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BUSINESS
BUSINESS
INTELLIGENCE
INTELLIGENCE
Mg. Emigdio Alfaro Mg. Emigdio Alfaro
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CONTENIDO CONTENIDO
1. 1. Definicin. Definicin.
2. 2. Componentes. Componentes.
3. 3. Productos. Productos.
4. 4. Criterios para elegir un producto. Criterios para elegir un producto.
5. 5. Fuentes de Informacin. Fuentes de Informacin.
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Business Intelligence (BI) es un conjunto
de conceptos y metodologas para mejorar
la toma de decisiones a travs del uso de
hechos y sistemas basados en hechos.
Gartner Group
1. Definicin
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Planeamiento
Planeamiento del Proyecto
Investigacin del Caso de Negocio
Justificacin
Evaluacin de la Infraestructura
Anlisis del Negocio
Definicin de los Requerimientos
Prototipeo
Anlisis del Repositorio de Metadata
Diseo de la Base de Datos
Diseo
Diseo ETL
Diseo del Repositorio de Metadata
Anlisis de Datos
Desarrollo de Aplicaciones Desarrollo Repositorio Metadatos
Construccin
Desarrollo de ETL Mineria de Datos
Implantacin
Evaluacin del Release
Despliegue
Fuente: Moss Atre
Febrero 2003
Implementacin del Business Intelligence Implementacin del Business Intelligence
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2.1 Datawarehousing
2.2 Datamining
2. Componentes
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2.1 Datawarehousing
Un Datawarehouse es una Base de Datos que
almacena gran cantidad de informacin histrica
del negocio que los usuarios pueden acceder
con diversas herramientas.
Usualmente reside en un servidor propio
separado del ambiente operativo transaccional.
The Data Warehousing Institute
2. Componentes
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7
A subject oriented, integrated, time-variant,
nonvolatile collection of data in support of
management's decisions."
W. H. Inmon, known as the "father of the data warehouse"
2.1 Datawarehouse
2. Componentes
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A data warehouse is a copy of transaction
data specifically structured for querying and
analysis."
Ralph Kimball The Data Warehouse Lifecycle toolkit"
2.1 Datawarehouse
2. Componentes
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9
Technical
Architecture
Design
Technical
Architecture
Design
Product
Selection &
Installation
Product
Selection &
Installation
End-User
Application
Specification
End-User
Application
Specification
End-User
Application
Development
End-User
Application
Development
Project
Planning
Project
Planning
Business
Requirement
Definition
Business
Requirement
Definition
Deployment Deployment
Maintenance
and
Growth
Maintenance
and
Growth
Project Management Project Management
Dimensional
Modeling
Dimensional
Modeling
Physical
Design
Physical
Design
Data Staging
Design &
Development
Data Staging
Design &
Development
METODOLOGA DE IMPLEMENTACIN METODOLOGA DE IMPLEMENTACIN
2.1 Datawarehouse
2. Componentes
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METODOLOGA DE METODOLOGA DE
IMPLEMENTACIN IMPLEMENTACIN
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Componentes de un DataWarehouse
Data Marts Data Marts
and cubes and cubes
Source Source
Systems Systems
Clients Clients
Relational Relational
Data Data
Store Store
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Dimension 1:
Medidas
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%
1 Dimensin
Por qu aadir OLAP al DW?
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Dimensin 2:
Tiempo
Dimensin 1:
Medidas
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June
May
April
March
February
January
2 Dimensiones
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Dimensin 2:
Tiempo
Dimensin 1:
Medidas
Dimensin 3:
Productos
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June
May
April
March
February
January
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3 Dimensiones
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Dimensin 2:
Tiempo
Dimensin 1:
Medidas
Dimensin 3:
Productos
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June
May
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March
February
January
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Cubo
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Time
January
April
March
February
May
February
February
Margin
Measures
Units
Sales $
Cost
Products
PDA
Business PC
Home PC
$6,745
OLAP OLAP
Home PC
Home PC
Margin
Margin
For Home PCs, For Home PCs,
show me the show me the
margin margin for for
February February
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Infraestructura del
DataWarehouse de Galaxy
Data access & Data access &
analysis analysis
Data Data
Warehouse Warehouse
ETLM ETLM
Internal data Internal data
External External
data data
Data Data
Sources Sources
Operational Operational
data data
OLAP OLAP
Query Tools Query Tools
Reporting Reporting
Analysis Analysis
Data Mining Data Mining
Local cubes Local cubes
Internet Access Internet Access
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Data Data
Warehouse Warehouse
ETLM ETLM
Data Data
Sources Sources
OLAP OLAP Data access Data access
& analysis & analysis
Datawarehouse Datawarehouse
Database Database
Analysis Services Analysis Services
Database Database
Client Client
applications applications
ETL ETL
processes processes
ETL ETL
processes processes
DTS DTS
SQL SQL
Server Server
2000 2000
RDBMS RDBMS
DTS DTS SQL 2000 SQL 2000
Analysis Analysis
Services Services
MS Office MS Office
Digital Digital Dashboard Dashboard
Web Web Browser Browser
Customized Customized
Proclarity Proclarity

SQL 2000 SQL 2000
Infraestructura del
DataWarehouse de Galaxy
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Data Data
Warehouse Warehouse
ETLM ETLM
Data Data
Sources Sources
OLAP OLAP Data access Data access
& analysis & analysis
Datawarehouse Datawarehouse
Database Database
Analysis Services Analysis Services
Database Database
Client Client
applications applications
ETL ETL
processes processes
ETL ETL
processes processes
DTS DTS
SQL SQL
Server Server
2000 2000
RDBMS RDBMS
DTS DTS SQL 2000 SQL 2000
Analysis Analysis
Services Services
MS Office MS Office
Digital Digital Dashboard Dashboard
Web Web Browser Browser
Customized Customized
Proclarity Proclarity

SQL 2000 SQL 2000
Infraestructura del
DataWarehouse de Galaxy
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Fuentes de Datos
Text files
Galaxy Order Galaxy Order
System System
External External
Files Files
Flat Files Flat Files
Desktop files
Inventory Database
System
HR Database
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Esquema de Estrella
Employee_Dim Employee_Dim Employee_Dim
EmployeeKey EmployeeKey
EmployeeName
...
