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TiO2 loves high efficiency

Delivering high efficiency for titanium dioxide may be news to some. But
BASF introduced acrylic emulsion polymers to reduce titanium dioxide
in paint formulations way back in 2003. Today, with TiO2 prices at record
highs, Acronal Optive binders can help you achieve even greater savings.
Smarter formulations and lower costs: at BASF, we create chemistry.

For more information call your BASF representative,


or 1-800-251-0612. visit us at www.basf.us/dpsolutions.

January 2012 Vol. 17, No. 1

Table of Contents

32 Architectural Coatings Market

35
38
41

Pigments Market Update

DEPARTMENTS

Growing Paint Additives Market

Editors Page ................................6

Expo Review: CHINACOAT2011

As We Go To Press ......................8

COLUMNS

Index to Companies ....................8

International Coatings Scene ....................................20

Fresh Paint ................................10

China Impact Of A Lower Growth Chinese Economy


Europe Europes Economies Brace For A Tough 2012
Latin America Suvinil Invests Nearly $100 Million In Brazil Positioning

Patents ......................................16

Business Corner ..........................................................28

Industry News ..........................44

The Growing Need For Mentoring Senior Executives

New Products ............................18

Suppliers Corner........................45

IPaint ............................................................................30
If We Told You That, Wed Have To... You Know...

People ........................................46
Meetings ....................................47

ADVERTISING SECTIONS
Classified Ads ..............................................................48
Advertising Index........................................................49

41

Final Coat ..................................50

35

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January 2012

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Coatings World | 5

Editors Page

R&D Is The Key


Moving Forward

A Rodman Publication
70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR

s we enter 2012 economic forecasters are painting a gloomy picture for


the year ahead. Moving forward much of the economic climate will depend on how the situation in Europe unfolds.
Londons Centre for Economics Research (CEBR) says to get ready for a Europe-wide recession. It says depending on how the euro is managed European
GDP will decline between 0.6 percent and two percent.
Also as the troubled euro recently marked its 10th anniversary the center
said there was a 99 percent chance that the currency would not survive the
next 10 years. It looks as though 2012 will be the year when the euro starts
to break up.
The CEBR also foresees cracks starting to appear in the Asian economic and
political success story, with growth slowing down to just over seven percent in
China and to six percent in India. The organization says the Asian economic and
political systems are like a bicycle that has to move at a certain speed to remain
stable and even modest slowdowns are likely to lead to popular discontent.
Conversely the think tank predicted more recovery in the United States. It
says growth will hover around two percent, which isnt much to write home
about, but positive news nonetheless. Two factors will drive US growth: the
strength of protability and the application of technology, which will start to
make a serious difference over the course of the year.
In a technology driven eld the key to moving forward in a positive direction
in the paint and coatings and related industries is to continue to invest in technology regardless of how bleak the economic forecasts are.
Battelle-R&D Magazines annual global R&D funding forecast offers some
optimism. It says R&D in the broadly dened chemicals and materials industry
is expected to grow by 11.4 percent in the United States to $9.3 billion in 2012,
while growing by 3.8 percent globally to $33.8 billion.
Nanotechnology and its applications continue to pervade all industrial applications with biomedical applications beginning during the past two years.
More than 15 U.S. government agencies propose funding $2.13 billion in nanotechnology research including DOE at $611 million, the National Institutes of
Health at $465 million, the National Science Foundation at $456 million and
the Department of Defense at $368 million.
An emerging priority in advanced materials is a heightened focus on developing alternative sources or processes related to rare earth metals because of
Chinas recent export limits on supplies. In the industrial sector around the
world, closed non-Chinese rare earth mines are being reopened; however, the environmental requirements for operating these mines have increased since they
closed, making additional R&D and capital expenditures necessary to develop
new and improved processing programs.

TWRIGHT@RODPUB.COM

Tim Wright twright@rodpub.com


VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna tomb@rodpub.com
ASSOCIATE EDITOR
Kerry Pianoforte kpianoforte@rodpub.com
ART DEPARTMENT
Michael Del Purgatorio michaeldp@rodpub.com
INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)

RODMAN PUBLISHING
PRESIDENT
Rodman J. Zilenziger, Jr. rod@rodpub.com
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Matthew J. Montgomery
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ADVERTISING SALES (U.S.)
Kim Clement Rafferty kclement@rodpub.com
ADVERTISING SALES (Europe)
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
baudry@baudryboisseau.com
ADVERTISING SALES (Hong Kong, Taiwan & China)
Ringier Trade Publishing Ltd
401-405 4/F New Victory House
93-103 Wing Lok Street, Sheung Wan, Hong Kong
(852) 2369 8788 Fax: (852) 2869 5919
mchhay@ringier.com.hk
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WEB MASTER
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COATINGS WORLDS circulation is audited by BPA Worldwide.

6 | Coatings World

www.coatingsworld.com

January 2012

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As We Go To Press

H.B. Fuller to buy Forbos


adhesives business for $395 million

H.B. Fuller said it agreed to buy Swiss rm


Forbos industrial adhesives business for
$395 million, as the specialty chemicals
maker bulks up its presence in Europe.
Europe, India, Middle East and Africa
together form the second-largest market
after North America for H.B Fuller, while
a little over half of Forbos revenue came
from Europe in 2010.
Forbos business brings a commercial
base in Eastern Europe that lls a gap for
us, and compliments our stronger position
in the Middle East and Africa, said chief
executive Jim Owens.
Since March 2009, St Paul, Minnesotabased H.B. Fuller has acquired four adhesive makers. Adhesive and related products
make up more than 85 percent of the companys sales.
Forbos adhesive business will generate
about $580 million in revenue this year,
H.B. Fuller said.
H.B. Fuller, which focuses on adhesives,
sealants, paints and other specialty chemical
products, expects its revenue to grow organically at 5-8 percent per year, Owens said.
H.B Fullers 2010 revenue was $1.36 billion.

greatest investment made by Bluestar Silicones at the Saint Fons plant for over ten
years. The opening of IRIS has been accompanied by the creation of a new processing center for discharges resulting
from the resin production.
Bluestar Silicones is a branch of China
National Bluestar Corp, achieves a turnover
of around 600 million euros and employs
nearly 3,000 staff across the world.

DuPont Titanium Technologies


hikes costs for Ti Pure TiO2
grades globally
Effective Feb. 1, 2012, DuPont Titanium

Technologies will implement a net price increase of 200 Euros per metric ton, or as
permitted by contract, for all DuPont Ti
Pure titanium dioxide (TiO2) grades for all
countries in which invoicing is in Euro,
namely the countries of Western and Central Europe and the North African region.
In addition, effective Feb. 1, 2012, DuPont
Titanium Technologies will implement a
net price increase of $250 per metric ton
(USD), or as permitted by contract, for all
DuPont Ti-Pure titanium dioxide (TiO2)
grades for all countries in which invoicing
is in U.S. dollar, namely the countries of
Eastern Europe, Middle East and the SubSaharan African region. CW

Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
Ace Hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
AFG FlameGuard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10, 32
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 16, 32

AkzoNobel to take 100 percent


control of Metlac Group
AkzoNobel plans to strengthen its position in packaging coatings by exercising
the right to buy the remaining shares of
Metlac, an Italian-based packaging coatings producer. AkzoNobel currently is a
shareholder in Metlac. This position was
inherited from the acquisition of ICI in
2008. The company expects to nalize the
acquisition in Q2 2012.

Bluestar Silicones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Creative Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Ecology Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Hybrid Coating Technologies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 18
Kansai . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
MetoKote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
NanoFusing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Novelis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Bluestar Silicones opens resin


manufacturing unit in its Saint
Fons factory
In France Bluestar Silicones inaugurated
its new resin manufacturing unit in its
Saint Fons factory. The new production
unit, named IRIS, will enable the resin
production capacity to be doubled.
This 7 million project represents the
8 | Coatings World

Plascon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 18, 32, 50
Shawcor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Tikkurila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 32
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 16
Vapor Technologies, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

www.coatingsworld.com

January 2012

Fresh Paint

Valspar opens research and


development center in China

The Valspar Corporation opened a new


research and development center in
Shunde, China. The Valspar Applied Science and Technology Center will employ
over 200 scientists to support the continued growth of Valspar in Asia Pacic and
Valspars research and development on a
global basis. The grand opening event was
attended by more than 400 guests, including customers, suppliers, and governmental ofcials.
This facility enables us to bring a
higher level of value to our relationships
in the Asia Pacic region by allowing us
to be closer to our customers, said
Valspar president and chief executive,
Gary Hendrickson. The research and development center will give our customers
a unique competitive advantage. Valspars
strategy is to continue to invest in our
people and our businesses in China.
Valspars 2011 global sales totaled
US$4 billion, including sales in Asia Pacic of US$1 billion. Nearly half of the
sales in the Asia Pacic region are in
China, where Valspar currently has ve
manufacturing facilities. Valspar produces
and sells high-quality coatings for numerous end-markets in China, including consumer paints, food and beverage
packaging, shipping containers, furniture,
building products, and agricultural and
construction equipment.

Novelis makes $50 million


investment to install beverage
can coating line in Brazil
Novelis, the worlds largest producer of
rolled aluminum, will invest approximately $50 million to install a coating line
for beverage can end stock at its operations in Pindamonhangaba, Brazil.
This expansion is the most recent step
in an ongoing program to expand our
leadership position in supplying Brazil
and South America with high-quality beverage can sheet for this growing region,
said Phil Martens, president and chief executive for Novelis Inc.
10 | Coatings World

Nova Paint Club meets in London, discusses global supply chain


issues
The latest Nova Paint Club meeting was held in London between 28 October and
3 November. The meeting brought together the technical directors from the member companies and their board representatives to discuss how threats from global
supply chain issues can be addressed through cooperation within the international
group.
The Nova Paint Club draws its members from
11 companies operating in over 90 countries. The
technical directors discussed ongoing joint projects
and received presentations from key vendors on
new raw materials, new regulatory issues and specialised additives. The group also discussed further
areas for cooperation and savings through joint
technical projects, which will be followed up at
their meeting in Paris in February 2012.
The board members received presentations
from external experts on approaches to concerns
Mohan Murty, managing director
within the global supply chain. They also agreed
and CEO of Asian Paints (left),
on a new framework for the Nova Paint Club in
and Joao Serrenho, president of
the future.
CIN and current president of
This conference has brought into sharp focus
Nova.
the importance of independent companies working together to tackle global issues in our industry," said Joao Serrenho, president
of CIN and current president of Nova. "Pressure on the global supply of key materials means that cooperation is essential to mitigate the risks to our businesses.
Mohan Murty, managing director and CEO of Asian Paints, who will be retiring
in early 2012, resigned as a member of Nova's executive. His position will be filled
by Michael Dayan, managing director and CEO of Tambour in Israel. The president
thanked Mr. Murty for his contribution to the Nova Paint Club over many years
and presented him with the Nova Gold Pin award together with a gift from the
board to mark the occasion.
The next board meeting of the Nova Paint Club will take place in April 2012 in
Buenos Aires, hosted by Sinteplast SA and will be held together with a meeting of
Novas marketing directors.
The Nova Paint Club is an international organization founded in 1983 to provide a
framework for leading global independent paint companies to benefit from exchanges
of technical information, technology and expertise in all areas of their operations.
The Nova Paint Club currently has 11 core members with their main operations
based in Argentina (Sinteplast SA), Canada (Cloverdale Paint Inc), Colombia (Global
Paints SA), Germany (Votteler Lackfabrik GmbH & Co), Greece, (Druckfarben Hellas SA), India, (Asian Paints), Israel (Tambour Ltd), Portugal (CIN SA), South Africa
(Plascon SA), Spain (Barnices Valentine S.A.), and the USA (Vogel Paint Inc). These
companies also have other operations and/or subsidiaries, which extends their total
involvement to around 90 countries throughout the world.

www.coatingsworld.com

January 2012

who can help you create the next


coatings trend?
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Metallic brilliance with exceptional coverage and


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and pellet preparations for coatings applications.

Quindo

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with our high performance shades, tints and effect colors.

Perrindo

We have you covered from yellow to blue shade maroons.


The Perrindo line offers easy formulation and dispersion from water to
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effect styling.

Sunsperse ECO

Go green with Sunsperse ECO. These APEO, VOC


and Resin free aqueous pigment dispersions have outstanding light and
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Fresh Paint

Novelis, the leading supplier


of can body stock and can end
stock in South America, forecasts
the demand for aluminum beverage cans in the region to grow by seven
percent per year until 2020.
This investment will help round out our
can sheet offering for our customers in the
region and allow us to keep pace with the
surging demand for our products, said
Marco Palmieri, senior vice president of

Novelis Inc. and president, Novelis South


America. The new line will allow us to increase our capacity to meet customer demand while shortening delivery lead times.
The new coating line, which will be fully
integrated with in-line levelling and trimming using the latest technology, is expected
to come on stream in late 2013. The line
will have the capacity to process 100,000
metric tons of aluminum sheet per year.
The Pindamonhangaba facility is an in-

CEPE Addresses Volatile Raw Materials Market


The European Council of Paint and Printing Ink producers
says for 2012 no relief foreseen for cost increases of the
main paint and printing ink raw materials; with TiO2 as
the main cause.
During a dedicated session at CEPEs annual conference held in Dublin
from Oct. 5-7 2011, the attending paint and printing ink producers
were informed by industry experts on the possible price trends in the
EU for the raw materials for their paint and ink products. With the
slowdown of the economy, some producers were hoping that prices
and availabilities would ease.

But according to these experts, price reductions in 2012


were considered to be an illusion. Even with a slowdown in demand in the EU, paint and ink raw materials prices are expected to rise this year.
Titanium dioxide: the shock
Titanium dioxide, the white pigment which is one of the high
value raw materials in the formulation of paints and inks, has
seen its price rise by more than 60 to 70 percent between beginning 2010 and end 2011, meaning an average increase of
+30 percent per year.
This situation is the result of two factors, which are expected to continue throughout 2012 and beyond.
The first factor involves a very stretched global supply/demand balance as a consequence of capacity shutdowns and
no new investment during the period 2000 to 2010 with an acceleration of closures after the worldwide crisis of 2008/2009,
followed by a rebound of demand in emerging countries, especially in Asia.
The second factor is linked to the sharp risewell over
20%in TiO2 ore prices (ilmenite).
In fact, the historical supply sources of this TiO2 feedstock
are depleting, and because of underinvestment to find new
mines the supply of ilmenite is expected to remain very tight
during the coming year.
Therefore the pressure on paint and ink producers is expected to go on, unless a deep worldwide recession scenario
12 | Coatings World

tegrated aluminum rolling and recycling


complex located in the state of Sao Paulo.
The plant is currently in the midst of a
$300 million expansion of its rolling mill
and a $32 million expansion of its aluminum recycling capacity.

Severstal commissions a
second color-coating line in
Russia
OAO Severstal, one of the worlds leading

would change the whole picture.


The intensity of this pressure was said to depend on the
speed and strength of the global growth or slowdown. A slowdown in growth as well as reformulations to partially replace
TiO2 may somewhat ease the supply/demand balance.
Binders: volatility
On the front of the other main components of a paint and ink
formula, the binders, be it emulsions or resins, which are
mainly derived from petrochemicals feedstock, the increases
over the last 12 months have been 20 to 40 percent, depending on the type. Again for similar reasons: capacity constraints
on monomers and feedstock.
Demand in regions other than the EU is expected to remain strong.
In addition, the oil price, the ultimate feedstock, will continue to fluctuate widely, with the uncertainty characterizing
the global economy in the coming months.
As a consequence, a lot of volatility is anticipated with wide
variations month by month in the feedstock of binders, resulting
in shorter validity of price agreements on emulsions and resins.
In the year to come, paint and ink producers will each have
to look for ways to deal with these pressures now that most of
them have made their own internal efficiency improvements
in recent years.

www.coatingsworld.com

January 2012

January 2012

The new line is ecologically friendly,


and includes an air reburning plant to reburn furnace off-gases (polymer coating
solvent vapor mixture) at 900 C, improving its energy efciency. The project
has created 50 new jobs in Cherepovets,
Vologda region.
The new line will use semi-nished
rolled stock from the Cherepovets Steel
Mills new continuous hot dip galvanizing
unit (commissioned in December 2010) and
the hot dip rolled products line at Severgal.
The properties of the rolled products and
the leading edge equipment capable of applying any polymer coating to metal will
mean that Severstal will be able to fulll
more orders for pre-painted galvanized iron.
Specically, Severstal will be able to supply
a wider range of products to sheeting manufacturers and manufacturers of white
goods and other household appliances.

Tikkurila Polska awarded


Consumer Laurel 2011
Tikkurilas Polish subsidiary, Tikkurila

www.coatingsworld.com

Fresh Paint

vertically integrated steel and steel related


mining companies, announced that its
steel production unit, the Cherepovets
Steel Mill, has commissioned its second
color-coating line (CCL-2).
The total investment in the second line
is more than 2.5 billion roubles (US$78.1
million). The new line will double the
plants output of coated hot dip rolled
products, in line with Severstals stated
strategic focus on increasing output of
high value-added products.
CCL-2 is designed to produce up to
200,000 tons per annum of coated hot dip
rolled products measuring from 0.3mm to
2.0 mm in thickness and up to [1,650 mm
/ 165 cm] in width.
With the new line coming on-stream,
our annual production of pre-painted galvanized iron will double to reach 400,000
tons per year, and [we anticipate] the companys share in the Russian polymer-coated
galvanized steel market will increase above
20 percent, said Alexander Grubman,
CEO of Severstal Russian Steel.

Polska S.A., has been granted the


golden Consumer Laurel 2011
award for the Be Special Decor
product range. The award was
given in the category of Paints and Decorative Plasters, in which Tikkurilas Be
Special Decor product range received 58
percent of the votes given by consumers.
The Consumer Laurel is a national survey in Poland, which annually rewards the
most popular Polish products, services
and brands among consumers in more
than 300 categories. The consumers will
evaluate the brands and products, for instance, based on brand recognition and
product quality.

PPG opens color design center


in London
PPG Industries industrial coatings business opened its third European color design center, located in the Silvertown area
of London. At the new center, PPG will
work with designers and manufacturers to
accelerate color design and prototype de-

Coatings World | 13

Fresh Paint

velopment for products such as


mobile phones, hairdryers, laptops and other electronic devices.
With the opening of this color
design center, we can offer customers in the
region in-house operations backed by PPG
production expertise to help create innovative coatings applications for their products
and bring them to market faster, said Andrew Stadler, PPG consumer products manager, industrial coatings, Europe. The
center will enable our team to meet with designers and to organize regular workshops
for the development of new colors and textures for a wide range of products. With our
in-house laboratory, the results of the work
will be visible within a few hours.
This is PPGs third color design center
in Europe; the others are in the companys
Weingarten facility in Germany and at
PPG Dr. Schoch in Burgdorf, Switzerland.
Worldwide, PPG has another six design
centertwo in the U.S., in Oak Creek,
Wis., and near Los Angeles, and four in

Asia (China, Korea, Taiwan and Japan).


PPG expects to open another center next
year in Asia.
Because styling and design evolve
quickly, it helps to have facilities located near
our customers to help us react to market
changes together with them, Stadler said.
At the same time, our teams work continuously to track color trends and develop innovative solutions for manufacturers.
London was selected for the new center because of its proximity to designers
of consumer products, and because it offers easy access to and from other European cities said the company.
PPGs industrial coatings business supplies manufacturers in market segments
such as heavy-duty equipment, automotive
parts, windows and doors, appliances,
ooring and consumer electronics. To the
consumer products segment, PPG offers
technologies and solutions such as liquid
and powder coatings, from primers through
clearcoats, in nishes ranging from high-

gloss to ultra-matt and with a broad array


of soft feel and other effects.

Creative Materials opens new


headquarters
Creative Materials, Inc. has moved to a
new facility in Ayer, Mass. The move will
allow the company to keep up with the increased demand for its products and services. The new site is more than three times
the size of the previous location and will
permit the company to expand to accommodate future growth. The newly renovated corporate center includes expanded
ofce and meeting space, as well as custom-designed manufacturing facilities, an
R&D laboratory and a quality assurance
area. Creative Materials, Inc. designs, develops and manufactures specialty inks,
adhesives and coatings for a wide variety
of markets. Products from Creative Materials are used in a wide variety of applications including electronic components for
computers, cell phones, solar collectors,
automobiles, and aerospace, as well as for
medical electrodes and medical devices.

BASF increases its presence in


growing African markets
BASF is increasing its presence in Africa
with a new ofce in Nairobi, Kenya, to serve
customers in East Africa and Sub-Sahara .
Africa is a huge continent with a
wealth of raw materials and a growing
population. At the same time, the dynamically growing economy has enormous potential for BASF, said Jacques Delmoitiez,
president, responsible for BASFs business
in Europe, the Middle East and Africa.
Through establishing a stronger local
presence we will be able to even further
support our customers and to enhance
BASFs market position.
The companys target is to more than
double sales in Africa by 2020. Its sales,
excluding oil and gas, were around 1 billion in 2010. The sale of construction
chemicals for the booming construction
industry in the urban areas of East Africa
is one of the main focuses of activity.

Hybrid enters into exclusive


licensing agreement for the
territory of Canada
Hybrid Coating Technologies Inc. has en14 | Coatings World

www.coatingsworld.com

January 2012

Jotun UK invests 4 million in Flixborough site

Fresh Paint

tered into an exclusive licensing agreement with its new partner


Hybrid Coatings Canada Inc. (HCC) for the territory of Canada.
As part of the agreement, HCC paid an upfront licensing fee of
$150,000 to Hybrid Coating Technologies out of a total fee owing
of $300,000. Other parties to the agreement were Nanotech Industries International Inc. (NTII) the companys wholly owned subsidiary and Nanotech Industries Inc. (Nanotech), the companys
licensor. The balance of the fee is payable to Nanotech.
We are looking forward to working with our partner in Canada
to penetrate this large potential market for our coatings products,
said Joseph Kristul, CEO, Hybrid Coating Technologies. This licensing agreement is an important step towards securing multiple
partners in different parts of the world as we continue to execute on
our global marketing plan. We are presently in discussions with multiple other potential partners for other territories in the world.
The combined revenue for the Canadian industrial and specialty coatings industry is estimated at $1 billion per year said
the company.
Hybrid Coating Technologies Inc. is based in San Francisco-Ca.
and is the exclusive licensee of Green Polyurethane coatings and
paint, the worlds rst-ever patent protected polyurethane-based coatings and paint products, which eliminate toxic isocyanates from the
entire production process and is licensed by Nanotech Industries, Inc.

rates and will involve the coating of 292 km of up to 24


pipe with a fusion bonded epoxy anticorrosion coating
and HeviCote concrete weight coating. This facility is a
technology leader in the anticorrosion, concrete weight
and internal coating markets and provides leading-edge pipe coating solutions to clients throughout the Middle East. Work on this
project is scheduled to commence late in the rst quarter of 2012.

NanoFusing LLC and Zyvex Technologies form


partnership for nano-enhanced products
Zyvex Technologies and NanoFusing LLC, a subsidiary of APV
Engineered Coatings have formed a partnership to provide nanoenhanced concentrates and products to the infrastructure markets and OEM industries.
Leveraging the nanotechnology scientic resources of Zyvex
and the manufacturing and nanotube dispersing expertise of
NanoFusing LLC, the companies will produce custom carbon
nanotube-enhanced concentrates to be implemented into materials for superior strength and performance, along with conductive, optical and lightweight properties.
The rst application for this partnership is expected to be with
a large automotive supplier that produces various engine and drive
train components for many commercial vehicle manufacturers.
Nano-enhanced coatings are expected to be used to make tougher,
more fuel efcient semi-trucks and reliable engines. CW

Jotun UK has opened a new 4 million factory extension at its site


in Flixborough where annual output of its protective coatings for
the offshore and industrial sectors will increase by ve million
liters to nearly 30 million liters annually. The expansion also enables Jotun UK to widen its product range into protective coatings for the oil and gas, energy and infrastructure sectors. The
Flixborough site is Norway-based Jotun Groups main production hub for heavy-duty coatings.

