FMCG

Meaning of FMCG
- Fast Moving Consumer Goods
- Which goods are consumed
oftenlly within a period of one
year/less than one year
FAQ in FMCG Industry
- What do you mean by FMCG?
- What is the difference between FMCG & FMCD?
- What are the steps in Sales?
- What is Margin, what do you mean by Mark Up
and Mark Down Margins?
- What are types of trade in FMCG?
- How do you launch new product?
- How do you plan to cover area/territory?
- How do you appoint distributor?
- Who are the competitor for you?
- What is the market share?
MBQ (Minimum Base Quantity)
MBQ = Total Sales in a month
Frequent of Visit or No. of visits in a month

Ex: If xyz shop selling our product Rs. 2000 per
month and a sales man visiting to the shop 4
times in a month what is the MBQ find out?
MBQ = Total Sales in a month
Frequent of Visit or No. of visits in a month
= 2000
4
MBQ = 500.
So, a shop keeper should maintain atleast 500 Rs.
Product in his shop.