EmployeeName
...
EmployeeKey
Time_Dim Time_Dim Time_Dim
TimeKey TimeKey
TheDate
...
TheDate
...
TimeKey
Product_Dim Product_Dim Product_Dim
ProductKey ProductKey
ItemName ItemName
ProductKey
Customer_Dim Customer_Dim Customer_Dim
CustomerKey CustomerKey
CustomerName
...
CustomerName
...
CustomerKey
Scenario_Dim Scenario_Dim Scenario_Dim
ShipperKey ShipperKey
Scenario
...
Scenario
...
Scenariokey
Sales_Fact
Sales_Fact
TimeKey
EmployeeKey
ProductKey
CustomerKey
ShipperKey
TimeKey
EmployeeKey
ProductKey
CustomerKey
ShipperKey
Sales Amount
Unit Sales ...
Sales Amount
Unit Sales ...
TimeKey
CustomerKey
Scenariokey
ProductKey
EmployeeKey
Multipart Key
Multipart Key Multipart Key
Measures
Measures Measures
Dimensional Keys
Dimensional Keys Dimensional Keys
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Datawarehouse
Database
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Data Mining es el proceso de usar los datos en
bruto para inferir importantes relaciones de
negocio.
Una vez que las relaciones de negocio se han
descubierto, pueden usarse para obtener una
ventaja competitiva.
2.2 Datamining
2. Componentes
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INFRAESTRUCTURA
EXPLORACION
ANALISIS
INTERPRETACION
EXPLOTACION
METODOLOGA DE METODOLOGA DE
IMPLEMENTACIN IMPLEMENTACIN
2.2 Datamining
2. Componentes
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Establecer la data
Integrar la data
Limpiar la data
Estalecer la historia
Localizar la metadata
METODOLOGA DE IMPLEMENTACIN METODOLOGA DE IMPLEMENTACIN
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Obtener la plataforma de Hw
Obtener la plataforma DBMS
Identificar fuente de datos
Definir Granulidad
Definir objetivos
2.2 Datamining
2. Componentes
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Comparar los niveles de resumen
Analizar la muestra
Intuir el anlisis del DSS
Acceso aleatorio a la data
Bsqueda heurstica de patrones
METODOLOGA DE IMPLEMENTACIN METODOLOGA DE IMPLEMENTACIN
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2.2 Datamining
2. Componentes
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Descubrir modelos para los negocios
relevantes
Verificar la fortaleza estadstica de los
modelos
Aplicar el modelo de poblacin a las
condiciones inciertas del modelo
METODOLOGA DE IMPLEMENTACIN METODOLOGA DE IMPLEMENTACIN
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2.2 Datamining
2. Componentes
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METODOLOGA DE IMPLEMENTACIN METODOLOGA DE IMPLEMENTACIN
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Ciclos del Negocio
Estacionalidad
A qu poblacin se pueden aplicar los modelos?
Qu podemos predecir con los modelos?
