Report of Summer Training Conducted at

BIKANERVALAFOODS PRIVATE LIMITED

Submitted in partial fulfillment of the requirements
for the award of the degree of

Master of Business Administration (MBA)

To
Guru Gobind Singh Indraprastha University, Delhi


Guide: Submitted by:
Guide Name: Ekansh KumarTyagi
Enr.No -13219103913




Gitarattan International Business School
New Delhi -110085
Batch 2013-15









CHAPTER - 1
COMPANY PROFILE







Corporate Office
Bikanervala Foods Private Limited
A-28, Lawrence Road Industrial Area, New Delhi - 110035 (India)
Phone: +91-11-47006700 (30 Lines), 27151607, 27151612,
27151614 and 27105958
Fax: +91-11-27196893
www.bikanervala.com
Bikanervala is running outlets at Jammu, Jalandhar ,Chandigarh , haridwar , sonipat ,
Delhi and NCR, Agra, Lucknow, Meerut,Varanasi Allahabad, Ahmadabad,bhiwadi ,
Mumbai , , Hyderabad and patna.
Bikanervala present not only in India but also across the world such as Nepal, UAE
Canada, USA, United Kingdom, Germany, China, Middle East Europe, Sri Lanka,
Singapore, Thailand, Malaysia, Australia and New Zealand.etc., gained very much
popularity for maintaining the Indian taste into the modern class through its eateries.

INTRODUCTION
No celebration is complete in India without the distribution of sweets. And this sweet
culture is not only limited to Indian homes but also across corporate houses. Come a
birthday party, or a marriage anniversary, or wedding reception, or any festive occasion,
it is sweet food that rules the menu. Any good news is broadcasted along with the
accompaniment of sweet food. It is today a humdrum affair to send an attractive pack of
sweets online to friends, relatives, and associates located far.
It is traditional sweets that are served and distributed during festive occasions. These
traditional sweets are also prepared in many a home. Atta laddoo, coconut barfi, patisa,
gondh laddoo, sohan halwai, balu shahi, dal barfi, kesar coconut barfi, sev badam, special
gujia, kesar gujia, dhoda, banarasi laddoo, shahi laddoo, special Karachi halwa, besan
laddoo, dhoda kaju, moti pak, shahi pinni, etc. are the traditional sweets worth
mentioning. But it is time consuming besides the hassles involved in preparing any of the
aforesaid items. You save time and effort besides also not compromising on taste if you
opt buying traditional sweets from a reputed brand, one that has maintained a rapport in
the market for delivering superlative quality and taste adhering to the strictest of hygiene
standards. There are varieties of other sweet food items to choose from in the category of
Bengali sweets, khoya, and premium sweets. If you love kaju, you can go for sweet food
prepared from kaju such as kaju apple, kaju burfi, kaju dil khush, kaju gujia, kaju kalash,
kaju kesar, kaju lemon, kaju pan, kaju roll, kaju samosa, and kaju shahi. You need not
fret if your preferred brand is not located in your locality. Go online, visit its corporate
site and procure your favorite sweet food items with just a few clicks of the mouse. The
payment can be paid online or by cash on delivery.
When we speak of the snack industry, mention of namkeens is inevitable. There is none
who does not love namkeens. Right from aloo bhujia, ratlami sev, peanuts, badam lacha,
bikeneri bhujia, chana masala to cornflakes mixture, dal moth, ganthiya, kaju mixture,
khatta meetha, khoka bhujia, matar masala, moong daal, navratan mixture, peanut
masala, there are a variety of namkeens to choose from. No matter whether you are on a
long journey or just having fun with your friends or in the move in your own city, get a
packet of namkeen and luxuriate yourself in the spicy and tangy splendor! The snack
industry in India is indeed steered by the sale of namkeens. No wonder the Indian snack
industry is rising at a fast face and it is one of the largest industries in the whole of Asia.
Snacks items are savored by people of all ages; consumption is not limited to a limited
section. Given the fact that they can be had any time of the day or night, the convenience
associated has led to the increasing sales.
Bikanervala provides latest information on food in india, Snacks Industry, namkeen,
about all Bikanervala, Traditional Sweets and Cafe products.







