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Published by: casabou5 on Oct 21, 2009
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10/20/2011

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Title

Stakeholder Management Through and Understanding of Union
Perspective

Keywords

Labor unions, stakeholder mapping, stakeholder management,
IBM, France, USA

Background and
problem
discussion

The problem that was initially discovered during data collection
was that companies are generally uncomfortable discussing
unions. The question that eventually presented itself is what
gives labor unions means to influence a company? Also, we
provide some definitions to key concepts, and a brief history of
IBM, the American IBM labor union “Alliance@IBM”, and the
French IBM labor unions.

Purpose

To provide companies with a better understanding of labor
union’s perspective. This insight can allow for more effective
stakeholder mapping and management of unions.

Research
Questions

-How can unions be stakeholder mapped?
-What is the factor (or factors) that gives unions the ability to
influence the company?
-What strategies will unions pursue to increase their influence?

Methodology

This study is not only based on literature regarding unions, but
also on interviews that helped us gain union perspective.
Therefore, both primary and secondary sources are used, in a
mostly qualitative sense.

Theories

We used mostly normative theory pertaining to stakeholder
mapping and management.

Case study and
additional
interviews

First, we define the objectives of French unions and American
unions. Next, the relationship between unions and IBM is
presented. Finally, IBM union’s current status, issues, and means
of action are presented.

Conclusion

After pairing the data with the theoretical framework, several
conclusions are drawn. These conclusions include an analysis of
company objectives vs. union objectives, how unions obtain
influence, and how this information can be applied in real world
examples.

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