Ethos

trust, authority
Make the company, product or idea is reliable,
honest and credible

Pathos emo9ons, beliefs

Aim to evoke an emo9onal response from

audience

Logos logic, reasoning

Provides sta9s9cs and facts so audience
understand the product

Todays goal
An advert that shows you understand:
Pathos
Logos
Ethos

treason
brisk
fraternise
melancholy
gloomily
inquisi9ve
sorrowful
nymph
wretched
spiteful
dominion
jeering

Choose at least 5 words that you

are unsure of the meaning of

Dene the word

Use the word in a sentence
about The Lion, the Witch and
the Wardrobe