AkzoNobel acquires coatings business of Korean


company SSCP
AkzoNobel completed its acquisition of the coatings business of
Korean SSCP. SSCP has a strong position in the Korean mobile
phone market and also supplies coatings to the wider consumer
electronics industry. The transaction was rst announced on June
30 this year as part of a larger agreement with SSCP. It included
the acquisition of the German-based Schramm, of which SSCP
was a 70 percent shareholder. Schramm manufactures coatings
for plastics, metals and electrical insulation, as well as coil coatings for aluminum. The joint agreement enables AkzoNobel to
strengthen its global position in specialty plastic coatings.

ShawCor to provide corrosion protection


coatings for the Barzan pipeline project
The pipecoating division of ShawCor Ltd., Bredero Shaw, has received a contract with a value in excess of US$45 million from
Hyundai Heavy Industries to provide corrosion protection and
concrete weight coating for the Barzan pipeline project in the
Qatari sector of the Arabian Gulf. The contract will be executed at
Bredero Shaws facility in Ras al Khaimah in the United Arab EmiJanuary 2012

www.coatingsworld.com

Coatings World | 15

Patents

Valspar patents dispersion-coated


powder coloring system

U.S. 7,867,555 B2
Valspar Sourcing Inc. has been granted a
patent for a method comprised of extruding a base powder mixture to form a base
powder with a particle size of 10 to 300
microns, wherein the base powder mixture comprises a carboxyl-functional
polyester resin curable with an epoxidefunctional compound; mixing the base
powder with at least one stable colorant
dispersion below approximately 40 C to
form a colored mixture in which particles
of the base powder are coated with a colorant and there is a minimal change in the
particle size of the base powder particles,
wherein the stable colorant dispersion
consists of at least one of a pigment and a
dye in a liquid carrier, wherein the liquid
carrier is selected from water, organic solvents and combinations thereof, and
wherein the liquid carrier does not cause
melting or softening of the base powder,
and wherein the pigment is selected from
organic pigments with a median particle
size of less than 0.3 microns, titanium
dioxide pigments with a median particle
size of 0.3 to 0.5 microns, iron oxide pigments with a median particle size of 0.2
to 0.6 microns, carbon black pigments
with a median particle size of approximately 0.07 microns, and phthalocyanine
blue pigments with a median particle size
of approximately 0.05 microns; and treating the colored mixture at temperatures
below the softening point of the base
powder to form a free owing powder.

Kansai patents multi-layer


coating
U.S. 7,851,026 B2
Kansai Paint Co. has been granted a
patent for a coating method comprised of
the steps of applying a metallic base coating containing an effect pigment on a surface to be coated and applying a colored
clear coating, wherein the metallic base
coating forms a coating lm having an IV
value of 230 or more and a measured
16 | Coatings World

value of particle feeling (HG value) on a


micro brilliance feeling-measuring apparatus of from 60 to approximately 40.

Toyota patents self-stratifying


automotive topcoat
U.S. 7,863,375 B2
Toyota Motor Engineering and Manufacturing North America, Inc. has obtained a
patent for a process for preparing a coating composition. The process is comprised
of contacting a polyol, a silsesquioxane, a
polyurethane dendrimer, and a crosslinker,
wherein the polyol, the silsesquioxane, the
polyurethane dendrimer and the
crosslinker are dispersed within a solvent;
and forming a self-stratifying coating.

Tronox patents method of


controlling the particle size of
Tio2 produced by the chloride
process
U.S. 7,854,917 B2
Tronox LLC has been granted a patent for
a process for manufacturing titanium dioxide comprised of continuously reacting a titanium halide and an oxygen-containing
gas in the vapor phase to produce titanium
dioxide particles and gaseous reaction
products. The reaction is carried out by
combining a reactant stream of the titanium
halide and a reactant stream of the oxygencontaining gas in a reaction zone of a vapor
phase oxidation reactor at a temperature of
at least 700 C; introducing a particle size
control agent into the reaction zone to control the particle size of the titanium dioxide, the particle size control agent including
an ionizing agent and fumed silica; and separating the titanium dioxide particles from
the gaseous reaction products.

BASF patents thermosetting


coating
U.S. 7,858,190 B2
BASF Coatings GmbH has been granted a
www.coatingsworld.com

patent for a curable coating composition


comprised of (a) a compound having
functionality that reacts in curing the
coating consisting of functionality A and
functionality B, (b) a second material having functionality that reacts with functionality A in curing the coating consisting
of functionality C and (c) a crosslinker
having functionality consisting of a plurality of functional groups D that react at
least with functionality B in curing the
coating, wherein compound (a) has silyl
ether functionality and a functionality selected from the group consisting of isocyanate functionality and hydroxyl
functionality and wherein the compound,
the second material and the crosslinker
are each different.

Saint-Gobain patents pigments


and polymer composites
U.S. 7,863,369 B2
Saint-Gobain Ceramics and Plastics, Inc.
has been granted a patent for a composite
material comprised of a polymer matrix;
and a pigment dispersed in the polymer
matrix, the pigment is comprised of an
alumina hydrate particulate material and
a dye. The dye is directly covalently
bonded to an oxygen atom on a surface of
the alumina hydrate particulate material.

Henkel patents adhesive


composition
U.S. 7,868,094 B2
Henkel AG & Co. KGaA has been
granted a patent for a foamed one-part
waterborne adhesive or coating composition comprised of a noncrosslinkable
polymer, a reactive crosslinkable polymer, at least a second crosslinkable
component and a crosslinking catalyst,
and wherein the catalyst is selected
from the group consisting of one-third
basic aluminum chloride, two-third
basic aluminum chloride or mixtures
thereof. CW
January 2012

New Products

PPG introduces Envirobase High


Performance EC800 Ultra Fast Clearcoat

PPGs new Envirobase High Performance


EC800 Ultra Fast Clearcoat

PPG has launched its new EC800 Ultra


Fast Clearcoat, a high-production, 2.1VOC air-dry clear for use with PPGs Envirobase High Performance system. The
new clear is intended to support high-volume collision repair centers focused on
cutting renish cycle times while still delivering premium quality nishes.
According to Jeff Griffin, PPG compliant segment manager, North America,
EC800 offers an array of benefits that
production-oriented repair facilities will
find attractive.
EC800 affords exceptional cycle time
performance while meeting all VOC regulations said the company. The new clearcoat
provides excellent gloss and appearance. It
is suitable for single- and multi-panel repairs and requires no ash time between
coats. It also dries dust-free in as little as 10
minutes. In addition, EC800 does not require bake time in the paint booth, thereby
allowing shop owners to save on energy
consumption and costs.
We formulated EC800 to address the
issues of speed and ease of application
without sacricing nish quality, appearance, or durability, said Grifn. The intent is to help shop owners maximize
throughput and productivity and reduce
energy costs. With so many collision centers now using Envirobase High Performance waterborne basecoat, EC800 is an
effective and efcient addition to their renish process.

Ecology Coatings develops UVcurable coatings for medical


wristbands
Ecology Coatings, Inc. has developed a
UV-curable coating to meet the rigorous
requirements of the healthcare industry.
The coating is applied to a multilayered
paper, printable patient wristband and is
benzophenone-freea request that is becoming a requirement within the food industry and is increasing in popularity
within the healthcare sector.
A major U.S. label manufacturer,
18 | Coatings World

www.coatingsworld.com

searching for improved product performance, asked that we develop a UV-curable


coating for patient identication wristbands used by their customers within the
healthcare industry, said Ecology Coatings CEO Bob Crockett. Sally Ramsey,
our vice president of research and development, worked with the manufacturer to
understand the use, durability and
longevity of the wristbands in a hospital.
Based on the data gathered, Ms. Ramsey
and her staff developed a coating that
would be clear, glossy and resistant to
water, blood, urine, betadine, alcohol, xylene, acetone, antimicrobial skin cleansers,
chlorhexidine and a number of other common chemicals that could come in contact
with patient wristbands.
The company performed extensive laboratory trials before providing the coating
to the label manufacturer for customer
testing. According to Ms. Ramsey, the results were positive and the project is moving to the next level. AHA statistics from
2009 indicate there are approximately
5,800 registered hospitals in the U.S. with
944,000 staffed beds and 37 million annual patient admissionsall requiring patient identication wristbands.
We are working closely with label
manufacturers and believe the healthcare
industry could be another excellent market
for our coatings, from nal overcoat on
printable, multilayered paper wristbands to
prescription labels, said Mr. Crockett.
In other new product news, Ecology
Coatings has developed biobased GRAS
(generally recognized as safe) UV-curable
materials for coatings. Because these components are GRAS, they can be used to
make coatings that are safe for human
consumption and can be placed in direct
contact with food and food packaging.
Ecology has led a PCT patent application
for its GRAS coating materials, which has
been accepted by the patent ofce with the
distinction as novel and inventive. This action will allow Ecology to le for an accelerated treatment for United States
January 2012

Jotun Powder Coatings


introduces a new line of ecofriendly products
Jotun Powder Coatings launched its new
line of eco-friendly products, Guard Gaze,
Guard Miles and Guard Miles+. The three
new powder coatings have been developed to meet the growing demands and
requirements of industrial manufacturers,
be it for domestic appliances or metal furnishing and accessories.
Applications of Guard include refrigerators, air conditioners, heating radiators,
microwave ovens, washing machines, shelv-

ing units, light xtures, lighting, commercial racks and metal furniture. Guard Gaze
is available in a wide range of color shades.
As powder coatings have gained awareness on being an eco-friendly alternative, we
felt that it was time to introduce new products that can best cater to customers specic needs and at the same time offer them
tangible value, said Olaf Conreur, industrial category manager at Jotun Powder
Coatings. Also, manufacturers are now
looking at the efciencies offered by these
coatings, while also assessing the design enhancements that come with the package.
Guard Miles has been designed to give
OEMs and job coaters more mileage and
better operating efciencies, together with

Vapor Tech launches pure black LTAVD coatings


Vapor Technologies, Inc., an industry pioneer in PVD (physical vapor
deposition) thin-film coating systems for wide-ranging industrial and
consumer product applications, has introduced what it says is the
world's first true black advanced LTAVD (low temperature arc vapor
deposition) coating.
"After more than a decade of development and discovery, Vapor
Tech engineers have integrated a proprietary optical absorption process
into our line of workhorse thin-film deposition systems to deliver the
darkest, most durable and pure black cosmetic finish to our expanding
color palette," said Vapor Tech president David Humenik.
Vapor Tech's coating capabilities cover the spectrum of metallic colors, but until now, it has been extremely difficult for anyone to produce
a true, neutral black using PVD techniques. Vapor Tech's process results
in stable, repeatable and customizable colorfast coatings that will not
fade or shift, and the low-temperature LTAVD process allows the new
black to adhere to a variety of materials, including electroplated plastics, without damaging the part said the company.

January 2012

New Products

patents that will most likely be issued in


2012 said the company.

good ow and optimal protection


to suit diverse needs. It offers an
optimum balance of excellent aesthetic nishes, and features optimized corrosion, chemical and mechanical
properties that allows protection for hot, wet
and dry environments said the company.
Guard Miles+ provides better powder
utilization, reduce time and cost maintenance. This new coating offers cost-effective powder applications that optimize
mileage and material utilization properties. If applied with the right equipment
and expertise, using Guard Miles+ powder solutions can achieve up to 30 percent
reduction in powder consumption said
the company CW

Using the L*a*b* color lightness and hue standard, the Vapor Tech
black achieves the most accurate quantitative rating in measuring
"true" black, and has received corresponding confirmation in more
subjective customer feedback testing. The coating's high-density, adherence characteristics and its ability to withstand dramatic temperature fluctuations virtually eliminate delamination, cracking and peeling.
The coating is so thin that it preserves dimensions, tolerances and underlying detail to enable a wide variety of textures.
Demand is increasing for rich, classic black coatings for high-end
products, particularly in consumer electronics such as computers and televisions; premium household products including countertop appliances,
bath and kitchen fixtures; automotive interior and exterior accents and accessories; and in large coating services and electroplating operations.
"American product companies and manufacturers face intense, relentless global competition that's growing every day," said Humenik.
"By creating the most beautiful, lustrous and uniform true black PVD
coating, Vapor Tech is proud to enable industrial designers with a 'look
and feel' advantage in appearance, quality and durability to help differentiate and add value to countless consumer electronics, industrial
and household products."

www.coatingsworld.com

Coatings World | 19

International Coatings Scene

China

Impact Of A Lower Growth Chinese Economy


by Dan Watson
China Correspondent
watsoncw@rodpub.com
istorically, the United States has been
the primary engine for growth that has
kept the global economy humming
along at a comfortable pace. Given that, at least
for the present, the United States can no longer
be that engine, its important to look at what is
happening inside the country that has become
the shining light in an otherwise gloomy and dismal global economy (i.e. China).
China has experienced a remarkable growth
spurt over the past two decades such that today
it is number two in the world and rapidly overtaking number one, (i.e. the U.S.). In the current,
less than sparkling economy, Chinas demand
for imports could be critical to keeping the
global economy aoat. However, after a couple
of decades of greater than 10 percent growth the
robust Chinese economy appears to be cooling
off and slowing down a bit.
This cooling off is partly due to the overall poor health of the total global economy and
in part due to Chinas need to curb ination. The
effort by the Chinese to bring its economy under
control continues to be a delicate balancing act.
Too much pressure to slow down the economy
could wipe out signicant gains by the emerging middle class in China and seriously impact
on Chinas export ability.
Although China is attempting to redene itself from a mostly export economy, it isnt at a
point where exports are not important to its survival. Recent overtures by the U.S. Government
to have China revalue its currency have been
met with less than enthusiastic response by the
Chinese. In fact, the Chinese had been allowing
a gradual appreciation of their currency. The
Chinese Yuan exchange rate appreciated 4.27
percent against the US Dollar during the last 12
months. Historically, from 1981 until 2011 the
USDYuan exchange averaged 7.03 reaching an
historical high of 8.73 in January of 1994 and a
record low of 1.53 in January of 1981.
The Yuan revaluation process was largely

After years of
unprecedented
growth, Chinas
economy is cooling
off a bit.

20 | Coatings World

www.coatingsworld.com

undertaken in order to counter ination, which


had risen to dangerous levels. By allowing the
Chinese currency to rise in value, import prices
were suppressed somewhat, thereby mitigating
the need for a rise in domestic prices.
In addition, this revaluation action allowed
the central bank to not have to print more
money in order for China to purchase needed
foreign currency. In essence, gradual appreciation became a legitimate anti-inationary policy
at a time when Chinas ination appeared to be
out of control. Fortunately for the Chinese that
is no longer the situation.
The overall inflation rate in China appears
to be in a steady decline. Inflation appears to
have peaked, given that it declined from 6.8
percent in July to 6.5 percent in August and
6.1 percent in September. While this level of
inflation is still too high for comfort, the Chinese authorities appear confident that inflation
will continue to decline.
The reason for their belief is due in part to
the impact of the slowdown in the global economy and Chinas own monetary policies that
were put into place to ght rising ination. In
fact, there has been a noticeable reduction in
Chinas export growth. This decline in exports
has contributed to slowing the growth of the
Chinese economy. This decline in exports is attributable to the overall decline in the global
economy and also to the rise in the value of the
Chinese currency.
Behind the scene and less obvious to the outside observer is the impact on export prices that
comes from increases in worker wages and infrastructure cost. As manufacturing costs go up
along with the value of the Yuan, China exports
become less attractive in the global marketplace.
Its not likely that wages or infrastructure cost
will decline so the authorities have decided to
curtail its effort to allow the Yuan to revalue.
Failure to back off from those actions that
slow down the economy could cause the economy to slow down much more than desired. It
must be remembered that the unemployment
level inside China is estimated at approximately
30 million. A signicant slowdown in the Chinese economy would add millions more to this
number and possibly throw the country into a
January 2012

International Coatings Scene

genuine recession. For certain, higher unemployment rates could lead to increased
civil unrest.
Since China is the primary country that
is driving the global economy its important for those who may be contemplating
investing in China to understand the overall health of that economy. Normally, to
judge the health of any countrys economy
its important to look at ve very important variables: Unemployment Rate; Ination Rate; CPI-Consumer Price Index;
GDP-Gross Domestic Product Growth
Rate; and Balance of Trade). Obviously,
there are many other important nancial
indicators but these ve usually provide
the observer with a reasonable picture of
how things are going.
I. Unemployment Rate
The nonfarm unemployment rate in
China was last reported at 4.1 percent in
the rst quarter of 2011. Historically (i.e.,
2002 until 2010), Chinas Unemployment
Rate averaged approximately 4.15 percent. It reached a historical high of 4.30
percent in December of 2003 and a record
low of 3.90 percent in September of 2002.
Like the U.S. data, the real number of employed (listed as 30 million by the authorities) is probably much higher since a
large number of unemployed Chinese, like
their U.S. counterparts, have simply given
up trying to nd jobs. Some put the true
number of unemployed Chinese at close
to 35-38 million.

China

March of 1999 to 27.7 percent in October of 1994. Over the past sixteen years
the inflation rate in China has averaged
around 4.25 percent.
III. Consumer Price Index
China authorities report that consumer
prices rose 6.1 percent in September,
down from Augusts 6.2 percent but well
above the governments predicted target
of four percent for the year. Food price
inflation held steady at Augusts level of
13.4 percent. During most of 2011 persistent high inflation has impacted consumer prices despite government moves
to rein in soaring food and housing
prices, which officials feared could cause
social unrest as more and more citizens
grow angry at higher costs for basic staples. According to government statistics,

II. Ination Rate


Unfortunately, similar to calculating unemployment rates there are numerous
methods used to measure Inflation. Normally, inflation rate refers to a general
rise in prices measured against a normal
level of purchasing power. The most
common used measures of inflation are:
(a) the CPI, which measures Consumer
Price Index; (b) the GDP (Gross Domestic Product) deflator, which measures inflation in the whole of the domestic
economy. The inflation rate in China for
September of 2011 was reported to be
6.1 percent, down from 6.5 percent in
August and 6.8 percent in July. Over the
past couple of decades Chinas inflation
rate has varied from -2.2 percent in
22 | Coatings World

the September price rises were driven by


a 40-plus percent jump in the price of
pork, a 14 percent increase for eggs and
12 percent increase for grain. Food
prices are of particular concern, as they
affect the daily lives of everyone in the
country, with foodstuffs accounting for
more than one-third of the monthly
spending of the average Chinese consumer. Owing to almost a year of higher
than expected inflation the Chinese
worker has been able to secure increases
in their wages but not enough to keep
them on par with rising prices. Look for
more pressure on wage increases coming
from workers if inflation continues at its
current level.
IV. Chinas GDP Growth Rate
In the third quarter of 2011 Chinas gross

Source: Blairgowrie Associates


www.coatingsworld.com

January 2012

China

International Coatings Scene

domestic product GDP) expanding at the


slowest pace in nearly two years. GDP
growth moderated to 9.1 percent in the
third quarter from 9.5 percent in the second quarter. Although this GDP level is
lower than in past quarters it is signicantly higher than what has been achieved
by the U.S. or European countries during
the same time period. If we look at this
number from a seasonally adjusted, quarter-on-quarter basis, GDP rose 2.3 percent
following a revised 2.4 percent gain the
second quarter. Chinas economy is the
second largest in the world after that of
the United States. During the past 30 years
Chinas economy has slowly changed
from a centrally planned system that was
largely closed to international trade
within the country to a more open market
orientation that has a rapidly growing private sector. Even so, a major component
supporting Chinas rapid economic
growth has been and continues to be exports growth.
V. China Trade Surplus
In August of 2011 China authorities reported a trade surplus equivalent to 14.5
Billion USD. As in the past, export
growth continues to be a major component supporting Chinas economic
growth. Without a strong, vibrant export
focus Chinas economy would collapse
overnight. For China, exports of goods
and services constitute 39.7 percent of
GDP. Government data indicates that
Chinas major exports for 2011 have
been office machines, data processing
equipment, telecommunications equipment, electrical machinery, and apparel
and clothing. China imports mainly
commodities such as iron and steel, oil
and mineral fuels; machinery and equipment, plastics, optical and medical
equipment and organic chemicals. Its
main trading partners are the European
Union, United States, Japan, Hong Kong
and South Korea. China has developed a
significant auto industry, which for the
most part has focused on internal demand. With the advances in all electric
vehicles it is likely that China will use
its formidable export expertise to pursue
markets around the globe.
January 2012

Source: Blairgowrie Associates

Bottom Line
Although China is experiencing a bit of a
slowdown and inationary pressures on
its economy it still offers more growth potential for most businesses than other
countries in Asia Pacic or Europe and the
United States. However, for the new
comer to China, expect to nd higher
than expected labor, raw material and
general infrastructure costs along with increased competition from both international and local companies.
In essence, the risk associated with
doing business in China is somewhat
higher today than encountered by earlier
entrants. This is due in part to the emergence of a huge internal demand for consumer goods fueled by a growing middle
class as opposed to a somewhat insulated
economy based mostly on exports.
www.coatingsworld.com

In addition local Chinese-owned and


operated companies are much more sophisticated and offer signicant competition as compared to the past. China is no
longer an emerging or developing economy it is rapidly assuming its role as a true
global leader.
Although labor rates are still lower in
China than most other countries that picture is changing daily and is often offset
by the cost of other manufacturing elements. The companies that will be successful in China today are those that have
done their due diligence well, understand
the true risk of doing business in China,
have established clear routes to market access and offer new or unique technology/products and are prepared to assume
the risk of doing business in China for the
long-term. CW
Coatings World | 23

International Coatings Scene

Europe

Europes Economies Brace For A Tough 2012


by Sean Milmo
European Correspondent
milmocw@rodpub.com
he coatings industry in Europe has been
bracing itself for an extremely difcult
2012 in which much of the region will
be suffering from the effects of a severe economic downturn mainly due to the impact of
the troubles with the euro on consumer and
business condence.
Many coatings companies have stepped up
cost-cutting programs and taken restructuring
measures, including job cuts.
One major concern is that a double-dip recession in 2012 will be the start of a long period
of slow economic growth that will force coatings producers to reorganize themselves even
more radically.
In fact the 17 countries of the euro zone have
already been experiencing a decline in GDP in
the fourth quarter of 2011. If, as is being predicted by economic forecasters, this is followed
by a drop in output in the rst quarter of 2012
the area will ofcially be in recession.
Most Western European countries are expected to go through decreases in GDP growth of
60-90 percent next year compared to 2011 which
itself was a year of slow growth. In the majority
GDP rises will shrink to well below one percent
with large economies like Italy, Spain, France and
the UK being in or close to a recession.
On the whole Eastern European states will
fare better but even many of them will by hit by
considerable decreases in growth rates. Polands
GDP will fall from 4.2 percent to 2.5 percent
while Russias will actually go up from four percent to 4.1 percent but Hungary will slip into
recession, according to gures from the Parisbased Organisation for Economic Cooperation
and Development (OECD).
At the beginning of the 2011 there was a lot
of optimism about an acceleration in the recovery from the 2008 nancial crisis, said Alan
Eastwood, chairman of the economic forecasting panel of the European Chemical Industry
Council (CEFIC) and economic advisor to the

With a recession
looming on the
horizon, Europes
paint and coatings
industry is readying
itself for a rough
year.

