WELCOME

S. Glory Swarupa
ni-msme, Hyderabad

IDENTIFICATION OF BUSINESS
OPPORTUNITIES










Role of society- Resource Availability
NEEDS AND WANTS OF SOCIETY
CONSISTING OF INDIVIDUALS,
FIRMS, PRIVATE & GOVERNMENT
BODIES
A. INDUSTRIES

B. SERVICES

C. TRADE









RESOURCES
Availability








INTERNAL/EXTERNAL
Linking personal vision, Business vision,
Business opportunity
Competitors
Customers Capabilities
Industry
Market
VENTURE/SECTOR



Opportunity Mapping
Product
Development
Market
Development
New Business
Development
Market
Penetration
Identify
opportunities for
each type of
business
development
Assess relative
attractiveness of
different
opportunities
Assess our
relative
competitive
strength in the
pursuit of
different
opportunities

New
Existing
New Existing
Target Customers &
Markets
P
r
o
d
u
c
t
s

&

S
e
r
v
i
c
e
s

BASIC QUESTIONS FOR IDENTIFYING THE
BUSINESS OPPORTUNITY
Identify needs that are not being satisfied
today. Are these needs that people or
business will pay money/profits to meet the
expenses?

Circle those unmet needs that are most in
line with assets and desires
The common phenomenon.
Every day countless opportunities are
overlooked, discounted and
unrecognized

The reason being the human tendency
to see only what we are looking for
OPPORTUNITIES ARE


Location based
Time specific

Opportunity KNOCKS ONLY ONCE




Tips for uncovering opportunities


The first step is to brainstorm a list of
ideas
Look for connections between desires
and assets
Ask

What is the connection between what I want to
do and What people need?
Think about people you might serve as clients
Consider others in your profession or industry
LIKE

Previous employers/officials
Specific groups within community
Friends, relatives and colleagues
Contd.

Current and potential needs created by new
legislation and regulation?
Consider what are the unique ways you might
deliver a service and/or product?
Consult with others, one-to-one or in groups
Books, newsletter, audios, video tapes, etc.
Information from seminars or workshops

CONDUCTING MARKET SURVEY-
SOURCES OF OPPORTUNITES


IDENTIFY OBJECTIVES AND SPECIFIC
INFORMATION NEEDED
ASSESSING TIME AND COST
WORKING METHODOLOGY AND ACTION PLAN
SELECTION OF SAMPLE SIZE
PREPARATION OF QUESTIONNAIRE
COLLECTING DATA AND ANALYSING
FINALISE THE OPPORTUNITY BASED ON
DATA ANALYSIS
PRIMARY AND SECONDARY
SOURCES OF INFORMATION

PRIMARY: DIRECT ATTACK IN MARKET
WITH RELEVANT PEOPLE

SECONDARY DATA: OFFICES, BANKS,
TRADERS, MANUFACTURERS
ASSOCIATIONS, TRADE ASSOCIATIONS,
INDUSTRY ASSOCIATIONS, PUBLISHED
REPORTS, ETC.
MARKET SURVEY SCHEDULE
SHOULD CONTAIN TO COVER

EXISTING COMPETITORS, PRODUCTS,
STRATEGIES

INFORMATION ON CONSUMERS OF ALL
TYPES

INFORMATION ON COMPETING PRODUCTS/
SIMILAR PRODUCTS

ATTITUDE OF EXISTING/POTENTIAL
CONSUMERS, INCLUDING BUYING
PREFERENCES, BEHAVIOUR,ETC.,
IDENTIFICATION OF OPPORTUNITIES

HOW AND WHERE

STUDY OF INPUTS AND OUTPUTS OF VARIOUS
INDUSTRIES
TRANSPORTATION OF INPUTS FROM LONGER
DISTANCES
IMPORT SUBSTITTUION OF PRODUCTS/SERVICES
STUDY CONSUMPUTION PATTERN
LOCAL PRODUCTION


COLLECT BASIC INFORMATION ON LOCAL
RESOURCE BASE: AGRL, FOREST AND MINES,ETC.,
COLLECT INFORMATION ON OPPORTUNITY
IDENTIFICATION EXERCISE DONE EARLIER BY DIC,
BANKS, OTHER FINANCIAL INSTITUTIONS
DISCUSS THE POTENTIAL BUSIENSS
OPPORTUNITIES WITH EXISTING ENTRPRENEURS
DISCUSS WITH OFFICIALS (SALES TAX,
COMMERCIAL TAX) ABOUT THE INFORMATION OF
GOODS

