QFD: House of Quality

Project:
Revision:
Date:
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Customer
Requirements (Explicit
and Implicit)
1 | | | | | | | | | 19% 20 9 3 3 4 1 5 1
2 1% 1 9 5 4 1 2 4 2
3 | | | | 9% 10 9 1 2 4 0 2 3
4 | | | | | | | | | 19% 20 9 4
5 2% 2 9 5
6 | | 5% 5 9 6
7 1% 1 9 7
8 | | | | 9% 10 9 8
9 1% 1 9 9
10 | | | | | | 14% 15 9 10
11 | | | | 9% 10 9 11
12 | 3% 3 9 12
13 | | 5% 5 9 13
14 | | 5% 5 9 14
15 15
16 16
Template Revision: 0.9 Date: 4/23/2010
Christopher Battles
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Customer Competitive Assesment
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Competitor #1: Product Name
Competitor #2: Product Name
Competitor #3: Product Name
Competitor #4: Product Name
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Our Product
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9 9 9
| | | | |
| | | |
|| | |
4%
Correlations
Positive +
Negative
No Correlation
Direction of Improvement
Relationships
Strong
Moderate
Weak

Maximize
Target
Minimize
9 9 9 9 9 9 9 9 9
4 5 6 7 8 9 10
Technical Importance Rating
Target
Max Relationship 9 9
14 15 16 Column #
Weight Chart
Relative Weight
3
8 9 10 11 12 13
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1 2 3 4 5 6 7
| | |
|
12 31 234
0% 0%
| | | | | | |
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| | | | | | |
|| || | | |
7% 3% 12% 9% 3% 6% 15% 1% 7% 15% 4% 5% 8%
83.333 36.111 167.59 8.3333 83.333 171.3 41.667 52.778 91.667 49.074 0 0 130.56 97.222 32.407 69.444
14 15 16

Column #
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ergonomico
llamativo
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Direction of Improvement

antideslizante

volumen adecuado
recambio simple
duradero
vizualizacion cartucho de tinta
variedad de colores
estabilidad escritura en el tiempo
espesor de trazado
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funcionamiento
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transportable
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Our Product
Competitor #1
Competitor #2
Competitor #3
Competitor #4
Our Product
Competitor #1
Competitor #2
Competitor #3
Competitor #4