Answers with Explanation and Tips Octoer !" #$!! at %&!#am 'hat is (our perception o) a t(pical da( )or a pharmaceutical representative* T+O,-+T PRO.ESS& The +irin/ Mana/er is loo0in/ )or (our perception o) what the representative does ever( da(. The( are also loo0in/ )or wor0 ethic 1wor0in/ earl(" late2 and commitment to /ettin/ the 3o done. The more (ou can parallel what (ou are currentl( doin/ to the pharmaceutical representative4s da(" the etter o)) (ou are. Show them (ou have done research and have spo0en with someone in the industr(. 56ote& I) (ou can ride with a representative do that. This is a sellin/ position7DO 6OT SA8 T+IS IS A P,9:I. RE:ATIO6S POSITIO6. Do 6OT answer" ;Drop samples and have dialo/ue with ph(sicians.< 8our interview is dead with that answer
SAMP:E A6S'ER& I have an idea o) what the da( is li0e )or a pharmaceutical representative and I thin0 it parallels some o) what m( normal da( is li0e. As a representative I would see as man( o) m( assi/ned ph(sicians as possile and sell them on wh( the( should use m( dru/ over the competition. I 0now some ph(sicians are di))icult to reach" so I would tr( to catch them earl( 1=7>AM2 in the hospital or a)ter hours" li0e I have to do with some o) m( customers. Some da(s I would utili?e a lunch to etter impact di))icult to see ph(sicians. A)ter %&$$ PM I would enter m( calls in the computer 1or a)ter each call2 and pic0 up e7mails. At ni/ht I would loo0 over pre7 call plannin/ )or m( next da(. I don4t 0now i) (ou entertain ph(sicians li0e I do with m( customers currentl( ut I would do some entertainin/ at ni/ht 1restaurant2 or on the wee0ends" 1/ol)" huntin/" )ishin/27 whatever it ta0es to eat m( numers. 777777777777777777777777777777777777777777 77777777777777777777777777777777777
'hat do (ou thin0 is the most challen/in/ aspect o) a pharmaceutical representative*
T+O,-+T PRO.ESS& A/ain" The +irin/ Mana/er is reall( tr(in/ to determine i) (ou 0now the true challen/es a representative )aces dail(. The( are also tr(in/ to determine i) (ou have the s0ills to meet these challen/es.
SAMP:E A6S'ER& 'ell numer one" I thin0 its proal( /ettin/ @ualit( time with the ph(sician to impact prescriin/ ehavior. Another challen/e I thin0 (ou would )ace is there are ph(sicians that don4t see representatives. 8ou have to e creative in )indin/ a wa( to /ain access to them. I) (ou are currentl( in sales and )ace these ostacles in (our present 3o" e sure to add this to (our answer. 777777777777777777777777777777777777777777 777777777777777777777777777777777777777777 777777
8ou are /iven a territor( and a list o) ph(sicians to call on. +ow would (ou or/ani?e and prioriti?e (our call schedule*
T+O,-+T PRO.ESS& The +irin/ Mana/er wants to determine that (ou set (our priorities ased on the /reatest return on time invested. 8ou should or/ani?e (our territor( ased on callin/ on the customers with the /reatest sales potential. +e is loo0in/ to see i) (ou 0now the ;A$B#$Crule. Ei/ht( percent o) (our usiness comes )rom #$ percent o) (our customers. 8our /oal is to )ind the #$ percent as @uic0l( as (ou can. A)ter the #$ percent has een contacted (ou move down the list and wor0 on developin/ new clients.
