Region State RSM ASM

Name of the
Executive/SIO
North II UP Dr VIJAY Gupta MUKESH RANA
North II UP Dr VIJAY Gupta MUKESH RANA
North II UP Dr VIJAY Gupta MUKESH RANA
North II UP Dr VIJAY Gupta MUKESH RANA
North II UP Dr VIJAY Gupta MUKESH RANA
North II UP Dr VIJAY Gupta MUKESH RANA
North II UP Dr VIJAY Gupta MUKESH RANA
North II UP Dr VIJAY Gupta MUKESH RANA
North II UP Dr VIJAY Gupta AJAY DHARIWAL
North II UP Dr VIJAY Gupta AJAY DHARIWAL
North II UP Dr VIJAY Gupta AJAY DHARIWAL
North II UP Dr VIJAY Gupta SUBODH KUMAR
North II UP Dr VIJAY Gupta SUBODH KUMAR
North II UP Dr VIJAY Gupta SUBODH KUMAR
North II UP Dr VIJAY Gupta DEEPAK CHAUDHARY
North II UA Dr VIJAY Gupta DEEPAK CHAUDHARY
North II UA Dr VIJAY Gupta DEEPAK CHAUDHARY
North II UA Dr VIJAY Gupta AMRISH SHARMA
North II UA Dr VIJAY Gupta SHAKTI SINGH
North II UA Dr VIJAY Gupta SHAKTI SINGH
North II UA Dr VIJAY Gupta SHAKTI SINGH
North II UA Dr VIJAY Gupta SHAKTI SINGH
North II UA Dr VIJAY Gupta SHAKTI SINGH
North II UA Dr VIJAY Gupta SHAKTI SINGH
North II UA Dr VIJAY Gupta SHAKTI SINGH
North II UA Dr VIJAY Gupta PRASHANT
North II UA Dr VIJAY Gupta PRASHANT
North II UA Dr VIJAY Gupta PRASHANT
North II UA Dr VIJAY Gupta PRASHANT
North II UA Dr VIJAY Gupta MUHAR SINGH
North II UA Dr VIJAY Gupta MUHAR SINGH
North II UA Dr VIJAY Gupta MUHAR SINGH
North II UA Dr VIJAY Gupta MUHAR SINGH
North II UA Dr VIJAY Gupta SARVESH
North II UA Dr VIJAY Gupta SARVESH
North II UA Dr VIJAY Gupta SARVESH
District
Market (include
specific major market)
Sugarcane Acreage
Total No. of Active
Distributors of DCP
MEERUT
MEERUT
MEERUT
MEERUT
MEERUT
MEERUT
MEERUT
MEERUT
MUZFARNAGAR
MUZFARNAGAR
MUZFARNAGAR
SHAMALI
SHAMALI
SHAMALI
SAHARANPUR
SAHARANPUR
SAHARANPUR
BULANDSAHAR
BIJNORE
BIJNORE
BIJNORE
BIJNORE
BIJNORE
BIJNORE
BIJNORE
ALIGARH
ALIGARH
ALIGARH
ALIGARH
MORADABAD
MORADABAD
MORADABAD
MORADABAD
HARIDWAR
HARIDWAR
HARIDWAR
Total
New Distributors to
be added
By When
Total No. of Active
Retailers in the
Market
Total No. of Active
Retailers of DCP
New Retailers to be
added
By When Carbofuran (kg) Chlor + Cyper (L)
Key Product Sales in 2012 (MT / KL)
600
3350
Fipronil (kg) Phorate (kg) Coragen (L) Total Treated Acreage
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Key Product Sales in 2012 (MT / KL)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
80
5000 33,333
200 1,333
-
-
7500 1800 13,384
48,131
2013 Coragen Plan (L)
2013 DCP Treated
Acreage
2012 Market Share
(Treated Area)
2013 Target Market
Share (Treated Area)
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100 667 0% 833%
350 2,333 100% 7%
- 100% 0%
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1500 10,000 90% 75%
13,000 0% 27%
#DIV/0! #DIV/0!
