FABULYZER

PROFILE OF POTENTIAL CUSTOMERS

Alexandrine Lapierre, Julia Sitz, Luciana Abdan, Yvette Navarro, Alexandre Sergerie

BUSY BUSINESS PEOPLE

ALFREDO 42 YEARS OLD

WORKS LONG HOURS 6-7 DAYS/ WEEK
DOES NOT TAKE THE TIME TO EXERCISE BUT WANTS TO
WEARS CLASSICAL SUIT AND TIE
LIVES IN MANHATTAN
HAS A STRESSFUL LIFE & LOTS OF RESPONSIBILITIES
WE WILL TALK TO HIM AT THE ENTRANCE OF A BUSINESS BUILDING

ILL PEOPLE

MARGARITA 48 YEARS OLD

SUFFERS FROM FAT EXCESS- HIGH CHOLESTEROL
IS LAZY BUT MUST LOSE FAT FOR HER HEALTH
WEARS LOOSE AND COMFORTABLE CLOTHES
SMOKES CIGARETTES
WORKS FROM HOME & SITS ALL DAY
LIVES IN BERLIN IN AN APARTMENT
WE WILL TALK TO HER AT BURGER KING

PUBLIC FIGURE

ROBERT 30 YEARS OLD

WANTS TO MAINTAIN HIS FIGURE
NEEDS TO TAKE CARE OF HIMSELF TO KEEP HIS IMAGE
WEARS EXPENSIVE SUNGLASSES AND TRENDY CLOTHES
LIVES IN MILAN
WE WILL TALK TO HIM AT A BEAUTY SALON

PERSONAL TRAINERS / ATHLETES

JULIAN 25 YEARS OLD

WORK IN AN HIGH CLASS GYM
WANTS TO SAVE TIME
NEEDS TO OFFER A BETTER SERVICE TO HER CLIENTS
LIVES IN BEVERLY HILLS

WE WILL TALK TO HER AT THE GYM

CONSCIENTIOUS PEOPLE

HEIDI 35 YEARS OLD

MOM OF THREE CHILDREN ONE NEWBORN
WANTS TO LOSE THE BABY FAT AS QUICKLY AS POSSIBLE
DOES NOT WORK, HOUSEWIFE
LIVES IN THE SUBURBS OF COLOGNE IN A LARGE HOUSE
WE WILL TALK TO HER IN THE ORGANIC SUPERMARKET