24 | Coatings World

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UK Chemical Industries Association (CIA).


Now weve ended the year amidst a lot of
gloom and doom, Eastwood said. With European governments cutting back public expenditure and the banks reluctant to lend money, it is
difcult to see where any signicant growth will
come from.
Cec was predicting in early December that
chemicals output, which is usually an indicator of
trends in paints production, would go up by 1.5
percent next year compared with two percent in
2011. But already that rise is looking optimistic.
The outlook for GDP growth in the EU has
changed within a few weeks, said Eastwood.
It could now be as low as 0.5 percent or even
negative which will mean chemicals output will
be lower than we initially thought.
Amongst downstream sectors, construction
in particular will remain even more depressed,
which will put demand for decorative paints
under pressure, he said. With a scarcity of
money for mortgages fewer people will be moving into new homes.
Due to the impending tighter squeeze on the
construction sector, coatings companies with
large decorative paints portfolios have tended to
be the most active in refocusing their strategies
and taking restructuring initiatives in Europe.
AkzoNobel, which has by far the biggest decorative paints business in Europe accounting for
over half its global decorative sales, has revealed
it is introducing further cost reduction and
streamlining measures in Europe.
Over the last three years in its Europe, Middle
East and Africa (EMEA) decorative business, in
which Europe has accounted for the vast majority
of annual sales of over 2.5 billion ($3.3 billion),
the company has closed 11 production plants, 19
warehouses and discontinued 19 brands.
The product portfolio and distribution will
now continue to be simplied, Richard Stuckes,
EMEA managing director for decorative paints,
told a recent meeting of investors and analysts in
Amsterdam. The managerial structure of the
EMEA business will be streamlined with countries focusing on selling and marketing while the
business units (BU) organization will concentrate on further integration of supply chains and
supporting local activities.
January 2012

Europe

This further transformation will support our growth ambitions by releasing


funds to invest in production, distribution
and brand strength, Stuckes said.
A priority for AkzoNobel in Europe
will be to increase its presence at the decorative retail level, particularly by raising
the number of stores within its own distribution network.
With independent distribution channels under pressure, manufacturers
owned/controlled stores become an increasingly important route to market,
said Stuckes. Stores are an excellent way
to introduce and manage new product,
marketing and sales initiatives.
AkzoNobel has indicated that it also believes that the economic downturn could
provide openings for acquisitions in Europe, where the top six players in the decorative market still account for only 40
percent of sales. Tough trading conditions
will generate opportunities to drive consolidation in the market, said Stuckes.
Finlands Tikkurila, one of Europes top
six competitors in decorative coatings with
operations in Scandinavia and Eastern Europe, has announced a change in strategy
aimed at boosting its brands by strengthening
its distribution, particularly at the retail level.
Volatility seems to be increasing in all
markets, including mature ones, said Erkki
Jarvinen, Tikkurilas president and chief executive. This demands more exible cost
structures, so that we can better adapt to

January 2012

International Coatings Scene

Most Western European countries are expected to go through decreases in GDP


growth of 60-90 percent next year compared
to 2011 which itself was a year of slow growth.
rapidly changing volume uctuations and
consumption patterns. We will also try to
prioritize more clearly in the future both
markets, businesses and customers so that
we can improve the customer experience
and invest enough in growth markets.
Tikkurila will be focusing especially on
Russia, which is forecast to maintain an annual average GDP growth of four percent
for at least a few years, and its neighbouring markets. But in the Czech Republic, Slovakia and Hungary, where it does not have
a strong position, it is spinning off its businesses to a Czech-based company run by
former Tikkurila managers.
We strongly believe in entrepreneurship and trust so that together with our
well-known partners we can better grow
the business and nd an efcient set-up
and structure, said Jarvinen.
In Finland Tikkurila has started reorganizing its activities with the expected loss
of up to 100 jobs in a workforce in the
country of 750, equivalent to a cut of 13
percent. The company has a total of 3,500
employees in and outside Finland.A leaner

www.coatingsworld.com

structure will force us to concentrate more


on the customer interface and eliminate internal inefciency, said Jarvinen.
The European coatings and chemicals
sector is expecting that sales will start to improve in the second half of this year and
will continue to pick up into 2013 as GDP
growth rates revive across much of Europe.
However growth may be sluggish with
GDP rises averaging around or a little above
one percent.We expect growth in chemicals
output in Western Europe will remain pretty
at for a few years with a return to the trend
growth of 2.5 percent before the 2008 nancial crisis taking place only between 2016
and 2020, said Amit Sharda, chemicals analyst at Oxford Economics, Oxford, England.
With relatively rapid growth still
likely to continue in the worlds emerging economies, particularly in Asia, Europes place in the worlds decorative
paints sales will diminish further. AkzoNobel is expecting that by the middle
of the decade Europes share of its decorative sales will go down from over half
to around 40 percent. CW

Coatings World | 25

International Coatings Scene

Latin America

Suvinil Invests Nearly


$100 Million in Brazil Positioning
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
ASFs Suvinil architectural line in Brazil
recently announced plans to invest 180
million reais, or about $98 million, into
product improvement, new products and market positioning, according to end-of-year statements by Antonio Carlos Lacerda, senior vice
president for BASF in South America.
With these investments and actions, we expect to hold a 40 percent of the market share during 2012, and to increase that to 50 percent by
2020, Lacerda was quoted as saying in late December. Suvinil is targeting the premium architectural sub-segment, which has been growing more
rapidly than lower-value paint lines, thanks to increased consumer income and credit lines.
A year ago, Lacerda made comments to local
press suggesting that Suvinil would grow by
eight percent during 2011. Suvinil is basing its
undened, but faster-than-market growth projection for 2012 on a prediction by the national
paint association Abrafati, or the Associao
Brasileira dos Fabricantes de Tintas, that the architectural segment in Brazil will expand by four
percent during 2012, or twice as fast as 2011.
Among production investments, Suvinil is
now in its second year of a four-year plant to
boost production by 70 percent. Much of the
new production was predicted for a new plant
at Guaratinguet, in Sao Paulo state. Suvinil
production is now centered at the companys
So Bernardo do Campo location, near the city
of So Paulo, the largest production site for
BASF paints and coatings in Brazil, the company
said. Capacity at the site is 330 million liters of
coatings, paints and resins, including automotive OEM coatings, automotive renishes, industrial coatings and the Suvinil brand.
Similarly, modernization at the So
Bernardo do Campo plant, also in Sao Paulo,
and the Jaboato dos Guararapes, in Pernambuco state will contribute to the capacity expansion which is aimed at 500 million liters
per year. Last year, Suvinil also claimed a 90

Abrafati says
Brazils architectural
segment will double
expansion this year.

26 | Coatings World

www.coatingsworld.com

percent capacity utilization rate, compared to


only about 85 percent for the Brazilian paint
industry as a whole.
Among new products Suvinil is touting in the
market is its Acrylic Antibacterial line, which was
launched in July 2011. Other marketing moves
include a six-part website series produced by TV1,
which features three minutes each of upscale
home painting information and demonstrations.
Suvinil has posted the series on its campaign website www.suacasaseuorgulho.com.br, as well as on
YouTube, Twitter, Facebook, Fan Page and Orkut.

Among production investments, Suvinil is


now in its second year
of a four-year plant to
boost production by 70
percent.
Another area of marketing Suvinil is pursing
is university research for innovation. A group at
Universidade Estadual Paulista, at Sorocaba, in
Sao Paulo state, for example, recently won a prize
from Suvinil for a project dedicated to utilizing
the urucum tree for natural color ingredients.
Urucum, or Bixa orellana, is best known as the
source of the natural pigment annatto, produced
from the fruit. Annatto is less expensive to produce than the competing pigment beta carotene.
Apart from domestic sales, Suvinil also exports to Paraguay, Venezuela, Cuba, Bolvia and
several African countries. CW
January 2012

The new Z-line of performance additives aims to provide improvements to customers developing
environmentally sustainable green coatings.
As the demand for "green" coatings continues to rise at a furious pace, Troys Z-line offers
formulators enhanced performance in making greener coatings possible without adding
undesirable components such as VOCs or HAPs. With the Z designed products, Troy continues
its commitment to assist industry in addressing the need for performance products that are
environmentally responsible and yet economically viable.
Contact your Troy Sales Representative for information on the Z-line of Troy performance additives.
Visit www.troycorp.com or Booth #7A-121 at the 2011 ECS.

Troy Corporation, 8 Vreeland Road, Florham Park, New Jersey USA 07932 Telephone: +1 973-443-4200 Fax: +1 973-443-0258

Business Corner

Strategies & Analysis

The Growing Need For


Mentoring Senior Executives
By Ira S. Miller
Contributing Editor
irachemark@aol.com
n part one last month I shared three points:

1. Leaders are running so fast that there is less


and less time to mentor underlings.
2. A checklist for screening outside mentors.
3. Two case stories of successful outside mentoring.

The second of a
two-part series
exploring the topic
of mentoring.

This article will provide some tools for you to


decide how to best utilize outside mentors by:
Distinguishing between mentoring programs and traditional executive coaching,
and
Contrasting three mentoring programs to
help you better understand your choices.
My intention is to expose you to the elements
behind world-class mentoring. I will be using my
programs as examples to illustrate the above

points. Feel free to use them when selecting a


mentor for you or an associate.

The Difference Between Mentoring


and Coaching
A business associate and I were wrestling with
making this distinction a few years ago. We
talked over a few days and had a lot of coffee.
She then looked at me, wide-eyed, and said, Ira,
what you do is applied wisdom.
Brilliant! Seriously, that is a great place to
start to understand the difference between mentoring and executive coaching.
True outside mentors relate to the leader,
their client, as a peer. The mentor probes, asks
questions, screens answers against years or perhaps decades of experience, and interacts with
the leader at a very practical level.
The critical skill is in knowing when to use
Socratic questioning, tell stories, reveal business
models, or just provide advice. Another absolute
requirement is the ability to tell truth to power
in a way that is constructive to the current situation. This is the denition of Applied Wisdom.
Executive coaches, on the other hand, ask
questions. All the answers need to come from the
leader, their client. This is because most executive

TABLE 1

28 | Coatings World

www.coatingsworld.com

January 2012

Strategies & Analysis

Business Corner

TABLE 2
Table 1 provides a contrast of these
two approaches.
Ultimately, the qualied outside mentor
brings together executive coaching, best
practice models, and applicable experience.

Selecting a Mentoring Program


Most important is that the program addresses the leaders goals and objectives.
My approach is to have three different,
standard programs with each customizable to the leaders situation. I think you
will nd that most executive coaches and
mentors will modify their standard programs when appropriate.
Table 2 lists the standard programs.

TABLE 3

To generalize, these programs address the


following situations:
Initiate. Generally an individual who
is now supervising/managing employees who were previously peers.
The goal is to advance the leader
from doing the work to creating envisioned improvements.
Apprentice. Focuses on manager of
managers. The leader has a recommendation role with his/her superiors.
Wizard. The most advanced program
is for policy makers. These leaders
may not have anyone to turn to for
discussions on difcult issues.
Shown in Table 3 is a comparison of
the details within each program.

Now, Its Up To You

coaches have a behavioral paradigm. They


have PhDs in psychology. They use personality and behavioral assessments to understand the client. The assessments identify
weaknesses in the leaders behavior. The
action plans are focused on improving
those weaknesses. The leader is required to
modify their personality or behavior.
By contrast, my approach is to identify
the strengths of the leader and help
January 2012

him/her leverage those while mitigating


their at spots. I do this by assessing their
leadership skills against those of the most
successful business leaders, providing a
leadership framework (model) and management tools (toolbox) that has proven
to be successful over many decades with
multiple leaders regardless of personality,
and creating an environment for open,
honest discussion on any subject.
www.coatingsworld.com

My original premise is that not enough mentoring is going on inside companies. Large
companies have cut back on formal training
programs. Small- and medium-sized organizations are laser focused on executing their
business, nding new customers and satisfying existing ones. Nothing I can say will
change these realities. What can change is
your understanding of how you can add to
your leadership bench strength and improve
the job satisfaction of your most critical
management by using outside mentors.
To test if this is an urgent and important issue, ask yourself the following question. What would happen to my business
if I and/or my key managers were abducted by aliens tomorrow?
Worried? Find a mentor. CW
Coatings World | 29

IPaint

Protecting the P&C Industrys Intellectual Assets

If We Told You That, Wed Have To... You Know...


By Steve McDaniel, PhD JD
Technology Litigators
Contributing Editor
smcdaniel@technologylitigators.com
he story is told that when a master
brewer in the early 1930s retired from a
successful German beer manufacturer,
it dramatically impacted the companys business, which had grown on the fame of one of
his beer recipes. Even though the brewer
taught the recipe to his colleagues before his
departure, none could duplicate his results.
When they brought him out of retirement to
reteach his acolytes, the effort failed when he
left the plant to head back to his retirement
cabin in the Alps.
Desperate to understand its repeated failures,
the company lmed every step in the brewing
process, starring none other than the master
brewer himself. Even with the motion picture
log of the process, the company failed to duplicate the master brewers results.
Then something caught the eye of a student
brewer studying the lm. Just prior to closing
the vat door and beginning the brew cycle, the
master brewer would stick his head into the vat
for just a moment, apparently looking for something in the mash suspension of grain, sugars
and yeasts.
The young colleague rushed to the mountain
retreat with lm and projector in hand. He
asked the old brewer what he was looking for in
the vat. Oh, I am not looking for anything, the
master brewer said. I am spitting in every batch
for good luck. Of course!
It turns out the enzyme amylase found in
human saliva was initiating a chain reaction that
eventually kicked off the growth of the special
strain of yeast needed for the companys special
brand of beer. Without that tiny bump, this particular yeast went off in another metabolic direction that, while it produced beer, failed to
produce the famous and very protable suds.
This little fact was kept as a closely held trade
secret for many years, surviving even war and
concerted attempts by competitors to reverse-

Protecting novel
compositions and
processes.

30 | Coatings World

www.coatingsworld.com

engineer the results, making many German


marks of prot for the company.

Coatings On Tap
The paint and coatings industry is also one
whose recipes tell only a part of the story. We
produce many high-solids suspensions, with
many ingredients, using many process steps all
of which are embodied in the product on the
shelf. But, even with the product in hand, and
even with the publicly available Materials Data
Safety Sheet, a competitor is sorely pressed to
duplicate the coating in many cases. The more
complex the coating formulation, the more intricate are the process steps, the greater the number of minor additives, the greater is the task of
the copyist.
In some cases, we patent these novel compositions and processes. However, in many others,
like the master brewer we keep the good luck
spit to ourselves as a closely held trade secret,
and aggressively try to prevent its disclosure.
Sometimes, we fail at the latter. This is why we
continue to see high-prole cases of trade secret
theft of paint formulations and processes.
My legal career has been made prosecuting
intellectual property misappropriation. In view
of increased competition in a climate of ecoJanuary 2012

Protecting the P&C Industrys Intellectual Assets

nomic uncertainty, it felt like the right time


for a forum to routinely discuss intellectual property protection in the paint and
coatings industry.
From time to time the impact of higher
prole instances of such intellectual property thievery have been covered by Tim
Wright in Coatings Worlds Editors Page
while the nancial implications of illegal
competition have been discussed by Dr.
Phil Phillips of Chemark Consulting and
Coatings Worlds regular Business Corner columnist. So, I talked with the editor at Coatings World about having such
a dialogue. He agreed, and here we go.
Over the course of the next year, this columnIPaintwill broaden and build upon
those discussions and cover specic intellectual property issues relevant to the paint and
coatings industry. The major theme of IPaint
will be trade secret protection, patent protection and the interplay between them.
Some topics to be covered include departing employee practices, in-house trade
secret protection, and best practices such
as trade secret audits to strengthen and
expand intellectual property protection.
We will also get into the sorts of agreements routinely used to protect these sorts
of assets, and the pitfalls of these agreements for which to be on the lookout.
Also, the issue of how to manage trade
secrets in the burgeoning economies of the
world with less well-developed intellectual
property laws will be covered. You will nd
how to value these sorts of assets, and how
to best transfer them upon sale, merger or
acquisition in order to extract maximal
value. Or, if you are the purchaser, how to
insure you get the goods for which you
have bargained and paid. You will also
learn how to grow and nurture the intellectual seeds you plant so that they garner the
best possible protection from the get-go.
In doing all of these things, I make you
the reader this promise: IPaint will assiduously avoid dry legal recitations of case
law or blackbook strings of citations.
As it turns out, the events that will provide the best education about how to protect our intellectual property assets are
real-world cases of bad guys. Bad guys
who are really bent on the heist, who are
really stealing formulations, ingredients
and processes that are really valuable to
January 2012

the victim company. The drama of theft


and illegal competition abounds in our industry, so it turns out that we wont have
to dig too hard to nd them.
Take the case of the PPG executive
charged for illegally exporting hundreds of
gallons of a high-performance industrial
epoxy coating to the Chashma 2 nuclear
power plant in Pakistan (owned and operated by the Pakistan Atomic Energy Commission, an entity on the Department of
Commerces list of prohibited entities to
whom to export American goods). A former
managing director of PPG Paints Trading (a
wholly-owned Shanghai-located subsidiary
of PPG Industries) Xun Wang was arrested
on June 16, 2011 in Atlanta, Ga.
After PPG Industries sought an export license in January 2006 for the shipments of
the high-tech coatings to Pakistan, it was denied in June of that year.
Wang and her co-conspirators schemed
to, and did in fact, illegally export the
coatings from the U.S. to Chashma 2, via
a third-party distributor in China. The action was intentionally concealed from
PPG Industries that the paint would be delivered to the Pakistani reactor. Instead,
the conspirators falsely stated that the
coatings were to be used at a nuclear
power plant in China, the export of goods
to which would not require a license from
the department of commerce.
Why not just have the coatings reverseengineered in the U.S. or China? Why not
just take the MSDS for the coatings and
have them made by a contract formulator?
Certainly, there would appear to have been
time enough to do so, as the indictment alleges that Wang and her co-conspirators exported three shipments of coatings from the
United States to Chashma 2 without the required department of commerce license. The
obvious answer is that the apparent ease (in
the eyes of the thieves) of illegally exporting
the coatings signicantly out-weighed the
difculty (perhaps practical impossibility) of
extracting the trade secret formulations.
Or, consider the case of a former Valspar
employee admitting to stealing trade secrets
from the paint maker with plans to take
them to a new employer in China. David
Yen Lee worked as a technical director at
the Wheeling, Ill., facility of Minneapolisbased Valspar from 2006 to 2009, prior to
www.coatingsworld.com

IPaint

agreeing to start employment in Shanghai


at Nippon Paint as its vice president of technology and administrator of research and
development. The pocket-sized thumb drive
he had in his possession when he was arrested contained Valspar data worth
USD$7-20 million. Lee ultimately bargained a plea with federal prosecutors and
received a 15-month sentence.
As a technical director at Valspar, Lee
had access to Valspars secured internal
computer network, including access to
trade secrets in the form of proprietary
chemical formulas, paint properties calculations, and emerging research and development information. For about four
months prior to his departure, Lee admitted downloading trade secrets from
Valspars secured computer system.
According to Dr. Larry Brandenburger,
Valspars vice president for research and
development, who knew Lee as a colleague, the departing employee mechanisms in place at the time for detecting
trade secret misappropriation worked.
It demonstrated to us how critical it is
to apply these techniques to each and
every employee with access to trade secrets, no matter how unlikely you believe
it is that the employee would attempt to
misappropriate your condential information, said Brandenburger.
Valspar used lessons learned from the
events surrounding the case to improve
its trade secret protection processes
making them even tighter, according to
Brandenburger.
So, moving forward what I hope is that
you Coatings World readers will open a
dialogue with us about protecting valuable paint and coatings intellectual property assets. Through this dialogue I will
introduce you to tools that you can apply
on a day-to-day basis to protect the good
luck spit in your product portfolio. CW

Technology Litigators (McDaniel &


Assoc. P.C.) was founded in 1999 by Steve
McDaniel, Ph.D., J.D. in Austin, Texas.
The rm is a full-service intellectual property law rm with a particular focus on
trade secret protection. For more information visit them online at www.technologylitigators.com.
Coatings World | 31

FEATURE

Architectural Coatings Market

Architectural
Coatings Market

In high growth regions demand for architectural coatings continues to grow, but in the
mature markets of North America and Western Europe difficult conditions remain.
by Tim Wright, Editor
he global coatings market is worth roughly $90 billion.
The decorative segment is the largest single component
representing a little more than $40 billion.
This segment represents about half of the industrys total volume, but less of the value. The smaller percentage in value has to
do with the lower price of decorative coatings compared to the
higher priced segments such as automotive OEM and renish
coatings and aerospace coatings, for example.
According to a new study by the consulting rm Kusumgar,
Nerl & Growney, in 2011 U.S. consumption of coatings is projected to be 1.4 million gallons, containing 7.8 billion pounds of
solids, worth $23 billion.
Architectural coatings are the largest segment with some 3.9
billion pounds of solids worth $9.1 billion in 2011.
However, difcult market conditions remain in both residential and nonresidential segments with a slow recovery antici-

32 | Coatings World

pated. New house production remains at extremely depressed


levels and home sales have yet to recover to hoped for levels.
As with most other coatings segments, the high growth regions of the world are where most of the business is happening.
It is a fairly concentrated market representing a small eld of
global players. The top 10 suppliers comprise more than 50 percent of the global market. However, smaller- to medium-sized
players, while not impactful on a global scale, are formidable
competitors to the global majors in the regions they operate.
While activity has slowed of late, the decorative coatings market continues to consolidate.
Recently BASF Coatings said it plans to sell the decorative
paints business of Relius Coatings GmbH & Co. KG along with
the respective subsidiaries in France and the Netherlands.
The business encompasses decorative paints and plaster as
well as coatings and glazing for construction applications. Regionally, it is focused on Germany and selected countries in
Europe. In 2010, the business had total sales of approximately
80 million.

www.coatingsworld.com

January 2012

Architectural Coatings Market

BASFs business with decorative paints in South America and


China is not affected by the divestiture. The business with industrial coatings of Relius Coatings remains a part of BASF Coatings.
In 2006, BASF acquired Relius Coatings GmbH and Co. KG
as a part of the Degussa construction chemicals business. It remained a company within BASF Coatings.
In a very competitive market, we have been successful in stabilizing the Relius deco paints primarily in the areas of brand,
distribution and innovation, said Raimar Jahn, president of the

Tikkurila Focuses on Color


Design of Coatings to Give
Them the Competitive Edge
The right coating material protects the product. Colors give a positive impression of the
product's quality, and they help to improve
visibility and brand awareness. Colors can also
be used to highlight the form and structure of
a product.
It is increasingly difficult to stand out in
today's global market. Cost-effective production, or making products that work in even
the most demanding conditions is not
enoughthe product must stand out among
competition. Visible qualitiesthe surface,
colors and designplay a crucial role.
"The color design and color marketing of
industrial coatings are increasingly important.
Colors make the products unique and distinctive," said Petri Jrvinen, Tikkurila's sales director, Industry, SBU Finland and Scandinavia.
Tikkurila regularly organizes training for
product designers, industrial designers, architects and its own retailers to help all the different partners to make best possible use of
Tikkurila's paint products. The focus in the
training sessions is, among others, on product properties and on the selection of colors.

