90% + MBA students and Young professionals have a Facebook profile

First point of contact used to judge an upcoming trend and fad

Helps to establish personal, authentic and real time engagement with
audience
Increases engagement and sense of belonging for the clients
Facebook insights would allow us to customize our content to better
connect with the audience

Build a professional online presence to effectively market to the target
audience
Helps develop connections with Industry executives and thus enhance
opportunities for organizing corporate sports events



Opportunity to create live, up to the minute notifications about programs,
events- being held in various locations
Podcasts, video blogs, and webcasts to share the details of events being
conducted, future events, celebrity presence in the events , passes details
on different sports facilities in the city and publicize the sponsors of a
corporate sports event
Celebration of success to showcase the latest achievements
Allows means to increase engagements through active posts and retweets


Play-N-Live should leverage Social Media to better connect with its Existing & prospective clients Young Professionals and MBA students
Based on secondary study, Play-N-Live should have a presence in following platforms
To showcase the experiences of clients currently
utilizing the services of Play-N-Live and thus
personalize the feel for prospective clients regarding its
ease of use
Blogs about the latest corporate sports festivals- its
experience and sponsors, new academies being setup
in a city- its features and benefits

Target Audience is intensely active on this platform
3
rd
largest social media platform and still growing
Helps iterate that pictures are more than words

Upload videos regarding events conducted , future
events , academies pertaining to audience interests-
their structure and developments
Helps create a personal touch with future participants
and allows existing participants to relive the moment
Targeting the right Social Media
KPI to judge success of Social Media
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Recommendations from existing clients
Number of followers and
Frequency of posts from followers
Engagement rate
Potential People reached through followers
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Fan Reach `-Amplification rate
Number of people talking about the page
% increase /decrease in number of followers
compared with previous week
Engagement rate- likes per post and number
of replies per post
Click through rate
Positive/Negative feedbacks received for a
particular post
Average user rating
Number of reviews
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Number of Followers
Celebrities, Power users, casual and Novice
Number of Retweets per 100 tweets
Engagement rate
Average age of followers to determine that
right audience is being targeted
Click through rate
The above mentioned data can be found using the Twitrland.com which is related to the social engagement of a firm or individual across Social media platforms
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Number of subscribers
Number of comments /blog
Amplification rate
Click through rate
Number of people interested in RSSing,
Buffering and Pocketing the article published
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Number of likes/photo
Number of comments/photo
Amplification rate
Number of Followers
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Number of views
Likes/Dislikes
Ratings
Amplification rate
Number of comments Positive and Negative
Audience retention
Number of subscribers
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Facebook
Best practices to target the Audience


Information on events and competitions
Articles published by outsiders about official
websites in Newspapers and other websites
Interviews conducted
Proper setup of timeline
Updates on new activities, facilities and equipments
introduced at clubs
Creating events on FB and sending invites to the
whole followers community






#Hashtags to trend as the latest topic at
world/country/city level
Reply, favourite and RT the tweets of
prominent people on twitter
RTs of followers who tag them
Share articles/ videos from their own
websites/ blogs/ knowledge bank
Tweets about events held , articles
published, educate audience about
health issues, newly developed
academies
Information about events
Trivia, quizzes to enhance audience
engagement
Latest news regarding the sports world



Information about the services offered
Recommendations from clients
Information about upcoming events and
competitions
Interviews conducted by the stakeholders
and outsiders
Cross-selling, cross-sharing and integration of
posts and accounts on other social media
properties
#TBT: ThrowBack Thursday gives a clear idea
related to inception and events occurred in the
past


Articles on events
Clients experience and reviews
Articles on benefits on sports and latest
development in sports




Upload videos about:
Latest events
Videos of various clubs, their facilities and
activities




All articles and research papers shared by
institutes provide a RSS tag which enables the
audience to keep a tab on any new
developments in it
Based on secondary research of sites
developing followers via social media
LinkedIn Twitter
Instagram
WordPress
Youtube