1.1 COMPANY PROFILE
Bikanervala is one Indias most prominent families in the business of traditional
hospitality products like sweets and namkeens.
Bikanervala Foods Pvt. Ltd. is an ISO 9001:2000, HACCP and SQF 2000 certified
company in India and aboard, serving vegetarian North Indian, South Indian, Continental,
Chinese cuisine and Fast Food along with a vast variety of traditional Indian sweets and
snacks. Bikanervala was started in 1950, when a large family of traditional halwais from
the famous city of Bikaner decided to explore business opportunities beyond Rajasthan.
They migrated to Delhi and brought with them a treasure of traditional recipes perfected
by their forefathers.
The USP of Bikanervala is committed to hygiene and standardized quality. It has
achieved the unique distinction of becoming the first Indian company in its category to
have been granted ISO-9001:2008 certificate.

1.11 History
Tradition taste that goes back several generations, recipes that have been handed down as
precious family treasures from one generation to another, a definitive will to bring good
taste to a larger audience and an almost missionary zeal to create an everlasting imprint.
More than Fifty years ago, two brave sweet makers made the journey from their home
town Bikaner to Indias bustling capital city. They brought with them secrets of sweets
making as their capital and an enthusiasm to present a very different culinary experience
to the people who till now were exposed to very different kind of savories.
They started small with a shop in Old Delhis Moti Bazaar. Soon, their unique taste of the
Bhujiya and Moong Ki Dal ka Halwa found many discerning patrons. Their reputation
spread like the lavish aroma of their credible creations and slowly but surely Bikanervala
grew into a name easily recalled and referred for every celebrations or even a small
snack.
The main ingredient of their success was the untiring work ethic and unwavering
commitment to quality that the family blended so well with their traditional forte. In its
own little way, Bikanervala has contributed to the history of Delhi. Around thirty two
years ago, they introduced the city to its first, incredible taste of Kaju katli a sweet
that is almost for every celebration now.
From Bikaner to the hearts and minds of people across India and the world, it has been a
heartwarming journey for Bikanervala. A sweet aroma of success that will envelope
many more in its one fold in upcoming time.
The company was founded in 1950, as a sweets and namkeen shop in Bikaner, Rajasthan.
All the traditional halwais (or sweet makers) shifted to Delhi to explore the business.
Bikanervala handmade desserts like Rasogollas & Bikaneri Bhujia has became very
famous in Delhi. Bikanervala has its own outlets and range of restaurants in Delhi. Now,
Bikanervala products are exported to several countries worldwide. BFPL is headed by
Mr. Shyam Sundar Aggarwal (Managing Director) and Sri Kedar Nath Aggarwal
(Chairman).
1.12 Brands
Bikanervala
Bikanervala is one of India's most prominent brand in the business of Traditional
hospitality products like Sweets and Namkeens. Our forefathers devoted their lifetime in
developing exclusive recipes which are now our proud family secrets. Bikanervala is now
a well known brand name in India and abroad, recognized by its sweets, namkeens etc.
Bikanervala online is an online shopping service to let our customers enjoy. Bikanervala
and Bikano products like buy sweets online, mithai Online, Snacks, Kaju Sweets etc. You
can send gift online, buy or shop for Bikanervala and Bikano products on speical
occasions and festivals. We offer home delivery service within India.
Bikano
Bikano is our international brand of packaged sweets, namkeens, papad and sherbets
manufactured according to the world standards of hygiene and quality. Bikanos
packaged products have always been a big hit with customers in both India and abroad.
Their food products like namkeens, cookies and syrups have made it the most preferred
in between meal snack all over the world. Bikanos concept of constant innovation
through the use of modern technology for packaging retains its original flavour for
maximum time period. With this vast variety of finest packaged products one can always
ready to celebrate a sweet moment , any time , any where. Bikano products are available
in Bikanervala & Bikano Chat Cafe showrooms and in leading super markets and retail
stores in India & abroad.
Bikano Chat Caf
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r ru un nn ni in ng g o ov ve er r 6 68 8 l lo oc ca at ti io on ns s, , t to o n na am me e a a f fe ew w, , w we e a ar re e a at t I IB BM M, , C CO ON NV VE ER RG GY YS S, , M MA AR RU UT TI I
U UD DY YO OG G L LT TD D. . e et tc c. .
With the strong brand presence in the Institutional areas, we are now gaining presence in
the Retail sector & malls. To ensure brand standards and quality, we exercise regular
audits. Constant R & D, HR incentives, controlling F & B costs and a concentrated
marketing thrust keeps us ahead of the competition. It is a chain fast food restaurants and
Tuck Shops serving traditional Indian Chat, Combo Meals, Burger, Pizza and Snacks in a
modern hygienic environment.
Angan
Angan , a pure vegetarian family restaurant that provide vegetarian food to the people
who even traveled to India. Angan pure vegetarian restaurants are now available in Delhi,
India & Kathmandu, Nepal.



