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BEATELIEPINA

The Pennsylvania State University
University Park, PA
Expected graduation: December 2014
Bachelor of Arts, Advertising
Minors: Business, Spanish
GPA: 3.50
Advertising Media Planning
Advertising Creative Strategies
Introduction to Advertising
Public Relations
Efective Writing: Writing in the Humanities
News Writing Skills
Research Methods in AD/PR
World Media Systems
International Mass Communications
Current courses:
Advertising Campaigns
Client/Agency Relations
John and Ann Curley Scholarship in
Communications
Fall 2011, 2013, 2014
Penn State Advertising Club
Spring 2013—Present
National Society of Collegiate Scholars
Fall 2012—Present
Penn State/IFC Panhellenic Dance
Marathon (THON)—Largest student run
philanthropy in the world
Fall 2012—Spring 2013
Public Relations Student Society of America
Fall 2011—Spring 2012
Copywriting Intern | Impressions WHQ Inc.
A full service branding, marketing, advertising and trade show agency
State College, PA
May—August 2013
• Worked directly under the creative director to plan and produce
quality marketing materials
• Actively participated in team brainstorming sessions and client
meetings
• Cultivated and polished writing prowess through consistent and
continuous creative application
• Facilitated client—agency communication and oversaw the
production of creative projects for three individual clients
• Wrote original copy for promotional marketing materials, websites,
newsletters, email blasts and workshops
• Drafted press releases as well as content for press and media kits
• Developed monthly editorial content for social media platforms to
strengthen online presence
• Prepared and presented plans for a website sitemap redesign
• Collaborated with team members and updated agency marketing
workshops with relevant industry trends
Social Media Intern | Penn State University Undergraduate Admissions Ofce
University Park, PA
August—December 2013
• Imagined and implemented A View of the Pride, a personal blog
designed to provide prospective students with an authentic look into
college life
• Examined the role of social media in overall marketing plans and
analyzed applicable marketing principles
• Launched Twitter and Instagram accounts targeted at prospective
students to foster interest and increase online interaction
• Applied photo and video editing techniques to individual and group
multimedia projects
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Copywriting
Content development
Social media marketing
Digital Marketing
Operations Management
Microsoft Ofce
Adobe InDesign
Teamwork | Collaboration
Leadership
Fluent in Latvian
Profcient in Spanish
Passionate about reading, crafting,
cooking and inspiring—bringing words
to life through the art of storytelling
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747 East Beaver Ave. Apt. 304
State College, PA16801
bwl5155@gmail.com | (484) 221-5001
www.linkedin.com/in/beateliepina
Creative Intern | Zeta Interactive
Big-Data driven Marketing company working with Fortune 500 brands
New York, New York
June—August 2014
• Crafted enticing copy for digital marketing campaigns for Fortune
500 and Middle Market brands
• Participated in content development and strategy meetings for new
clients
• Assisted with operations management within the creative
department
• Took on the roles of head copywriter and operations manager during
days-of
• Collaborated with head copywriter on the redesign of the creative
brief and the company website