FEATURE

coatings division of BASF. To be protable over the long-term,


however, our market share is too low, particularly in Germany.
For this reason, we believe that the Relius deco paints will develop better in another environment.
The decorative paint business of Relius focuses on direct sales
to painters and specialist dealers. In Germany and France, Relius has about 30 distribution ofces. In addition, Relius markets deco paints through importers in selected countries in
Western Europe. In the Netherlands, Relius manufactures and

On the other hand, colors can improve


the comfort and appeal of public spaces, especially in environments such as restaurants
and stores.
Jrvinen gives an extreme example: an
Irish bike retailer who turned the store premises into a work of art by using different designs and colors.
"People flocked to the store just to see
it, and thanks to more customers the retailer
enjoyed an increase in sales. Not before
long, the investment in the surface treatment earned the store its money back many
times over."

Trendy Surface Treatments with Metallic


Paints
Metallic paints can be used to give a vibrant
surface treatment and to highlight the structure and form of the product. Lighting enhances the shininess of the surface. When
light hits the product, the small metallic particles in the coating reflect the light back, which

creates an impression of a unique, high-quality surface.


Metallic paints are suitable for both the
wood and metal industry products. Tikkurila
has developed a basic metallic paint for concrete which gives a vibrant and striking surface effect. With metallic floor paint,
designers and architects can design and create
unique floor surfaces for different customers,
from stores and kindergartens to theaters and
business facilities.
The old Kodansk Palace in Prague, Czech
Republic, was refurbished and converted into
an office building. The new facade is designed
by French-Israeli artist Yaacov Agam. The
faade consists of eloxated aluminum sheets
and 410 different colors which create an impression of a multi-dimensional rainbow. The
faade was painted using Tikkurila products.
The base coat was painted using Temacoat GF
Primer, the top coating was made with
Temadur 90, and the vertical profiles were
coated with Temadur Clear.

Finishing Touches with the Help of a Color


Designer
Public spaces and buildings can be given a
more striking appearance with professional
color design.
"These days, it is still common to have a
single color across an entire solid structure. By
using different color combinations, structures
can be made to stand out in a completely new
way. Businesses should utilize the know-how
of designers who are experienced in using
color. For designers, colors provide a way to
give their work a unique look," Jrvinen said.

January 2012

The old Kodansk Palace in Prague, Czech Republic, refurbished and converted into an office building.
www.coatingsworld.com

Coatings World | 33

FEATURE

Architectural Coatings Market

AkzoNobel recently consolidated its paint brands under the Let's


Colour identity, a new marketing strategy for its decorative paints
division representing a single global brand identity for its retail consumer paint range.

markets products of the two brands Relius Fleurit and Relius


Hoeka from its site in Deurne.
The consultation process with the works councils has been
started, said Andreas Fehren, managing director of Relius
GmbH & Co. KG. It is our clear objective to sell the Relius
deco paint business in the near-term to another company. By
selling we aim to avoid forced redundancies for operational
reasons if possible.
PPG Industries recently completed the purchase of European coatings company Dyrup A/S, based in Copenhagen, Denmark, from its owner, Monberg & Thorsen, a public holding
company. The final transaction value, including assumed debt,
was 115 million ($160 million), subject to customary postclosing adjustments.
We are pleased to begin the processes of integrating Dyrup
into our European business and of securing the future for
Dyrups brands and customers, said J. Rich Alexander, PPG executive vice president who leads all of the companys architectural coatings businesses. The acquisition of Dyrup will help
grow PPGs presence in several key European countries where
PPG today has little or no architectural coatings presence, as well
as broaden our product offerings.
Dyrup, a European producer of architectural coatings and
specialty products, had 2010 sales of approximately 190 million ($270 million). It employs about 950 people and operates
six manufacturing facilities in Europe. Dyrups brands include
Bondex, Gori and Xylophene, and its products are sold primarily
in Denmark, France, Germany, Portugal, Poland and Spain
through professional and do-it-yourself channels.
AkzoNobel recently consolidated its paint brands under the
Lets Colour identity. The new marketing strategy for its decorative paints division introduces a single global brand identity
for its retail consumer paint range. The Lets Colour identity includes the brands Dulux, Flexa, Levis, Alba, Coral, Marshall, Astral, Bruguer, Dulux Valentine, Inca, Sadolin and Vivechrom.
This new marketing strategy is designed to expand AkzoNobels market share in consumer paint worldwide, which currently
generates annual revenues close to 5 billion.
The new global brand identity is being rolled out worldwide,
starting in Canada, China, India, South East Asia, Asia Pacic
34 | Coatings World

and the Netherlands. Other countries and regions will follow


during the course of the year, with the new brand identity eventually being deployed in close to 50 markets. In addition, the AkzoNobel company endorsement will be introduced on the front
of packaging, as well as on all advertisements, product websites
and other relevant marketing materials.
There are huge opportunities for us to compete directly in
local and regional markets. By delivering a consistent brand
image around the world, we can increase our global scale and
establish more leadership positions, said Tex Gunning, AkzoNobel executive committee member responsible for decorative paints.
We are creating an iconic, truly global brand with the
right degree of commonality in its expression, said Sucheta
Govil, the companys global head of marketing for decorative
paints. Yet we are deploying the strategy in the marketplace
with the relevant local touch. Our strategy is to streamline our
offering from dozens of brands to fewer iconic, global and impactful brands.
The new brand identity is based around a Flourish logo,
which embodies the decorative paints global Lets Colour campaign. It features a human gure and colorful Flourish that will appear on all product packaging for the Lets Colour brands.

New Technology Innovation


Paint makers must stay on the cutting edge of new technology innovation to satisfy both consumer and regulatory demands. KellyMoore Paint Company, Inc., has introduced Enviro Coat Reective
1545, one of the industrys rst commercially produced architectural
coatings designed to
reect the suns radiant heat, according to
the company. This
eco-functional, exterior 100 percent
acrylic eggshell paint
lowers external wall
temperature, allowing
homeowners
and
building operators to
minimize air conditioning usage and save
money on utility bills.
Kelly-Moores Enviro Coat Reflective 1545.
Valspar Paint has
rolled out Valspar+,
certified asthma and allergy friendly by the Asthma and Allergy Foundation of America (AAFA). Valspar+ reduces airborne irritants during painting, improving the painting
process for those with respiratory sensitivities, the company
says. In addition to having zero volatile organic compounds
(VOCs), which can be a trigger for people impacted by
asthma and allergies, Valspar+ has no lingering odor. Once
dried, the paints antimicrobial properties help it to resist
mold and mildew. CW

www.coatingsworld.com

January 2012

Pigments Market Update

FEATURE

Pigments Market Update


Although still not back to pre-recession levels, the pigments market has continued to
recover. Pigment companies are reporting a decrease in supply issues and an increase in
demand for certain market segments, such as automotive coatings.
by Kerry Pianoforte, Associate Editor
enerally speaking, the pigments market has shown some
signs of improvement in 2011, although it still has not
reached pre-recession levels. Pigment manufacturers are
reporting increased demand and a positive outlook for 2012.
In general the word of 2011 was volatile, said Badal Shah,
president, Aakash Chemical and Dye Stuffs, Inc. The global pigments market performed well. We saw a 30 percent increase in
organic pigment sales, however there were also price increases
that contributed to this. We saw demand to be very strong, and
an overall positive outlook, contrary to what publications and
economic forecasts were telling us. With that said, we did see the
trend of just in time requirements where customers were hesitant in keeping traditional inventory levels.
In terms of production, Shah said Aakash produced more organic pigment in 2011 by volume compared to any previous year,
and this was directly due to global diversication and demand
grown in LATAM and Asia.
Overall, market demand for pigments tracked economic activity within the NAFTA region, said Ron Lee, business direc-

January 2012

tor, pigments and colorants, BASF North America. Although


the economy continues to present challenges and uncertainties,
we have seen consistent overall demand for pigments in 2011.
Due to continued, although slow, growth in the global economy, we have seen an upswing of the pigments market in 2011,
but still not to pre-recession levels, said Mehran Yazdani, vice
president, marketing, performance pigments, Sun Chemical.
That being said, we still face economic uncertainty due to the
European nancial crises and the slow U.S. economic recovery.
As a leading global pigment manufacturer, we are optimistic that
Sun Chemical Performance Pigments will overcome these global
economic challenges and see continued growth for the pigments
market in 2012.
According to Frank Lavieri, executive vice president and general manager, Lansco Color, 2011 was divided into two distinct
periods in terms of the pigment market performance. The rst
third of the year was similar to 2010 in that sales were increased
by customers lling their supply chains, he said. This was
largely completed by May and the remainder of the year saw
more normal demand.
While the U.S. has shown signs of recovery from the recession,
demand in Europe has slowed down due to their economic woes.

www.coatingsworld.com

Coatings World | 35

FEATURE

Pigments Market Update

According to Bill Gray, business manager, Sincol USA Corp.,


the rst half of 2011 showed strong growth, especially in the U.S.
market. The second half has proven more challenging due to
global issues and sliding demand, he said. Global sales were
down sharply beginning third quarter, especially in Europe. U.S.
sales have slowed dramatically in the fourth quarter.
The pigment market performed well in the rst half of 2011,
but since July the market has slowed due to the bad economic situation, especially in Europe, said Li Wu, technical director, Trust
Chem Co., Ltd. A lot of companies have focused on cutting inventory. We have seen the biggest slow down in the printing ink
area, the plastic market has also been slow, with the coatings
market performing the best of the three key markets.
We see a hat shape trend this year, up and then down, in
Chinese pigment pricing, said Josh Liu of Houchi. The turning
point occurred roughly from July to August. Particular pigments
increased more than others. Violet 23 is in my opinion the highest price up-swing pigment of all allegedly due to the raw material coming from steel side product. And the very weak housing
market has led to stalled steel production, which in turn led to a
shortage of this material.

Optimism for 2012


The improvements seen in 2011 are expected to carry over into
2012. Pigment manufacturers Coatings World interviewed expressed optimism for 2012.
For 2012, BASF is cautiously optimistic regarding the
business outlook as we continue to improve upon our position
by utilizing our broad portfolio, said Lee. No single supplier
can offer the full spectrum that we can to focus on target
market sectors.
Aakash Chemicals saw another growth year of 40 percent
growth and tremendous improvement in business relationships
focused on exibility of supply combined with being able to cater
to a variety of product requirements as we have expanded our
lines, said Shah. We are looking forward to an even stronger
2012 as customers are becoming more loyal to suppliers who are
loyal to them. As we focus on continuous improvement and nimble solutions for our customers, they are rewarding us with large
increases in business globally.
Sincol USA reported that it expects 2012 will be a good year.
Sincol USA has continued to achieve market penetration in the
coatings, ink and plastic industries, said Gray. Our parent company, Sincol Corp., will achieve the sales targets set for 2011 due
to the strong rst half growth in and also new business gained
from new industries. The domestic coatings market in China was
one of the strongest sectors.
Trust Chem will see 10 percent worldwide growth on sales
in 2011 compared with that of 2010 even based on this bad economic situation, said Wu. It has been an even stronger year for
Trust Chem USA which continues to show rapid growth. According to the current economic situation, we do not foresee any
improvements in sales in the rst half of 2012.
Our company has suffered from weak demand in the second half of the year, said Liu. I think we will improve in 2012.
36 | Coatings World

The global economy denitely plays a big role but we are doing
things that make us more effective and competitive to meet the
challenges. It is difcult to say that 2012 will be a good year but
we are hoping our actions and plans will put us in a competitive
mode at least to stay ahead of the competitors.
Shepherd Color looks for 2012 to be an exciting year, said
Mark Ryan, marketing manager, Shepherd Color. We will be
launching a number of new products that range from extensions
and improvements over our current offerings, to new and exciting
products and chemistries that greatly expand our color space.
Lansco Colors had a strong year and record sales results
driven by a greater acceptance of our value proposition and a
deeper appreciation for our high level of on-time-delivery, said
Lavieri. The last two years have been a showcase of the effectiveness of pigment companies supply chain management and
we have been told that ours is excellent.
There are several trends reinforcing the feeling of optimism
for pigment manufacturers, although supply issues do remain a
serious challenge. One key positive trend is the increased use of
high performance and special effect pigments.
The increasing demand for high performance, special effect
and heat management pigment solutions represent key market
trends, said Lee. BASF has a robust portfolio of pigments that
provide unique performance characteristics and benets that address each of these three trends. High performance pigments
(HPP) enable enhanced durability, opacity and higher hiding, and
are compatible across broad application areas. Special effect pigments provide exceptional brilliance and ultra-high chroma
needed for the creation of novel designs and product differentiation. Heat management pigments provide solar energy management solutions, including near-infrared (NIR) reective
pigments, NIR transparent organic pigments, and stir-in pigment
dispersions and additives for transparent applications.
One major trend continues to be the strong positive usage
of high performance and effects pigments in virtually every
market, said Yazdani. Another key trend and challenge we
saw in 2011 was the sustained high costs of raw materials.
After two years of rapid decline in demand, we saw a significant increase in demand in 2010 and 2011. Unfortunately due
to raw material shortages and increased environmental and regulatory compliance costs, we saw a significant amount of cost
increases in raw materials.
According to Ryan, raw material availability and costs will
always be an issue, but the company manages these challenges
through supply-chain management and clear conversations with
customers about the realities of the situation. Without a doubt
rising costs in certain metals and particularly Tio2 have created
signicant challenges, he said. We also are always looking at alternative technologies and products to meet market needs.
In 2012, we expect that the magnitude of supply issues that
have led to these price increases will decline, Ryan said. Capacities for some raw materials should increase as incremental
new capacity is restarted. However, where there are still fundamental imbalances in supply and demand, we would expect to
see continued tightness in 2012.

www.coatingsworld.com

January 2012

Pigments Market Update

The Euro and Rupee will be relatively


weaker versus the dollar and the Chinese
yuan will continue to strengthen versus
the dollar in 2012, said Shah. This will
directly impact raw materials depending
on their origin. Many raw material prices
will fall as demand in Europe continues to
soften. Pollution factors in India will still
keep Phthalocyanine prices volatile.
Since Sincol USA is part of a major
pigment producer in China, we are very
aware of the challenges facing the pigment
and chemical industry inside China, said
Gray. Environmental issues to the whole
chemical industry in China will cause the
raw materials shortage and cost increase
throughout 2012. Coupled without
doubt, the cost of organic pigments will
continue to increase in 2012. Spot shortages of select Color Index pigments will
increase as the consolidation and downsizing of traditional pigment suppliers
continue in 2012.
The global pigments production capacity is in surplus, while the demand is
shrinking, which has caused keen competition in the market, said Wu. Some factories in China are selling some materials
below cost to try to keep factories active.
For some key raw materials, such as Bon
Acid, 4B acid, 2B acid, Triple A, and DCB,
the selling price is very close to cost, some
raw material factories even sell at a loss.
The inventory levels of raw materials are
very low, and when the market gets better, there could be price increases and
some supply shortages.
China remains strong in azo pigment
while Indian dominates blue and green,
said Liu. Raw material price and supply
did not prove to be the biggest shaping
factor of the Chinese pigment supply
landscape. They had big uctuations in
the past two years and we are still seeing
every supplier at the same ranking position still in China. If we talk about China
I think it will be interesting to watch who
will emerge as the dominant supplier. So
far we are seeing one or two bigger ones
but far from being dominant.

for high performance and special effect


pigments, the automotive coatings market
drives growth in the pigments market.
From the market segment viewpoint,
we expect continued growth in automotive, architecture, ber, nylon, specialties
and niche markets, said Yazdani. The
automotive market has seen an increase
in demand for unique color and effects.
This trend continues to help fuel the continued growth in high performance and
effect pigments.
There will continue to be large
growth in the packaging markets, said
Shah. As consumers globally expand
their preferences and more products are
brought to market, this area will continue
to grow. We see large potential over the
next ve years and are very focused here.
Some areas that may be atter are the automotive markets due to heavy inventories currently. However, we do forecast an
important uptick in new automotive business with the announcement of new plants

FEATURE

in North America.
Traditional markets such as automotive and the industrial segment will continue to be primary consumers of high
performance and special effect pigments,
said Lee. Similar to last year, we see interior and exterior decorative applications
as a high growth area for HPP based on
increased interest for materials with improved durability, opacity and weatherfastness properties by our customers.
Used in a wide range of end market
applications from automobiles, house
exteriors to electronics and many more,
special effect pigments address demands
for brand and product differentiation as
the range of aesthetic color values continues to expand, Lee said. Further, we
anticipate growth in demand for heat
management pigments as rising energy
costs and global warming concerns increase the need for solar management
solutions within architectural and construction applications. CW

Growth Markets
While some markets remain at for pigments, there are several areas that present
growth opportunities. With its demand
January 2012

www.coatingsworld.com

Coatings World | 37

FEATURE

Growing Paint Additives Market

Growing
Paint Additives
Market
Environmental pressures and the growing shift toward water-based paint systems are
fueling demand for paint and coating additives, providing tremendous growth potential
for additives suppliers.
by Tim Wright, Editor

Asia Pacific Driving Growth

dditives, which are generally used at low levels in paint


formulations, provide desirable properties that the paint
might otherwise lack. They have a range of functions, including enabling the paint to stick better, limiting the growth of
mildew, improving the smell and antibacterial properties of the
paint, and enhancing ow characteristics.
As the paint and coatings industry continues to fall under
pressure by environmental regulations, manufacturers of coatings and paints are endlessly reformulating their products. As a
result, demand for novel additives continues to increase.
The world market for paint additives is projected to exceed $6
billion in the coming years. While the United States is still the single largest market, growth in the global market for paint additives
is primarily originating from high growth markets in Asia Pacic.
The rapid economic growth in most of the emerging countries
in the recent years resulted in rampant architectural construction
and industrial activity, which created signicant demand for paints
and additives that, in turn, rocketed demand for paint additives.
The opposite is true for the mature markets of North America and Western Europe where the 2007 credit crisis and the subsequent recession in 2008 decelerated growth in value demand,
the effects of which are still being felt, especially as Europe teeters
on the brink of a recession of its own.

38 | Coatings World

Global demand for paint additives has grown steadily over the
last decade. Much of this increase in demand has come from the
Asia Pacic region and this trend is expected to continue in the
near future, with Asia Pacic expected to account for more than
40 percent of the global demand for paint additives in 2016.
The global paint additives market was dominated by rheology
modiers in 2010 followed by biocides. The high need for biocides
in Asia, due to a strong focus on architectural paints compared to
other regions, has made biocides a signicant segment in the global
paint additives market, according to GBI Researchs new report,
Paint Additives Market to 2016 - Rheology Modiers and Biocides to Drive the Market, published by MarketResearch.com.
Global paint additives demand increased from 843,190 tons
in 2000 to 1,007,590 tons in 2010 the report said. The global demand for additives is expected to reach 1,331,700 tons in 2016.
Rheology modiers in 2010 led the market with a demand of
300,850 tons. This was followed by biocides, with a demand of
220,510 tons. The third largest product segment in Asia is surfactants, with a demand of 193,610 tons in 2010. The other two
segments, driers and foam control agents, had demands of
145,470 and 147,150 tons, respectively.
In 2010, the global paint additives market catered for a demand of 1,007,590 tons, with Asia-Pacic having the largest
share of the demand with 35.4 percent, followed by North Amer-

www.coatingsworld.com

January 2012

Growing Paint Additives Market

ica and Europe with demand shares of 32.1 percent and 20.7
percent, respectively. The remaining shares were held by the
South and Central American and Middle Eastern and African
markets, with eight percent and 3.8 percent, respectively.
China, notable for its fast growing economy, is set to lead the
way in the global paint additives market. Already growing faster
than the major developed countries, though currently slowed down
by the economic recession, China has emerged as the second largest
market (after the U.S.) in the global paint additives market. In
2010, it accounted for 40.8 percent of the total Asia-Pacic paint
additives market by volume. It is likely that China will overtake
the U.S. in the next decade by growing at a rate of 14.1 percent by
volume. By offering good growth opportunities in the paint additives market, China has become the most attractive and lucrative
destination for Western European and North American producers.
For example, The Lubrizol Corporation is expanding its additives testing capabilities with a new technical services laboratory initially based on the campus of Jilin University in Zhuhai,
Guandong, China.
The lubricant and fuels market in China is growing at a rapid
pace, in line with the expanding domestic automobile industry.
Our investment in testing capabilities in China and throughout Asia is signicant because it will allow us to collaborate and
improve the quality and efciency of our work on a highly global
scale, said Phil Shore, Lubrizol vice president of testing.
The testing laboratory in Zhuhai will offer advanced technical
services for lubricant and fuel additive customers and OEMs in China.
The new additives laboratory builds on Lubrizols long established presence in Asia and will support Lubrizols ongoing
sales and manufacturing efforts in the region. In 2010, Lubrizol
announced the construction of a new lubricant additive production facility in the Zhuhai Gaolan Port Economic Zone, located
within 20 miles of the Jilin University campus. The new manufacturing site in Zhuhai will also provide opportunities for future
expansion of laboratory infrastructure in China.
Evonik has also opened its rst research and development
center for additives for paints and coatings in Asia. A single-digit
million US dollar amount has been invested to set up the Tego
Innovation Center in two locations, Singapore and Shanghai,
as part of the global Evonik innovation network. The Tego Innovation Center will cater to manufacturers in the paints and
coatings industry in India and Asia.
Evonik expects the Asian market to generate the largest market
growth for the paints and coatings industry in the coming years,
said Thomas Haeberle, the Evonik executive board member responsible for segment resource efciency, which oversees the coatings
and additives business unit.We are anticipating the greatest demand
in the segment for environmentally-friendly coatings. Our new Tego
Innovation Center addresses exactly these growth markets.