Tamao de la poblacin al que se puede aplicar el modelo
El factor de correlacin:
Tiempo
Geografa
Demografa
2.2 Datamining
2. Componentes
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METODOLOGA DE IMPLEMENTACIN METODOLOGA DE IMPLEMENTACIN
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La manera ms facil de aprovechar un modelo es
utilizarlo para predecir conductas, por ejemplo:
Ventas
Empaquetado
La introduccin de nuevos productos
Precio
Publicidad
Alianzas estratgicas
Entrega
Presentacin
2.2 Datamining
2. Componentes
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Presentation of
Association Rules
(Table Form )
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Visualization of Association
Rule Using Plane Graph
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Visualization of Association
Rule Using Plane Graph
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3. Productos
InfoBuilders InfoBuilders
IBM IBM
Microsoft Microsoft
Oracle Oracle
SAP SAP
Micro Micro Strategy Strategy
Hyperion Hyperion
Business Objects Business Objects
COGNOS COGNOS
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Plataformas
Business
Intelligence
Fuente: Gartner
Group
Enero 2003
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Fuente: Forrester
Research
Segundo
Trimestre 2003
Plataformas
Business
Intelligence
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Soluciones
Business
Intelligence
Fuente:
META Group
Marzo 2003
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Internet
Explorer
Netscape Portals Intranet Internet
EIS
Application
Scorecards
Executive
Dashboard
Financial
Reporting
Budgeting
Web-Based
Reporting
Batch
Reporting
Write-Back
Application
Hyperion
Essbase
Hyperion
Enterprise
Hyperion
HFM
SAP
R/3
Microsoft
SQL Server
Hyperion
Pillar
IT Business
Users
Executive
Management
Functional
Management
Analysts Customers Suppliers
Enterprise Users
Application Access
dynaSight Applications
Supply
Chain
KPIs
Adhoc
Reports
Data
Transfer
Database Connectivity
SAP
B/W
Microsoft
Analysis
Services
IBM DB/2
OLAP
Oracle Applix iTm1 XML
MicroStrategy ODBC
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Data-
Warehouse
Other
Relational
Data
Warehouse
Security
Infra-
structure
MOLAP ROLAP
Essbase Analytic Engine
Data
Integration
Services
Flat Files
Internet Deployment and Scalability Services
Open Access Layer Admin
Services
Security
Services
Hyperion Central
Hyperion
Analyzer
Hyperion Q&R
Hyperion Reports
Hyperion
Application Builder
Hyperion Analyzer (as seen via Essbase XTD Developer Workbench)
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D
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C
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Data Marts Data Marts
Relational Relational
Data Warehouse Data Warehouse
Database Database
Vertical LOB
Applications
Operational Operational
Source Source
Systems Systems
Analysis & Planning Analysis & Planning
Client Applications Client Applications
Query Tools Query Tools
Reporting Reporting
Analysis Analysis
Data Mining Data Mining
Operational Data Operational Data
Store Store
OLAP Cubes OLAP Cubes
Data Mines Data Mines
ERP/
Accounting
Systems
CRM
Internet
Commerce
Systems
Cross Sell Cross Sell
Target Sell Target Sell
Forecasting Forecasting
Vertical Vertical
Industry Industry
Solutions Solutions
Data Warehouse Data Warehouse
Feedback/React/Adjust Closed Loop
MS Excel MS Excel
MS English Query MS English Query
MS Data Analyser MS Data Analyser
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Knowledge Knowledge
Production Production
Knowledge Knowledge
Integration Integration
OK OK
Info Info
about about
SKC SKC
SKC SKC
Info Info
about about
FKC FKC
FKC FKC
Info Info
about about
UKC UKC
UKC UKC
External Inputs External Inputs
Business Process Environment Business Process Environment
Business Process Business Process
Behaviors of Behaviors of
Interacting Interacting
Agents Agents
DOKB Containers DOKB Containers
Agents (Indiv. & Groups) Agents (Indiv. & Groups)
Artifacts (Docs, IT, etc) Artifacts (Docs, IT, etc)
Feedback Feedback
(including (including
the detection the detection
of problems) of problems)
DOKB DOKB
Objective Objective
Knowledge Knowledge
Subjective Subjective
Knowledge Knowledge
Experiential Feedback Experiential Feedback
Fig. 1 Fig. 1--1 The Knowledge Life Cycle. Fuente: The New 1 The Knowledge Life Cycle. Fuente: The New
Knowledge Management Knowledge Management Complexity, Learning and Sustainable Innovation Complexity, Learning and Sustainable Innovation
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4. CRITERIOS PARA ELEGIR UN 4. CRITERIOS PARA ELEGIR UN
PRODUCTO PRODUCTO
A. A. Calidad de los consultores. Calidad de los consultores.
B. B. Disponibilidad de Herramientas Web. Disponibilidad de Herramientas Web.
C. C. Suscripciones. Suscripciones.
D. D. Caractersticas Tcnicas. Caractersticas Tcnicas.
a) a) Capacidad de manejo de un gran volumen Capacidad de manejo de un gran volumen
de datos. de datos.
b) b) Nmero de usuarios concurrentes. Nmero de usuarios concurrentes.
c) c) Flexibilidad en la configuracin. Flexibilidad en la configuracin.
d) d) Programacin de tareas. Programacin de tareas.
E. E. Costo. Costo.
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5. FUENTES DE INFORMACION 5. FUENTES DE INFORMACION
nn Sitios web de las organizaciones: Sitios web de las organizaciones:
tt Micro Strategy Micro Strategy
http://www.microstrategy.com http://www.microstrategy.com
tt Cognos Cognos
http://www.cognos.com http://www.cognos.com
tt Oracle Oracle
http://www.oracle.com http://www.oracle.com