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Tommytrc Presentation Wisconsin Literacy

Tommytrc Presentation Wisconsin Literacy

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Publicado portommytrc
Tommy speaks to the annual Wisconsin Literacy Conference in Appleton, WI.

Social media can be a scary pool to jump into. So many social media offerings and so little help on where to start! Tommy will help make demystify social media in a friendly, no-nonsense way, giving a clear path to begin your social media journey.
Tommy speaks to the annual Wisconsin Literacy Conference in Appleton, WI.

Social media can be a scary pool to jump into. So many social media offerings and so little help on where to start! Tommy will help make demystify social media in a friendly, no-nonsense way, giving a clear path to begin your social media journey.

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Published by: tommytrc on Dec 04, 2009
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05/11/2014

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Thomas Clifford

@tommytrc
The Power of Social Media “It’s All About Relationships”

Social Media is Worldwide

Global Response??

So What is Social Media?

Social media is content created by people using highly accessible and scalable publishing

Say What??

A category of sites that is based on user participation and usergenerated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.
searchenginewatch.com/define

So What is Social Media?

How to Engage in SM?
 

• Connect to your Audience • Ask Questions that Invite Discussion • Be transparent
• Be yourself • Don’t pretend

• Know your followers; keep in touch with them… • Highlight content generated by your followers

The Conversation is key
• Remember Social Media is a 2 WAY Conversation • It’s not IM  This is KEY!!

Meaningful Conversation
• People may not respond immediately • People can not see your facial expressions • Social Media in many ways is like e-mail and can be abused • THAT’S NOT WHAT I MEANT

2-WAY Conversation

The Power of Social Media
• Who remembers this picture? • Flight 1549 • Hudson River • Twitter had the Scoop 1st • NOT CNN, FOX MSNBC -Majors NO ONE!!!

J n i K ru m s w h o Tw i re d i a s tte t fro m h i i o n e , a n d p o ste d vi s Ph a Tw i c . tPi

Case Study 2
F o rt H o o d S h o o tin g

Where Did People Get Info?
R e a l T im e In fo rm a tio n

Where do I start?

Start with a Website

Start with Videos

Start with a Blog

Start with a FaceBook

Start with a Twitter

Build Your Spot in Social Media
1.Just Do it 2.Start Slow 3.Be Yourself

Just Do It
 People think Social Media is Hard  Remember the “Social” In Social media  Who has used a guest book?

THAT’S SOCIAL MEDIA

Just Do It

(cont)

 Stop Over thinking  Don’t Make Excuses  Make a Plan  Set a Goal  Follow-up 

Start Slow
 Take a Deep Breath – its not as bad as you think  Start with One  Find Success  THEN Try Another 

Know Your Audience
 Who are you reaching  What info are you sharing

Make it Happen…

• Connect to your Audience • Invite Discussion • Be Yourself • Know your Followers • Spread Quality Info

Steps to Success

• Start a Blog • Add Video content • Invite Feedback • Network

Getting Started

Wordpress.com Blogger.com Youtube.com Facebook.com Twitter.com Mashable.com Sharethis.com Google.com/alerts Clients…

It really isn’t about me…

It ’ s all

THANK YOU!!! Thomas Clifford
@tommytrc tommytrc@gmail.com

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