Naomi Masangu

Brian Dowdy
Salik Shariff
Chithra Vinayan
Shop History
Founded by Johnny Morris in 1871 in Springfield,
Missouri
Popular with local and out-of-state fishermen
First Bass Pro Shops catalog in 1974
In 1978, he introduced Bass Tracker the first boat,
motor, and trailer package designed just for anglers
Supplies
Hunting, camping, and
outdoor cooking gear

Outdoor footwear and
nature-themed gifts
Services
Initiatives include fish
and wildlife habitat
improvements
conservation and
outdoor skills education
Improving water quality
and quality of our lakes
and springs

Australia v US Facts
Population: 22.8 million
GDP (PPP):
$970.8 billion
3.6% growth
2.5% 5-year compound
annual growth
$42,640 per capita
Unemployment: 5.2%
Inflation: 1.8%
FDI Inflow: $57 billion

314.2 million
GDP (PPP):
$15.7 trillion
2.2% growth
0.6% 5-year compound
annual growth
$49,922 per capita
Unemployment: 8.1%
Inflation (CPI): 2.1%
FDI Inflow: $167.6 billion



Australia Economy
3rd Economic Freedom in the 2014 Index
One of the 10 biggest improvements among developed
economies.
economic freedoms
business freedom
investment freedom
freedom from corruption
Australia Rule of Law
Bribery discouraged in public officials
Australias judicial system operates independently and
impartially
Property rights are secure, and enforcement of
contracts is reliable
Expropriation is highly unusual.
Limited Government
Top individual tax rate is 40%
Top corporate tax rate is 30%
The carbon tax has been abandoned for a cap-and-trade
system
fallen to 25.6% of GDP
Government spending amounts to 35.3% of total
domestic output
public debt is 27.6% of GDP
Cultural Characteristics
High context VS Low context cultures
Shared Values
Language
A sporting culture
Warm Climate
Key Facts




High Context VS Low Context Cultures
Shared Values
Respect for equal worth, dignity and freedom of the
individual
Freedom of speech and association
Freedom of religion and a secular government
Support for parliamentary democracy and the rule of
law
Equality under the law
Equality of men and women
Equality of opportunity
Peacefulness
Language
All people in Australia are encouraged to learn
English, which is the national language and an
important unifying element of Australian
society.
However, languages other than English are also
valued. The most commonly spoken languages
after English are Italian, Greek, Cantonese,
Arabic, Vietnamese and Mandarin. Australians
speak more than 200 languages, including
Indigenous Australian languages.
A Sporting Culture
Australians love their sport, both playing it
and watching it.
Australia has often achieved impressive
results at the elite level. In the 2004 Athens
Olympic Games, Australia ranked fourth
overall in the medal tally behind the United
States, China and Russia. In the 2006
Football World Cup, Australia reached the
final 16. Australia is also ranked the top
cricketing nation in the world.
Warm Climate
Australia is so large that it experiences
most climatic conditions, from tropical
monsoons to hot, dry weather and
snow. Generally, however, the climate
is warm and temperate, particularly in
the major coastal cities.
This kind of climate has resulted in a
country where people spend a good
deal of time outdoors at beaches, in
the countryside or on sporting fields as
either spectators or participants.
Key Facts
More than 6.5 million migrants have
settled in Australia since 1945. English is
the national language but other languages
are valued.
Australia is predominantly Christian but
people are free to practice any religion
they choose.
Around 88 per cent of Australians go to at
least one cultural event each year. More
than 11 million Australians aged 15 or over
take part in sport or other physical activity.
Australia has one of the most diverse
cuisines in the world but has no national
dish.

Brass Pro Shops buys / rents land in
the city of Adelaide and opens a
flagship store known as Outdoor
World stores.
The store sizes range from 20,000
square feet (1,900 m2) up to
300,000 square feet.
For introducing the different brands
of Bass Tracker boats, Brass Pro
Shops will also look for independent
marine dealers through out Australia
with the Adelaide store as the HQ.
Will also look in to enter in to
agreement with local chain stores
through out Australia for selling the
Brass Pro Shop House brands.

IFC Ranking for Australia
TOPICS DB 2014 Rank DB 2013 Rank Change in Rank
Starting a Business 4 4 No change
Dealing with Construction Permits 10 10 No change
Getting Electricity 34 36 2
Registering Property 40 38 -2
Getting Credit 3 3 No change
Protecting Investors 68 67 -1
Paying Taxes 44 49 5
Trading Across Borders 46 43 -3
Enforcing Contracts 14 14 No change
Resolving Insolvency 18 18 No change
Australian government
does allow Foreign
companies to purchase
land. Need to go
through the Foreign
Investment Review
Board (FIRB).
Australian Government
Tourism Major Project
Facilitation (TMPF)
Service. Tourism
investment is a key
priority under the
Australian
Governments Tourism
2020 strategy.