COLLECT INFROMATION ON MAJOR
INVESTMENTS IN AREAS
COLLECT THE LIST OF BANNED ITEMS
LIST OUT POOR PERFORMING INDUSTRIES
LIST OUT SICK UNITS
COLLECT INFORMATION ON NEW
INFRASTRUCTURE CREATION IN THE AREA

OPPORTUNITIES BASED ON
NATURAL RESOURCES
AGRICULTURE
HORTICULTURE
DAIRY
FLORICULTURE
SERI CULTURE
AQUACULTURE
MEDICINAL & AROMATIC PLANTS
GOTARY
PIGGERY
API CULTURE ETC.
MINING: EXCAVATION UNITS IN LIME, SAND
STONE AND MINERALS

AGRO BASED


CEREALS
PULSES
MILLETS
OIL SEEDS
CASH CROPS
SPICES
FRUITS & VEGETABLES
MARINE BASED
ANIMALS
AGRO WASTES ETC.
SUNRISE SECTOR

FOOD PROCESSING
BIOTECHNOLOGY
PHARMACEUTICALS


FOOD PROCESSING

SORTING
GRADING
PROCESSING
PACKING
EXPORT (FRUITS, VEGETABLES, FLOWERS,
FISH, MEAT,, ETC.)


BIO-TECHNOLOGY

BIO-FERTILIZERS
BIO-PESTICIDES
ORGANIC MANURES
NEEM BASED PRODUCTS
ANIMALS FEEDS ETC.,
PHARMACEUTICALS

BULK DRUGS
FORMULATIONS
PACKING
MANUFACTURING SECTOR

AUTOMOBILES
CERAMICS
CHEMICALS (DOMESTICS/INDUSTRIAL ETC.,)
COSMETICS
ELECTRONICS
FOOD PROCESSING
GLASS
LEATHER
METALS
CONTD

OILS
PAINTS
PAPER
PERFUMES
PLASTICS/FIBRE
STEEL
SYNTHETICS
TEXTILES
WOODEN
ALL INDUSTRIAL PRODUCTS ETC.,


SECVICE SECTOR
HEALTH CARE
DIAGNOSTICS
PHYSIOTHERAPY
AMBULANCE SERVICES
RESTAURANTS
HOTELS
DHABAS/FAST FOOD CENTRES
MOTELS/ BREAKFAST CENTRES


CONTD

TOURISM/HOSPITALITY
PILIGRIMAGE
MOBILE SERVICES
MICRO FINANCING
SOFTWARE SECTOR
EDUCATIONAL INSTITUTIONS


CONTD

WHOLESALE AND RETAIL TRADE
ENTERTAINMENT AND AMUSEMENT
PLACES
TRANSPORT
STORAGE AND WARE HOUSING
MONITORING, POLUTION CONTROL
MANAGEMENT EQUIPMENT
PAY AS YOU USE ETC.,



TERRITORY SECTOR
SMALL INFRASTRUCTRE DEVELOPMENT
PROJECTS LIKE
POINT TO POINT TRANSPORT
CARGO SERVICES
COURIER SERVICES
RURAL ROAD CONSTRUCTION
SLUM RECONSTRUTION
SMALL LANE ROAD CONSTRUCTION IN TOWNS
LOW COST HOUSING SCHEMES
HERITAGE MAINTEANCE

PROTECTION OF LAKES
MONUMENTS
MOUNTAINS
FLORA & FAUNA
HISTORICAL IMPORTANCE
CULTURAL IMPORTANCE




NON-CONVENTIONAL ENERGY GENERATION



GOBAR GAS
WINDMILLS
SOLAR ENERGY


ENVIRONMENT IMPROVEMENT


AIR POLLUTION
BIO-MEDICAL WASTE MANAGEMENT
INDUSTRIL WASTE MANAGEMENT
OPORTUNTIES IN AIR BUSINESS UNITS
LIKE AIR QUALITY
URBAN WASTE MANAGEMENT
WATER CONSERVATION




COMMUNICATION OF ALL KINDS

INTERNET
E-MAIL
FAX
VIDEO
SOCIAL AND PERSONAL SERVICES

LOCAL INDUSTRY BASED

SUPPLY OF RAW MATERIALS
SUPPLY OF INTERMEDIARY MATERIALS
ANCILLARISATION
JOB WORK
RECYCLING OF INDUSTRIAL WASTES
BY PRODUCTS ETC.


