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Questionnaire:

Name:

Age:

Address:

Family member:

Having TV ot not ( for rural area):

Having cable or DTH: cable DTH

If cable,
1. What is the rental you pay for your services?
less than 150 150-200 200-250 250-300 300+

2. How many channels you get in the package?

less than 50 50-75 75-100 100-150 150+

3.. Which are the kind of channels you watch the most?
Regional Sports Movies News Entertainment
Which language & channel?

5. Have you ever heard of DTH services?

Yes No

6. Which is the brand which comes in your mind when you hear DTH provider?
Airtel Tata sky Big TV Dish TV Sun TV

7. Do you have any plan to switch to DTH in future?

Yes No
If yes than which provider you will prefer & why?
Airtel Tata sky Big TV Dish TV Sun TV
If no than why?

8. Have you heard about Airtel DTH?

Yes No
If yes than where you have seen the promotion?
TV Paper Banner Radio other person

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9. If you will be getting free installation of DTH than will you shift to Airtel?
Yes No

If having DTH
1.Which DTH service you are using?
Airtel Tata sky Big TV Dish TV Sun TV
Other specify,

2. What made you shift to DTH?

3. Why you opted the provider?

4. Scale your satisfaction with respect to picture quality specially in monsoon

V. Bad Bad OK Good V. Good

5. What is the rental you pay for your services?

less than 150 150-200 200-250 250-300 300+

6. How many channels you get in the package?

less than 50 50-75 75-100 100-150 150+

7. Are you happy with the list of channels?

Yes No

8. Is there any add on service which you use? Specify?

9. One best feature of your DTH & one worst feature?

10. Rate you satisfaction with the overall service you are getting?
V. Bad Bad OK Good V. Good

For Non- Airtel Customer,

11. If you will be getting free installation of Airtel DTH than will you shift to Airtel?
Yes No

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ntertainment

other person

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