Advances in Additives Technology


Environmental regulations are continuing to fuel demand from
formulators for novel additives from their suppliers. As such additive technology is constantly evolving.
Shamrock Technologies, the worlds largest processor of reJanuary 2012

FEATURE

cycled PTFE, is also a leading worldwide supplier of a broad line


of micronized powders, dispersions, emulsions and compounds
including PTFE, PE, PP, uoroploymers, custom wax alloy, natural waxes and specialty additives.
New products that Shamrock recently introduced include new
additions to the Fluoroslip brand (FS 383, FS 422N), as well as
the new process technology driven Narrow line of powders for
thin lm applications (TUF-4, Narrow 4).
Powders with improved ow properties have been requested
by customers, and we are introducing an experimental line based
on new technology for testing purposes, said Joon Choo, vice
president, Shamrock Technologies.
Shamrock also introduced AquaFLON MG, a new high performance dispersion featuring a stabilized blend of PTFE and
oxidized waxes for use in thin lm metal coatings.
Also, X-8178 is a new ne wax powder specially formulated for
improved slip, and with de-gassing properties in powder coatings.
Headquartered in Newark, N.J., United States, Shamrock
Technologies manufactures hundreds of products and has over
500,000 square feet of manufacturing operations at six facilities
on three continents. All facilities are ISO 9001:2008 certied.
Another additives supplier, Micro Powders, Inc. of Tarrytown,
N.Y., United States, is a major manufacturer of specialized micronized waxes, wax dispersions and emulsions in the printing
ink, paint and coatings industries with an extensive and innovative product range.
Micro Powders specializes in developing innovative micronized wax technologies to meet formulators needs. Its unique
stir-in wax provides the formulator with optimum performance in surface protection additives the company said.
Micro Powders offers a full range of high performance micronized wax additives that are easily dispersed without prior
melting or grinding. Key product groups include: MP synthetic
waxes for lubricity and economy; MPP polyethylene waxes for
rub and mar resistance; Polyuo and Synuo waxes for slip and
abrasion resistance; Aqua waxes for all water-based applications;
AquaBead waxes and emulsions for water repellency and moisture resistance; Micropro, PropylMatte and MicroMatte waxes
for uniform matting and scratch resistance; Polysilk waxes for
improved slip, tape release and a smooth surface; Superslip
waxes for high lubricity, without PTFE; Microspersion Aqueous
Dispersions for stir-in wax dispersions; and PropylTex waxes
for for texture and gloss control.
Eastman Chemical Company is also a major player in the paint
and coating additives market and has introduced its newest Solus
performance additive, Solus 3050. Specically engineered to help
formulators meet VOC, performance and productivity goals in waterborne coatings systems, Solus 3050 is derived from natural and
renewable cellulose material and can be used in the automotive,
industrial metal and consumer electronics coatings markets.
Performance benets of Solus 3050 include smoother nish,
optimal metallic ake control, better redissolve/strike-in resistance, superior ow and leveling, improved atomization, and
greater adhesion to galvanized steel said the company.
Solus 3050 also enables faster dry time and early hardness,

www.coatingsworld.com

Coatings World | 39

FEATURE

Growing Paint Additives Market

application consistency over varying climatic conditions, improved wetting, increased sag resistance, and it enhances exibility in aluminum ake selection.
Troy Corporation has introduced Troysol PWA, a next generation wetting and adhesion promoter intended for dry-mix
products. Troysol PWA improves adhesion to substrates and enhances pull-off strength. Ideal for cement-based adhesives, EIFS
adhesives, mortar, gypsum board, tile adhesives and other drymix products, Troysol PWA answers the needs of industry for a
high-performance additive designed specically for high-performance building products said the company.
BYK Additives & Instruments has developed a new additive
that has wax-like properties called Ceraour 1000. Because it is
based on renewable raw materials, it represents an interesting alternative to natural and synthetic waxes. The latter, for instance,
are based on nite, petrochemical resources. Thanks to biotechnology, the BYK additive, by contrast, is produced with the aid
of bacteria. This opens up a new perspective on the use of
biotechnology in the coating industry said the company.
Another advantage is the versatility of Ceraour 1000. The
additive is suitable for all systemsaqueous, radiation-curing,
solvent-free and solventborne. It provides efcient matting and
also involves a soft-touch effect. Furthermore, systems in which
Ceraour 1000 is used have a high degree of transparency and
improved scratch resistance.
Bacteria change starch and glucose into a biopolymer that,
through modication and micronization, results in Ceraour 1000.
With Ceraour 1000, BYK is systematically pursuing its Greenability concept, developing additives for eco-friendly systems.

Major M&A Activity in the Additives Market


The year 2011 witnessed some major activity on the merger and
acquisition (M&A) front in the paint and coating additives market. First, the worlds biggest manufacturer of drug ingredients,
Lonza Group AG, Basel, Switzerland agreed to buy Arch Chemicals Inc. for approximately $1.2 billion creating a global leader
in the bacteria and fungi killing business.
Arch Chemicals products are used for disinfecting swimming
40 | Coatings World

pools, protecting wood from fungus, preventing the growth of


molds and mildew in paints and dandruff treatment. This deal
with Norwalk, Connecticut-based Arch Chemicals will make
Lonza Group the leader in the $10 billion market which is exhibiting growth of as much as six percent per year and it will
also reduce its dependence on manufacturing pharmaceutical ingredients for drug makers said the company.
Lonza Microbial Control, a new business sector formed by the
acquisition and led by Jeanne Thoma as previously announced, offers a complete portfolio of microbial control solutions. Lonza offers this complementary range of products and actives to a broader
range of customers in both established and emerging markets.
Also in the biocide segment, Lanxess strengthened its portfolio
with the acquisition of U.S.-based Verichem Inc. headquartered in
Pittsburgh, Pa. As a result, the German specialty chemicals company will bolster its position in the U.S. material protection market and broaden its global biocide manufacturing network.
Lanxess gains access to a complementary portfolio of biocides, as well as active ingredients registered with the U.S. Environmental Protection Agency (EPA). They are used to protect
coatings, adhesives, construction materials, as well as pulp and
paper. The biocides prevent the deterioration and discoloring of
materials caused by microorganisms.
Verichem is a privately-owned company currently employing
approximately 20 people. It recorded sales of roughly $10 million in 2010. Verichems production site is located close to
Lanxess U.S. headquarters in Pittsburgh.
Verichem was integrated into the Lanxess business unit Material Protection Products (MPP).
MPP is already one of the worlds leading suppliers of biocides. It has recently strengthened its position as a supplier to the
construction industry after acquiring the material protection
business of Syngenta.
Honeywell recently purchased Evonik Industries portfolio of
manufacturing technology, including patents, for the production
of polyethylene waxes used in a variety of applications, from
paints and coatings to adhesives and inks.
The technology features Ziegler-Natta catalysts, which have
been used to produce polymers such as polyethylene since 1956.
Today, the majority of plastics and chemicals manufactured
around the world are produced using this technology.
The technology will supplement Honeywells existing extensive line of wax additives, which help improve the performance
of a variety of products around the world. Honeywell waxes
make paints and coatings more durable; help pipe manufacturers extrude PVC faster and reduce energy usage; and improve
the stickiness of labels and cardboard box adhesives.
This technology purchase expands Honeywells ability to develop new additives that can solve a variety of challenges for our
customers in the paints, plastics, coatings, adhesives and inks industries, said Lincoln Germain, global business director for Honeywells specialty additives business. Ziegler-Natta-based technology
is a great complement to Honeywells already broad set of manufacturing technologies for polyethylene additives. CW

www.coatingsworld.com

January 2012

CHINACOAT2011

FEATURE

EXPO REVIEW

CHINACOAT2011 Was A Massive Success

CHINACOAT2011 in Shanghai mirrored China's growing and dynamic coatings industry.

by Tim Wright, Editor


he 16th China International Exhibition for Coatings,
Printing Inks and Adhesives (CHINACOAT2011) successfully closed on Nov. 25, 2011 at the Shanghai New
International Expo Centre (SNIEC), Shanghai, PR China. The
show once again achieved record-breaking results in many aspects, making it one of the largest and most important coatings
exhibitions for the industry worldwide.
Despite uncertainty in the European economy and the show
schedule clashing with the Thanksgiving holiday in the United
States, CHINACOAT2011 still attracted 24,865 trade visitors,
with a particular increase in overseas visitors.
There were 4,163 overseas visitors accounting for 16.7 percent of total visitors, which represented an increase of 23.3 percent over last years exhibition. In addition 1,772 of them (42.6
percent) were pre-registered

January 2012

The onsite technical exchange programs created added value


to the already hugely popular event. There were 58 sessions of
activities organized right before and during the exhibition to provide an effective platform for in-depth technological exchange
and discussion to the 3,248 attendees, representing an increase of
29.7 percent over last year.
As the worlds largest coatings producer and consumer, China
will continue to be the focal point of the global coatings industry. For the past 16 years, CHINACOAT has stayed vibrant and
delivered dynamic advancements and innovations to the world.

www.coatingsworld.com

Coatings World | 41

FEATURE

CHINACOAT2011

CHINACOAT2011 Fast Facts


Covered an exhibition area close to 55,000 square meters
(an increase of 29.2 percent)
24,865 visitors (an increase of 4.7 percent)
1,005 exhibitors from 30 countries/regions (an increase of
15.7 percent)
248 new exhibitors (an increase of 15.9 percent)
3,248 attendees for 58 sessions of onsite technical exchange activities (an increase of 29.7 percent)

The coatings and ink industries have put tremendous emphasis on the Chinese market. Even during the global recession
that heavily impacted most of the world, the Chinese coatings
industry grew, with total output of China coatings manufacturing reaching 7.6 million tons in 2009, up 14 percent from 2008.
On the paint and coatings side, the largest international
manufacturers all have built major operations in China, and as
Chinas market continues to grow, paint makers like AkzoNobel, the worlds largest, continue to invest more dollars in their
China operations.
In October 2011, AkzoNobel announced it is investing approximately 60 million to increase the production capacity of
its automotive and aerospace coatings business in China. This
investment will provide additional momentum for the companys
accelerated growth strategy of achieving revenue of $3 billion in
China by 2015. The story is similar at PPG, Henkel, SherwinWilliams, DuPont and BASF.
The trends are the same on the ink side, as industry leaders such
as DIC Corporation, Flint Group, Toyo Ink Group, Siegwerk and
Sakata INX have all been heavily involved in the Chinese market.
In the midst of a global nancial meltdown, China now is
the worlds fastest-growing economy, said Raymond Ho, chief
executive of Hong Kong-based show organizer Sinostar International Ltd. It is the worlds second largest producer and consumer of coatings and fourth for ink production.
Ho added that China is now the largest producer of powder
coatings in the world, and automotive and architectural coatings
are the two fastest-growing market sectors.
China is now the largest producer of powder coatings in
the world, representing more than 28 percent of the estimated
global market of 1,500,000 tons, Ho said. Recent innovation in curing technology, such as UV and NIR, are broadening market potential by opening new application areas in
wood, plastics, papers, MDF, etc. We thought that this topic
deserves an independent zone for the convenience of both exhibitors and visitors.
There was plenty for attendees to learn from during CHINACOAT2011. Technology Corner was a new event, featuring
informal presentations on case studies, novel technology, insights
and marketing strategies related to the following themes: Nan42 | Coatings World

otechnology in Surface Coatings; Advanced Technologies for Industrial Metal Industry; and Architectural Coatings: Sustainability + Performance.
As part of its diverse offerings, CHINACOAT also every year
presents a look into the coatings industry in neighboring countries, and this years focus was on Turkey. Ahmet Yigitbasi, vice
president of Bosad - The Association of the Turkish Paint Industry, and president of Yasar Coatings Group, a sub-division of
Yasar Holding A.S., since 2001, presented an overview of the
Turkish paint and coatings industry.
Yigitbasi said the Turkish coatings industry, which has almost
doubled in size over the last 10 years, is now valued at USD$1.8
billion. Decorative paints hold the largest share of the market at
40 percent. The share of the other coatings subsectors are spread
between the metal industry at 18 percent, automotive industry at
12 percent, printing inks at 10 percent, furniture at nine percent,
powder at seven percent and marine at four percent.
To provide the opportunities of training and learning for
industry professionals, three Technical Workshops were held
at the exhibition. Workshop I focused on Design and Optimisation of Coatings & Inks Formulations; Workshop II presented High Value-Added Functional Coatings and Inks; and
Workshop III offered an overview of Emerging Technologies
in Polymer and Coatings.
Effective technology transfer will always remain the key feature of CHINACOAT, Ho said. Industry players, both domes-

www.coatingsworld.com

January 2012

CHINACOAT2011

tic and international, showcased their latest technology to satisfy the growing need of high-quality visitors.

CHINACOAT Continues To Impress Exhibitors


One of the great strengths of CHINACOAT is the ability to bring
together the leaders of the Chinese paint, coatings and ink industries and leading raw material and equipment suppliers, and
key exhibitors are pleased with the access CHINACOAT provides to inuential industry leaders.
As with previous years, we at Shamrock Technologies expected another good turnout at the show offering the opportunity to interact with customers in a short time, and to get updates
on the current state of the coatings industry and the impact of
new government regulations, said Joon Choo, vice president,
Shamrock Technologies.
CHINACOAT is the largest coatings trade show in the Asia
Pacic region, and is a great platform for us to showcase our latest technologies as well as share our latest technical developments
via their technical seminars, said Yoke Loon, general manager Asia
Pacic, Dow Coating Materials. We feel that the show is quite
well organized and has also expanded in reach over the years with
more people coming from outside of China to view the exhibits.
Our sales to the China market have increased year by
year, said Jiro Suezawa, director, Specialty Chemicals Division, Kyowa Hakko Chemical Co., Ltd. At this show, we expect to form a lot of relationships with existing and potential
customers. We think CHINACOAT is one of the biggest and
liveliest shows in the world.
While the Chinese coatings and ink markets are the healthiest worldwide in terms of growth, the global economy may provide some challenges.
Recent market feedback indicates changes largely due to
shortages and tightness, and consequent price increases in the
raw materials sector, coupled with limited ability to increase pricing on the customers side, Choo said. The increased pressure
has limited production and growth compared to prior years. We
have seen cutbacks in output as well as a slowdown in sourcing
due to the tighter inventory management.
Choo noted that Shamrock is going ahead with expanding
operations in its Tianjin plant.
The export sector will likely lead the slowdown in growth
given current economic issues in Europe and the U.S., Choo
noted. Domestic growth seems robust, but the tight labor market and inationary pressures coupled with recent changes in the
banking regulation are increasing the terms of trade, and slowing expansion especially for the smaller-sized companies. Shamrock is continuing to improve on its operations in our Tianjin
plant, and increasing its product line offerings as the China coatings market continues to mature further.
The Chinese coatings market will still continue to grow, especially in the architectural paint market, driven by the booming
real estate market and strong economic growth, Loon said.
While we expect some slowdown due to the global economic
situation, we are still optimistic about the situation in China and
look forward to growth in this market.
January 2012

FEATURE

Dow is expanding its production capacity in Greater China,


adding technical service and R&D resources at the Shanghai
Dow Center.
Suezawa noted that Kyowa Hakko Chemical Co., Ltd. recently established its subsidiary company Seika Trading to promote the companys chemicals in China.
Remarkable development has been made in Chinas paint
and coatings industry, Suezawa said. The Chinese economy has
slowed down in second half of this year, but we believe this timing is good to make close connection with our customers. We
dont doubt the China market will continue to grow in the future.
To promote our chemicals in the China market, we established
our subsidiary company in Shanghai this year.

The 9th CHINACOAT Conference Focused On


High Performance Coatings
The annual CHINACOAT Conference has become one of the key
elements of CHINACOAT. The conference focuses on an important
segment of the coatings industry, and this years sessions, which
covered Technology for Formulating High Performance Coatings, featured a wide variety of talks on major aspects of the eld.
Coatings technology will continue to grow by replacing conventional materials and by expanding into new areas of applications and innovative products, which require the use of functional
additives, engineered by a strong scientic background.
There have been some signicant increases in the use of
functional additives in various sectors, especially in the eld of
high performance coatings in China, said Dip Dasgupta, CHINACOAT Conference chairman, who led the conference for the
ninth year. Formulating special coatings has to be evidencebased in order to guarantee their functional integrity. This was
the main reason for selecting this theme as our conference topic.
The keynote paper from Prof. Jamil Baghdachi on stimuli
responsive Self-Healing Coatings was very interesting, and
for the first time we included a full paper on fabric printing
coatings, Dasgupta said. Until the present day, all CHINACOAT conferences have centered around the dissemination of
technological innovation rather than being vehicles for commercial advancement. I sincerely hope that the delegates
gained a better understanding of the background science and
technology which will assist them in developing novel high
quality products. CW

CHINACOAT2012
November 28 - 30, 2012
Location: Guangzhou, China
Contact: Sinostar Int'l Ltd.,
Phone: 852 2865 0062
Website: www.chinacoat.net
Email: info@sinostar-intl.com.hk

www.coatingsworld.com

Coatings World | 43

Industry News

Honeywell purchases Evonik's


polyethylene wax portfolio

Honeywell has purchased Evonik Industries portfolio of manufacturing technology, including patents, for the production
of polyethylene waxes used in a variety of
applications, from paints and coatings to
adhesives and inks. The technology features Ziegler-Natta catalysts, which have
been used to produce polymers such as
polyethylene since 1956. Today, the majority of plastics and chemicals manufactured around the world are produced
using this technology. The technology will
supplement Honeywells existing extensive line of wax additives.

Dow and SCG form partnership


for propylene oxide facility in
Thailand
The Dow Chemical Company announced
that the SCG-Dow Group, a joint venture
between Dow and Siam Cement Group,
has finalized the start-up of its new
propylene oxide (PO) facility in Thailand
by successfully completing its full capacity performance test. The world-scale
plant, located within the Asia Industrial
Estates (AIE) site near Map Ta Phut,
Thailand, has a name plate capacity of
390 kilotons per annum (KTA) of PO via
the hydrogen peroxide to propylene
oxide (HPPO) technology.

Huntsman strengthens its


presence in Turkey
Huntsman Corporation has acquired
EMA Kimya Sistemleri Sanayi ve Ticaret
A.S., a polyurethanes systems house in Istanbul, Turkey. The EMA systems house
has the capacity to manufacture polyester
polyols and blend MDI polyurethane systems used primarily in the coatings, adhesives, insulation, automotive, elastomers
and furniture industries. 2010 revenues
were approximately $17 million.

Perstorp and PTT Global


Chemical sign JV
Perstorp and PTT Global Chemical have
signed a joint venture for the worldwide
44 | Coatings World

manufacturing and sales of products for


the polyurethane industry. At a ceremony
in Grenoble, France, the future cooperation agreement between Perstorp and
PTT Global Chemical was signed. The
joint venture, dedicated to the manufacturing and sales of aromatic (TDI) and
aliphatic (IPDI, HDI & derivates) isocyanates, includes the former Perstorp
business group Coating Additives with its
manufacturing sites at Pont-de-Claix in
France and Freeport, Texas in the U.S.
PTT Global Chemical (PTTGC) will hold
51 percent of the joint venture and Perstorp 49 percent.
The joint venture is planning a major
investment to expand capacity at the
manufacturing plant in Pont-de-Claix,
France and new capacity in Asia. This includes the investment in a new joint plant
for HDI derivatives in Asia. As part of
the investment plan, Perstorp has also entered an agreement with the French government regarding the measures to be
introduced that meet the French PPRT
law (Plan de Prevention des risques Technologique), measures which are also supported by PTTGC.

Lanxess launches new website


for colorants products
Lanxess Functional Chemicals business
unit is presenting its Colorants product
line on the internet on a fully revised
website. All information on products, industries and applications is now presented under www.colorants.lanxess.de
and www.colorants.lanxess.com. The redesigned pages focus even more on a
customer orientation and provide detailed information on the Colorants
product portfolio.

Miami Chemical expand DBP


and DEP supply
Miami Chemical has announced plans to
increase its available domestic inventories
on dibutyl phthalate (DBP) and diethyl
phthalate(DEP) in preparation of Eastman
www.coatingsworld.com

Chemicals planned discontinuation of


manufacturing after December 31, 2011.
According to the rm, DBP and DEP
t well within Miami Chemicals current
product offerings which includes many
specialty and chemical products geared towards the paint and coatings, plastics, adhesives
and
resins,
chemical
manufacturing and compounding markets; along with their recently announced
battery and electronic grade specialty
chemicals line.

Rockwood builds production


facility for synthesizing iron
oxide pigments
Rockwood Holdings Inc. announced that
its Color Pigments and Services business
will build an advanced technology production facility in Augusta, Georgia for
the synthesis of iron oxide pigments. This
$115 million investment will result in the
rst new iron oxide pigment production
plant in the U.S. in nearly 35 years.

Dows performance monomers


business increases capacity
The performance monomers business of
The Dow Chemical Company has completed several capacity expansion projects
as a result from debottlenecking initiatives
and reliability improvement plans. The
business recently announced a 10 percent
increase in capacity for the production of
glycidyl methacrylate (GMA) at its
Freeport, Texas facility and a 15 percent
increase in capacity for the production of
2-ethyl hexyl acrylate (2-EHA) at its Hahnville, Louisiana facility. The business also
announced that capacity for the production of crude acrylic acid (CAA) at its
Bhlen, Germany facility has increased by
25 percent, which will be used for the production of butyl acrylate (BA) and glacial
acrylic acid (GAA) at the site. In addition,
Performance Monomers has capacity expansion projects for butyl acrylate (BA),
ethyl acrylate (EA) and two other acrylic
acid units upcoming. CW
January 2012

Suppliers Corner

Dow offers Avanse ST-410 Binder


Dow Chemical Materials (DCM) has introduced Avanse ST-410 binder, a multi-functional acrylic binder that stabilizes the iron
oxide pigments necessary for long-term UV
resistance. The company has reported that
outdoor exposure testing conducted over a
three-year period demonstrates that semitransparent deck stains may last longer than
the traditional one- or two-year industry
standard when formulated with Avanse ST410 binder. In addition to longevity, DCM
exposure testing demonstrated outstanding
erosion resistance, ultraviolet light (UV) protection and excellent long-term adhesion to
treated pine decking. Another differentiating
characteristic of Avanse ST-410 binder is adhesion to treated deck substrates, which results in fewer early failures on latewood
grains. Designed to meet stringent VOC and
environmental standards, semi-transparent
stains based on Avanse ST-410 technology
do not require coalescent or heavy metal driers. The combination of morphology and
particle stabilization maximizes the ow and
lapping characteristics during application,
while building early resistance properties
upon drying. As a result, semi-transparent
stains made with this binder are easy to
apply and enhance the appearance of new or
weathered wood with a long-lasting nish
said the company.

Emerald Polymer Additives


expands antioxidant
technology
Emerald Polymer Additives, a division of
Emerald Performance Materials, introduced
Good-Rite 3131 to its portfolio of antioxidants for lubricants. The low-DPAcontaining liquid antioxidant decreases
extractables and volatility, thereby improving the antioxidant efciency, scorch and
long-term stability, and reducing discoloration in applications said the company.
Based on an octyl butylated diphenylamine
chemistry, Good-Rite3131 is formulated to
prevent discoloration and scorch by providing thermo-oxidative stabilization of polyJanuary 2012

ols, elastomers and adhesives. As an easy-touse liquid with low volatility, it offers high
activity at low use-levels (less than 0.5 percent). Such attributes make it ideal for use in

automotive, aviation and industrial applications specically related to the use of exible
polyurethane foams, hot melt adhesives and
high-performance gear oils. CW

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Coatings World | 45

People

Dow Coating Materials appoints Jose Maria


Bermudez general manager for North America

Dow Coating Materials has named Jose


Maria Bermudez the new general manager
for North America. In this role, Bermudez
will lead all aspects
of Dow Coating
Materials business
in North America,
including sales, manufacturing and engineering, technical
services,
supply
chain,
customer
service and marketJose Maria
ing. Bermudez has
Bermudez
served in a variety of
senior
leadership
roles with Dow (and previously Rohm
and Haas) for more than 20 years, most
recently as the general manager for Dow
Coating Materials in Latin America. In
addition to his Dow role, Bermudez has
served on the board of directors for Fondo
Unido (United Way Mexico), the American Chamber of Commerce, and ANIQ
(Asociacion Nacional de la Industria
Quimica). He will be based at Dow Coating Materials corporate headquarters in
Philadelphia, Pennsylvania.

AFG FlameGuard appoints new


president and CEO
AFG FlameGuard Ltd. (AFG), a technology focused company that provides
products and services to the fire suppression and prevention industry, has appointed Thomas Bell as president and
CEO. Mr. Bell has served as a director of
AFG since October 12, 2011 and held
the position of vice president, corporate
development and communication until
his current appointment.
AFG markets an innovative line of environmentally friendly products for battling re including the Dry Sprinkler
Powder Aerosol (DSPA) technology and a
complete line of non-toxic and easy to
apply thin-coat intumescent paints, coatings and sprays. The company said its
product line led by the DSPA-5 has the
46 | Coatings World

potential to signicantly transform the


reghting and prevention, renovation
and construction industries.

Engineered Resin Solutions


hires two executives
Engineered Resin Solutions (ERS) of
Chester, Pa., has added two executives to
the ERS team following a recent distribution agreement with ErgonArmor.
Chris Lehman
has been named
technical sales manager bringing nearly
20 years of technical sales and sales
management experience in the high
performance coatings
field to his new
Jon Kligerman
position with ERS.
Previously Mr. Lehman worked for Belzona and Thortex.
Jon Kligerman has joined ERS as the
new distribution sales manager and will
help ERS continue to develop its marketing push within the aforementioned states.
Mr. Kligerman previously worked for
more than 20 years at Rohm & Haas as
distribution account manager, and in sales
and technical service roles.

