EXTERNAL FACTOR EVALUATION (EFE) MATRIX FOR

OPPORTUNITIES 1. 2. Expansion of E-Commerce Required less Service centre Best web-based postal and courier services in the industry Asias population increase 6.7 % also Increases in the number of manufactured goods seek more transportation services
Asias Population in 2010 3,879,000,000 and population in 1999 was 3,634,000,000
WEIGHT RATING
WEIGHTED

SCORE

0.12

0.48

0.12

0.36

3. 4. 5.

Entrant of new Competitor is low due to High Capital requirement.

Especially to the Fix assets

0.03 0.07 0.11

4 3 1

0.12 0.21 0.11

Globalization offer opportunity for expansionAFTA & NAFTA Will encourage more international Trade due to tax exception

Increases of supplier Bargaining power is favorable to be Market Leader

E.g: Wal-Mart & Apple (Biggest company in the world), IBM, Automobile Industry

6.

Seasonal Demand Increase

E.g: Christmas & Chinese New Year, Thanks giving, Valentine ( Culture of exchanging Gifts)

0.04

0.12

1. 2.

THREATS Rules and restriction in Foreign countries Economic condition in Foreign countriesSingapore & Japan expected to have bad economy Condition due to Americas economy. Political instability in foreign countries - West Asia

WEIGHT

RATING

WEIGHTED

SCORE

0.07 0.08 0.07 0.09

4 2 2 3

0.28 0.16 0.14 0.27

3. 4.

New tax system impose by government

Which never constant and create Pricing issues

5.

Competitors joint-ventured with foreign countries local transportation company.

Cathay Pacific & DHL Joint Ventures for Express Cargo in Hong Kong.

0.10 0.10

1 4

0.10 0.40

6.

Substitution of New Services by using Internet- Emailing.

Has reduced letter sending Tradition through mail box.

TOTAL
Group 1Malaysia
MOHD HANIF BIN MOHD AMIN SUNDERESAN SUPPIAH MUHAMMAD KHUSAIRI B KASSIM MOHD HANIFF B GHAZALI MOHAMMED UZAIR BIN YAHYA

1.00

2.75

EX02358 EX02418 EX02462 EX02460 EX02261