt, 2014). The tragedy at Sandy Hook Elementary school in
Newtown, Connecticut occurred on December 14, 2012. It is important for
faculty and students to know what to do to protect themselves if this type of
emergency were to occur.
Many schools throughout the United States have begun to raise
awareness about what to do in this type of emergency. In 2014, the University of
Nebraska-Lincoln designated a week to bring about awareness of what to do in
the case of active shooter emergency. During this week, the on-campus police
department taught students what to do in the case of an active shooter. The
aim of this week was to teach students how to get away from an active shooter
(Fell, 2014).
The University of Northern Iowa currently offers A.L.I.C.E. training for
students and staff. A.L.I.C.E. stands for Alert, Lockdown, Inform, Counter, and
Evacuate. This type of training shows participants what to do if they are ever in
a situation involving a shooter. This training seeks to show its participants how to
flee a situation involving a shooter (Violent Incident Defense Strategies).
A.L.I.C.E training is beginning to be implemented at schools and universities
across the country. Although this type of training is offered to students, it is not
mandatory. Many college students may not have been educated in their
middle or high schools about what to do in the event of an active shooter. The
University of Iowa offers A.L.I.C.E. training to students and faculty who are
interested in protecting themselves during an active shooter situation (University
of Iowa Department of Public Safety). In addition, A.L.I.C.E. training is available
to students and faculty at Iowa State University (Violent Incident Response
Training).
The number of school shootings in our country is alarming. A campaign
needs to be implemented which helps inform students of their surroundings and
what to do in this type of situation.
S.W.O.T. Analysis
Strengths
Since new students to the University of Northern Iowa are required to
complete a number of safety training courses, we believe that this is a great
opportunity to educate them on the importance of being prepared for an
active shooter emergency. Since professors go through the course syllabus
during the first week of classes, current students are also able to be given a short
overview on what to do during an active shooter emergency.
Weaknesses
Students feel safe on the University of Northern Iowa campus and
therefore do not think about preparing for this type of emergency. Therefore, if
an active shooter situation were to occur on campus, many students would not
be prepared to handle the situation.
Opportunities
Since many college students are not trained on what to do in the event of
an active shooter, by holding an Active Shooter Awareness Week, we can
educate students on what to do in the event of an active shooter. This will
ensure the safety of the University of Northern Iowas students while campus.
Threats
A.L.I.C.E. training is not mandatory for students; therefore, many students
would not know what to do if an active shooter were present on campus. Since
active shooters could show up at a school or on a college campus at any time,
we cannot be sure that everyone would use their training in an emergency
situation.
Target Audience
The target audience for our Active Shooter Awareness Campaign is the students,
faculty, and staff of the University of Northern Iowa. We believe that by informing
this group is imperative in case an active shooter is on campus. By asking for
their support it will help us to not only create a policy for future students but also
helping our campus as a whole to be better prepared if this type of emergency
were to occur.
Advertising these trainings and an awareness that will start at the
beginning of a student's college career will benefit students, because shootings
in schools only increase as students continue to higher education. Students,
faculty, and staff will also be trained, because all three of these groups spend a
significant amount of time on school campus and should all be prepared and
trained equally, in case a shooter is on campus.
Goals
Schedule:
Schedule of Events
Active Shooter Awareness Week
Date:
8/24/2015
Day
Monday
Event
Table Tents
Where
What
In Rialto,
Piazza and
Union
Informing them of coming weeks
8/24/2015
Monday
Teacher
Faculty and
Request
Staff Email
09:00 AM to
8/24/2015
Monday
Tabling
2:00 PM
Union
8/24/2015
Monday
8:00-9:00PM
Union
ALICE Training
Ballroom
Tuesday
Announced
Active
8/26/2015
8/27/2015
ALICE Training
Lounge
Wednesda
8:00-9:00PM
Union
ALICE Training
Ballroom
Thursday
7:00-8:00PM
7:00-8:00PM
Tuesday
Shooter Drill
8/25/2015
Planned and
8/25/2015
Friday
Active
Shooter Drill
Evaluation
1. To create a short evaluation following the training to get a better
understanding of what the audience absorbed and what needs to be
enhanced.
2. To have an evaluation for UNI students and faculty to fill out following the
test day to determine if they felt confident about what actions to take
in case of an active shooter on campus.
3. To have a 20 percent increase in students taking the pledge.
4. To track the website activity month to month to determine the
effectiveness of our media strategies on students, faculty, and staff.
Surveys
Survey Monkey
We created a survey monkey that can go out as a University email.
Link: https://www.surveymonkey.com/s/67SJTHC
Example Questions
Please mark one of the following:
1. I think that UNI should enforce a School Shooter Awareness Drill and
training course.
Strongly Agree - Agree - Neutral - Disagree - Strongly Disagree
2. I think all schools in the U.S. could benefit from implementing this drill.
Strongly Agree - Agree - Neutral - Disagree - Strongly Disagree
Works Cited
Feinblatt, J. (2014, December 13). The number of school shootings since Sandy
Hook is higher than you think. Retrieved February 10, 2015, from
http://www.msnbc.com/msnbc/the-number-school-shootings-sandy-hookhigher-you-think
Fell, C. (2014, April 15). UNLPD aims to educate students during Active Shooters
Awareness Week. Retrieved February 10, 2015, from
http://www.dailynebraskan.com/news/unlpd-aims-to-educate-students-duringactive-shooters-awareness-week/article_45b26ad2-c44e-11e3-85130017a43b2370.html
Violent Incident Defense Strategies. (n.d.). Retrieved February 10, 2015, from
https://www.vpaf.uni.edu/pubsaf/documents/VIDSpamphlet.pdf
Violent Incident Response Training (VIRT). (n.d.). Retrieved February 10, 2015,
from http://www.police.iastate.edu/violent-incident-response-training