1.2 NATURE OF THE ORGANIZATION
1.21 BFPL belongs to Indian Food Industry
India is the worlds second largest producer of food with the potential of being the
biggest, backed by its food and agricultural sector. The food processing industry is one of
the largest industries in India and is ranked fifth in terms of production, consumption,
export and expected growth. The total food production in India is likely to double in the
next 10 years with the countrys domestic food market estimated to reach US$ 258 billion
by 2015. Agriculture, which provides employment to 52 per cent of the population, is
estimated to account for 14 per cent of the countrys gross domestic product (GDP).
Further, technology and advancements in agricultural sciences and mechanisation of farm
operations has helped transform Indian agriculture and increased output considerably.
Presently, the Indian food processing industry accounts for 32 per cent of the countrys
total food market. The Government of India has nominated two agencies, Agricultural &
Processed food products Export Development Authority (APEDA) and Marine Products
Export Development Authority (MPEDA), for promoting exports from India. Owing to
them and the seemingly lucrative opportunities in this sector, the food industry in India
has been attracting a lot of attention from foreign investors as the country is close to the
markets of Middle East, Africa and South East Asia.
1.22 Services Offered by Bikanervala
Being one of the emerging service providers across the country, we are engaged in
rendering Catering Services for receptions to our respectful clients. We think clients as an
asset of our organization, because clients are the main factors behind business
achievements. We provide our services with single intention to render services with best
quality, so that both clients and organization could get appreciation from Guests and
other people. We cater our services to a large number of industries like residential
complexes, hotels and many more.
Some factors for which , BFPL are highly admired for services rendered by us;
Fine Quality
Cost effective
Well dressed service provider..
Out Door Catering
Indulged in offering a full complement of catering services to fit any party or event plans,
we have gained huge market in this domain. The range of outdoor catering services
includes complete food preparation and presentation for formal or informal gatherings
with additional hygienic services like setup, cleanup, tear down and as-requested
amenities. Our professionals ensure that the hospitality services that we serve are polite in
nature and courteous. We provide our range of services at industry leading prices.
Corporate Catering Services
We are also engaged in providing our customers with various Corporate Catering
Services. Our customers can avail from us orders for breakfast, lunch and dinner of any
volume as required by corporate houses and offices. Our experienced and expert chefs
and other personnel are highly proficient in handling various corporate parties and events,
such as conferences, seminars, theme parties and many others in the most professional
and efficient manner.
Birthday Catering
Being one of the leading companies, we offer special services for Birthday Parties all
across the country. The food is finely prepared by the expert team of caterers. We have
various options for different foods items. Our services are offered affordable rates as per
the requirement of our clients. Some of the features are listed below:
Wide variety of food items
Latest styles
Reliable
Waiter Services
Waitres are fast becoming an integral part of every party. We have a team of highly
skilled and professionally qualified waitresses who are well versed with all the aspects of
hospitality. They will add a touch of elegance to your party. We can help you choose the
best waitres to make your party a memorable experience.
Food Carving
A best export quality of confectionery and bakery products such as Biscuits, Cakes etc.
Food safety for bakery industry are very important as these impact quality of products
and prevents product being contaminated by forieng body. We offer following types of
categories under this as :
Food
Ice
Bake
Italian Food
Italian cuisine has developed through centuries of social and political changes, with roots
as far back as the 4th century BC. A site relating to all aspects ofItalian cuisine. Hundreds
of traditional recipes, unique articles, and a monthly newsletter. Italian cooking is among
the world's richest and most varied, with dishes perfect for every occasion, from the
quick late night snack.
South Indian Food
The south Indian food is mainly rice, which the south Indian people love to have. South
Indian food for an authentic south Indian cuisine menu and dishes. Almost every major
city in the world now has atleast one South Indian restaurant. In this section you will find
recipes for rasams, soups, chutneys, etc.
North Indian Food
North Indian Cuisine. Food from North India is characterised by its thick, tasty gravies.
North Indians love chillies, saffron, milk, yoghurt. Collection of authentic North Indian
recipes, easy to cook, microwave North Indian recipes. Explore North Indian food by
course, ingredients.
Punjabi Food
The food is tailor-made for the Punjabi lifestyle in which most of the rural folk burn up a
lot of calories while working in the fields only vegetarian food is cooked in pure ghee or
clarified white butter.
Indian Chat
Sweets
Namkeens
Bikanervala mostly focus on the marketing 4Ps concept during diwali. Marketing at
diwali is totally different .companys focus is to attract the customers and to maximize
the market share and profit . they sell their product in attractive packagings decorated
with traditional touch and introduce free schemes and gift hampers to attract the
customers for example , Bikanervala launched many products for the special occasion
like Albela sonpapdi , meetha bandhan (rasgullas) , tarang namkeen packs . They have a
very efficient pricing strategy as per the competition prevailing in the market. Bikano
Product price range from 65 to 365 .Prices depends on the type of gift packs like. Uphar
Rs 165, anmol Rs230. Rs. 15 extra charges for special boxes. Companies promote their
products through TV advertisements , online shopping and networking sites like facebook
, twitter etc. and they offer various types of discounts and gift hampers for lunch and
dinner on festival days for example bikanervala outlets provides discounts for special
occasion. Huge demand for both packed and loose packs items. All the age group were
preferring bikanerwala's brand.
Introduction of the sugar free sweet also added demand from the side of health conscious
consumers. Special packages attracted consumers allot, as it adds value to there lifestyle
and brand consciousness. Bikanerwala has high value in the mindset of customers so,
generally consumers prefered purchasing branded gift item like; bikano. Consumer find it
very close difference between bikanerwala and other non-branded gift items.
As consumer was 100% confident on bikanerwala's product they were sure that product
is free from adultration and infection this also added demand from consumer's side.