Starting a Business
No. Procedure Time to Complete Associated Costs
1
Complete and lodge ASIC Form
201 Application for Registration
as an Australian Company";
Obtain a certificate of
incorporation and an Australian
company number (ACN)
1 day AUD 433
2
Register for ABN with the
Australian Taxation Office (ATO)
Less than one day (online procedure) no charge
3
Sign up for Worker
Compensation Insurance at an
insurance agency
1 day no charge
International investors interested in entering the Australian market can
establish a new Australian company or establish a new Australian
subsidiary which also operates as an Australian company.
Companies in Australia must be registered with the Australian Securities
and Investments Commission (ASIC)
Product Life Cycle
VRIO










http://www.basspro.com/webapp/wcs/stores/servlet/BPSIFrameV
iew?catalogId=10051&langId=-
1&storeId=10151&targeturl=http://www.trackermarine.com/&tab=
4&tab=4

Religious Heritages- World
United States vs. Australia
Particular USA Australia
Government type Constitution-based federal republic federal parliamentary democracy
and a Commonwealth realm
Legal system common law system based on English
common law at the federal level
common law system based on the
English model
Languages English 82.1%, Spanish 10.7%, other
Indo-European 3.8%, Asian and
Pacific island 2.7%, other 0.7% (2000
census)
English 78.5%, Chinese 2.5%, Italian
1.6%, Greek 1.3%, Arabic 1.2%,
Vietnamese 1%, other 8.2%,
unspecified 5.7% (2006 Census)
Political pressure groups and leaders environmentalists; business groups;
labor unions; churches; ethnic
groups; political action committees
or PACs; health groups; education
groups; civic groups; youth groups;
transportation groups; agricultural
groups; veterans groups; women's
groups; reform lobbies
other: business groups,
environmental groups, social groups,
trade unions
GDP - real growth rate 2.2% (2012 est.)
1.8% (2011 est.)
2.4% (2010 est.)
3.6% (2012 est.)
2.4% (2011 est.)
2.6% (2010 est.)
GDP - per capita (PPP) $50,700 (2012 est.)
$50,000 (2011 est.)
$49,500 (2010 est.)
note: data are in 2012 US dollars
$43,300 (2012 est.)
$42,400 (2011 est.)
$41,900 (2010 est.)
note: data are in 2012 US dollars
Household income or consumption by
percentage share
lowest 10%: 2%
highest 10%: 30% (2007 est.)
lowest 10%: 2%
highest 10%: 25.4% (1994)
Australia Outdoors Industry
The outdoor industry is a wide spread in Australia with a
focus to the outer edges or the coasts.
It is saturated with outdoor shops but not as brand
ambassadors!
Plenty room for growth.




Healthy Industry Competition
Anaconda, Rays outdoor, Paddy Pallin, Main Peak, and
Kathmandu.
These stores will help set the price points for many of
our products when entering their market.

trength
Bass Pro shop is a well established and respected
company with in the states.
With its success In the Us and Canada it has rewarded
them with financial stability.
They promote selling local goods as well as national
brands.
Bass Pro shop is a Destination point which will bring
people in just to see what its about.

S
W
O
T

A
N
A
L
Y
S
I
S
eakness
The Australian mindset tends to be against outsiders of
visitors.
It would be the first branch not located in the Americas.
The time difference and distance from it home country
Finding Australian manufacturers.
Cost of shipping and time will cut into profits.
S
W
O
T

A
N
A
L
Y
S
I
S
purtunities
Finding different markets and outdoor sub-categories
due to the vast topography.
The strength of there market to continue to build after
the first stores success.
Partnering with local manufactures to save money on
shipping.

S
W
O
T

A
N
A
L
Y
S
I
S
hreats
Gun control in Australia will put a stress on Gun and
ammunition sales.
Anaconda is there competitor which has numerous
stores including one in Adelaide.
Repatriation of income in the future.
S
W
O
T

A
N
A
L
Y
S
I
S
Works Cited
"Adelaide General Information Guide and Map." HotelTravel.com. HotelTravel, 2014. Web.
06 July 2014. <http://www.hoteltravel.com/australia/adelai de/adelaide-general-
information.htm>.
"Business Freedom." Index: Regulations on Starting & Operating a Business. The Heritage
Foundation, 2014. Web. 06 July 2014. <http://www.heritage.org/index/business-
freedom>.
"The Story." About Us. BPS Direct, 2014. Web. 06 July 2014.
<http://www.basspro.com/webapp/wcs/st ores/servlet/CFPageC?storeId=10151&cata
logId=10051&langId=-1&appID=659>.
"United States." Economy: Population, GDP, Unemployment, Inflation, Spending. The
Heritage Foundation, 2014. Web. 06 July 2014.
<http://www.heritage.org/index/country/unitedstates>.
http://www.indexmundi.com/factbook/compare/united-states.australia
http://en.wikipedia.org/wiki/Bass_Pro_Shops
http://www.doingbusiness.org/data/exploreeconomies/australia/