Sudarshan strengthens
management team
Christine Gehres has joined Sudarshan's
pigment division as the new vice president
of global marketing
and strategy. She
will lead the pigment
division's
global marketing
initiative and provide strategic direction in all aspects of
the pigment busiChristine Gehres
ness.
Sudarshan
said the hiring will help it achieve its goal
of becoming the fourth largest pigment
player in the world by 2014. Gehres is an
www.coatingsworld.com

experienced business executive with


broad international marketing and pigment experience gained over more than
20 years at global chemical companies including Hoechst (Clariant), Engelhard
(BASF) and Ciba.

Aakash Chemicals names


Thompson VP, sales, North
America
Aakash Chemicals has appointed Duke
Thompson vice president, sales, North
America. Thompson has served the
chemical industry for the past 21 years
and the last 10 years in the area of pigments. He joins Aakash as a thought
leader that will assist with significant
growth in the inks, coatings, and plastics
markets. Apart from Dukes experience
in the pigments market, Duke will be responsible for leading Aakashs new sales
strategies across new ventures and partnerships globally.

MetoKote Corporation names


new president and CEO
MetoKote Corporation has promoted Jeffrey Oravitz to president and CEO.
Oravitz replaces former president and
chief executive DeWayne Pinkstaff. The
company also appointed Robert Lee to
executive chairman of the board.
Oravitz joined the company in 2005,
and has held key executive positions within
MetoKote's operations and sales areas, including his most recent role as the company's vice president of global business
development. Prior to joining MetoKote,
he was employed by PPG Industries, Inc.
for twenty years in a number of roles
throughout their coatings businesses.
Lee has served on the company's board
of directors since 2010 and has a broad
leadership background in the chemical industry, as well as processing and manufacturing
companies,
including
Millennium Chemicals, Quantum Chemicals, SCM Chemicals, Grove Crane and
Cavenham Forest Products. CW
January 2012

Meetings

Waterborne Symposium
lands in New Orleans Feb. 13
January 23
Coatings for Concrete Conference
Las Vegas, Nev., United States
American Coatings Association
Starsha Valentine
202-719-3698, x232
www.paint.org
svalentine@paint.org
January 24 - 25
Powder Coating 101
Anaheim, Calif., United States
Powder Coating Institute
Jennifer Egan
Phone: 832-585-0770
Website: www.powdercoating.org
Email: jegan@powdercoating.org
January 24 - 27
World of Concrete
Las Vegas, Nev., United States
Tom Cindric
972-536-6371
www.worldofconcrete.com
tcindric@HanleyWood.com
January 30 - February 2
SSPC 2012
Tampa, Fla., United States
412.281.2331
www.sspc.org
info@sspc.org
February 5 - 7
NACE Northern Area Western Conference
Anchorage, Alaska, United States
Allison Polka
281-228-6242
www.nace.org
allison.polka@nace.org
February 6 - 10
Polymers and Coatings Introductory
Short Course
San Luis Obispo, Calif., United States
California Polytechnic State University
Dr. Ray Fernando
805-756-2395
www.polymerscoatings.calpoly.edu
January 2012

Major Meetings
Jan. 24-27: World of Concrete
Las Vegas, Nev., United States
www.worldofconcrete.com
Jan. 30 - Feb. 2: SSPC 2012
Tampa, Fla., United States
www.sspc.org
Feb. 13-17: 39th Annual Waterborne Symposium
New Orleans, La., United States
www.psrc.usm.edu.com
Feb. 19-22: PDCA 2012
Las Vegas, Nev., United States
www.paintanddecoratingexpo.com
rhfernan@calpoly.edu
February 13 - 17
39th Annual Waterborne Symposium
New Orleans, La., United States
The University of Southern Mississippi
Robson F. Storey
601-266-4879
www.psrc.usm.edu
February 19 - 22
PDCA 2012
Las Vegas, Nev., United States
Painting and Decorating Contractors of
America (PDCA)
800-332-7322
www.paintinganddecoratingexpo.com
February 22 - 24
Smart Coatings 2012
Orlando, Fla., United States
Dr. Jamil Baghdachi
www.smartcoatings.org
admin@smartcoatings.org
February 28 - 29
Marine Coatings
Berlin, Germany
Vincentz Network
www.coatingsworld.com

Matthias Janz
+49 (511) 99 10-273
www.european-coatings.com
matthias.janz@vincentz.net
March 11 - 14
SSCT 2012 Annual Meeting
St. Augustine, Fla., U.S.
Southern Society for Coatings Technology
Ursula Thomas
770-447-4020
www.ssct.org
March 11 - 15
CORROSION 2012
Salt Lake City, Utah, United States
NACE First Service
281-228-6223
www.nacecorrosion.org
rstservice@nace.org
March 11 15
Pittcon 2012
Orlando, Fla., United States
The Pittsburgh Conference
800-825-3221
www.pittcon.org
info@pittcon.org CW
Coatings World | 47

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Advertising Index

Company Name

Page

Phone

Fax

Website

American Coatings Show.............................17, Insert................+49 511 9910-271 ............+49 511 9910-279 ..........www.american-coatings-show.com
BASF...................................................................3 .........................800-251-0612.........................................................................www.fasf.us/dpsolutions
Blairgowrie Associates, LLC..............................19 ........................602-539-2683.............................................................www.blairgowrieassociates.com
Chemark Consulting .........................................15 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
Conn & Company ............................................45 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Eastman Chemical Company .............................9........................800-EASTMAN................................................................................www.eastman.com
Ethox Chemicals, LLC ......................................21 ........................864-277-1620 ...................864-277-8981...........................................www.ethox.com
Hebei Chida Manufacture and Trade Co., Ltd. 25 .....................86-311-86219861 .............86-311-86219891 ....................................www.cnchida.com
Hoover Color Corp........................................Cov. 4 .....................540-980-7233 ...................540-980-8781.................................www.hoovercolor.com
Lubrizol .............................................................4 .........................800-380-5397 .................. 216-447-5238......................... www.lubrizolcoatings.com
Micro Powders, Inc. ...........................................7 .........................914-793-4058 ...................914-472-7098.............................www.micropowders.com
Shamrock Technologies Inc ............................Cov. 2 .....................973-242-2999 ...................973-242-2536 ................www.shamrocktechnologies.com
Specialty Polymers, Inc. .....................................13 ........................800-770-7523 .................................................................................www.specpoly.com
Sun Chemical ....................................................11 ........................800-543-2323 ...................513-681-5505 ................................www.sunchemical.com
Troy Corporation ..............................................27 ........................973-443-4200 ...................973-443-0843...............................www.trustchemusa.com
Trust Chem USA ............................................Cov. 3 .....................401-398-7301 ...................401-398-7321......................................www.troycorp.com

January 2012

www.coatingsworld.com

Coatings World | 49

Final Coat

Car Artist Darrel Mayabb


Teams Up With PPG For 2012 Calendar

Darrell Mayabb, one of Americas most talented and respected


automotive artists, has teamed up with PPG to create one-ofa-kind pieces for PPG Automotive Refinish. Mayabb has been
designing and illustrating PPGs car posters for years. Since
2007, he has also been creating the annual PPG calendars. The
pieces are sought out by auto buffs who prize Mayabbs artwork. The 2012 items will be available for purchase at the PPG
show truck during its scheduled show appearances throughout the coming year.
Mayabb has long been a hot commodity in the automotive
illustration eld. His work is in demand by car magazines, racers and hot rod acionados around the world. He is well known
for his unabashed love of cars, and his talent has earned him a
place in the National Rod & Custom Car Hall of Fame.
We are fortunate to have such an amazing talent available
to us, said Randy Cremeans, PPG marketing director, collision sector, refinish. Darrell just gets better and better every
year, and we get more and more requests for his calendars. He
is a genuinely gifted artist who loves cars. I cant think of a
better combination of qualities.
Mayabbs association with PPG began in 1996 when one of the
PPG regional managers noticed Mayabbs illustration work in Rod
& Custom, Hot Rod, Street Rodder, and other major hot rod magazines. He brought Mayabb together with PPG to generate ideas to
attract people to the companys booth at National Street Rod As-

sociation shows. Mayabb successfully responded with colorful


drawings that drew fans to the PPG exhibits. He was subsequently
commissioned by PPG for several original art projects. Impressed,
PPG asked him in 2007 to channel his talents into the annual calendar. It became one of the most popular car calendars in years.

We are fortunate enough to have such


an amazing talent available to us.
Mayabbs love of cars and art dates back to his youth. As a
young man in the 1950s, he was influenced by the big names
of hot rod designBig Daddy Ed Roth and Tom Medley,
creator of the Stroker McGurk cartoon character series in
Hot Rod, which led him to develop his artistic style known for
its color, line and cartoon qualities. He attended the Central
Academy of Art in Cincinnati and graduated at the top of his
class in design. Early in his career, he was the illustrator on the
NASA Apollo project. He has also designed cars for NASCAR
race team owner Joe Gibbs and painted a portrait of Dale
Earnhardt for Chevrolet. In 1999, his industry peers awarded
him the Stroker McGurk Award for outstanding work. Today,
Mayabb lives in Colorado, where he works in a barn he converted into his studio. CW

Artist Darrel Mayabb, a member of the National Rod & Custom Car Hall of Fame, has been creating PPGs annual calendar since 2007.
50 | Coatings World

www.coatingsworld.com

January 2012

Project12:Layout 1

1/24/12

11:15 AM

Page 1

THE FOLLOWING 20 PAGES ARE A


TABLOID SIZE BROCHURE FROM THE
AMERICAN COATINGS SHOW. THIS
BROCHURE WAS MAILED WITH THE
JANUARY ISSUE OF COATINGS
WORLD. AS THE BROCHURE IS A
DIFFERENT SIZE THAN THE
MAGAZINE, YOU MAY NEED TO
ADJUST THE MAGNIFICATION TO
SEE AN ENTIRE PAGE.

The AC Show 2012


on your iPhone!

FUNCTIONAL FILLERS

Coming
soon!

FOR COATINGS.

Locate exhibitors,
companies, and
products.

PLEASE VISIT US
AT BOOTH 1755

R_hm_0988_AZ Mini ACS_UK_60x60_LS 1

Show 2012 Preview


08.12.11 17:44

SHOW AND CONFERENCE PREVIEW | May 8-10, 2012

www.american-coatings-show.com

Setting the Trend

WHATS UP?

american coatings Show 2012 to offer innovative developments in paints and coatings

AC Conference
first-hand knowledge of
coatings  2
basics in compact
form......................... 6
FOCUS
protective coatings 8
green coatings  11
AC Show
first time exhibitors12
all exhibitors16
SERVICE
helpful guidance12
travel and lodging18

AC Conference
Source: Heiko Stahl

The American Coatings Show and Conference 2012 will take place in Indianapolis for the first time

Indianapolis, IN, is the new venue


for the American Coatings Show (ACS)
2012, which will be held from May
8-10 at the Indiana Convention Center.
Building on the success of the first two
shows, the organizers are confident
that the third ACS will also be a great
sensation.
Once again, the third, bi-annual American Coatings Show and Conference will
set the trend for future developments in
the paint and coatings industry. This event
has quickly become the premier show and
conference for the coatings industry in
North America, says Cheryl Matthews,

of the American Coatings Association


(ACA). The show will offer innovative features that provide immediate business
opportunities, as well as showcase for
the production of high-grade, competitive
coatings, paints, sealants, construction
chemicals and adhesives. Cheryl Matthews continues: In addition, there are
many new and exciting opportunities that
will happen directly on the show floor.
Several new forms of
sponsorship are available. There will also
be enhancements to
the New Product Showcase area, the Interna-

Vinyls & Acrylics working together.


Celanese Emulsions

tional Buyers Lounge, and the University


Village.
We are very excited about the third edition of the American Coatings Show and
Conference, adds Amanda Beyer of Vincentz Network. All signs clearly indicate
that we will again have strong increases in
all areas exhibitors, exhibition space,
visitors as well as conference delegates.
At the 2010 show held in Charlotte, NC,
328 exhibitors from 17 countries displayed their products in nearly 70,000
square feet of exhibition space. The ACS
2010 attracted some 6,700 attendees.
More information at
www.american-coatings-show.com

With about 200 paper submissions, the


American Coatings Conference (ACC) 2012
has once again generated a great deal of
attention. The conference will take place
from May 7-9, 2012, at the Indiana Convention Center in conjunction with the
ACS. It will feature 96 contributions in 16
sessions as well as a poster session and
an award ceremony.

Ask us how to balance your performance,


marketing and economic goals.

flexible solutions for you


VAE emulsions for eco-friendly
paints that are
Ultra low VOC and odor
Durable
Green certification capable
Perfect balance of performance
and value!

Avicor 601 100% acrylic emulsion


High performance
Formulate ultra low VOC
Designed to work alone and
with vinyl-based emulsions
Stretch VAE from flat to semi-gloss!

Visit us at ACS
Booth# 1200
Ask us how.
infopaints@celanese.com
McKaye Black
972-443-4518

www.EcoVAE.com

www.american-coatings-show.com

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AC Conference

First-hand Knowledge of Coatings


american coatings Conference puts focus on latest developments
The American Coatings Conference
(ACC) 2012 will offer 16 thematically
structured sessions: Measuring &
Testing, Radiation Curing, Pigments,
Architectural Coatings I+II, Protective Coatings I+II, Biobased Coatings
I+II, Modelling & Measuring, Polyurethanes, Epoxy Coatings, Waterborne
Systems, Smart & Functional Coatings,
and Novel Materials.
In addition to these theme-related sessions, the Science Today Coatings
Tomorrow session will highlight futureoriented developments in coatings technology. Expert university scientists will
present research findings that might lead
to future solutions for the coatings world.
To name but a few, multifunctional, antifouling and biobased coatings will be
discussed.
All in all, 96 outstanding presentations
will be given from May 7-9, 2012, at the
Indiana Convention Center.

Architectural coatings will be one


of the hot topics at the ACC. Two sessions will be dedicated to the science
behind these coatings. Among others, structured nano-acrylic polymers,
high-gloss alkyd emulsion paints, and
low-VOC waterborne systems will be
addressed .
Protective coatings will also be the
central focus at two sessions that deal
with waterborne epoxies, curing agents,
waterborne sol-gel systems, multiphase
acrylics, epoxy-siloxane binders, and
many other materials.
Biobased systems have gained more
traction in the industry. The trend can
also be seen at the ACC: 12 presentations divided into two sessions will deal
with binders featuring a high-biobased
content, multifunctional biobased coatings, biobased polyols, soy methyl ester
chemistry, and more.
Measuring and testing methods will be
a hot topic at the ACC as well. Pigment

Source: Heiko Stahl

The 16 thematically structured sessions will attract a great deal of attention

particle characterization
and spectroscopic analysis are just two of the subjects that the sessions
speakers will address.

More information at
www.american-coatings-show.com/
conference

Open Innovation and Sustainability


The American Coatings Conference
will kick off with two keynote presentations given by Kent Young of The
Sherwin Williams Company and Kesh
Narayanan of the National Science
Foundation.
The high cost and fluctuating availability of petroleum-based raw materials makes developing renewable and

sustainable sources of raw material a


research imperative. Kent Young will
present the results of a multi-year partnership between soybean farmers, the
United Soy Bean Board, and The Sherwin-Williams Company, which led to
the development of an innovative new
paint technology that utilizes soybean
oil and recycled plastic bottles (PET).
Kesh Narayanan, division director of
Innovation and Partnerships at the Na-

Kent Young,
The Sherwin
Williams
Company

tional Science Foundation will present


another increasingly important topic:

Kesh Narayanan,
National Science
Foundation

open innovation between academia


and industry.

WHAT WOULD WOOD DO?


If climate conditions get rough, wood would if it could choose in
favour of Worle and our extraordinary resins for wood coatings.
Worle resins good for wood. To find out what else were good for
come to the American Coatings Show 2012 and visit our booth 2128.
We look forward meeting you.

BOOTH 2128
American Coatings Show
Indianapolis, May 810, 2012

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www.american-coatings-show.com

AC Show

The Show has Grown


the american coatings show moves to indianapolis
Cheryl Matthews, vice president of
Events and Professional Development
at the Americian Coatings Association
(ACA), and Andrew Doyle, ACA President, talk about the upcoming American Coatings Show 2012 and its impact
on the coatings industry.

What are your expectations for the


American Coatings Show 2012?
Cheryl Matthews: Once again, the third,
bi-annual American Coatings Show and
Conference will set the trend for future
developments in the paint and coatings
industry. This event has quickly become

the premiere show and conference for the


coatings industry in North America.
In addition, there are many new and
exciting opportunities that will happen directly on the show floor. There
are several new sponsorship opportunities available that include cell phone
charging stations, internet kiosks, and

The NEW American Coatings Book Shop.

Cheryl Matthews, ACA's


Vice President
of Events and
Professional
Development

refreshment breaks, just to name a few.


There will also be enhancements to the
New Product Showcase area, the International Buyers Lounge, and the University
Village.

Andrew Doyle,
President of ACA

Why was the decision made to


relocate the show and conference from
Charlotte to Indianapolis?

Renowned Experts

Developments

Books
Basics

Knowledge

Background Information

Find your solution at:

www.american-coatings.com/shop

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Andy Doyle: The simple answer is the


show has grown too large to be hosted in
Charlotte again. Our partners at the Charlotte Convention and Visitors Bureau let
us know that if we returned to Charlotte,
we would have to house people more than
10 miles from the Convention Center, and
that is not an ideal situation for anyone.
Indianapolis is a venue that was designed for major events: it is the third
largest city in the Midwest after Chicago
and Detroit. Downtown Indianapolis has
over 7,000 hotel rooms and 4,700 hotel
rooms are connected to the convention
center by skywalk more than any other
complex in the country. Indianapolis International Airport (IND) is less than 15
minutes from downtown, with service
from nine major airlines and over 150
daily departures. Indianapolis also has
over 200 restaurants in the convention
district that are an easy walk from your
hotel or the convention center. Lastly, Indianapolis has been selected to host the
XLVI Super Bowl in 2012. When we arrive
just three months after the Super Bowl,
the city will be in prime condition due to
the numerous new projects and renovations that have been completed in the
past two years.
More information
about ACA:
www.paint.org

www.american-coatings-show.com

AC Show

Products in Brief
new developments to be presented
Exhibitors will be making short
presentations about their latest products. Speakers will share and explain
all of the performance details and the
underlying technology of the products
to their audiences.
Brief product presentations will be
made in 15-minute segments, during
which the exhibitors will talk about innovations in technical product properties and market trends. For greater
convenience, the presentations will be
grouped by topic. Each presentation will
be followed by a brief discussion among
attendees and speakers. Admission to
these highly informative lectures is free,
with no previous registration required.

American Coatings
Award
One of the highlights of the American
Coatings Conference is the American
Coatings Award given for the most outstanding conference paper. This honor
is bestowed by the American Coatings
Association (ACA) and Vincentz Network
(VN). The best paper is selected by the
chairpersons of the conference sessions
and the program committee of the American Coatings Conference.
The award will be presented during the
opening ceremony of the American Coatings Conference on May 7 , 2012.
The recipient of this prestigious honor
will receive $ 2,500 in prize money and a
commemorative sculpture.
A BASF research team won the Award
in 2010 for its groundbreaking work on
improving waterborne anticorrosion
coatings via new binder concepts. Sonja
Schulte of Vincentz Network and Steve
Sides of the American Coatings Association presented the handsome statue
to BASF team members Oihana Elizalde
and Collin Moore. A third team member,
Stephan Amthor, was not in attendance.
We are thrilled to receive this award,
said Moore after the ceremony. Lets see
who the lucky winner will be in 2012!

An overview of product presentations will


be available on the American Coatings
Show website soon. It will offer visitors
the opportunity to plan their time at the
show in advance and learn about product
developments quickly. After the show, all
the presentations will be made available
to exhibition visitors online.

Product presentations: first-hand information on the novel products directly from experts

CREATING TOMORROWS SOLUTIONS

WORK ABILIT Y. RELIABILIT Y.


DURABILIT Y. WEATHERABILIT Y.
ITS WHAT WE DO.

These performance benefits are key drivers in successfully bringing external or internal construction
products to market. At WACKER, our broad range of silicone and polymer-based materials and
technologies are used in countless formulations for:

Improved water repellency


Superior stain resistance
Excellent adhesion
Protection against UV radiation, chemicals and microbial attack
Environmentally friendly, solvent-free solutions
Sag resistance and flow control
Longevity and good appearance

No matter where your product is destined in paints, coatings, sealers, adhesives


or sealants; for use with wood, plasterboard, masonry, tile, stone or grout; even for
windows and doors WACKER materials have virtually unlimited applications
anywhere imaginable, inside and out.
Our technical experts are ready to help you explore new potentials for enhancing the
quality and performance of your products. After all, its what we do. Discover more at
wacker.com/construction and wacker.com/coatings or scan the QR code above.

Source: Heiko Stahl

Wacker Chemical Corporation, 3301 Sutton Road, Adrian, MI 49221, USA


TEL: +1 888 922 5374, FAX: +1 517 264 4068, info.usa@wacker.com

Steve Sides (ACA, left) presented the 2010 American Coatings Award to Ohiana Elizalde and Collin
Moore (both from BASF)
WACK1142_7x10_0367.indd 1

www.american-coatings-show.com

12/20/11 8:43 AM

WACK-0367
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Conference

Coatings Basics in
Compact Form

Source: Heiko Stahl

nine pre-conference tutorials before main conference


Nine pre-conference tutorials will be
part of the ACC 2012. Due to the great
success they had in 2010, two more
tutorials have been added.
This time there will be lectures on radiation curing, antimicrobial surfaces, easyto-clean surfaces, waterborne highperformance, smart, antifouling and
anticorrosive coatings, polyurethanes,
and titanium dioxide.