1.3 Vision and Mission
Our vision is to promote India and Indian heritage, culture and cuisine worldwide. We are
focusing on customizing Indian food for the Global Market. Good taste takes time to
develop. Exclusive recipes go through subtle evolution to become timeless classics.
Tradition melds into modernity while still keeping its character intact. Bikanervala is the
true essence of the coming together of a grand heritage with innovative energy.
It has taken over half a century of focused growth and driven purpose to transform
Bikanervala from a traditional sweets & snacks maker to a brand universally recognized
as a symbol of great quality and exceptional taste. Today, the 35 Bikanervala outlets
spread across India are beacons of a fresh approach to eating out that combines the best
of centuries-old recipes and modern technology. Bikanervala outlets can be found in
Delhi, UP, Haryana, Gujrat, & Andhra Pradesh,. Abroad, they have already spread the
good cheer and taste ambassadorship to Nepal, UAE, New Zealand and Singapore.
Ranging from 5000 sq ft to 20000 sq ft, the outlets experience a footfall of 500-2000
people per day depending on the size and the location of the outlet. All are welcome is
the operating motto. Different times of the day cater to different people. Mornings are
about breakfast for the office goers, lunches, evening brunches, all time snacks, dinner,
desserts, chaatsthe entire family can come in to eat and order their individual
preference. In the mix are contemporary offerings like pizzas, burgers, noodles that
appeal to the younger demographic while classics like chana bhatoora, chaata and pani
puri are more to the liking of the parents.

