Contents

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12

LOGO
Conception
Vision MILO
Mission MILO
Target Market
The Optimistic MILO
MILOs Essence = Health + Energy
MILOs Promise
Values & Personality
The Discriminator
Packaging
Marketing Campaign

LOGO

Conception
Origin

Australian
Roots

Developed in the 1930s as a direct response to the fact that children

were not receiving enough nutrients from their daily diet.
Thomas Mayne, (Nestl Engineer), created the nutritious and
delicious beverage
Local milk knowledge and Swiss cocoa expertise used.
Named MILO >>> after Greek mythical character Milo, (known for his
strength).
MILO launched in 1934 at the Sydney Royal Easter show in an area used to showcase new
products to the public.

Vision MILO

To be the recognized & leading

Nutrition, Health and
Wellness brand.

Mission MILO

Positively enhance the quality

of life and health of the
people by all that we offer
through our product.

Target Market

Primary

Secondary

Children aged 7-12

years who live an
active lifestyle

Mothers who want

their kids to have a
healthy & active
lifestyle.

The Optimistic MILO

MILO Essence = Health + Energy

MILOs Promise

To Provide
Nutritious
Chocolate Energy
Beverage

MILOs Values

MILOs Personality

The Discriminator

Packaging

Marketing Campaign

Marketing Campaign

Presented By:
Farhan Akhtar
Gul Maher
Imran Zafar Chaudry
Mariyum Khalid
Mir Khurram Iqbal
Saqib Saeed

11-E-0075
11-E-0141
11-E-0058
11-E-0140
11-E-0038
11-E-0086

THANK YOU