LOCAL DEMAND BASED
BREAD
BISCUITS
MASALAS/FLOUR
SPICES
READYMADE ITEMS
PROCESSED FOOD PRODUCTS
RAEDY TO EAT
READY TO COOK FOODS ETC.,
OPPORTUNITIES IN SOCIAL
ENTREPRENEURSHIP

HOW TO LOOK INTO?
NEWS ITEMS
GOVERNMENT SCHEMES/PROJECTS
TRAFFIC, SANITATION, CLEAN & SAFE WATER,
LAND SCAPING, ETC.,
NEEDS OF VARIOUS INSTITUTIONS/ AGENCIES
NEEDS OF SOCIETY IN TERMS OF INFORMATION
(EMPLOYMENT, MATRIMONY ETC.)

OPPORTINITES IN SECTORIAL
CLASSIFICATION


TINY INDUSTRIES
VILLAGE /COTTAGE INDUSTRIES
MICRO INDUSTRIES
SMALL INDUSTRIES
MEDIUM INDUSTRIES
LARGE INDUSTRIES


CONTD..

HANDICRAFTS
HANDLOOMS
PAINTINGS
TRADITIONAL ARTS & CRATS
REVIVAL OF SICK INDUSTRIES

IDENTIFICATION SICK UNITS STUDY THE
SICKNESS

TAKE UP THE UNIT IF FEASIBLE
EXPORT BASED

PRODUCTS HAVING GOOD EXPORT
POTENTIAL




FACTORS TO BE CONSIDERED BEFORE
AVAILAING THE OPPORTUNITY


EDUCATION
EXPERIENCE
ECONOMIC BACKGROUND
FAMILY BACKGROUND
INVESTMENT CAPACITY
MANAGERIAL ABILITY
MARKET POTENTIALITY
CONTD

LOCATION OF UNIT
TECHNICAL KNOW-HOW &AVAILABILITY
SKILLED MANPOWER
AVAILABILITY OF INFRASTRUCTRE AND
INPUTS
TOTAL PROJECT COST
EXPORT POTENTIAL
CONTD

LIFE CYCLE OF PRODUCT AND FUTURE
GROWTH
DEGREE OF RISK
GESTATION PERIOD
GOVERNMENT POLICY


Combining the PESTLE analysis with an industry
structure analysis to identify growth opportunities
Supplier
Power
Buyer
Power
New
Entrants
Substitute
s
Industry Rivalry
Economic
Adapted from model in Competitive Strategy - by
Michael Porter
OPPURTUNITIES AVAILABLE BASING ON
PEST


POLITICAL/LEGAL
STABILITY OF GOVERNMENT
LABOUR LEGISLATION
TAX LAWS
FOREIGN TRADE REGULATIONS
MONOPOLIES LEGISLATION
ENVIRONMENAL PROTECTION LAWS

ECONOMIC FACTORS

INTEREST RATE
BUSINESS CYCLE
TRENDS IN GNP
MONEY SUPPLY
INFLATION
UNEMPLOYMENT
DISPOSABLE INCOME LEVELS
AVAILABLE OF FUEL AND ITS COST
SOCIO-CULTURAL FACTORS

CHANGES IN LIFE STYLE
ATTITUDE TOWARDS WORK AND
LEISURE TIME
PREVALENCE OF CONSUMERISM
POPULATION DEMOGRAPHY
INCOME DISTRIBUTION
SOCIAL MOBILITY
LEVELS OF EDUCATION

TECHNOLOGICAL FACTORS

NEW DISCOVERIES & DEVELOPMENTS

GRANTS OF GOVERNMENT ON R&D

SPEED OF TECHNOLOGY TRANSFER

RATES OF OBSOLESCENCE
POTENTIAL ENTRANTS
THREAT OF ENTRY
COMPETITIVE RIVARLY
BUYERSPOWER
SUPPLIERS POWER
THREAT OF SUBSTITUTES
SUBSTITUTE PRODUCTS
MICHAEL PORTERS MODEL
THREAT OF ENTRY


ECONOMIES OF SCALE WHICH GIVE ADVANTAGE TO LARGER
PLAYERS (CEMENT)

MINIMUM CAPITAL REQUIRED FOR SET UP OF A PROFITABLE
VENTURE

ACCESS TO CHANNELS OF DISTRIBUTION (PHARMACEUTICALS)