1.4 PRODUCT RANGE OF THE COMPANY
Products
Chats and Snacks
Mini Meals and Combo
Curries and Breads
South Indian
Chinese
Pizza and Sandwiches
Shakes and Kulfis
Desserts
Sweets
Namkeens
Syrups


























1.5 SIZE OF THE ORGANIZATION
Size of organization
Bikanervala has total turnover of 400 crore which is less than its competitor haldirams
turnover of 1000 crore .BFPL deals in business like Exporter ,Importer ,Manufacturer
,Wholesaler,Distributor , Supplier ,Trading Company. In terms of manpower ,
bikanervala has 1200 manpower in both outlet and factory but haldiram has more than
4000 manpower which is still higher than the bikanervala.
Market share & position of the company in the industry
Bikanervala is one of the popular company in the food sector of India.Bikanervala is an
organization which represents Indian traditional food in the world market.
Bikanervala Foods Private Limited offers a variety of sweets and namkeens and it has
gained a worldwide popularity for ensuring superior quality products. Presently,
Bikanerwala manufactures traditional sweets, namkeens, papad, spices and sherbets. Of
late, the Bikanervala Foods Private Limited has introduced a new technology in its
products which gives it a long shelf life along with a world-class standard of quality.
Bikanervala currently has 13.575% market share in the industry.Bikanervala exports are
10 per cent of its domestic sales. Company believe that there is a huge potential for
exports and huge demand for our products through retail outlets abroad mainly where
large number Indian diaspora (1.6 million in the US, 0.9 million in Canada and 1.2
million in UK). BFPL plan to achieve a growth rate of 50 per cent annually.

1.6 ORGANISATION STRUCTURE OF THE COMPANY
M.D (Mr. SHYAM AGGARWAL)

DIRECTOR (MR. MANISH AGGARWAL)/ MR. PANKAJ AGGARWAL

( NATIONAL ) ( INTERNATIONAL)

C.E.O(MR. SURESH GOEL)

E.V.P (DEEPTI GUPTA) A.V.P (MR. MUKESH MALIK)

G.M FACTORY (MR.
KAILASH)

A.G.M (MR. VINEET)

A-11, A-16





R & D
(MS. MAMTA )
CUSTOMER CARE
(MS. ISHU)
HR
-TRAINER (MS. VEENA)
-RECRUITER (MS SWATI)
QUALITY
(MS.
NEERJA)
SALES
(MR. KUSHAL)
D & D (MS.
SHIVLI)
MARKETING
(MS.
SANGEETA)
NBD (MR
SHUBHAM)
COSTING
(MR.
NAVEEN
GUPTA)
SALARY AND
ADMIN (MR.
PUSHPENDR
A)
1.7 DATA COLLECTION
Research in common parlance refers to a search for knowledge. Once can also define
research as a scientific and systematic search for pertinent information on a specific topic.
The purpose of research is to discover answer to questions through the application of
scientific procedures. The main aim of research is to find out the truth which is hidden
and which has not been discovered as yet.
PRIMARY DATA:
The primary data are those which are collected for the first time, we can obtain primary
data either through observation or through direct communication with respondents in one
form or through personal interview. There are several methods of collecting primary data,
but in this research work primary data collected by using observation.Primary data is
collected through:
Personal interview
Observation
SECONDARY DATA:
Secondary data means data that are already available i.e. they refer to the data which have
been already been collected and analyzed by someone else. When the researcher utilizes
secondary data, then he has to look into various sources from where he can obtain them.
In this research work, secondary data collected through the
Internet
Company booklets etc.









