Fabulyzers
Health Solution
Concept
Team DeOnses
List of Potential Customers
Serious Amateurs (train several days a week)
Name
Age
Gender
Goals
Occupation
Pepa S.
20 Female
Maintain shape, Build muscles,
Be healthy
Student
Mathijs J.
19 Male
Build muscles
Student
Cristina J.
25 Female
Reduce fat
Student
Barbara O.
24 Female
Maintain shape, Be healthy
Marketing Professional
Jordan R.
27 Male
Reduce fat, Maintain shape, Be
healthy
Telecom Engineer
Manel G.
38 Male
Strength
Engineer
Ainhoa R.
27 Female
Improve physique
Consultant
Jordi F.
22 Male
Strenght, weight
Student
List of Potential Customers
Serious Amateurs (train several days a week)
Name
Age
Gender
Goals
Occupation
Laura G.
21 Female
Improve physique
Shop assistant
Ana P.
21 Female
gain muscle, improve strength
Student
Martin T.
22 Male
Gain muscle mass
Student
Anna J.
23 Female
Improve physique
Student
Frank R.
49 Male
keep in health, enjoys the sports Engineer
Karine R.
47 Female
loose weight, health
Teacher
Didier D.
48 Male
loose weight, health
Manager
Corinne D.
46 Female
loose weight, health
House wife
List of Potential Customers
Casual Amateurs (train once per week or less)
Name
Goals
Occupation
19 Female
Maintain shape, Be healthy
Student
Chlo F.
20 Female
Maintain shape, Build muscles,
Be healthy
Student
Felix O.
21 Male
Build muscles, Gain weight, Be
healthy
Student
Josphine B.
21 Female
Build muscles, Be healthy
Student
Richard O.
52 Male
Reduce fat
Consultant
Marc A.
21 Male
Be healthy
Student
Marta M.
33 Female
Strength
Public Servant
Enrique P.
55 Male
Maintain shape, improve
physique
Odontologist
Aurelie M.
Age
Gender
List of Potential Customers
Athletes (Represent an athletic club in competitions)
Name
Age
Gender
Goals
Occupation
Sport involvement
Geraldine R.
20 Female
weight loss, performance Student
800 m runner
Valentine R.
21 Female
weight loss, performance Student
800 m runner
Abel A.
23 Male
Strength
Student
elite PL
Josefa C.
38 Female
Strength
Manufacturing
Ex olympic
Ossian C.
31 Male
Strength
Fisiotherapist
Aspiring
Raf V.
28 Male
Strength
Sales Rep.
Competitive PL
Josu F.
46 Male
Gain weight
Coach
Professional WL
Diego A.
23 Male
Strength
Student
bike, running,
Potential Customer #1
Name: Geraldine
Age: 20
Gender: Female
Profession: Student
Sport involvement: Competes in track and field, trains for 8h/week. Ex 800m
champion
Needs: Improve Performance --> Losing fat means lower weight and higher
speed
Profile match: Geraldine is willing to make sacrifices and to go on diets in order
to lose weight. The Fabulyzer would allow her to train in the most efficient way
as to burn fat efficiently.
Potential Customer #2
Name: Richard
Age: 52
Gender: Male
Profession: Consultant (Self-employed)
Sport involvement: Lack of motivation
Needs: Reduce gut fat
Profile match: Needs to see quick results
Aware of the latest technologies
Travels (No time + eats snacks)
Top 5
Valentine
21 Years old.
800m runner.
Obsessed about body image.
Loves training and shopping.
Fabulyzer would help her:
Improve body image.
Improve performance.
More efficient efforts.
Top 5
Geraldine
20 Years old.
800m runner.
Good student and athlete.
All about performance.
Fabulyzer would help her:
Improve performance.
More efficient efforts.
Top 5
Didier
48 Years old.
Travels very often.Does not have
healthy eating habits.
Thinks he needs to lose fat.
Loves gadgets.
Casually works out.
Fabulyzer would help him:
Lose fat.
Be healthier.
Manage his time efficiently
Top 5
Richard
52 Years old.
Travels very often.
Works out at home and walks.
Likes to see results fast (when working
out)
Fabulyzer would help him:
Motivating him knowing the fat burnt.
Be healthier.
Manage his time efficiently.
Top 5
Ossian
31 Years old.
Does WL and competes in
minor leagues.
He likes to stay lean year-round (<9%).
Wants to maintain weight.
Fabulyzer would help him:
Measuring fat burn when staying lean
to know when to ingest more fats.
Bottom 5
Frank
49 Years old.
Runs, bikes or hikes mostly for fun.
Naturally lean and healthy habits
Nature lover
Fabulyzer does not interest him because:
He does not need to lose fat
He doesnt believe that he needs gadgets for practicing sport
Bottom 5
Corinne
46 Years old.
Does sports that she enjoys
Lots of free time
Wants to loose weight.
Fabulyzer does not interest her because:
She knows that she will not do sports that she doesnt
like even if they are more effective fat burner exercises.
Doesnt think that she really need this to loose weight.
Bottom 5
Mathijs
19 Years old.
Fitness (gym) and running (outside).
Moderately healthy.
Wants to build muscles.
Fabulyzer does not interest her because:
Neither wants to lose nor gain fat.
Bottom 5
Abel
23 Years old.
Elite Powerlifter.
He weights 115 kg.
Has won important PL contests.
Fabulyzer does not interest him because:
His only aim is to lift more weight.
Bottom 5
Josu
46 Years old.
Ex Olympic Weightlifter.
Very small and lean (56kg, 1.54m)
Has problems to gain weight.
Fabulyzer does not interest him because:
He does not get fat.
Likely to convert
Aurlie, Chlo and Josphine:
19-21 Years old students
Casual amateurs
A: running, yoga
C: dance
J: cycling, swimming, fitness
Maintain shape, build muscles and be healthy.
Willing to try it for free once. But already satisfied with their body more or less,
no need to count the exact fat burnt.
Likely to convert
Jordan:
27 Years old Telecom engineer
Serious amateurs
Running, Cycling, Football, Basketball
Reduce fat, Maintain shape, Be healthy
Interested in the app more than the product itself, to know how to train
efficiently.
Likely to convert
Ana, Martin:
Both are asking for more
value from the product. They
think this is a mere sensor
and data alone offers no
value to them.
Do not believe that it really
works.
They are not gadget people.
Arguments for converting
Offering more value through an app.
App connected to device: automatic input.
User can measure fat burn every time they do different activities (waking
up, sitting in the desk, working out, walking, etc.)
App calculates total fat burn.
Through other inputs (users nutrition macros, daily weight, etc.), the app
can measure total fat loss and other data and present it to the user in an
intuitive way.
The objective here is to get an app that requires minimum input and adds value
to the product through collecting and presenting data.