PROPRIETORY OF TECHNOLOGY

LEGISLATIONS (EX: CIGARETTES)

LEVEL OF DIFFERENTIATION OF PRODUCTS ( BRAND
PREFERENCE)


BARGAINING POWER OF BUYERS



FEW BUYERS AND HIGH VOLUMES
AVAILABILITY OF ALTERNATIVE SOURCES
OF SUPPLY
MATERIAL COST IN SUBSTANTIAL TOTAL
COST
BACKWARD INTEGRATION IS NOT
DIFFICULT

BARGAINING POWER OF
SUPPLIERS

SUPPLIERS
NO ALTERNATIVE SOURCES OF SUPPLY
SWITCHING OF SUPPLIER IS COSTLY/
DIFFICULT
STRONG BRAND IMAGE OF SUPPLIERS
FORWARD INTEGRATION OF SUPPLIERS IS
NOT DIFFICULT

THREAT OF SUBSTITUTES

AVAILABILITY OF SUBSTITUTES: PHONE,
FAX, LAND PHONE, CELLPHONE ETC.
ARE THEY GIVING HIGHER VALUE THAN
ORGINAL PRODUCTS
EASE OR DIFFICULT TO SWITCH OVER

EXTENT OF COMPETITIVE
RIVALRY

EQUAL PLAYERS- HIGH COMPETITION
STAGNATION FOR LONG TIME
HIGH FIXED COSTS- DIFFICULT IN
BREAK EVEN
HIGH EXIT BARRIERS



TECHNIQUESATTRIBUTE LISTING:


ATTRIBUES ATTACHED TO THE
FINAL PRODUCT ARE LISTED
THEN PRODUCT DESIGN AND
OTHER INFORMATION IS TAKEN
CARE OF

CHECKLIST



CONTAINS SET OF QUESTIONS
SUITABLE TO SITUTATION

SOLUTION IS ARRIVED BASED ON
QUESTIONS AND ANSWERS

BLACK BOX


DESIRED INPUT AND OUTPUT ARE
LISTED

PRODUCT/SERVICE IS SELECTED

DIRECTED DREAMING

THE PROPOSED ENTREPRENEUR TRIES TO
GO TO SLEEP WHILE THINKING OF THE
PROBLEMS OF OPPORTUNITY

SUB-CONSICOUS WILL THROW A SOLUTION

TECHNIQUES...


BRAIN STORMING
DELPHI
NOMINAL GROUP DISCUSSION
STAGES

SWOT Analysis

Constraint Analysis
SWOT ANALYIS- STRENGTHS
SELF/IND ENVIRONMENT ACTIVITY/ENTERPRISE
Technically qualified Good climate GOOD DEMAND
Financially sound Supporting laws DIFFICULT TO COPY
Wide network Import and export policies COST WITHIN REACH
Family business
background
Boom in the economy MARKET TIE UP
Young and enthusiastic
Self made
Good health
WEAKNESS
SELF/IND ENVIRONMENT ACTIVITY/ENTERPRISE
DEPRESSED NATURAL CALAMITIES MORE COMPETITORS
INDECISIVE NO PUBLIC SUPPORT
FOR PRODUCTS
/SERVICE
QUICK OBSOLESCENCE
NO RISK TAKING SLOW MOVING
SIMPLE PURPOSE USUAGE
OPPORTUNITIES
SELF/IND ENVIRONMENT ACTIVITY/ENTERPRISE
RELATIVES WILLING TO
HELP
FAVOURABLE
DUE TO CONSUMER
PREFERENCE
FAVOURABLE IMPORT
AND EXPORT
REGULATIONS
EXPERTISE AVAILABLE
FROM FRIENDS/
RELATIVES
CHANGES IN
DEMOGRAPHIC
PROFILES
FAVOURABLE RATES,
ETC.
GLOBALISATION
THREATS
SELF/IND DECREASE IN
POTENTIAL
CUSTOMERS
SUDDEN CHANGE IN
PREFERENCE OF
CUSTOMERS
OLD AGE NATURAL CALAMITIES HIGHER COST DUE TO
TECHNOLOGICAL
OBSOLESCENCE
ILL HEALTH OUTBREAK OF
DISEASE
ENEMIES WITHIN AND
OUTSIDE FAMILIES
LOW PER CAPITA
INCOME
Thank You !!!
sunchuglory@gmail.com