Nombre de la asignatura: Mercadotecnia estratgica

rea acadmica: Mercadotecnia Clave de la asignatura: MER3108

Crditos: 6
Antecedente: Mercadotecnia fundamental
Consecuente:

Referencias

1. Walker, O.C., Boyd, H.W., Mullins, J., Larrch, J.C. (2003). Marketing
Strategy: A Decision Focused Approach.USA: Irwin/McGraw-Hill (4th edition).
2. Cravens, D.W., Piercy, N. (2003). Strategic Marketing. USA: Irwin (7th
edition).
3. Aaker, D.A., (2001). Strategic Market Management. USA: Wiley (6th edition).

Comentarios
Clasificacin
Ao distinto al solicitado
HF5415 .13##M3667 2006
ISBN 0-07-111674-5
Ttulo Marketing strategy a decision-focused approach / Orville C. Walker ... [et al.]
Edicin 5th ed.
Pie de Imprenta Boston : McGraw-Hill, 2006

Clasificacin HF5415 .135##C73 2003
ISBN 0-07-246665-0
ISBN 0-07-115161-3
Asiento Principal Cravens, David W.
Ttulo Strategic marketing / David W. Cravens, Nigel F. Piercy
Edicin 7th ed.
Pie de Imprenta Boston : McGraw-Hill Irwin, 2003

Comentarios
Clasificacin
Ao distinto al solicitado
HF5415 .13##A3 2005
ISBN 9780471484264
ISBN 0471484261
Asiento Principal Aaker, David A.
Ttulo Strategic market management / David A. Aaker
Edicin 7th ed.
Pie de Imprenta Hoboken, NJ : John Wiley, c2005