Q No.

Variable name

CODE BOOK Coding instruction Barista=1 ccd=2 others=3 missing value=9 almost daily=1 2-3 times a week=2 2-3 times a month=3 not often=4 missing value=9 125-175=1 175-225=2 225-375=3 above 400=4 missing value=9 less than 1/2 hour=1 1/2-1 hour=2 1-2 hours=3 above 2 hours=4 missing value=9 Alone=1 with 1 person=2 2-4 people=3 more than 4 people=4 missing value=9 Very Important=1 Important=2 Neutral=3 Unimportant=4 Very Unimportant=5 missing value=9 Bad=1 average=2 good=3 very good=4 excellent=5 missing value=9

Symbol X1

2 Frequency of visits

X2

3 money spent at coffee shops

X3

4 Amount of time spent in cafes

X4

5 no. of people accompanied

X5

6 Features of a caf

X6a X6b X6c X6d X6e X6f X7a X7b X7c X7d X7e X7f

7 Taste and quality of products

8 Prices

cheap=1 expensive=5 missing value =9

X8a X8b X8c X8d X8e X8f X9a X9b X9c X9d X9e X9f X9g X9h X10a X10b X10c X10d X10e X10e X10f X10g X10h X11a X11b X11c X11d X11e X11f X11g X11h X12a X12b X12c X12d X12e X12f X13a

9 Deivery of products

* very slow=1 *quick=5 **inconvinient=1 **vey convinient=5 missing value =9

10 Staff

bad=1 average=2 good=3 very good=4 excellent=5 missing value=9

11 Ambience

bad=1 average=2 good=3 very good=4 excellent=5 missing value=9

12 Variety Available

rarely=1 sometime=2 often=3 very often=4 always=5 missing value=9 bad=1

13 Value for maoney

average=2 good=3 very good=4 excellent=5 missing value =9 14 Overall experience bad=1 average=2 good=3 very good=4 excellent=5 missing value=9 student=1 service=2 professional=3 house wife=4 self employed=5 others=6 missing value=9 <5000=1 5000-10000=2 10000-15000=3 >15000=4 missing value=9 Female=1 Male=2 missing value=9

X13b X13c X13d X13e X13f X14a X14b X14c X14d X14e X14f X17

17 Occupation

18 Monthly income

X18

19 Gender

X19