Create uncontested

market space.
Make the competition
irrelevant.
Create and capture new
demand.
Break the value/cost
trade-off.


Utility to the Customer

Affordable Price

Affordable cost to Manufacturer

Ease of Adaption
1.Tata Nano

Targeted new Market:
Upgrade 2 wheeler
Upgrading provides
huge market as
2 wheeler sales = 7.4 M
4 wheeler sales = 1.2 M

7th generation video game
console released in 2006
The console's controller,
can detect its position and
orientation in three-
dimensional space.
Backward Compatibility
Less cost than PS3 and
Xbox
All Blue Ocean Strategy eventually become Red
Ocean
Classic Example : BlackBerry
Blue Ocean Strategy does create sustainability, but
long-term sustainability requires constant innovation
and application of blue ocean strategy principles
Unless you are a monopoly supplier, You wont earn
profits.

Pursuit of both Differentiation and Low cost offering
in the long run is difficult.

Continuous Innovation, which is highly impossible for
anyone to sustain in market.
Any questions
Any questions