Advent Corporation

Case 2-1
Presented by Group C:
Gina Alizieri, Nadia Mootoo and
Rob Murphy
Henry Kloss
Acoustic Research Incorporated

KLH Corporation

Advent Corporation
Why form Advent?
Formal Purpose

Klosss Personal Reason
Business Focus
Large electronic companies
Zenith
Magnavox
Motorola

Objective: to make the most efficient
piece of equipment at the lowest possible
price to the consumer
Production
Stayed small

Adversary to automated production
130 assembly line production workers

Time and Motion Studies
Products
The Advent Loudspeaker
few would have predicted that wed make just ONE
and call it simply The Advent Loudspeaker, and say
flatly that it was the best we could offer for a long way
into the future.

The Frequency Balance Control
Anyone who keeps pursuing that ideal, and many who
dont would be well advised to investigate our
Frequency Balance Control.
Products (contd)
The Advent Noise Reduction Unit
Clearer than you ever though possible

The Advocate Crolyn Tape
DuPonts disinterest helps Advent
Marketing
Unique
150 dealers secured by a personal
promise and Klosss reputation
Press conferences held occasionally
Never performed market research
The only scheme he had which might help
lock in the consumer was to give the product
a simple name and then not change it.
Development
Kloss was very involved with R&D
Programmed himself to notice if
somebody had already done it
If so, he would work to improve it
Solutions
Research and Development Solutions

Marketing Solutions

Managerial Solutions
Research and
Development Solutions
Make use of distinctive competitive
advantages

Prioritize the work

Focus on distinctive products

Split into R&D groups
Marketing Solutions
Conduct market research

Better/more distribution channels

More cost effective advertising

Managerial Solutions
Effective R & D management

Smart growth strategies
Question/Answer Session