No of MIE No of MIO No of MDO No of FA
Competitive Intensity
Loyalty / Satisfaction
of Channel partners
Brand strength
Farmers' willingness
to adopt new
Technology
Rate L - Low
M - Medium
H - High
Rate L - Low
M - Medium
H - High
Rate L - Low
M - Medium
H - High
Rate L - Low
M - Medium
H - High
H H L H
L L M L
M M M M
H H L H
H H H H
Farmers'
Progressiveness
Trend of Infestation of
Early Shoot Borer
Trend of Infestation of
top borer
Spraying practices
Rate L - Low
M - Medium
H - High
Rate L - Low
M - Medium
H - High
Rate L - Low
M - Medium
H - High
Rate L - Low
M - Medium
H - High
H H H H
L L L L
M M M M
H H H H
H H H H
Sugarcane Plan for the State/RSM/ASM
Region State RSM ASM
Name of the Executive /
SIO
District
North II UP Dr VIJAY Gupta MUKESH RANA MEERUT
North II UP Dr VIJAY Gupta MUKESH RANA MEERUT
North II UP Dr VIJAY Gupta MUKESH RANA MEERUT
North II UP Dr VIJAY Gupta MUKESH RANA MEERUT
North II UP Dr VIJAY Gupta AJAY DHARIWAL MUZFARNAGAR
North II UP Dr VIJAY Gupta AJAY DHARIWAL MUZFARNAGAR
North II UP Dr VIJAY Gupta AJAY DHARIWAL MUZFARNAGAR
North II UP Dr VIJAY Gupta SUBODH KUMAR SHAMALI
North II UP Dr VIJAY Gupta SUBODH KUMAR SHAMALI
North II UP Dr VIJAY Gupta SUBODH KUMAR SHAMALI
North II UP Dr VIJAY Gupta DEEPAK CHAUDHARY SAHARANPUR
North II UA Dr VIJAY Gupta DEEPAK CHAUDHARY SAHARANPUR
North II UA Dr VIJAY Gupta DEEPAK CHAUDHARY SAHARANPUR
North II UA Dr VIJAY Gupta AMRISH SHARMA BULANDSAHAR
North II UA Dr VIJAY Gupta SHAKTI SINGH BIJNORE
North II UA Dr VIJAY Gupta SHAKTI SINGH BIJNORE
North II UA Dr VIJAY Gupta SHAKTI SINGH BIJNORE
North II UA Dr VIJAY Gupta SHAKTI SINGH BIJNORE
North II UA Dr VIJAY Gupta SHAKTI SINGH BIJNORE
North II UA Dr VIJAY Gupta SHAKTI SINGH BIJNORE
North II UA Dr VIJAY Gupta SHAKTI SINGH BIJNORE
North II UA Dr VIJAY Gupta PRASHANT ALIGARH
North II UA Dr VIJAY Gupta PRASHANT ALIGARH
North II UA Dr VIJAY Gupta PRASHANT ALIGARH
North II UA Dr VIJAY Gupta PRASHANT ALIGARH
North II UA Dr VIJAY Gupta MUHAR SINGH MORADABAD
North II UA Dr VIJAY Gupta MUHAR SINGH MORADABAD
North II UA Dr VIJAY Gupta MUHAR SINGH MORADABAD
North II UA Dr VIJAY Gupta MUHAR SINGH MORADABAD
North II UA Dr VIJAY Gupta SARVESH HARIDWAR
North II UA Dr VIJAY Gupta SARVESH HARIDWAR
North II UA Dr VIJAY Gupta SARVESH HARIDWAR
0.15 150
Market
(include
major
Name of
the
Distributor
2012 -
Coragen Vol
(l) in
2013 -
Coragen
Plan in
100 150
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
Name of the
Executive/SIO
Key Markets
Name of the
Distributor
Location District
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
MUKESH RANA MEERUT
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
AJAY DHARIWAL MUZFARNAGAR
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
SUBODH KUMAR SHAMALI
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
DEEPAK CHAUDHARY SAHARANPUR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
AMRISH SHARMA BULANDSAHAR
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
SHAKTI SINGH BIJNORE
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
PRASHANT ALIGARH
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
MUHAR SINGH MORADABAD
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
SARVESH HARIDWAR
Carbofuran
Chlor +
Cyper
Fipronil Phorate Others
Coragen
(L)
Name of
the Dealer
Key Product Sales ( Kg / Lit) in 2012
2013 - Coragen (L) plan in
sugarcane
Region State RSM ASM
Name of the
Executive/SIO
District
Name of the MIO
/ MDO / FA
Market
Total
Sugarcane
Acreage
2013 Coragen
Target (l)
No of farmers who
used Coragen in
2012
Total acreage of
farmers who used
in 2012
Total acreage of
farmers in which
coragen is used in
2012
20 farmers in the list of 300 might have used coragen last year
Each of the farmers on an average might have used coragen in 5 acres
Each of the farmers on an average might have 20 acres of sugarcane
Average increase in
income/acre in 2012
Average duration of
control experienced in
2012
Average increase in
yield/acre experienced
in 2012
Average increase in sugar
recovery experienced in
2012
Each of the farmers on an average might have used coragen in 5 acres
Each of the farmers on an average might have 20 acres of sugarcane
Let this be in comparison with the standard practice of farmers who used coragen in 2012
Average increase in
girth and height of
crop experienced in
2012
No of farmer
meetings
conducted in 2012
No of Demos
conducted in 2012
No of field days
conducted in 2012
No of harvest days
conducted in 2012

Most effective
Demand
Generation activity
in 2012
No of Farmer
Meetings planned
in 2013
No of Demos
planned in 2013
No of Field Days
planned in 2013
No of Harvest days
planned in 2013