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Airlines
(Come Fly With Us…)
THE GALLANTS
(Those Who Fear None…)
Pakistan
International
Airline
Group Members:
Amanullah Ch.
Jahanzeb Lateef
Rizwan Ali
Shahid Sarfaraz
Shahzad Jamil
Historical Profile
A National airline operating Passenger and Cargo
services.
It is the 16th largest airline in Asia
Covering Eighty-two Domestic and Foreign destinations.
Established in 1955, having vast experience in the airline 1960s Logo
industry of Pakistan with a large fleet of aircrafts.
The fleet size is forty-three.
A huge Corporation with 18,043 Employees.
1990s Logo
Main bases are Version 2
Jinnah International Airport, Karachi,
The Allama Iqbal International Airport,
Lahore and the Islamabad International Airport,
Islamabad/Rawalpindi. 1990s Logo
Historical Profile
• Secondary bases,
Peshawar International Airport,
Faisalabad International Airport,
2000s Logo
Quetta International Airport and
Multan International Airport
Current Logo
Current Logo
Historical Profile
The departments include:
Human Resource and Administration
Marketing
Corporate Planning,
Information Services,
Finance
Flight Services
Flight Operation
Engineering
Procurement and Logistics
Customer Services
Training and Development
Quality Assurance
Organizational Structure
Corporate Vision
To be a World Class Airline exceeding
Customer Expectations through Dedicated
Employees Committed to Excellence.
Corporate Mission
As a Symbol of National Pride, We Aspire to be a Choice Airline,
Operating Profitably on Modern Commercial concepts and Capable of
Competing with the Best in the International as well as Domestic
markets.
Corporate Values
• Customer Expectations
(Convenience, Care and Competitive tariff)
• Service
(Personalized and Courteous)
• Innovation
(Cherishing new ideas, translating into actions)
• Reliability
(Loyalty and Consistency)
• Safety
(Passengers, Employees, Environment and Health)
• Cohesiveness
(Respect for individuals, Team Work and Effective
__Communication)
• Integrity
(Business Ethics, Accountability and Transparency)
Services
• Business class
Weakness
Formulation of Govt. Rules
High dependence on Passenger
Revenues
Debt
Reliance on Oil Prices
SWOT Analysis-External Factor
Opportunities
Having the maximum route and fleet
Growing demand for low cost airlines
Customer loyalty
Shifting customer needs
Industry Recovery
Threats
High Interest Rates
Accidents
Strong Competition by Air-blue
Interest and foreign currency
exchange rates
Decline in airline industry
PEST Analysis of PIA
PEST Analysis
Political Factors
Increased Competition
(Deregulation of airline industry)
Political Stability
Increased Investment Opportunity
• Economical Factors
Improved Purchasing Power
Demand Value-for-Money
Soaring Oil Prices
Reduced Ticket Prices
PEST Analysis
Social Factors
Greater Customer Awareness
Increased Entertainment
Spending
Technology Averse Customers
Technological Factors
In-flight Entertainment
E-ticketing
Automated (Self) Check-in
SMS Services
Direct Marketing Tools
Personalization
We are setting up a
plan to boost up our
long term Mr. Ali Raza
No checked-in baggage
Condition apply
PIA Flexible Fares - Plan
Ahead & Pay Less
Book International or Domestic flights
as early as possible because the
earlier you buy, the cheaper you fly.
A variety of discounts in Business,
Economy Plus, & Economy Classes.
The benefit of even lower fares in the
lean travel period.
Flexible Fares are applicable on
sectors where Revenue Management
is implemented.
Conditions apply
Fly Business Class with a
Free Ticket
Times Magazines
Spider
Arora
Newspaper Advertisement
PIA will frequently give the advertisement in
the most readable newspapers, mentioned as
below:
Jung
Dawn
Business recorder
RECRUITMENT AND SELECTION
PROCEDURES
RECRUITMENT AND SELECTION
PROCEDURES
2) Age Requirement
Requirement for the age is also very from post to
post and its most probably depend upon the
experience required for a specific job. But
generally the age requirement for PIA is ranging
from 19 to 24. “The age barrier has also
shifted upwards, meaning that a candidate
must be a minimum of 19 years old and a
maximum of 24,” said Mr. Amir
Eligibility Criteria
3) Physical Requirement
1) Physical Test
Physical test is considered the first selection
test in which the interviewer determines that
either candidate is full filling the physical
requirement for the job or not. “Their skin
quality, height and weight are noted in
the first interview session,” said PIA
Jawad Mansoor
SELECTION PROCEDURE
2) Grooming Test
If candidate selected in the first interview,
the hopefuls take a grooming test. Here,
men and women present themselves in a
manner, both physical and behavioral,
befitting the job while women’s make-up
skills are also checked.
SELECTION PROCEDURE
3)General Test
Once the grooming test is cleared, the candidates’ general
knowledge is tested in written and oral tests. These tests are
some times based on brainstorming.
Now days this selection tests are administered by NTS. The
selected candidates attend an intensive three to four week
training course which is organized by the airline since there
are currently no institutes in Pakistan offering training
courses for flight attendants.
SELECTION PROCEDURE