SAMP:E A6S'ER& I would anal(?e m( territor(" and determine the accounts that have the /reatest sales potential. I would @uic0l( wor0 to determine m( most pro)itale #$ percent o) m( clients. Once the( have een contacted and I )eel com)ortale with m( relationship with these clients" I would then wor0 the rest o) m( customers and develop new clients. 777777777777777777777777777777777777777777 777777777777777777777777777777777777777777 77777777777777777777777777
Tell me aout (our last mana/er. Did (ou li0e himBher* I) I was (our mana/er" what is the est wa( to coachBmentor (ou to success* 'hat @ualities should a success)ul mana/er possess* Descrie the relationship that should exist etween the supervisor and those reportin/ to him or her*
T+O,-+T PRO.ESS& The +irin/ Man/er is loo0in/ to see i) he can wor0 with (ou. The +irin/ Mana/er is also loo0in/ at (our perception o) authorit(" (our willin/ness to learn" how (ou handle criticism" and how (ou li0e to e mana/ed. The +irin/ Mana/er needs to 0now how to mana/e each o) hisBher sales representatives and provide the support and or tools to help the sales representative meet the /oals. The relationship that should exist etween the mana/er and sales representative should e open" honest" encoura/in/" and accountale on oth sides. 9e care)ul on how (ou answer this @uestion. A/ain" no )ormer mana/er ashin/ allowedD
SAMP:E A6S'ER& I li0ed m( mana/er and we had a positive wor0in/ relationship. 'e had similar thou/ht processes on how to run m( territor( and how to est mana/e me. The est wa( to mana/e me is to /ive me all the tools 1trainin/" )undin/2 necessar( to e success)ul. Then let me run m( territor( in a wa( to exceed expectations. I would li0e a mana/er who periodicall( rides with me so heBshe can understand m( account and provide open constructive criticism. I view m( territor( as m( own usiness and ta0e accountailit( )or its per)ormance. I )eel the success)ul @ualities in a mana/er are as )ollows& hi/h expectations" openness" honest(" excellent communication s0ills and the ailit( to assist me in m( career development and /oal attainment. I want an open and candid relationship with m( mana/er. 777777777777777777777777777777777777777777 777777777777777777777777777777777777777777 777777777777777777777777777
+ow do (ou thin0 (ou would /et a Ph(sician to switch to (our dru/*
T+O,-+T PRO.ESS& The +irin/ Man/er is loo0in/ )or sales s0ills and (our strate/ic process in dealin/ with ph(sicians.
SAMP:E A6S'ER& Eirst" I would 6OT expect the ph(sician to ma0e a sudden chan/e to m( dru/ i) he is happ( with the dru/ he is currentl( prescriin/. I am /oin/ to have to start small and expand his usa/e 1nile awa( mar0et share2. I would determine what in)luences his ehavior& reprints" spea0er pro/rams" peers" and )ormularies. I would use a comination o) the appropriate tools to /ain ph(sician a/reement on m( dru/4s e))ectiveness. A)ter this" I would /ain commitment )rom him to use the dru/ on a speci)ic patient t(pe. A)ter the ph(sician has tried m( dru/ on this patient t(pe" I would /et him to notice the success on this patient when the patient comes ac0 in )or a )ollow up visit. 'hen the ph(sician admitted e))icac(" I would then /ain commitment )or use in other patient t(pes. This is comparale with m( current usiness. 777777777777777777777777777777777777777777 7777777777777777777777 777777777777777777777777777777777777777777 777777777777777777777 Some Additional Questions& 1 'h( did (ou decide pharmaceutical sales would e the ri/ht career )or (ou* This is the most asic o) @uestions" ut (ou are almost certain to e as0ed this @uestion. 'hile people interviewin/ )or other t(pes o) positions are as0ed wh( the( decided on their career choice" it is ver( important that (ou answer this @uestion correctl( )or a pharmaceutical sales interview. Eirst tell them that (ou love sellin/ and site examples where (ou have done this even i) (ou haven4t een emplo(ed as a salesperson. Mention instances where (ou persuaded someone to ;u( in< to (our ideas" etc. That is sellin/D Mention that (ou have alwa(s een hi/hl( motivated" ener/etic" and enthusiastic. Success)ul sales people have all o) these @ualities as well as ein/ creative and resource)ul. 9e prepared to cite examples where (ou displa(ed these ehavioral characteristics. 6ext" expound upon wh( pharmaceutical sales would e ri/ht )or (ou. This is a /ood time to pull out the in)ormation that (ou have collected durin/ (our research. 