The pre-conference tutorials will be


held before the main conference, offering
attendees concise updates on major topics in the field. Renowned experts from
both industry and academia will present
the 90-minute tutorials to give participants basic knowledge on important areas in coating technology.
The lectures will include the following:
Radiation Curing: Michael L. Dvorchak,
Bayer MaterialScience; Antimicrobal Sur-

Cenomic 3 sustainable and efficient. Bhler provides unique expertise


in the field of wet grinding and dispersing technology. With its new fullvolume bead mill Cenomic 3, Bhler presents a solution that cuts costs
in the production of protective coatings, paints, gravure inks and many
other fields. The system also helps in achieving higher productivity from
smaller mill volumes with an optimum flow capacity. Furthermore, due to
the minimal specific energy requirements, the Cenomic 3 provides an
efficient and sustainable solution for your wet grinding and dispersing
processes.
See the Cenomic 3 at the 2012 American Coatings Show Booth 1111
May 8-10, 2012 Indianapolis, IN
Bhler Inc., T 763-847-9900, buhler.minneapolis@buhlergroup.com, www.buhlergroup.com

Cenomic 3
High productivity: EcoMizer
grinding discs not only
accelerate the beads more
efficiently but also make sure
that the product remains in the
process chamber longer.
Operationally safe: The
SCS bead separation system
in combination with the large
surface of the SuperScreen
guarantees high flow rates with
outstanding process safety.
Longest service life: All
surfaces of the process
chamber which come into
contact with the product, are
designed as individually

faces: Melinda Wales, Texas A&M University; Easy-to-Clean Surfaces: W. Marshall


Ming, University of Southern Georgia;
Waterborne High-Performance Coatings:
Ivan Tyre and Tim December, Alberdingk Boley, BASF; Smart Coatings: Jamil
Baghdachi, Eastern Michigan University;
Polyurethanes: Mike Jeffries, Bayer MaterialScience; Titanium Dioxide: Michael
Diebold, DuPont; Antifouling Coatings:
Dean Webster, North Dakota State Uni-

versity; Anticorrosive Coatings: Gordon


Bierwagen, North Dakota State University.
The tutorials will be offered on Monday,
May 7, 2012, from 8:30 am until 12:00 pm.
More information at
www.american-coatings-show.com/
conference

AC Conference
HHHHHHHHHHHHHHHHHHHHHHHHHHHHH HH

Monday, May 7
8:30 am 10:00 am

10:30 am 12:00 pm
11:30 am 12:15 pm
12:15 pm 1:30 pm


1:30 pm 2:30 pm
2:00 pm 5:30 pm



5:30 pm 7:00 pm

Pre-conference Tutorials 1-5


Pre-conference Tutorials 6-9
Networking: Welcome Lunch
Plenary Session
Welcome Address and Conference Introduction,
Keynote Presentations, Award Ceremonies
Networking: Coffee Break
Session 1: Science today Coatings Tomorrow
Session 2: Measuring & Testing
Session 3: Radiation Curing
Session 4: Pigments
Poster Session / Networking: After Work Party

Tuesday, May 8
9:00 am 12:30 am



12:30 pm 2:00 pm
2:00 pm 5:30 pm


Session 5: Architectural Coatings I


Session 6: Protective Coatings I
Session 7: Biobased Coatings I
Session 8: Modeling & Measuring
Networking: Conference Lunch
Session 9: Architectural Coatings II
Session 10: Protective Coatings II
Session 11: Biobased Coatings II
Session 12: Polyurethanes

exchangeable components
manufactured from
wear-resistant materials for an
extended service life.

Innovations for a better world.

Cenomic_Ad_ACS_Preview12.indd 1

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Wednesday, May 9
8:00 am 9:00 am
9:00 am 12:30 pm



12:30 pm

Mattiello Lecture
Session 13: Epoxy Coatings
Session 14: Waterborne Systems
Session 15: Smart & Functional Coatings
Session 16: Novel Materials
End of Conference

12/14/2011 9:11:39 AM

www.american-coatings-show.com

www.evonik.com

We look forward to developing


permanently clean surfaces for you.
We love your problems.
isit us
You can v
erican
at the Am w 2012
ho
Coating S
. 2000
booth No
We can protect ships hulls from biofouling, and much
more besides. Together with our customers, we develop
exceptional solutions for exceptional applications. We
are the creative surface specialists for industrial coatings,
architectural coatings, printing inks and automotive needs.
Which problem would you like us to solve for you?

Focus

Gaps in our Knowledge


in trends and research for protective coatings
According to Dean Webster of North Dakota State University, more research is
needed to fully understand processes and properties of protective coatings on
the atomic scale. A strong driver for research and development are still environmental issues.
Where do you think more research is
needed to improve the performance of
protective coatings?
Dean Webster: There are fundamental
gaps in our knowledge in areas such as
adhesion, polymer barrier properties,
and degradation processes on the atomic scale and the macro scale. In addition,
coating systems are enormously complicated systems with complex interactions
between the resins, solvents, pigments,
rheology modifiers, wetting agents, and
so on, in the formulation. Thorough understanding of all of these interactions
and their impacts on coating properties
could lead to better formulations and
coatings.

Trends in protective coatings are moving toward a combination of active


functionalities. Where do you see
advantages and challenges?
Dean Webster: An advantage of this
approach is that you incorporate more
active functionalities into the basic
protective function of the coating. This
can include more specific performance
properties in a coating, making it attractive for a number of specialized applications. Challenges associated with
these approaches involve obtaining
reproducible materials in a variety of
application environments, and maintaining the functional properties over a
long period of time (years).

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Protective Coatings I+II


Sessions 6+10 at the American Coatings Conference:
Tuesday, May 8, 9:00 am-12:00 pm

What will be the focus of research on


protective coatings in the near future?
Dean Webster: Environmental issues
will continue to drive much of coatings
research and development, with continued emphasis on lower-VOC coatings,
replacement of hazardous materials with
less hazardous materials, and (organic)
solventless technologies such as waterborne and radiation curable coatings. In
addition, interest in biobased coatings
and other coating ingredients (e.g., coalescents) is growing at a rapid pace.

Source: Fotolia, Wolfgang Staib

Protective Coatings I
Chair: Jeff Lackey, Vogel Paint
Presentations by: Dow Coating Materials, Kanat Paint and Coatings,
Heubach, Evonik Degussa, Nusil Technology, Alberdingk Boley

Tuesday, May 9, 2:00 pm-5:30 pm

Dean C. Webster,
North Dakota
State University

Protective Coatings II
Chair: Anthony Gichuhi, Halox
Presentations by: Lubrizol Corporation, Evonik Degussa, Wacker
Chemical Corporation, Sartomer, Dow Coating Materials, Byk USA

www.american-coatings-show.com

performance loves low VOC


Paints made with our Acronal acrylic latexes, Joncryl emulsions,
Pluracoat additives, FoamStar defoamers, Mattex kaolin extenders
and Attagel rheology modifiers can be zero to low VOC without
sacrificing functionality. And with PureOptions
eco-colorants and Xfast stir-in pigments,
they can be practically any color.
The performance you need
and the sustainability
you want: at BASF,
we create chemistry.

Visit BASF at the American Coatings Show


May 8-10, 2012 Indianapolis, IN.

www.basf.us/dpsolutions

Focus

Smart, Clever or
Functional?
interest in stimuli-responsive coatings still on the rise
Numerous labels for smart coatings exist. While some say clever
coatings and "functional coatings,"
others refer to them as stimuli-responsive or intelligent. In general,
smart coatings refer to structured coatings that provide additional benefits
by offering an appropriate response to
outside conditions.

Source: Reactive Surfaces (2)

Smart coatings with advanced functionalities


open up totally new application areas

Smart coatings can be found in many


application areas. Examples include
protective, automotive, aerospace, antimicrobial or solar energy systems.
Self-healing, anti-fingerprint and antiice coatings are popular topics, to name
but a few. They can mean substantial
added value for a new or improved
product boosting production, energy
and resource efficiency, contributing to
climate protection, or minimizing corrosion and dirt pick-up, or more. The inter-

Source: Fotolia, Michelle Bergkamp

Smart coatings can lead to additional benefits like water-repellency

est in these materials is still on the rise,


not only in academic circles, but in the
industry as well. Attendees at the American Coatings Conference will learn
about the current developments in such
functional coatings during the Smart
& Functional and Novel Materials
sessions. The speakers, who hail from
both industry and academia, will focus
on on the following topics:

paints (DuPont), superhydrophobic


coatings (Rhenoterm No 1 Coatings),
solution-based coatings of core-shell
nanostructures for hybrid photovoltaics
(California Polytech State University), a
multiscale simulation approach to predictive paint design (Washington State
University), and consideration in formulating and using cool roofing coatings
(DuPont Titanium Technologies).

Smart & Functional

Novel Materials

Functionalization on-demand and


rechargeable coatings (Reactive Surfaces), a novel application of fluorosurfactant in easy-to-clean architectural

Highly-functionalized polyester resins:


design and use considerations (Eastman), novel methacrylic systems to
control open time in reactive systems
(Evonik), the impact of biocide regulatory changes on the U.S. coatings industry
(Arch Chemicals), novel zero VOC de-aerators for waterborne coatings (Air Products and Chemicals), the role of particle
functionalization in coatings (Sachtleben Chemie), and tailormade substrate
wetting and leveling agents (BASF).
Presentations in this this area will provide attendees with an overview of developments, and renowned international
experts will present their findings related
to raw materials, formulations and applications for novel materials.

Nature is an endless source of novel functionality


The field of functional coatings is growing rapidly. Steve McDaniel, Reactive
Surfaces, focuses on biobased functionality. As he sees it, natural surfaces abound
with functionality which evolved to handle many of the same environmental challenges we want to address in coated surfaces.

Steve
McDaniel,
Reactive
Surfaces

What recent developments are the


most interesting in the field of functional coatings?
Steve McDaniel: The field of functional coatings is growing rapidly, and
has been the subject of several recent
journal articles. Among the more interesting of the technologies discussed
were the biobased additives for selfcleaning, degreasing, biocides, and
anti-fouling. Also on the horizon are
multi-functional, self-lubricating, selfhealing, stimuli-responsive anti-corrosion, reversible adhesion, and antifreezing coatings.
Where do you see further potential for
coatings functionalities?
Steve McDaniel: We focus on biobased
functionality. Natural surfaces abound

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10

with functionality that evolved to handle many of the same environmental


challenges we want to address in coated surfaces degreasing, self-cleaning,
de-odorizing, detoxifying, fighting microbial contamination, self-buffering,
exchanging gases, you name it. For this
reason, nature is basically an endless
source of novel functionality that can be
tapped for additives. Seamless integration of these time-tested additives into
existing polymer systems makes a very
wide range of novel functionality available to the formulator.
What solutions for functional coatings
are you currently working on?
Steve McDaniel: We are expanding
our biobased biocide additive technology. The biocide market is $10 billion
and is growing by 6 % per year. We believe that highly-effective, biobased,
environmentally-benign natural biocides will garner a sizeable portion of
that market. Our banner biocide, ProteCoat, is peptide- based and nearing
regulatory approval. This is but a first
example of how powerful these biocides
are. At the ACS, we will be presenting
expansions to our portfolio including
enzyme-based, antibody-based, receptor-based, and other natural systems
alone or in multifunctional cocktails.

Smart & Functional Coatings, Session 15


at the American Coatings Conference:
Wednesday, May 9, 9:00 am- 12:00 pm
15.1 Functionalization On-Demand and Re-Chargeable Coatings
Eric Williams, Reactive Surfaces

15.2 Novel Applications of Fluorosurfactant in Easy-Clean Architectural


Paints

Jean Meng, DuPont Company

15.3 Superhydrophobic Coatings


Volkmar Eigenbrod, Rhenoterm No 1 Coatings

15.4 Solution-Based Coating of Core-Shell Nanostructures for Hybrid


Photovoltaics
Shanju Zhang, California Polytechnic State University

15.5 Multiscale Simulation Approach to Predictive Paint Design


Jie Jie Xiao, Washington State University
15.6 Consideration in Formulating and Using Cool Roofing Coatings
Don Connolly Jr., DuPont Titanium Technologies

www.american-coatings-show.com

AC Show

Green doesnt Mean that it's Better


green has to become quantifiable
Donna King from Geo Specialties
shows that the terminology for green
coatings is not yet fully clear, but being
green is critical in upcoming innovations, and the concept needs to be
quantifiable.

Donna King,
Geo Specialities

What does the term "green-coating"


mean to you?
Donna King: The definition green" certainly seems to mean different things
to different people, but I think most of
us in the coatings industry would agree
that just because something is said to
be green doesnt mean that it is better.

Products can be bio-based but can also


have detrimental effects on the environment by how they are made. Ultimately
they can end up costing more to our global
well-being than their non-renewable alternatives. We have concentrated on offering
solutions for water-based chemistry, and
there is general consensus in the industry
that this is the correct path to pursue.

Science Today Coatings Tomorrow


Session 1 at the American Coatings Conference:

What is the key to going green?


Donna King: The key seems to be making sure the move towards being green
is something that is measurable. Based
on this, I see the industry shifting to a
much broader term carbon footprint
to make the idea of being green
something quantifiable. Measuring a
product's carbon footprint is supposed
to encompass all aspects of its life cycle
from cradle to grave. There can still be
differences in the degrees of complexity
when it comes to evaluating the carbon
footprint. But as long as the process is
used consistently, the outcome should
correlate to one product being a better
choice for the environment over another.

Monday, May 7, 2:00 pm-5:30 pm


1.1 Multi-functional Nanoparticle Coatings

Michael F. Rubner, Massachusetts Institute of Technology

1.2 Smart Polymer Coatings


Sergey Minko, Clarkson University

1.3 Whats so Interesting about Microbial Coatings

Michael C. Flickinger, North Carolina State University

1.4 Ionic Liquids in the Design of Electroactive Coatings and Membranes


Timothy E. Long, Virginia Polytechnic Institute and State University

1.5. Interfacial Biomaterials as Novel Coatings for Controlling Surface

Biological Interactions
Martin Grinstaff, Boston University

1.6. Controlling Cell Adhesion using Polyelelectrolyte Mulitlayers


Joseph B. Schlenoff, The Florida State University

SYLOID Matting Agents


New Generation SYLOID MX Matting Agent for environmentally friendly coating systems
SYLOID W-Grades for improved performance in water-borne architectural coatings

SHIELDEX Anti-Corrosive Pigments

Heavy metal-free products for Cr-free green primers

SYLOWHITE Titanium Dioxide Extender

Cost-effective TiO2 extender for paint formulations and inks


Please visit our Booth No.1339 at American Coatings Show 2012
in Indianapolis, IN from May 8 10, 2012

W. R. Grace & Co - Conn., 7500 Grace Drive, Columbia, MD 21044 Tel. 410.531.4000

Enriching Lives, Everywhere.


www.grace.com

GRACE, SYLOID, SHIELDEX and ENRICHING LIVES, EVERYWHERE. are trademarks, registered in the United States and/or other countries, of W. R. Grace & Co.-Conn. SYLOWHITE is a trademark of W. R. Grace & Co.-Conn. This trademark list has
been compiled using available published information as of the publication date of this brochure and may not accurately reflect current trademark ownership or status. Copyright 2011 W. R. Grace & Co.-Conn. All rights reserved.

www.american-coatings-show.com

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AC Show

Helpful Guidance

First-Time Exhibitors

AC market navigator and mobile apps

The majority of exhibitors at the American Coatings Show are old stalwarts.
But plenty of new companies and institutes sign up as well, seeking to take full
advantage of the ACS' vast opportunities for making new contacts. We asked two
first-time exhibitors about their expectations.

Fast and efficient: The AC Market


Navigator can help you prepare your
ACS schedule, find leading exhibitors,
explore new products and technologies,
and arrange meetings in Indianapolis.
The AC Market Navigator is an indispensible tool for planning your time in Indianapolis before you arrive. It lets you find
exhibitors, as well as the latest products
and technologies at a glance. The contact
information provided also helps you plan
meetings and create your own schedule
for the AC Show. The search function allows you to find raw materials, state-ofthe-art testing and monitoring equipment, and production technologies. Its
a great way to manage
your purchasing and
investment potential.
www.americancoatings.com/
marketnavigator/

The AC Market Navigator will help you to manage your


visit to the AC Show.

introducing newcomers

ACS 2012 on the go


New free iPhone and iPad Apps will be
available to the ACS start for downloading all the information on the show and
the conference.
The American Coatings Show 2012
apps will allow you to interact with leading suppliers of raw materials, equipment and services. You can download all
the information on exhibitors, products,
booth numbers and floor plans. The apps
will help you to find the companies locations at the show and plan your days on
the show floor. You can create your own
favorites list with a swipe of your finger.
Additionally the apps will support you
in organizing your personal conference agenda. With the new service
you can browse through
the detailed conference
program and choose
from all presentations
on innovative developments, strategies and
trends. You will have
exclusive access to
the abstracts of all
the presentations.
The apps are fast
and convenient, and
you can use them
on the go. They are free and can be
downloaded onto your
iPhone or iPad from
the App Store.
www.americancoatings.com/iphone/

Kaz Darehshori,
chemical distributor, Aal Chem

"This is Aal Chems first time as an exhibitor at the American Coatings Show.
We are excited about attending
the show, not only to support
our customers and their industry, but to showcase Aal Chems
product lines and the suppliers
we represent. As our company
continues to experience great
amounts of growth, we hope to increase our exposure and to expand
our business to new customers, as
well as welcome the opportunity to
partner with new suppliers.
We are very pleased about our
booth. Our design incorporates the
display of a car a customized 1969
Chevrolet Camaro. The exterior was
built using materials from our suppliers:
epoxies and curing agents for the base,
as well as UV absorbers, light stabilizers, isocyanates and pigments for the
base and clear coat. It will really make
our booth stand out."

George N.
Moonen,
TQC B.V.

"We are a Dutch manufacturer of


test- and laboratory equipment for the
paint industry and will introduce our
new U.S.office based in Lapeer, Michigan at the American Coatings Show.
As a strong European player TQC
has been successfully exhibiting at
the European Coating Show in Nuremberg, Germany for many years and is
looking to strengthen its position in
the U.S. market.
TQC USA will show its brand-new wet
scrub tester and a range of new automatic film applicators. Beyond that,
TQC will present its range of tests for
the physical properties of paints such
as adhesion, impact and scratch resistance, flexibility and hardness and
a range of rotational viscosity meters,
flow cups, grind gauges, etc."

NEW APPLICATIONS FOR THE POLYMERIZATION OF


EMULSION POLYMERS WITH BRUGGOLITE FF6 M
As the leading manufacturer and research organization in the area of sulfur based reducing agents,
BrggemannChemical has a wide assortment of sulfinic acid derivatives (Bruggolite and Blancolen)
to meet your needs.
BrggemannChemical U.S., Inc.
15 Reese Avenue, Suite 200
Newtown Square, Philadelphia, PA 19073, USA
Phone +1 610 353 9852
Fax +1 610 353 9853
www.brueggemann.com/english/chemical-us.html
usa@brueggemann.com
BrggemannGroup
L. Brggemann Kommanditgesellschaft
Salzstr. 131 74076 Heilbronn, Germany
Phone +49 71 31 15 75-0
Fax +49 71 31 15 75-25-111
www.brueggemann.com
info@brueggemann.com

At the ACS BrggemannChemical US will present the latest findings for the application of Bruggolite FF6 M to the
polymerization of emulsion polymers.
Bruggolite FF6 M is formaldehyde free, is more reactive,
significantly reduces free monomers during emulsion polymerization, and does not cause yellowing. Superior results
are possible at lower dosage.
Blancolen HP is a powerful, formaldehyde free anti-oxidant to prevent yellowing of polymers caused by oxygen.
Visit us at Booth 838
We can develop a solution for your needs.

www.brueggemann.com
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www.american-coatings-show.com

Service

Coatings Technology
offering an extensive series of textbooks
Vincentz Network and the American Coatings Association have collaborated to
make the world of coatings technology more accessible to you. With brand new titles
and new editions of textbooks on coatings technology, we have a program that is designed for both specialists as well as newcomers to the field of coatings. A selection
of available titles is presented below.
european coatings handbook
The 2nd edition of the handbook covers
the entire spectrum of coatings formulation in a single volume. It contains a
practice-related structure from chemistry to process engineering, from safety
and health to quality control and regulatory issues necessary for todays manufacture and application of coatings. The
handbooks topicality in all aspects of
coatings composition, application methodology, quality assurance, environment
and industrial health, and safety is highly
useful.
Prof. Jamil Baghdachi: "This book is a
comprehensive and valuable reference
source, since it discusses major areas
such as raw materials and fundamental
chemistries and properties, coatings

technologies, characterization and testing, as well as health and safety issues.


This book is highly recommended for
both new entries and current personnel
in coatings and paint industry and for
those who need a comprehensive, easyto-read reference work. "

functional coatings
Coatings are mainly applied on surfaces
for decorative, protective, or functional
purposes, but in most cases it is a combination of these. Functional coatings possess, besides the traditional properties
of a coating, an additional functionality.
This additional functionality may be diverse, and depend upon the actual application. Typical examples of functional
coatings are easy-to-clean, self-cleaning,

anti-graffiti, anti-fingerprinting, antifouling, soft feel, antibacterial, anti-ice,


anti-fogging etc. This book provides an
overview on functional coatings and the
principles on which they are based.

anticorrosive coatings
Consciously departing from physicsbased corrosion literature, this volume
presents one of the very few coatingsspecific approaches. This book presents
the latest insights into the quality and
chemistry of anticorrosive surfaces, the

proper way to prepare them by conversion treatment, the function of resins and
anticorrosion pigments in paints, and
novel concepts in corrosion protection.
As an added bonus, all the standards
and directives mentioned in the text are
grouped together in their own chapter for
a better overview.
All books are available
online at
www.americancoatings-shop.com

We have something Extreme in the pipeline

www.american-coatings-show.com

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Services

Registration
American Coatings
Show 2012
Venue

Indiana Convention Center


100 South Capitol Ave
Indianapolis, IN 46225
USA

Trade Show Ticket


Three-day ticket (on-site): ..........................................................................$50
Three-day ticket (pre-registration until May 4, 2012): ................................$35
All badges will be picked up on-site

Show Visitor Services and VISA


NuernbergMesse North America, Inc.
400 Interstate N. Parkway, SE Suite 710
Atlanta, GA 30339, USA
Anna Marie Roberts
T (770) 618-58 35
F (770) 618-58 31
www.american-coatings-show.com

Register now and save $15:


www.american-coatings-show.com/registration

Hotel Reservation
Hotel accommodation is not included in the registration fees.
Reservations will be handled by our service partner, the AC Housing Bureau.
To secure your hotel of choice (see page 18) and to get the rates negotiated for
attendees, please book online at:
www.american-coatings-show.com/accommodation

Opening Hours:
May 8-9, 2012:
May 10, 2012:

9:oo am-5:00 pm
9:00 am-3:00 pm

You may also e-mail to the AC Housing Bureau:


housing@visitindy.com, or fax F (317) 262 82 70

American Coatings
Conference 2012
Register On-line:
www.american-coatings-show.com/conference
Fax, e-mail or mail registration form to:
EPIC Registration

10900 Granite Street

Charlotte, NC 28273

T (980) 233-3808

F (980) 233-3800
registration@epicreg.com

Full Conference,
May 7-9

Standard Fee

Reduced Fee*

University Members

$799

$729

$399

$175

(excl. Pre-Conference Tutorials)

Pre-Conference
Tutorials

Two Day Pass Choose One Combination:


May 7+8

$579

$519

$289

May 8+9

$579

$519

$289

May 7+9

$519

$469

$259

Single Day Pass Choose One:


May 7

$349

$309

$179

May 8

$409

$399

$209

May 9

$349

$309

$179

*D
 iscounts: Companies who are exhibitors at the American Coatings Show 2012
or members of the ACA will be given a 10% discount of the standard fee.

Fees Include:
* Admittance to the
Conference Day booked
* Permanent Trade Show Ticket

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* Conference Proceedings as CD-Rom


* Trade Show Directory
* List of Conference Attendees
* Luncheons & Coffee Breaks

www.american-coatings-show.com

Focus

The Technology is
Available Today
In the architectural and industrial
segments, very low- to zero-VOC levels
can be achieved for waterborne coatings, Joan Schuller, General Manager,
Dow Coating Materials, North America
Region, explains.
What are the latest trends in waterbased coatings?
Joan Schuller: For the architectural segment, achieving higher-performance,
lowering titanium dioxide loads due to
market tightness, and the drive to zerobased VOC coatings are still major drivers that are pushing manufacturers to
reformulate. The industrial segment is
more conservative and has been slower
to adopt waterborne technologies. But as
they watch the technology improve, leading asset owners are making the switch,
prompting others to realize that they
dont have to sacrifice performance. So
its a slow shift but a steady one.

properties. Industrial waterbornes can


also achieve very low, and in some cases, zero-VOC levels. So the technology
is available today for architectural, and
some segments of industrial, to move
away from solventborne systems. When
customers see the results of our exten-

sive testing, it often gives them the confidence to take the next step.
How much do current regulations influence R&D activities for WB coatings?
Joan Schuller: Helping customers meet
regulations is always part of our R&D efforts. But our focus goes beyond that.
Addressing customers current formulation challenges is one key area. And
we always work on solutions that address a market need they might not have
thought about. Our hiding technologies,
which facilitate the removal of generally
2035 percent of the titanium dioxide

Joan Schuller,
Dow Coating
Materials

in their formulations, are one example.


