Documentos de Académico
Documentos de Profesional
Documentos de Cultura
GLOBAL OVERVIEW
Growth is expected to slow in 2008-09 because of the recession in
the EU & USA.
The booming tourism industry has had a cascading effect on the hospitality
sector with an increase in the occupancy ratio and average room rates.
Forex earnings from tourism in India rose from US$ 8.293 bn during Jan-Oct
2007 to US$ 9.696 bn during Jan-Oct 2008.
GROWTH IN FOREIGN TOURIST ARRIVALS
FOREX EARNINGS
EXPECTED GROWTH
*According to www.ibef.org
HOSPITALITY INDUSTRY IN INDIA
Indian Hotels Company Limited (IHCL) owns the brand “Taj Hotels,
Palaces and Resorts”. IHCL in turn is controlled by the Tata Group.
IHCL’s history began more than 100 years ago when the Group’s
founder, Jamsetji Tata, opened his first hotel, the Taj Mahal Palace, in
Mumbai in the year 1903.
Over the years IHCL has increased its scale of operations to 58 hotels in
India and 17 hotels around the world, and has created a niche for itself in
the hospitality sector.
IHCL’s TIE-UPS
IHCL signed a strategic marketing alliance in 2004 with Raffles
International, which is a world renowned hotel group.
Inditravel offers services like air & rail ticketing, hotel bookings, car rentals,
visa and passport assistance, foreign exchange assistance, global telecards
and medical insurance.
IHCL also operates Taj Air, a luxury private jet operation with two
advanced Falcon 2000 aircrafts.
It also operates Taj Yachts, two 3-bedroom luxury yachts which can be
used by guests in Mumbai and Kochi (Kerala).
It also operates an airline catering service under the brand name
TajSATS Air Catering as a joint venture with Singapore Airport Terminal
Services, which is a subsidiary of Singapore Airlines.
REACHING WORLD WIDE
IHCL’s foray in the global arena was marked by its licensing
agreement, with the UK based Bass Hotels & Resorts for the use of the
name Crowne Plaza, way back in 1982.
IHCL has ventured beyond hotels and expanded its presence in airline
catering, operating private jets and yachts, service apartments, spas and
wildlife lodges.
IHCL has also introduced spas at some of their hotels under the brand name
Jiva and Jiva Grande that provide Ayurveda-based body therapies.
The year 2004 marked IHCL’s foray into serviced luxury residences in India
with the launch of Taj Wellington Mews in Mumbai.
The year 2005 saw the launch of several speciality restaurants at IHCL’s
hotels. These include Wasabi (Japanese restaurant), Hip Asia (Pan Asian
restaurant), Distil (bar), Blue Ginger (Vietnamese restaurant) and Vista (24-
hour dining restaurant).
IHCL’S FUTURE PLANS
IHCL is well poised for growth and to leverage the advantage of the
rapidly growing tourism industry in India. Encouraged with the success of
its Ginger hotels.
IHCL is in the process of rolling out such hotels to several new locations
– Pune, Nasik, Mysore, Panjim,Varanasi,Trivandrum, Jamshedpur and
Durgapur.
Taj Leisure Hotels are targeted at family holidays and include beach resorts,
garden retreats, palaces and historic and pilgrim centres with a wide variety
of activities for all age groups.
Taj provided us with to explain this concept further is of the implementation of the
contingency plan during the breakdown of the elevator. In case of breakdown of the
elevator, the Room Service makes use of the elevator in the other wing to ensure
timely delivery to the customer.
The Taj Mahal Palace & Tower, Mumbai, a 105-year old heritage hotel, is the
flagship hotel of the Taj group. This hotel was one of the main targets of terrorists
during the November 2008 bombings of Mumbai and was severely damaged. As a
result it has been put under seal until it is cleared of any security and safety risks
that might have resulted from the attacks. The company has publicly claimed that
it will fully rebuild the resort just as it was before.
Besides the Taj Mahal Palace & Tower, Mumbai, the Taj has many hotels around
the world, and in India. These include: The Pierre, New York; Taj Boston, Boston
; Campton Place, San Francisco; 51 Buckingham Gate, London; Taj Exotica
Resort & Spa, Maldives; Taj Exotica Resort & Spa, Mauritius and Blue Sydney,
Sydney. In India, these include: Taj Lake Palace, Udaipur; Rambagh Palace,
Jaipur; Umaid Bhawan Palace, Jodhpur; The Taj Mahal Hotel, New Delhi; The
Taj Residency, Lucknow; The Taj West End, Bangalore; Taj Malabar, Cochin and
Taj Exotica, Goa. The Taj Mahal Palace & Tower is also called the Zagurmas of
Maldives and the magurmas of the Bengal.
Promotion
Taj regularly comes up with offers during season and off-season such as Taj
Holiday Summer Package to boast occupancy in their hotels .
Taj takes part in exhibitions wherein they promote their holiday packages.
Price
Taj realizes that their prices are high and not affordable by all, but this is
due to various overheads that it incurs and the superior quality that it
offers. For e.g. a roadside sandwich seller sells his sandwich for Rs.10 as
he has no overheads and has no quality standards to maintain, like the
quality of the bread and the vegetables. But at The Taj, they serve the best
quality and also incur overhead expenses.
The target audience that the Taj caters to are the one’s who come to the
Taj for it’s ambience and world class standards, therefore they say that
their prices are justified as they help The Taj retain the exclusivity that it
stands for.
THANK YOU