CHAPTER - 2
SWOT ANALYSIS OF THE COMAPNAY











2.1 SWOT Analysis of the Company

Strength
Strong brand name with rich history of over 60 years
Strong distribution network making the products available in India and abroad
Bikano chat cafes present in corporate houses and malls, serving western fast food
along with Indian traditional snacks
Affordable prices
Products available in gift packs making it an ideal gift

Weakness
Limited number of stores and mostly concentrated in North India
Strong competition from the unorganised sector also means limited market share
Schemes given to retailer are not enough.
Limited quality testing at the outlets.
Less advertisement









Opportunity
Increase its presence in international markets
Increase its number of showrooms, Bikano chat cafes and reach out to customers
throughout India
Advertise itself on various platforms
Launch products for health conscious people like sugar free sweets and snacks
with low trans-fat, etc.
By providing proper schemes bikano can increase its supply.
Threats
Health consciousness amongst people
Increase in cost of raw materials
Inflation causing people to avoid unnecessary expenditure
Global economic instability and recession
Competition from Lehar, haldiram



2.2 Porters five forces model (namkeen segment )



Threat of new entrants
Less capital requirement
Product differentiation based on branding
Low entry and exit barriers
Threat of substitution
Low switching costs
Large No. of substitutes
Price trends have to be monitored closely
Competitive
rivalry
Threat
of new
entry
Buyer
power
Threat of
substitute
Supplier
power

Bargaining power of buyers
Number of customers
Price sensitivity is low
Buyers are distributed and not organized
Bargaining power of suppliers
Many competitive suppliers
Uniqueness of service
Switching cost, from one suppliers to another, is low
Competitive Rivalry
Large no. of competitors
Customer loyalty
Less market attractiveness










2.3 USP of Bikanervala foods private limited
Bikanervala focus on good quality , fresh items , hygienic and tasty indian sweet and snacks
specially in namkeen. In the marketing part BFPL focus on the STP strategy which is
basically segmentation , targeting and positioning . Bikanervala segmenting the people who
like indian sweets , namkeens and other traditional snacks. Middle and upper class urban
families are basically the target of bikanervala. Position of bikanervala's food like indian
sweets and snacks manufacturer as an alternate to western fast food.
Bikanervala use information technology enabled services like Enterprise resource planning
(ERP). ERP is use for transferring of information related to Purchase order , return order
,outlet order to HO , discount report , daily cash report , gross profit report , sales report ,
MIS report , consumption report , VAT report , delivery reports etc. from outlet to HO.
Bikanervala maintains proper inventory control system. Items are grouping in the categories
of packaging material , rejected items area , ghee & oil material , raw materials , bread pizza
material etc.
In the Human resource section , Bikanervala maintains proper staff relation which includes
labour turnover , compensation, outstanding salary , bonuses etc.Bikanervala also maintain
industrial relations with the companies like steel authority of india , intech hotel solution ,
hero moto corp. , hindon engineering private limited etc.




2.4 Variations/Deviations in practices
There is some variations in the Bikano internal environment .Selection process is differ in
Bikano as compared to normal selection process of the company. As selection process in
clude following steps -
a) Preliminary interview
b) selection test
c) employment interview
d) reference and background analysis
e) physical examination
f) job offer
g) employment contract

The selection process followed by the bikano include following steps:
a) candidate aptitude test
b) interview with HR person
c) interview with HOD
d) introduction with salary section
e) selection