Our formaldehyde abatement technology, which removes formaldehyde from
indoor environments, is another.

TIME FLIES

Will the shift away from solventborne


systems go further, or is there a limit?
Joan Schuller: In the architectural segment today, you can achieve zero-VOC
with waterbornes. With that, however,
come other performance challenges, and
formulators are working closely with their
suppliers to achieve the right balance of

Waterborne Systems
Session 14
at the American Coatings
Conference: Wednesday,
May 9,
9:00 am-noon
14.1 Self-Crosslinking Resins for

Waterborne Wood Finisches


Laura Vielhauer, The Dow Company

14.2 Innovative Protection for



Wooden Surfaces
Terri Carson, Alberdingk Boley
14.3 Molecular Defoaming Active
in Low-VOC Paint Defoamer
Design
John Mangano, BASF

14.4 Waterborne PSAs Based on

Soft and Hydrophobic Vinyl


Esters
Francois Simal, Momentive Specialty
Chemicals

14.5 Improving the Water Resis-

tance of Waterborne Coatings


Steffen Pilotek, Buhler

14.6 Dispersing Agents for Transparent Pigments in WB and


HS Applications
Steffen Onclin, BASF

www.american-coatings-show.com

See Us At The
American Coatings Show
Booth 1733
SHAMROCK
www.shamrocktechnologies.com

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Focus

Biggest Issue is
Operator Influence

To what extent can modern production


lines support an environmental approach and how much effort is needed
to update/modernize older machines?

people and machines influence products


Although automation is widespread, the final click is still up to the operator. This
means that people still have the power to influence a production machine, which
also directly influences the product, states Stephen Miranda of Netzsch Premier
Technologies, LLC.

Stephen Miranda,
Netzsch Premier
Technologies,
LLC.

What are the greatest impacts production


machines have on the performance of a
product and what problems can occur?
Stephen Miranda: Reliability and repeatability automation of the process

reduces batch variability, ensuring consistent product quality. We have acquired


considerable expertise in process automation from our extensive supply to the
pharmaceutical market. In the coatings
area, one of the biggest issues we see is
operator influence. One operator runs a
batch at his or her perceived conditions;
another operator runs a batch differently.
Automating or at least having a standard
set of operating parameters that can
be monitored for each batch removes
the variability in the production time
and degree of dispersion achieved. Our
standard control system measures the
energy input parameters, pump and mill
shaft speeds, temperatures and pres-

Source: Netzsch

Production machines are operated by people


influencing the product.

sures. This data can be downloaded into


a spreadsheet for historical reference
on how each batch was made. It can be
used to identify trends in areas such as
media wear, processing of the batch at
high temperatures and variability in the
energy input, which controls the degree
of dispersion.

Stephen Miranda: Most coatings manufacturers are aware of their environmental responsibilities with respect to factory
emissions and have taken steps to reduce
emissions. The main problem area we see
is that small batch production is still done
in open tanks. Simple lids for these tanks
are relatively inexpensive and easy to retrofit to existing dispersers. It is still common to see horizontal mills running with
one open tank into another open tank. Because the quality and consistency of raw
materials for coatings are more or less
reliable, the dispersion process for most
coatings is relatively easy to grind.
Therefore, for small batches, basket mills
or immersion mills, etc., are very environmentally friendly because the entire
process is or can be enclosed and even
purged with inert gas if desired. With our
control system, we can run the PSM Basket Mill by means of a temperature control
set point, which increases and decreases
shaft speeds based on a target set point.
With a lid, jacketed tank or even just a 55
gallon form, the temperature of the batch
is controlled, which reduces solvent vaporization.

The Whos Who Exhibits


The American Coatings Show 2012: the hot spot for the coatings world
The number of exhibitors already registered for the most important North
American coatings show attests to the fact that Indianapolis is the place to be.
To date, 221 exhibitors from 17 countries have registered to showcase their

new products and technologies at the Convention Center in Indianapolis. The


American Coating Show 2012 will take place from Tuesday, May 8, through
Thursday, May 10, 2012.

3M Energy+Advanced Material USA, Aakash Chemical USA, Aal Chem USA, Aceto Corporation USA, Acme-Hardesty USA, ACT Test Panels USA, AGC Chemicals Americas USA,
Air Products USA, Akzo Nobel Functional Chemicals USA, Alberdingk Boley USA, Alnor Oil Company USA, American Coatings Association USA, Anton Paar USA, Arch Chemicals USA, Arizona Instruments LLC USA, Arkema USA, Arya Chem Canada, Ashland Specialty Ingredients USA, Baker Hughes USA, BASF USA, Bayer Material Science USA,
Beijing Ranger Chemical China, Benda Lutz USA, Borica Taiwan, Boulder Imaging USA, Brenntag North America USA, Brenntag Specialties USA, Brookfield Engineering, USA,
Brggeman Chemical US USA, Buckman USA, Buhler USA, Buhler (Nanotechnology) USA, Burgess Pigment USA, Bway Corporation USA, Byk Gardner USA, Byk USA, Cabot
Corporation USA, Cargill USA, CAS-Mi Laboratories USA, CCPIT Sub-Council of Chemical Industry USA, Celanese USA, Chemguard Inc. USA, Chemical Marketing Concepts USA,
Chemtura Baxenden England, Clariant USA, Cleveland Steel Container USA, Coatex USA, Coatings Research Group USA, Color Guild USA, CPS Color Equipment USA, Cristal
Global USA, Croda USA, Custom Milling & Consulting USA, Cytec Industries USA, Datacolor USA, DeFelsko Corporation USA, Deurex Germany, Dow Chemical Company USA,
Dr. Paul Lohmann USA, DSM Coating Resins USA, Dura Chemicals USA, Eastman Chemical Company USA, Ebonex Corporation USA, Eckart Germany, Eiger Machinery USA,
Elemental Container USA, Elementis Specialties USA, Emco Chemical Distributors USA, EMD Chemicals USA, Emerald Performance Materials USA, EP Minerals USA, EPS- Materials USA, Essential Industries USA, Ethox USA, Everlight USA, Evonik Germany, Eye Lighting Applied Optix USA, Fenchem China, Fischer Technology USA, Flacktek USA,
Fly Chemcial/ Focus Pigment Canada, Formulator & Colortec Software USA, Fuji Silysia Chemical USA, G.J. Chemical USA, GDB International USA, GEO Specialty Chemical
USA, Grace Davison USA, GSI Exim America USA, GTI Graphic Technology USA, Guild CPO USA, Halox USA, Hero Canada, Heucotech LTD/ Heubach USA, Hockmeyer Equipment
Group USA, Hoffman Mineral Germany, Huber Engineered Materials USA, Huntsman USA, Hybrid Coating Technologies USA, Hydrite USA, Imerys USA, Innovadex USA, J Color
Chemicals China, Janssen PMP USA, Jeco Pigment USA, Jiangsu Multicolor Fine China, Jiangsu Sanmu Group China, Jiangsu Yuxing Industry & Trade China, Jyoti Ceramic Ind.
pVT India, Kamin USA, Krtner Montanindustrie Austria, Kemiteks Turkey, Kenrich Petrochemicals USA, Keystone Aniline USA, King Brother Chem China, King Industries USA,
King's Ceramics & Chemicals China, Kish Company USA, Kowa American Corp USA, Kraton Polymers USA, Kronos Worldwide Germany, Kukdo Chemical Co. Korea, KW Container USA, Kyowa USA, Labman Automation United Kingdom, Langgutth America Canada, Lanxess Corporation USA, Letica Corporation USA, Lubrizol USA, Marimex America
USA, Marubeni Specialty Chemicals USA, Michelman USA, Micro Powders USA, Ming Hui Chemical (WUXI) China, Missouri University of Science & Technology Coatings Institute USA, Momentive USA, Multiquimica USA, Munzing USA, Myers Engineering Inc. USA, Nagase American Corporation USA, NanoBiomatters Spain, Nanophase Technologies
Corporation USA, Netzsch Instruments North America USA, Netzsch Premier Technologies USA, Nexeo Solutions (Ashland Distribution) USA, Nichem USA, Nobel NC Scotland,
Norman Hazmat USA, Northpak Container Corp USA, Nubiola USA, Nuplex Resins USA, NrnbergMesse China, Nyco Minerals USA, OMG Americas USA, Omnova Solutions (Formerly Eliokem) USA, Omya Inc. USA, OPC Polymers USA, Orion Engineered Carbons USA, Paint Pac USA, Pan Technology USA, Patcham USA, Paul N. Gardner USA, Phibrochem
USA, Pidilite Industries (India) USA, Piedmont Chemical USA, Piedmont Society for Coatings Technology USA, Pittsburgh Society for Coatings Technology USA, Polygel Industries India, Poly-Resyn USA, Polystar USA, Poraver North America USA, Potters Industries USA, Qingdao Sanhuan Colorchem China, Q-Lab Corporation USA, QuickBlades
USA, R.E. Carroll USA, Ranbar Electrical Materials USA, Reaxis USA, Red Devil Equipment USA, Reichhold Inc. USA, Resinall Europe Belgium, Rhein Chemie USA, Rhodia USA,
Rishichem Distributors India, Rockwood USA, Sandream Enterprises USA, Santint USA, Sartomer Company USA, Sasol Olefins Germany, Schlenk Metallic Pigments Germany,
Sensient Industrial Colors USA, Shamrock Technologies USA, Smart Choice Fire Protection Canada, Southern Society for Coatings Technology USA, Specialty Chemical Sales
USA, Specialty Polymers USA, Spencer Strainer System USA, Stahl USA, State Mix Canada, Sudarshan North America USA, Synox Pigments USA, Synthesia Czech Republik,
Taminco USA, Tayca Corporation Japan, The Shepherd Color Company USA, Thor Specialties USA, TQC The Netherlands, TRInternational USA, Troy Corporation USA, U.S. Silica
USA, Unimin Corporation USA, United Mineral & Chemical USA, United Soybean Board USA, Univar USA, Van Horn, Metz & Company USA, Vertellus Specialties USA, Vincentz
Network Germany, VMA-Getzmann Germany, Wacker Chemical USA, Worlee-Chemie Germany, X-Rite/Pantone USA, Zhejiang Coloray Technology Development China
For the latest update of the exhibitors list, please visit www.american-coatings.show.com.

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AC Conference

Driving Coatings Research


companies and organizations contributing to the american coatings conference
The American Coatings Conference will get started on May 7, 2012 in the Indiana
Convention Center, Indianapolis. The three-day event offers attendees a program
full of different events. About 200 papers were submitted, and 96 of them were
chosen as top-quality contributions to the discussion. The conference is divided
into sixteen theme-based sessions, each focusing on the new developments in the
AGC Chemicals Americas
Air Products and Chemicals
Akzo Nobel Functional Chemicals
Alberdingk Boley
Arch Chemicals
Arkema
Ashland Speciality Ingridients
BASF
Bayer MaterialScience
Becker Industrial Coatings
Boston University
Buhler
Byk USA
California Polytechnic State University
Cardolite
Chungnam National University
Croda Industrial Specialties
Cytec Industries

DIC Corporation
Dow Coating Materials
Dow Microbial Control
DSM Coating Resins
DuPont Company
DuPont Titanium Technologies
Eastern Michigan University
Eastman Chemical Company
Eckart
Ethox Chemicals
Evonik Degussa
Evonik Industries
Florida State University
Georgia South University
Graduate Institute of Ferrous Technology
Havard University
Heubach
Hoffmann Minerals
Imerys

coatings industry. The hot topics driving coatings research today will be presented
and discussed, including raw materials research, development of environmentally
friendly coatings systems, new coatings technologies and applications, and more.
The following 73 companies and research institutions will contribute to the conference and create a platform to share innovations in both the industry and academia.
Kanat Paints and Coatings
Kegel
King Industries
Micro Powders
Missouri S&T Coatings Institute
Missouri University of Science and
Technology
Momentive Specialty Chemicals
North Dakota State University
Nusil Technology
OMG Americas
Omnova Solutions
Orion Engineered Carbons
Oxiteno
Perstorp France
Petrobras
Portland State University
Praxair Surface Technologies
Reactive Surfaces

Renner Sayerlack
Rhenotherm Kunstoffbeschichtungs
Sachtleben Chemie
Sartomer USA
Solutia Performance Films
Southern Clay Products
Soy Technologies
Spectra Analysis Instruments
TCIRD
Texas A&M University
The Boeing Company
The Dow Chemical Company
The Sherwin Williams Company
The University of Southern Mississippi
Ube Corporation Europe
USM School of Polymers and High
Performance Materials
Wacker Chemical Corporation
Washington State University

Proxel Preservatives =
Sustainable, Formaldehyde-Free Products

We understand the importance of being a good corporate citizen and


minimizing our environmental impact.
For over two decades, our Building Products portfolio has contained an ever-increasing number
of formaldehyde-free products, including Proxel BZ Plus Preservative. We offer cost-effective
solutions for bringing your products up to todays sustainability standards and the protection
youve come to rely on against microbial spoilage.

Tel: 800.523.7391
Email: microbialcontrol@lonza.com
Use biocides safely.
Always read the label and product information before use.
Some biocides may not be registered or
registered for only certain uses in your country.

Our product features include:


Color-stable formulations
Dual-action protection
Zero VOCs

CMIT / MIT and formaldehyde free


Long-term preservation
Broad-spectrum activity

Visit us at the 2012 American Coatings Show (Booth #1239) to learn more
about how Lonza Microbial Control is further progressing to become a
responsible part of your environmentally-preferred solution.

www.american-coatings-show.com

www.archbiocides.com
www.lonza.com

17

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Service

Fly in!

Masthead
American Coatings Show
2012 Preview

indianapolis stands for convenient access to all locations


Source: Indianapolis Airport Authority (IAA)

When you land in Indianapolis, the first thing you'll notice is the airport. Indianapolis International Airport was recently rated #1 on everything from security to
baggage claim by travelers in a J.D. Power & Associates poll.

One of the most positive features of Indianapolis International Airport is that it


is surrounded by some of the city's premier hotels. There is a wide variety of
hotels to suit everyone. The west side of
Indianapolis, only minutes from the new
Weir Cook International Terminal, features several clusters of hotels. The Indiana Convention Center is just 15 minutes
away from the airport.

minutes, seven days per week, from 5 am


to 9 pm.

indiana convention center


Opening in 1972 as the Indiana Convention-Exposition Center, four major
expansions of the Indiana Convention
Center steadily increased the amount of
exhibit space from the original three ex-

Connected: 12 hotels and 4,700 rooms are linked to the Indiana Convention Center, Lucas Oil Stadium and
Circle Centre mall via skywalks.

airport & arts


The $1.1 billion Indianapolis International Airport opened on November 12,
2008. The terminal building is 1.2 million square feet, with 500 feet of terminal
frontage on a 1000 foot, two-level drive.
The terminal features nearly $4 million in original art created by 15 artists,
many of whom have Hoosier ties. The art
represents an array of artistic forms and
mediums. Abstract glass murals featuring original poetry written by Indiana authors to evoke thoughts of travel, flying,
home, and Indiana history are featured in
each concourse.

hibit halls with a total of 123,000 square


feet up to the current eleven halls with
566,600 square feet of contiguous exhibit space, ranging from 36,300 square feet
to 88,900 square feet each. The last expansion, completed in January 2011, added 254,000 square feet of exhibit space,
63,000 square feet of meeting rooms and
103,000 square feet of pre-function and
registration space.

well accommodated
One of the reasons Indianapolis was
chosen as the new home of the American

Coatings Show and Conference 2012 is


its convenient access to sleeping room
accommodations. Most of the hotels chosen within the hotel block are connected
to the Indiana Convention Center by climate-controlled skywalks.
The AC Housing Bureau is exclusively handling all accommodations
for the visitors of the American Coatings Show 2012. In addition to our
host hotels, the Indianapolis Marriott
Downtown and the Westin Indianapolis, there are a number of other hotels contracted as convention hotels:

Indianapolis Marriott Downtown: $205


The Westin Indianapolis : 
$199
Hilton Indianapolis:
$158
Conrad Indianapolis: 
$225
Hyatt Regency Indianapolis: 
$189
Omni Severin Hotel:
$169
JW Marriott Indianapolis: 
$215
Fairfield Inn &
Suites Indianapolis Downtown.: $169
Courtyard Marriott Downtown: $179
SpringHill Suites Indianapolis: $179
Only registered visitors are eligible to
make room reservations at one of the
convention hotels for ACS 2012. Registered visitors may make online reservations at the Indy Housing Bureau using
their assigned housing code provided in
their visitor registration confirmation email. If you have not yet registered for the
show, please go to
https://www.tradeshowregistrar.com/
regsystem18/?event=ACS2012
Important information:
Exhibitors: For blocks of 15 or more
rooms, please call the AC Housing
Bureau at (317)262.8208.
Visitors: For blocks of 5 or more rooms,
please call the AC Housing Bureau at
(317)262.8208.
Contact: AC Housing Bureau, 200 S.
Capitol Ave., Suite 300, Indianapolis,
IN 46225-1063
Phone: (317)262.8191
Fax: (317)262.8270
Email: housing@visitindy.com

Vincentz Network (VN)


2885 Sandford Ave SW #15817
Grandville, MI 49418
www.american-coatings.com
American Coatings
Association (ACA)
1500 Rhode Island Ave., NW
Washington, DC 20005-5597
www.paint.org
Editorial Contacts:
Sonja Schulte (VN)
T +49 (511) 9910-216
sonja.schulte@vincentz.net
Lisa Romn (ACA)
T (202) 462-6272
lroman@paint.org
Layout and Production:
Birgit Seesing (Responsible)
T +49 (511) 9910-266
Sales: 
Anette Pennartz (Director)
T +49 (511) 9910-240
anette.pennartz@vincentz.net
Printer:
Sport Graphics
3423 Park Davis Circle
Indianapolis, IN 46235, USA
(317) 899-7000
www.sportg.com
Copyright:
No portion of this publication may
be reproduced or utilized
in any form or by any means,
electronic or mechanical including
photocopying, recording,
or by any information storage
or retrieval system without
permission in writing from
the publisher.
Place of jurisdiction:
Hanover and Hamburg
(Germany)

Vincentz Network,
Hanover 2012

public transportation
IndyGos Fixed Route consists of 31
routes serving Marion County. The hub
and spoke design brings most of the
routes into the downtown area from outlying areas of Indianapolis.
Among other options for public transport is the Green Line Downtown/Airport Express route, giving you a quick
and convenient way to get to and from
the Indianapolis International Airport
and Downtown. For $7 per trip, you can
let IndyGo do the driving for you. Board
the bus at one of 17 downtown locations,
including the Convention Center on Maryland Street. The Green Line runs every 20

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Indy's central location makes it an easy and affordable destination.

Photos (2) courtesy of: Indianapolis Convention & Visitors Association, visitIndy.com

www.american-coatings-show.com

Service

Having a Good Time in Indy


indianapolis has a little something for everyone
The size of Indianapolis, IN, is just
right. It's big enough to offer all the
choices, diversions, and amenities one
expects in a big city, yet small enough
to make getting around manageable,
while maintaining a sense of home and
community.
The city's population of 839,489 makes
Indianapolis the thirteenth largest city in
the United States, and it is by-far one of
our countrys most livable big cities. Visitors are drawn from all over the globe to
enjoy top-notch professional sports venues, a thriving convention industry and
numerous cultural attractions.
Indy, The Circle City, Crossroads of
America, The Racing Capital of the World,
Amateur Sports Capital of the World: Indianapolis' many nicknames are an indication of just how much the city has to
offer visitors. Is is the right place to be for
sports enthusiasts. History, racing, good
old Hoosier hospitality and sports are
just a few reasons to visit Indianapolis.

a sports mecca
The city is home to the legendary Indianapolis 500 and the Indianapolis Motor
Speedway and Hall Of Fame Museum,
where you can tour the famous track
(try to reserve tickets if there is a race in
town) or visit the museum dedicated to
automobiles and auto racing.
Apart from motor sports, Indy offers
ample opportunities to view professional
and amateur sporting events, take part in
athletic events and visit sports museums.
Those who are looking to get in on some

of the action should head to SportZone,


which features six acres of indoor athletic
facilities the whole family will enjoy.

a lot to see in indy


Those less interested in sports, or with
kids in tow, can still find tons to do in and
around the city. History, art and other
cultural attractions abound. Visit the
Children's Museum which is the largest children's museum in the world or
check out the zoo. Stroll along cobblestone streets past 19th-century buildings in the Lockerbie Square District or
visit any number of historic landmarks.
Known as the "Crossroads of America,"
more interstate highways bisect Indianapolis than any other city in the country,
making it an exciting and easily accessible destination.
The Indianapolis Cultural Districts are
the spice of the city, balancing the modern and the classic. The six official Indianapolis cultural districts are: Mass Ave,
Indiana Avenue, Fountain Square, Canal
and White River State Park, Broad Ripple
Village and the Wholesale District. Each
one delivers something different, and
new. Youll get a sense of history from
some, while others take you into the future of this great city.

Indianapolis offers club after club and


a myriad of great Indianapolis bars to
choose from, while Broad Ripple Village
is a centralized hotbed of bars and dance
clubs that make for unforgettable nights.
If youre not into the club scene, you can

Whether youre looking to have a nice


get-together with a few friends, or you
want a night out on the town with thousands, Indianapolis offers some of the
finest nightlife in the country. Downtown

Poraver...the widely available, functional filler for the next


generation of advanced construction materials
Available in a variety of sizes, formulation versatility is unlimited
Poraver improves LEED certification of products that promote
environmentally friendly building and design

20111202 Ad_ACS_V9.indd 1

www.american-coatings-show.com

More information on Indy's hottest spots


www.visitindy.com
www.indy.gov
www.indianapolis.com

vivid nightlife scene

Source: Indianapolis Convention & Visitors Association, visitIndy.com


Indianapolis' Canal Walk serves the downtown community as a waterside promenade for walkers,
runners, bikers and sightseers.

The innovative lightweight aggregate from


100% post-consumer recycled glass

www.poraver.com

still have fun playing pool, bowling, video games, and much more at great places
like Jillians downtown.
Looking to do something special with
your significant other? Get romantic and
enjoy a horse-drawn carriage ride downtown around Monument Circle. Indys
nightlife is alive and well.

European know-how...
manufactured in North America

Visit us at the American Coatings Show, May 8-10, 2012, Indianapolis, IN


15.12.11 11:39

19

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New, patented Triple-Seal Snap Lock Closure


produces an air tight seal that eliminates
leaks and product contamination.
Exclusive
proprietary surface
treatment prevents
product skinning.

Zero rust/corrosion
on plug, ring or body!
Zero dented, damaged,
discounted product on
display!

Available in 4-liter,
gallon, liter, quart,
1/2 liter, pint and
1/2-pint capacities.

Zero lid skinning


issues!
Zero leakage when
properly closed!

Visit with us at ACS Booth

#900
The research, engineering and continual improvement behind KWs
ALL-Plastic and Hybrid Container family is unparalleled in container manufacturing.
Why pay more for less? The KW ALL-Plastic Container clearly delivers performance,
protection and value for your water-based coatings.

KWs ALL-Plastic Container is the CLEAR CHOICE for


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