8ou can explain how stale the industr( is" how excitin/ it would e to e part o) such a d(namic )ield" and one where the opportunit( to help thousands o) people is a realit(. State that this would /ive (ou tremendous 3o satis)action. Also let them 0now that (ou reali?e the opportunities )or personal and pro)essional /rowth are tremendous with pharmaceutical sales companies. 8ou will thrive on the dail( challen/es o) per)ormin/ a pharmaceutical sales representatives 3o. 1This would e a /reat time to mention the ;)ield preceptorship< and how much (ou en3o(ed (our da( in the representative4s territor(D2 The research (ou have done on their compan( and the industr(" and the extra e))ort (ou have put )orth to spend a da( in the )ield to see )or (oursel) what a pharmaceutical sales representative does will /ive (ou tremendous crediilit(. 8ou will e viewed as a serious candidateD 2 'hat is (our current occupation* -ive an honest answer" ut hi/hli/ht an( area o) responsiilit( that (ou ma( have which would e seen as a ene)it )or someone in pharmaceutical sales. This would e a /ood time to show the ;.areer .omparison< in)ormation that (ou have placed in (our Personal Presentation 9inder. 8ou will have alread( compared (our 3o responsiilities to that o) a pharmaceutical sales representative. 'ere (ou responsile )or mar0etin/ a product or idea to others* +ave (ou anal(?ed a ;u(er< to determine that u(er4s potential* Do (ou have dail( contact with ph(sicians or other medical personnel in (our da(7to7da( activities* These are excellent 3o responsiilit( areas to compare with pharmaceutical sales 3o responsiilities. 9e care)ul not to ma0e a ne/ative statement. Alwa(s expect to e as0ed to prove an( statement that (ou ma0eD 3 I see (ou have held several di))erent positions over the last )ive (ears* .an (ou explain wh(* The ovious o3ective in this @uestion is to determine whether (ou are a ;3o7hopper.< Trainin/ and educatin/ pharmaceutical sales representatives is ver( time7consumin/ and expensive. A ad choice would (ield an ine))ective pharmaceutical sales representative and one that would potentiall( leave the 3o ;undone< ecause that person has a/ain decided to do somethin/ else. The district mana/er will attempt to ascertain whether (ou are a dependale person and whether (ou do indeed reall( want a career that o))ers upward moilit(. +e must e convinced that (ou will sta( and wor0 smart. I) (ou have chan/ed positions in order to increase the challen/e o) (our 3o and allow upward moilit(" then that is an excellent reason )or chan/in/ 3os. .areer transitions or 3o transitions made to increase compensation )or (our wor0 is another /ood reason. 4 'hen did (ou decide to pursue a pharmaceutical sales career position* 8ou mi/ht repl( that a)ter (our extensive research into this career )ield includin/ actuall( /oin/ on a )ield preceptorship" that (ou elieve this a per)ect career )or (ou. Then (ou must explain wh( it is per)ect )or (ou. It is per)ect ecause (ou thrive on the t(pe o) challen/es )aced ( pharmaceutical sales representativesD 8ou want to ma0e a di))erence at a 3o (ou are certain (ou will love. Pharmaceutical sales is a per)ect match )or (our personalit( and wor0 experience. Then suppl( proo) )or (our statement. 5 +ow lon/ havin/ (ou een see0in/ emplo(ment in the pharmaceutical sales industr(* 8our answer here will e important. 8ou have the opportunit( to ma0e (oursel) loo0 /ood with the ri/ht answer. I) (ou have een loo0in/ )or a position )or a lon/ time" six months or more" then (ou need to present (oursel) as a tenacious person who never /ives up ecause (ou are asolutel( certain that (ou are the ri/ht person )or the 3o. 'hether (ou have een /ranted interviews will matter" ecause the district mana/er will wonder wh( (ou didn4t /ain the position i) (ou interviewed. On the other hand" i) (ou didn4t /ain an interview that means (ou )ailed the )irst sales test. Perhaps (ou turned a position down ecause o) location. That4s a /ood reason to decline. I) (ou4ve 3ust started loo0in/ )or a pharmaceutical sales position and (ou4ve alread( /ained interviews" it4s ecause (ou are impressive" on paper and in person. 6 +ow does (our current or )ormer 3o experience compare to pharmaceutical sales* 7 'hat was (our ratin/ on (our last Per)ormance Mana/ement Review* 8 +ow would (ou descrie ;sellin/*< 9 6ame )ive reasons wh( (ou elieve (ou would e a /ood pharmaceutical sales representative. 10 +ave (ou interviewed with other companies* 11 +ow do (ou )eel aout wor0in/ on (our own most o) the time* 12 'h( should we hire (ou over other candidates*